WILLOW FINANCIAL LLC

PrivateCIK: 2077046

Location

ROGERS, AR

Positions

$98.35M

Total AUM (reported)

2.57M

Total Shares

Allocation by class

US STRATEGIC DIV$10.93M11.1%

S&P MDCP QUALITY$8.49M8.6%

COM$7.29M7.4%

DISCIPLINED VAL$6.30M6.4%

BIANCO TOTL RETU$6.22M6.3%

STRATEGIC INCOME$6.21M6.3%

FUNDSTRAT GRANNY$6.20M6.3%

Portfolio Concentration

Top 3$25.73M26.2%

4–10$37.43M38.1%

11–25$29.68M30.2%

Rest$5.51M5.6%

Top 3 weight

26.2%

Top 10 weight

64.2%

Voting Authority Distribution

Total shares with voting rights: 2.57M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

2.57M

% of voting shares100.0%

Investment Discretion (by position count)

Sole40

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings40

Rows:

FEDERATED HERMES ETF TRUST

SOLE

US STRATEGIC DIV

Shares382.21K

TypeSH

Market value$10.93M

11.12%

Sole

0.00

Shared

0.00

None

382.21K

INVESCO EXCHANGE TRADED FD T

SOLE

S&P MDCP QUALITY

Shares82.89K

TypeSH

Market value$8.49M

8.63%

Sole

0.00

Shared

0.00

None

82.89K

JOHN HANCOCK EXCHANGE TRADED

SOLE

DISCIPLINED VAL

Shares179.15K

TypeSH

Market value$6.30M

6.41%

Sole

0.00

Shared

0.00

None

179.15K

WISDOMTREE TR

SOLE

BIANCO TOTL RETU

Shares244.20K

TypeSH

Market value$6.22M

6.32%

Sole

0.00

Shared

0.00

None

244.20K

TOUCHSTONE ETF TRUST

SOLE

STRATEGIC INCOME

Shares239.25K

TypeSH

Market value$6.21M

6.31%

Sole

0.00

Shared

0.00

None

239.25K

TIDAL TRUST I

SOLE

FUNDSTRAT GRANNY

Shares250.58K

TypeSH

Market value$6.20M

6.31%

Sole

0.00

Shared

0.00

None

250.58K

THORNBURG ETF TR

SOLE

CORE PLUS BD ETF

Shares208.01K

TypeSH

Market value$5.30M

5.38%

Sole

0.00

Shared

0.00

None

208.01K

ALPS ETF TR

SOLE

OSHARES US SMLCP

Shares118.06K

TypeSH

Market value$5.16M

5.25%

Sole

0.00

Shared

0.00

None

118.06K

BONDBLOXX ETF TRUST

SOLE

BBB RATED 1 5 YE

Shares84.41K

TypeSH

Market value$4.35M

4.42%

Sole

0.00

Shared

0.00

None

84.41K

J P MORGAN EXCHANGE TRADED F

SOLE

ULTRA SHRT ETF

Shares78.95K

TypeSH

Market value$3.99M

4.06%

Sole

0.00

Shared

0.00

None

78.95K

DIMENSIONAL ETF TRUST

SOLE

INTL SMALL CAP E

Shares120.68K

TypeSH

Market value$3.98M

4.04%

Sole

0.00

Shared

0.00

None

120.68K

WALMART INC

SOLE

COM

Shares29.93K

TypeSH

Market value$3.33M

3.39%

Sole

0.00

Shared

0.00

None

29.93K

WEDBUSH SER TR

SOLE

DAN IVES WEDBUSH

Shares96.30K

TypeSH

Market value$3.04M

3.10%

Sole

0.00

Shared

0.00

None

96.30K

TEMA ETF TRUST

SOLE

AMERICAN RESH

Shares65.10K

TypeSH

Market value$2.89M

2.93%

Sole

0.00

Shared

0.00

None

65.10K

TEMA ETF TRUST

SOLE

ONCOLOGY ETF

Shares70.29K

TypeSH

Market value$2.44M

2.48%

Sole

0.00

Shared

0.00

None

70.29K

TEMA ETF TRUST

SOLE

ELECTRIFICATION

Shares83.85K

TypeSH

Market value$2.43M

2.47%

Sole

0.00

Shared

0.00

None

83.85K

TEMA ETF TRUST

SOLE

DURABLE QTY ETF

Shares68.09K

TypeSH

Market value$2.40M

2.44%

Sole

0.00

Shared

0.00

None

68.09K

GLOBAL X FDS

SOLE

DEFENSE TECH ETF

Shares33.23K

TypeSH

Market value$2.15M

2.19%

Sole

0.00

Shared

0.00

None

33.23K

ALPS ETF TR

SOLE

ELECTRIFICATION

Shares59.84K

TypeSH

Market value$2.11M

2.14%

Sole

0.00

Shared

0.00

None

59.84K

VANGUARD INDEX FDS

SOLE

S&P 500 ETF SHS

Shares1.86K

TypeSH

Market value$1.16M

1.18%

Sole

0.00

Shared

0.00

None

1.86K

J P MORGAN EXCHANGE TRADED F

SOLE

EQUITY FOCUS ETF

Shares12.95K

TypeSH

Market value$967.3K

0.98%

Sole

0.00

Shared

0.00

None

12.95K

EXXON MOBIL CORP

SOLE

COM

Shares8K

TypeSH

Market value$962.8K

0.98%

Sole

0.00

Shared

0.00

None

VANGUARD INDEX FDS

SOLE

MID CAP ETF

Shares2.69K

TypeSH

Market value$781.3K

0.79%

Sole

0.00

Shared

0.00

None

2.69K

EA SERIES TRUST

SOLE

FREEDOM 100 EM

Shares10.18K

TypeSH

Market value$522.0K

0.53%

Sole

0.00

Shared

0.00

None

10.18K

APPLE INC

SOLE

COM

Shares1.91K

TypeSH

Market value$520.1K

0.53%

Sole

0.00

Shared

0.00

None

1.91K

Issuer	Class	Shares	Type	Value / Portfolio %	None
FEDERATED HERMES ETF TRUSTSOLE	US STRATEGIC DIV	382.21K	SH	$10.93M 11.12%	382.21K
INVESCO EXCHANGE TRADED FD TSOLE	S&P MDCP QUALITY	82.89K	SH	$8.49M 8.63%	82.89K
JOHN HANCOCK EXCHANGE TRADEDSOLE	DISCIPLINED VAL	179.15K	SH	$6.30M 6.41%	179.15K
WISDOMTREE TRSOLE	BIANCO TOTL RETU	244.20K	SH	$6.22M 6.32%	244.20K
TOUCHSTONE ETF TRUSTSOLE	STRATEGIC INCOME	239.25K	SH	$6.21M 6.31%	239.25K
TIDAL TRUST ISOLE	FUNDSTRAT GRANNY	250.58K	SH	$6.20M 6.31%	250.58K
THORNBURG ETF TRSOLE	CORE PLUS BD ETF	208.01K	SH	$5.30M 5.38%	208.01K
ALPS ETF TRSOLE	OSHARES US SMLCP	118.06K	SH	$5.16M 5.25%	118.06K
BONDBLOXX ETF TRUSTSOLE	BBB RATED 1 5 YE	84.41K	SH	$4.35M 4.42%	84.41K
J P MORGAN EXCHANGE TRADED FSOLE	ULTRA SHRT ETF	78.95K	SH	$3.99M 4.06%	78.95K
DIMENSIONAL ETF TRUSTSOLE	INTL SMALL CAP E	120.68K	SH	$3.98M 4.04%	120.68K
WALMART INCSOLE	COM	29.93K	SH	$3.33M 3.39%	29.93K
WEDBUSH SER TRSOLE	DAN IVES WEDBUSH	96.30K	SH	$3.04M 3.10%	96.30K
TEMA ETF TRUSTSOLE	AMERICAN RESH	65.10K	SH	$2.89M 2.93%	65.10K
TEMA ETF TRUSTSOLE	ONCOLOGY ETF	70.29K	SH	$2.44M 2.48%	70.29K
TEMA ETF TRUSTSOLE	ELECTRIFICATION	83.85K	SH	$2.43M 2.47%	83.85K
TEMA ETF TRUSTSOLE	DURABLE QTY ETF	68.09K	SH	$2.40M 2.44%	68.09K
GLOBAL X FDSSOLE	DEFENSE TECH ETF	33.23K	SH	$2.15M 2.19%	33.23K
ALPS ETF TRSOLE	ELECTRIFICATION	59.84K	SH	$2.11M 2.14%	59.84K
VANGUARD INDEX FDSSOLE	S&P 500 ETF SHS	1.86K	SH	$1.16M 1.18%	1.86K
J P MORGAN EXCHANGE TRADED FSOLE	EQUITY FOCUS ETF	12.95K	SH	$967.3K 0.98%	12.95K
EXXON MOBIL CORPSOLE	COM	8K	SH	$962.8K 0.98%	8K
VANGUARD INDEX FDSSOLE	MID CAP ETF	2.69K	SH	$781.3K 0.79%	2.69K
EA SERIES TRUSTSOLE	FREEDOM 100 EM	10.18K	SH	$522.0K 0.53%	10.18K
APPLE INCSOLE	COM	1.91K	SH	$520.1K 0.53%	1.91K

Page 1 of 2