SIMPLIFI, INC.

PrivateCIK: 1716983

Location

SAN DIEGO, CA

Positions

$238.18M

Total AUM (reported)

2.82M

Total Shares

Allocation by class

TOTAL BND MRKT$50.92M21.4%

S&P500 EQL WGT$32.84M13.8%

STATE STREET SPD$24.61M10.3%

DIV APP ETF$22.76M9.6%

7-10 YR TRSY BD$22.15M9.3%

TR UNIT$13.75M5.8%

EM MKTS QTLY DIV$11.23M4.7%

Portfolio Concentration

Top 3$106.56M44.7%

4–10$99.64M41.8%

11–25$25.72M10.8%

Rest$6.26M2.6%

Top 3 weight

44.7%

Top 10 weight

86.6%

Voting Authority Distribution

Total shares with voting rights: 2.82M

Sole

Full voting authority

151.69K

% of voting shares5.4%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

2.67M

% of voting shares94.6%

Investment Discretion (by position count)

Sole43

Shared0

Other0

Dominant voting typeNone · 94.6% of voting shares

Institutional Holdings43

Rows:

VANGUARD BD INDEX FDS

SOLE

TOTAL BND MRKT

Shares691.50K

TypeSH

Market value$50.92M

21.38%

Sole

32.32K

Shared

0.00

None

659.18K

INVESCO EXCHANGE TRADED FD T

SOLE

S&P500 EQL WGT

Shares171.13K

TypeSH

Market value$32.84M

13.79%

Sole

6.99K

Shared

0.00

None

164.15K

SPDR INDEX SHS FDS

SOLE

STATE STREET SPD

Shares244.33K

TypeSH

Market value$22.79M

9.57%

Sole

11.19K

Shared

0.00

None

233.14K

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares105.85K

TypeSH

Market value$22.76M

9.56%

Sole

4.19K

Shared

0.00

None

101.66K

ISHARES TR

SOLE

7-10 YR TRSY BD

Shares232.09K

TypeSH

Market value$22.15M

9.30%

Sole

13.40K

Shared

0.00

None

218.70K

STATE STR SPDR S&P 500 ETF T

SOLE

TR UNIT

Shares21.14K

TypeSH

Market value$13.75M

5.77%

Sole

1.13K

Shared

0.00

None

20.01K

WISDOMTREE TR

SOLE

EM MKTS QTLY DIV

Shares338.96K

TypeSH

Market value$11.23M

4.71%

Sole

15.09K

Shared

0.00

None

323.87K

VANGUARD SCOTTSDALE FDS

SOLE

INTER TERM TREAS

Shares176.37K

TypeSH

Market value$10.50M

4.41%

Sole

10.28K

Shared

0.00

None

166.09K

PIMCO ETF TR

SOLE

ACTIVE BD ETF

Shares106.58K

TypeSH

Market value$9.84M

4.13%

Sole

5.69K

Shared

0.00

None

100.90K

VANGUARD MALVERN FDS

SOLE

STRM INFPROIDX

Shares188.48K

TypeSH

Market value$9.41M

3.95%

Sole

6.08K

Shared

0.00

None

182.40K

ISHARES TR

SOLE

RUSSELL 2000 ETF

Shares31.31K

TypeSH

Market value$7.76M

3.26%

Sole

1.47K

Shared

0.00

None

29.84K

ISHARES TR

SOLE

MSCI USA QLT FCT

Shares17.96K

TypeSH

Market value$3.44M

1.45%

Sole

758.00

Shared

0.00

None

17.20K

INVESCO EXCH TRADED FD TR II

SOLE

CALIF AMT MUN

Shares86.14K

TypeSH

Market value$2.06M

0.86%

Sole

5.63K

Shared

0.00

None

80.51K

ISHARES TR

SOLE

CALIF MUN BD ETF

Shares32.84K

TypeSH

Market value$1.87M

0.78%

Sole

2.35K

Shared

0.00

None

30.49K

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares5.24K

TypeSH

Market value$1.68M

0.71%

Sole

441.00

Shared

0.00

None

4.80K

VERIZON COMMUNICATIONS INC

SOLE

COM

Shares29.99K

TypeSH

Market value$1.51M

0.63%

Sole

294.00

Shared

0.00

None

29.69K

ISHARES TR

SOLE

CORE 60/40 BALAN

Shares20.35K

TypeSH

Market value$1.31M

0.55%

Sole

1.82K

Shared

0.00

None

18.53K

BLACKROCK ETF TRUST II

SOLE

ISHARES INTERMED

Shares44.49K

TypeSH

Market value$1.06M

0.45%

Sole

0.00

Shared

0.00

None

44.49K

ISHARES U S ETF TR

SOLE

INFLATION HEDG

Shares40.31K

TypeSH

Market value$1.05M

0.44%

Sole

13.09K

Shared

0.00

None

27.21K

VANECK ETF TRUST

SOLE

CEF MUNI INCOME

Shares38.60K

TypeSH

Market value$829.9K

0.35%

Sole

1.85K

Shared

0.00

None

36.75K

SPDR SERIES TRUST

SOLE

STATE STREET SPD

Shares30.12K

TypeSH

Market value$746.9K

0.31%

Sole

0.00

Shared

0.00

None

30.12K

INVESCO EXCHANGE TRADED FD T

SOLE

LARGE CAP VALUE

Shares9.70K

TypeSH

Market value$676.2K

0.28%

Sole

338.00

Shared

0.00

None

9.36K

ISHARES TR

SOLE

CORE 80/20 AGGRE

Shares7.05K

TypeSH

Market value$624.3K

0.26%

Sole

407.00

Shared

0.00

None

6.65K

VANGUARD STAR FDS

SOLE

VG TL INTL STK F

Shares7.38K

TypeSH

Market value$569.3K

0.24%

Sole

851.00

Shared

0.00

None

6.53K

ETF SER SOLUTIONS

SOLE

DISTILLATE US

Shares9.07K

TypeSH

Market value$525.0K

0.22%

Sole

380.00

Shared

0.00

None

8.69K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
VANGUARD BD INDEX FDSSOLE	TOTAL BND MRKT	691.50K	SH	$50.92M 21.38%	32.32K	659.18K
INVESCO EXCHANGE TRADED FD TSOLE	S&P500 EQL WGT	171.13K	SH	$32.84M 13.79%	6.99K	164.15K
SPDR INDEX SHS FDSSOLE	STATE STREET SPD	244.33K	SH	$22.79M 9.57%	11.19K	233.14K
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	105.85K	SH	$22.76M 9.56%	4.19K	101.66K
ISHARES TRSOLE	7-10 YR TRSY BD	232.09K	SH	$22.15M 9.30%	13.40K	218.70K
STATE STR SPDR S&P 500 ETF TSOLE	TR UNIT	21.14K	SH	$13.75M 5.77%	1.13K	20.01K
WISDOMTREE TRSOLE	EM MKTS QTLY DIV	338.96K	SH	$11.23M 4.71%	15.09K	323.87K
VANGUARD SCOTTSDALE FDSSOLE	INTER TERM TREAS	176.37K	SH	$10.50M 4.41%	10.28K	166.09K
PIMCO ETF TRSOLE	ACTIVE BD ETF	106.58K	SH	$9.84M 4.13%	5.69K	100.90K
VANGUARD MALVERN FDSSOLE	STRM INFPROIDX	188.48K	SH	$9.41M 3.95%	6.08K	182.40K
ISHARES TRSOLE	RUSSELL 2000 ETF	31.31K	SH	$7.76M 3.26%	1.47K	29.84K
ISHARES TRSOLE	MSCI USA QLT FCT	17.96K	SH	$3.44M 1.45%	758.00	17.20K
INVESCO EXCH TRADED FD TR IISOLE	CALIF AMT MUN	86.14K	SH	$2.06M 0.86%	5.63K	80.51K
ISHARES TRSOLE	CALIF MUN BD ETF	32.84K	SH	$1.87M 0.78%	2.35K	30.49K
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	5.24K	SH	$1.68M 0.71%	441.00	4.80K
VERIZON COMMUNICATIONS INCSOLE	COM	29.99K	SH	$1.51M 0.63%	294.00	29.69K
ISHARES TRSOLE	CORE 60/40 BALAN	20.35K	SH	$1.31M 0.55%	1.82K	18.53K
BLACKROCK ETF TRUST IISOLE	ISHARES INTERMED	44.49K	SH	$1.06M 0.45%	0.00	44.49K
ISHARES U S ETF TRSOLE	INFLATION HEDG	40.31K	SH	$1.05M 0.44%	13.09K	27.21K
VANECK ETF TRUSTSOLE	CEF MUNI INCOME	38.60K	SH	$829.9K 0.35%	1.85K	36.75K
SPDR SERIES TRUSTSOLE	STATE STREET SPD	30.12K	SH	$746.9K 0.31%	0.00	30.12K
INVESCO EXCHANGE TRADED FD TSOLE	LARGE CAP VALUE	9.70K	SH	$676.2K 0.28%	338.00	9.36K
ISHARES TRSOLE	CORE 80/20 AGGRE	7.05K	SH	$624.3K 0.26%	407.00	6.65K
VANGUARD STAR FDSSOLE	VG TL INTL STK F	7.38K	SH	$569.3K 0.24%	851.00	6.53K
ETF SER SOLUTIONSSOLE	DISTILLATE US	9.07K	SH	$525.0K 0.22%	380.00	8.69K

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