SIMPLIFI, INC.

Filed: 1/23/2026ACC: 0001716983-26-000001

📋 What this filing means

SIMPLIFI, INC. filed this quarterly 13F‑HR report disclosing 43 equity positions with a total reported market value of $236.39M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$236.39M

Total AUM (reported)

2.79M

Total Shares

Allocation by class

TOTAL BND MRKT$50.36M21.3%

S&P500 EQL WGT$32.86M13.9%

DIV APP ETF$23.04M9.7%

7-10 YR TRSY BD$22.30M9.4%

MSCI EAFE STRTGC$22.09M9.3%

TR UNIT$14.29M6.0%

EM MKTS QTLY DIV$10.59M4.5%

Portfolio Concentration

Top 3$106.26M45.0%

4–10$98.68M41.7%

11–25$25.24M10.7%

Rest$6.20M2.6%

Top 3 weight

45.0%

Top 10 weight

86.7%

Voting Authority Distribution

Total shares with voting rights: 2.79M

Sole

Full voting authority

123.88K

% of voting shares4.4%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

2.67M

% of voting shares95.6%

Investment Discretion (by position count)

Sole43

Shared0

Other0

Dominant voting typeNone · 95.6% of voting shares

Institutional Holdings43

Rows:

VANGUARD BD INDEX FDS

SOLE

TOTAL BND MRKT

Shares679.85K

TypeSH

Market value$50.36M

21.30%

Sole

25.85K

Shared

0.00

None

654K

INVESCO EXCHANGE TRADED FD T

SOLE

S&P500 EQL WGT

Shares171.54K

TypeSH

Market value$32.86M

13.90%

Sole

5.91K

Shared

0.00

None

165.63K

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares104.85K

TypeSH

Market value$23.04M

9.75%

Sole

3.44K

Shared

0.00

None

101.41K

ISHARES TR

SOLE

7-10 YR TRSY BD

Shares231.87K

TypeSH

Market value$22.30M

9.43%

Sole

11.50K

Shared

0.00

None

220.37K

SPDR INDEX SHS FDS

SOLE

MSCI EAFE STRTGC

Shares243.60K

TypeSH

Market value$22.09M

9.34%

Sole

9.81K

Shared

0.00

None

233.79K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares20.95K

TypeSH

Market value$14.29M

6.04%

Sole

996.00

Shared

0.00

None

19.96K

WISDOMTREE TR

SOLE

EM MKTS QTLY DIV

Shares338.31K

TypeSH

Market value$10.59M

4.48%

Sole

13.59K

Shared

0.00

None

324.72K

VANGUARD SCOTTSDALE FDS

SOLE

INTER TERM TREAS

Shares173.79K

TypeSH

Market value$10.42M

4.41%

Sole

8.61K

Shared

0.00

None

165.19K

PIMCO ETF TR

SOLE

ACTIVE BD ETF

Shares105.31K

TypeSH

Market value$9.80M

4.15%

Sole

5.10K

Shared

0.00

None

100.21K

VANGUARD MALVERN FDS

SOLE

STRM INFPROIDX

Shares186.04K

TypeSH

Market value$9.20M

3.89%

Sole

4.94K

Shared

0.00

None

181.10K

ISHARES TR

SOLE

RUSSELL 2000 ETF

Shares31.48K

TypeSH

Market value$7.75M

3.28%

Sole

1.45K

Shared

0.00

None

30.03K

ISHARES TR

SOLE

MSCI USA QLT FCT

Shares17.76K

TypeSH

Market value$3.53M

1.49%

Sole

637.00

Shared

0.00

None

17.13K

INVESCO EXCH TRADED FD TR II

SOLE

CALIF AMT MUN

Shares82.93K

TypeSH

Market value$2.00M

0.85%

Sole

3.16K

Shared

0.00

None

79.77K

ISHARES TR

SOLE

CALIF MUN BD ETF

Shares31.69K

TypeSH

Market value$1.82M

0.77%

Sole

1.33K

Shared

0.00

None

30.36K

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares4.98K

TypeSH

Market value$1.67M

0.71%

Sole

484.00

Shared

0.00

None

4.49K

ISHARES TR

SOLE

CORE 60/40 BALAN

Shares18.85K

TypeSH

Market value$1.23M

0.52%

Sole

136.00

Shared

0.00

None

18.71K

VERIZON COMMUNICATIONS INC

SOLE

COM

Shares29.50K

TypeSH

Market value$1.20M

0.51%

Sole

100.00

Shared

0.00

None

29.40K

ISHARES U S ETF TR

SOLE

INFLATION HEDG

Shares41.99K

TypeSH

Market value$1.11M

0.47%

Sole

11.13K

Shared

0.00

None

30.86K

BLACKROCK ETF TRUST II

SOLE

ISHARES INTERMED

Shares44.26K

TypeSH

Market value$1.06M

0.45%

Sole

0.00

Shared

0.00

None

44.26K

VANECK ETF TRUST

SOLE

CEF MUNI INCOME

Shares37.48K

TypeSH

Market value$820.0K

0.35%

Sole

1.05K

Shared

0.00

None

36.42K

SPDR SERIES TRUST

SOLE

STATE STREET SPD

Shares29.89K

TypeSH

Market value$745.5K

0.32%

Sole

0.00

Shared

0.00

None

29.89K

INVESCO EXCHANGE TRADED FD T

SOLE

LARGE CAP VALUE

Shares9.51K

TypeSH

Market value$632.3K

0.27%

Sole

190.00

Shared

0.00

None

9.32K

ISHARES TR

SOLE

CORE 80/20 AGGRE

Shares6.81K

TypeSH

Market value$610.1K

0.26%

Sole

137.00

Shared

0.00

None

6.67K

VANGUARD STAR FDS

SOLE

VG TL INTL STK F

Shares7.17K

TypeSH

Market value$540.8K

0.23%

Sole

850.00

Shared

0.00

None

6.32K

ETF SER SOLUTIONS

SOLE

DISTILLATE US

Shares8.88K

TypeSH

Market value$522.8K

0.22%

Sole

213.00

Shared

0.00

None

8.66K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
VANGUARD BD INDEX FDSSOLE	TOTAL BND MRKT	679.85K	SH	$50.36M 21.30%	25.85K	654K
INVESCO EXCHANGE TRADED FD TSOLE	S&P500 EQL WGT	171.54K	SH	$32.86M 13.90%	5.91K	165.63K
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	104.85K	SH	$23.04M 9.75%	3.44K	101.41K
ISHARES TRSOLE	7-10 YR TRSY BD	231.87K	SH	$22.30M 9.43%	11.50K	220.37K
SPDR INDEX SHS FDSSOLE	MSCI EAFE STRTGC	243.60K	SH	$22.09M 9.34%	9.81K	233.79K
SPDR S&P 500 ETF TRSOLE	TR UNIT	20.95K	SH	$14.29M 6.04%	996.00	19.96K
WISDOMTREE TRSOLE	EM MKTS QTLY DIV	338.31K	SH	$10.59M 4.48%	13.59K	324.72K
VANGUARD SCOTTSDALE FDSSOLE	INTER TERM TREAS	173.79K	SH	$10.42M 4.41%	8.61K	165.19K
PIMCO ETF TRSOLE	ACTIVE BD ETF	105.31K	SH	$9.80M 4.15%	5.10K	100.21K
VANGUARD MALVERN FDSSOLE	STRM INFPROIDX	186.04K	SH	$9.20M 3.89%	4.94K	181.10K
ISHARES TRSOLE	RUSSELL 2000 ETF	31.48K	SH	$7.75M 3.28%	1.45K	30.03K
ISHARES TRSOLE	MSCI USA QLT FCT	17.76K	SH	$3.53M 1.49%	637.00	17.13K
INVESCO EXCH TRADED FD TR IISOLE	CALIF AMT MUN	82.93K	SH	$2.00M 0.85%	3.16K	79.77K
ISHARES TRSOLE	CALIF MUN BD ETF	31.69K	SH	$1.82M 0.77%	1.33K	30.36K
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	4.98K	SH	$1.67M 0.71%	484.00	4.49K
ISHARES TRSOLE	CORE 60/40 BALAN	18.85K	SH	$1.23M 0.52%	136.00	18.71K
VERIZON COMMUNICATIONS INCSOLE	COM	29.50K	SH	$1.20M 0.51%	100.00	29.40K
ISHARES U S ETF TRSOLE	INFLATION HEDG	41.99K	SH	$1.11M 0.47%	11.13K	30.86K
BLACKROCK ETF TRUST IISOLE	ISHARES INTERMED	44.26K	SH	$1.06M 0.45%	0.00	44.26K
VANECK ETF TRUSTSOLE	CEF MUNI INCOME	37.48K	SH	$820.0K 0.35%	1.05K	36.42K
SPDR SERIES TRUSTSOLE	STATE STREET SPD	29.89K	SH	$745.5K 0.32%	0.00	29.89K
INVESCO EXCHANGE TRADED FD TSOLE	LARGE CAP VALUE	9.51K	SH	$632.3K 0.27%	190.00	9.32K
ISHARES TRSOLE	CORE 80/20 AGGRE	6.81K	SH	$610.1K 0.26%	137.00	6.67K
VANGUARD STAR FDSSOLE	VG TL INTL STK F	7.17K	SH	$540.8K 0.23%	850.00	6.32K
ETF SER SOLUTIONSSOLE	DISTILLATE US	8.88K	SH	$522.8K 0.22%	213.00	8.66K

Page 1 of 2