SIMPLIFI, INC.

Filed: 10/24/2025ACC: 0001716983-25-000002

📋 What this filing means

SIMPLIFI, INC. filed this quarterly 13F‑HR report disclosing 44 equity positions with a total reported market value of $233.72M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$233.72M

Total AUM (reported)

4.30M

Total Shares

Allocation by class

INFLATION HEDG$39.73M17.0%

TR UNIT$25.98M11.1%

MSCI EAFE STRTGC$21.88M9.4%

7-10 YR TRSY BD$21.28M9.1%

ACTIVE BD ETF$19.92M8.5%

RUSSELL 2000 ETF$17.44M7.5%

DIV APP ETF$12.76M5.5%

Portfolio Concentration

Top 3$87.59M37.5%

4–10$104.72M44.8%

11–25$34.14M14.6%

Rest$7.27M3.1%

Top 3 weight

37.5%

Top 10 weight

82.3%

Voting Authority Distribution

Total shares with voting rights: 4.30M

Sole

Full voting authority

158.66K

% of voting shares3.7%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

4.14M

% of voting shares96.3%

Investment Discretion (by position count)

Sole44

Shared0

Other0

Dominant voting typeNone · 96.3% of voting shares

Institutional Holdings44

Rows:

ISHARES U S ETF TR

SOLE

INFLATION HEDG

Shares1.48M

TypeSH

Market value$39.73M

17.00%

Sole

61.23K

Shared

0.00

None

1.42M

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares39K

TypeSH

Market value$25.98M

11.12%

Sole

1.22K

Shared

0.00

None

37.78K

SPDR INDEX SHS FDS

SOLE

MSCI EAFE STRTGC

Shares248.89K

TypeSH

Market value$21.88M

9.36%

Sole

8.31K

Shared

0.00

None

240.58K

ISHARES TR

SOLE

7-10 YR TRSY BD

Shares220.58K

TypeSH

Market value$21.28M

9.10%

Sole

9.73K

Shared

0.00

None

210.85K

PIMCO ETF TR

SOLE

ACTIVE BD ETF

Shares213.36K

TypeSH

Market value$19.92M

8.52%

Sole

9.13K

Shared

0.00

None

204.23K

ISHARES TR

SOLE

RUSSELL 2000 ETF

Shares72.07K

TypeSH

Market value$17.44M

7.46%

Sole

2.21K

Shared

0.00

None

69.86K

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares59.12K

TypeSH

Market value$12.76M

5.46%

Sole

1.83K

Shared

0.00

None

57.30K

SPDR SERIES TRUST

SOLE

PORTFOLIO SHORT

Shares401.87K

TypeSH

Market value$12.17M

5.21%

Sole

13.64K

Shared

0.00

None

388.24K

INVESCO EXCHANGE TRADED FD T

SOLE

S&P500 EQL WGT

Shares56.70K

TypeSH

Market value$10.76M

4.60%

Sole

2.05K

Shared

0.00

None

54.65K

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares55.78K

TypeSH

Market value$10.40M

4.45%

Sole

2.38K

Shared

0.00

None

53.40K

BLACKROCK ETF TRUST

SOLE

ISHARES US THEMA

Shares204.19K

TypeSH

Market value$7.73M

3.31%

Sole

6.60K

Shared

0.00

None

197.60K

GRANITESHARES ETF TR

SOLE

HIPS US HIGH INC

Shares597.64K

TypeSH

Market value$7.05M

3.01%

Sole

25.23K

Shared

0.00

None

572.40K

WISDOMTREE TR

SOLE

EM MKTS QTLY DIV

Shares200.25K

TypeSH

Market value$5.74M

2.46%

Sole

2.98K

Shared

0.00

None

197.27K

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares5.20K

TypeSH

Market value$1.71M

0.73%

Sole

470.00

Shared

0.00

None

4.73K

VANGUARD MALVERN FDS

SOLE

STRM INFPROIDX

Shares32.74K

TypeSH

Market value$1.66M

0.71%

Sole

208.00

Shared

0.00

None

32.53K

INVESCO EXCH TRADED FD TR II

SOLE

CALIF AMT MUN

Shares69.02K

TypeSH

Market value$1.65M

0.71%

Sole

0.00

Shared

0.00

None

69.02K

ISHARES TR

SOLE

CALIF MUN BD ETF

Shares26.04K

TypeSH

Market value$1.49M

0.64%

Sole

0.00

Shared

0.00

None

26.04K

VERIZON COMMUNICATIONS INC

SOLE

COM

Shares29.33K

TypeSH

Market value$1.29M

0.55%

Sole

100.00

Shared

0.00

None

29.23K

ISHARES TR

SOLE

CORE 60/40 BALAN

Shares18.88K

TypeSH

Market value$1.22M

0.52%

Sole

134.00

Shared

0.00

None

18.75K

BLACKROCK ETF TRUST II

SOLE

ISHARES INTERMED

Shares45.44K

TypeSH

Market value$1.09M

0.47%

Sole

0.00

Shared

0.00

None

45.44K

SPDR SERIES TRUST

SOLE

NUVEEN ICE HIGH

Shares34.84K

TypeSH

Market value$868.7K

0.37%

Sole

0.00

Shared

0.00

None

34.84K

ISHARES TR

SOLE

MSCI EAFE ETF

Shares7.63K

TypeSH

Market value$712.9K

0.31%

Sole

566.00

Shared

0.00

None

7.07K

VANECK ETF TRUST

SOLE

CEF MUNI INCOME

Shares32.30K

TypeSH

Market value$707.1K

0.30%

Sole

0.00

Shared

0.00

None

32.30K

VANGUARD STAR FDS

SOLE

VG TL INTL STK F

Shares9.03K

TypeSH

Market value$663.4K

0.28%

Sole

780.00

Shared

0.00

None

8.25K

ISHARES TR

SOLE

CORE 80/20 AGGRE

Shares6.51K

TypeSH

Market value$573.9K

0.25%

Sole

135.00

Shared

0.00

None

6.38K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES U S ETF TRSOLE	INFLATION HEDG	1.48M	SH	$39.73M 17.00%	61.23K	1.42M
SPDR S&P 500 ETF TRSOLE	TR UNIT	39K	SH	$25.98M 11.12%	1.22K	37.78K
SPDR INDEX SHS FDSSOLE	MSCI EAFE STRTGC	248.89K	SH	$21.88M 9.36%	8.31K	240.58K
ISHARES TRSOLE	7-10 YR TRSY BD	220.58K	SH	$21.28M 9.10%	9.73K	210.85K
PIMCO ETF TRSOLE	ACTIVE BD ETF	213.36K	SH	$19.92M 8.52%	9.13K	204.23K
ISHARES TRSOLE	RUSSELL 2000 ETF	72.07K	SH	$17.44M 7.46%	2.21K	69.86K
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	59.12K	SH	$12.76M 5.46%	1.83K	57.30K
SPDR SERIES TRUSTSOLE	PORTFOLIO SHORT	401.87K	SH	$12.17M 5.21%	13.64K	388.24K
INVESCO EXCHANGE TRADED FD TSOLE	S&P500 EQL WGT	56.70K	SH	$10.76M 4.60%	2.05K	54.65K
VANGUARD INDEX FDSSOLE	VALUE ETF	55.78K	SH	$10.40M 4.45%	2.38K	53.40K
BLACKROCK ETF TRUSTSOLE	ISHARES US THEMA	204.19K	SH	$7.73M 3.31%	6.60K	197.60K
GRANITESHARES ETF TRSOLE	HIPS US HIGH INC	597.64K	SH	$7.05M 3.01%	25.23K	572.40K
WISDOMTREE TRSOLE	EM MKTS QTLY DIV	200.25K	SH	$5.74M 2.46%	2.98K	197.27K
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	5.20K	SH	$1.71M 0.73%	470.00	4.73K
VANGUARD MALVERN FDSSOLE	STRM INFPROIDX	32.74K	SH	$1.66M 0.71%	208.00	32.53K
INVESCO EXCH TRADED FD TR IISOLE	CALIF AMT MUN	69.02K	SH	$1.65M 0.71%	0.00	69.02K
ISHARES TRSOLE	CALIF MUN BD ETF	26.04K	SH	$1.49M 0.64%	0.00	26.04K
VERIZON COMMUNICATIONS INCSOLE	COM	29.33K	SH	$1.29M 0.55%	100.00	29.23K
ISHARES TRSOLE	CORE 60/40 BALAN	18.88K	SH	$1.22M 0.52%	134.00	18.75K
BLACKROCK ETF TRUST IISOLE	ISHARES INTERMED	45.44K	SH	$1.09M 0.47%	0.00	45.44K
SPDR SERIES TRUSTSOLE	NUVEEN ICE HIGH	34.84K	SH	$868.7K 0.37%	0.00	34.84K
ISHARES TRSOLE	MSCI EAFE ETF	7.63K	SH	$712.9K 0.31%	566.00	7.07K
VANECK ETF TRUSTSOLE	CEF MUNI INCOME	32.30K	SH	$707.1K 0.30%	0.00	32.30K
VANGUARD STAR FDSSOLE	VG TL INTL STK F	9.03K	SH	$663.4K 0.28%	780.00	8.25K
ISHARES TRSOLE	CORE 80/20 AGGRE	6.51K	SH	$573.9K 0.25%	135.00	6.38K

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