SIMPLIFI, INC.

Filed: 7/18/2025ACC: 0001085146-25-003975

📋 What this filing means

SIMPLIFI, INC. filed this quarterly 13F‑HR report disclosing 41 equity positions with a total reported market value of $226.92M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$226.92M

Total AUM (reported)

4.65M

Total Shares

Allocation by class

INFLATION HEDG$38.12M16.8%

TR UNIT$26.53M11.7%

MSCI EAFE STRTGC$22.09M9.7%

ACTIVE BD ETF$19.26M8.5%

YIELD ENHANCD US$19.18M8.5%

RUSSELL 2000 ETF$15.89M7.0%

DIV APP ETF$12.27M5.4%

Portfolio Concentration

Top 3$86.73M38.2%

4–10$100.62M44.3%

11–25$32.18M14.2%

Rest$7.39M3.3%

Top 3 weight

38.2%

Top 10 weight

82.6%

Voting Authority Distribution

Total shares with voting rights: 4.65M

Sole

Full voting authority

130.55K

% of voting shares2.8%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

4.52M

% of voting shares97.2%

Investment Discretion (by position count)

Sole41

Shared0

Other0

Dominant voting typeNone · 97.2% of voting shares

Institutional Holdings41

Rows:

ISHARES U S ETF TR

SOLE

INFLATION HEDG

Shares1.45M

TypeSH

Market value$38.12M

16.80%

Sole

43.81K

Shared

0.00

None

1.40M

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares42.93K

TypeSH

Market value$26.53M

11.69%

Sole

1.26K

Shared

0.00

None

41.67K

SPDR INDEX SHS FDS

SOLE

MSCI EAFE STRTGC

Shares258.81K

TypeSH

Market value$22.09M

9.73%

Sole

6.23K

Shared

0.00

None

252.58K

PIMCO ETF TR

SOLE

ACTIVE BD ETF

Shares208.92K

TypeSH

Market value$19.26M

8.49%

Sole

6.61K

Shared

0.00

None

202.32K

WISDOMTREE TR

SOLE

YIELD ENHANCD US

Shares439.66K

TypeSH

Market value$19.18M

8.45%

Sole

12.59K

Shared

0.00

None

427.07K

ISHARES TR

SOLE

RUSSELL 2000 ETF

Shares73.65K

TypeSH

Market value$15.89M

7.00%

Sole

1.78K

Shared

0.00

None

71.87K

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares59.94K

TypeSH

Market value$12.27M

5.41%

Sole

1.40K

Shared

0.00

None

58.54K

SPDR SERIES TRUST

SOLE

PORTFOLIO SHORT

Shares406.24K

TypeSH

Market value$12.26M

5.40%

Sole

10.77K

Shared

0.00

None

395.47K

ETF SER SOLUTIONS

SOLE

DISTILLATE US

Shares203.77K

TypeSH

Market value$11.28M

4.97%

Sole

5.18K

Shared

0.00

None

198.59K

INVESCO EXCHANGE TRADED FD T

SOLE

S&P500 EQL WGT

Shares57.63K

TypeSH

Market value$10.47M

4.62%

Sole

1.56K

Shared

0.00

None

56.07K

GRANITESHARES ETF TR

SOLE

HIPS US HIGH INC

Shares616.71K

TypeSH

Market value$7.47M

3.29%

Sole

20.42K

Shared

0.00

None

596.29K

WISDOMTREE TR

SOLE

EM MKTS QTLY DIV

Shares200.52K

TypeSH

Market value$5.53M

2.44%

Sole

2.70K

Shared

0.00

None

197.82K

VICTORY PORTFOLIOS II

SOLE

SHARES FREE CASH

Shares134.26K

TypeSH

Market value$4.75M

2.09%

Sole

2.78K

Shared

0.00

None

131.48K

ISHARES TR

SOLE

7-10 YR TRSY BD

Shares21.03K

TypeSH

Market value$2.01M

0.89%

Sole

1.68K

Shared

0.00

None

19.35K

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares4.80K

TypeSH

Market value$1.46M

0.64%

Sole

466.00

Shared

0.00

None

4.34K

INVESCO EXCH TRADED FD TR II

SOLE

CALIF AMT MUN

Shares62.43K

TypeSH

Market value$1.46M

0.64%

Sole

0.00

Shared

0.00

None

62.43K

ISHARES TR

SOLE

CALIF MUN BD ETF

Shares25.84K

TypeSH

Market value$1.44M

0.63%

Sole

0.00

Shared

0.00

None

25.84K

VERIZON COMMUNICATIONS INC

SOLE

COM

Shares29.05K

TypeSH

Market value$1.26M

0.55%

Sole

100.00

Shared

0.00

None

28.95K

ISHARES TR

SOLE

CORE 60/40 BALAN

Shares19.62K

TypeSH

Market value$1.21M

0.53%

Sole

133.00

Shared

0.00

None

19.48K

BLACKROCK ETF TRUST II

SOLE

ISHARES INTERMED

Shares45.04K

TypeSH

Market value$1.06M

0.47%

Sole

0.00

Shared

0.00

None

45.04K

SPDR SERIES TRUST

SOLE

NUVEEN ICE HIGH

Shares42.38K

TypeSH

Market value$1.05M

0.46%

Sole

0.00

Shared

0.00

None

42.38K

ISHARES TR

SOLE

ISHS 1-5YR INVS

Shares17.39K

TypeSH

Market value$917.4K

0.40%

Sole

0.00

Shared

0.00

None

17.39K

ISHARES TR

SOLE

MSCI EAFE ETF

Shares9.79K

TypeSH

Market value$874.9K

0.39%

Sole

566.00

Shared

0.00

None

9.22K

VANGUARD MALVERN FDS

SOLE

STRM INFPROIDX

Shares17.09K

TypeSH

Market value$859.1K

0.38%

Sole

0.00

Shared

0.00

None

17.09K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares1.54K

TypeSH

Market value$848.0K

0.37%

Sole

83.00

Shared

0.00

None

1.45K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES U S ETF TRSOLE	INFLATION HEDG	1.45M	SH	$38.12M 16.80%	43.81K	1.40M
SPDR S&P 500 ETF TRSOLE	TR UNIT	42.93K	SH	$26.53M 11.69%	1.26K	41.67K
SPDR INDEX SHS FDSSOLE	MSCI EAFE STRTGC	258.81K	SH	$22.09M 9.73%	6.23K	252.58K
PIMCO ETF TRSOLE	ACTIVE BD ETF	208.92K	SH	$19.26M 8.49%	6.61K	202.32K
WISDOMTREE TRSOLE	YIELD ENHANCD US	439.66K	SH	$19.18M 8.45%	12.59K	427.07K
ISHARES TRSOLE	RUSSELL 2000 ETF	73.65K	SH	$15.89M 7.00%	1.78K	71.87K
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	59.94K	SH	$12.27M 5.41%	1.40K	58.54K
SPDR SERIES TRUSTSOLE	PORTFOLIO SHORT	406.24K	SH	$12.26M 5.40%	10.77K	395.47K
ETF SER SOLUTIONSSOLE	DISTILLATE US	203.77K	SH	$11.28M 4.97%	5.18K	198.59K
INVESCO EXCHANGE TRADED FD TSOLE	S&P500 EQL WGT	57.63K	SH	$10.47M 4.62%	1.56K	56.07K
GRANITESHARES ETF TRSOLE	HIPS US HIGH INC	616.71K	SH	$7.47M 3.29%	20.42K	596.29K
WISDOMTREE TRSOLE	EM MKTS QTLY DIV	200.52K	SH	$5.53M 2.44%	2.70K	197.82K
VICTORY PORTFOLIOS IISOLE	SHARES FREE CASH	134.26K	SH	$4.75M 2.09%	2.78K	131.48K
ISHARES TRSOLE	7-10 YR TRSY BD	21.03K	SH	$2.01M 0.89%	1.68K	19.35K
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	4.80K	SH	$1.46M 0.64%	466.00	4.34K
INVESCO EXCH TRADED FD TR IISOLE	CALIF AMT MUN	62.43K	SH	$1.46M 0.64%	0.00	62.43K
ISHARES TRSOLE	CALIF MUN BD ETF	25.84K	SH	$1.44M 0.63%	0.00	25.84K
VERIZON COMMUNICATIONS INCSOLE	COM	29.05K	SH	$1.26M 0.55%	100.00	28.95K
ISHARES TRSOLE	CORE 60/40 BALAN	19.62K	SH	$1.21M 0.53%	133.00	19.48K
BLACKROCK ETF TRUST IISOLE	ISHARES INTERMED	45.04K	SH	$1.06M 0.47%	0.00	45.04K
SPDR SERIES TRUSTSOLE	NUVEEN ICE HIGH	42.38K	SH	$1.05M 0.46%	0.00	42.38K
ISHARES TRSOLE	ISHS 1-5YR INVS	17.39K	SH	$917.4K 0.40%	0.00	17.39K
ISHARES TRSOLE	MSCI EAFE ETF	9.79K	SH	$874.9K 0.39%	566.00	9.22K
VANGUARD MALVERN FDSSOLE	STRM INFPROIDX	17.09K	SH	$859.1K 0.38%	0.00	17.09K
INVESCO QQQ TRSOLE	UNIT SER 1	1.54K	SH	$848.0K 0.37%	83.00	1.45K

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