SIMPLIFI, INC.

Filed: 4/29/2025ACC: 0001085146-25-002419

📋 What this filing means

SIMPLIFI, INC. filed this quarterly 13F‑HR report disclosing 41 equity positions with a total reported market value of $217.90M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$217.90M

Total AUM (reported)

4.59M

Total Shares

Allocation by class

INFLATION HEDG$37.65M17.3%

TR UNIT$23.81M10.9%

MSCI EAFE STRTGC$20.52M9.4%

YIELD ENHANCD US$18.99M8.7%

ACTIVE BD ETF$18.96M8.7%

RUSSELL 2000 ETF$14.57M6.7%

PORTFOLIO SHORT$12.04M5.5%

Portfolio Concentration

Top 3$81.97M37.6%

4–10$97.11M44.6%

11–25$31.49M14.4%

Rest$7.34M3.4%

Top 3 weight

37.6%

Top 10 weight

82.2%

Voting Authority Distribution

Total shares with voting rights: 4.59M

Sole

Full voting authority

88.77K

% of voting shares1.9%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

4.50M

% of voting shares98.1%

Investment Discretion (by position count)

Sole41

Shared0

Other0

Dominant voting typeNone · 98.1% of voting shares

Institutional Holdings41

Rows:

ISHARES U S ETF TR

SOLE

INFLATION HEDG

Shares1.44M

TypeSH

Market value$37.65M

17.28%

Sole

29.85K

Shared

0.00

None

1.41M

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares42.56K

TypeSH

Market value$23.81M

10.92%

Sole

821.00

Shared

0.00

None

41.73K

SPDR INDEX SHS FDS

SOLE

MSCI EAFE STRTGC

Shares259.90K

TypeSH

Market value$20.52M

9.42%

Sole

4.56K

Shared

0.00

None

255.34K

WISDOMTREE TR

SOLE

YIELD ENHANCD US

Shares437.35K

TypeSH

Market value$18.99M

8.72%

Sole

8.76K

Shared

0.00

None

428.59K

PIMCO ETF TR

SOLE

ACTIVE BD ETF

Shares205.03K

TypeSH

Market value$18.96M

8.70%

Sole

5.45K

Shared

0.00

None

199.58K

ISHARES TR

SOLE

RUSSELL 2000 ETF

Shares73.05K

TypeSH

Market value$14.57M

6.69%

Sole

964.00

Shared

0.00

None

72.08K

SPDR SER TR

SOLE

PORTFOLIO SHORT

Shares400.07K

TypeSH

Market value$12.04M

5.53%

Sole

8.35K

Shared

0.00

None

391.73K

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares59.91K

TypeSH

Market value$11.62M

5.33%

Sole

1.20K

Shared

0.00

None

58.72K

ETF SER SOLUTIONS

SOLE

DISTILLATE US

Shares202.11K

TypeSH

Market value$10.96M

5.03%

Sole

3.20K

Shared

0.00

None

198.91K

INVESCO EXCHANGE TRADED FD T

SOLE

S&P500 EQL WGT

Shares57.46K

TypeSH

Market value$9.95M

4.57%

Sole

1.34K

Shared

0.00

None

56.12K

GRANITESHARES ETF TR

SOLE

HIPS US HIGH INC

Shares597.87K

TypeSH

Market value$7.60M

3.49%

Sole

16.35K

Shared

0.00

None

581.52K

WISDOMTREE TR

SOLE

EM MKTS QTLY DIV

Shares200.15K

TypeSH

Market value$4.87M

2.23%

Sole

997.00

Shared

0.00

None

199.16K

VICTORY PORTFOLIOS II

SOLE

SHARES FREE CASH

Shares134.50K

TypeSH

Market value$4.61M

2.12%

Sole

2.15K

Shared

0.00

None

132.36K

ISHARES TR

SOLE

7-10 YR TRSY BD

Shares21.20K

TypeSH

Market value$2.02M

0.93%

Sole

1.61K

Shared

0.00

None

19.59K

INVESCO EXCH TRADED FD TR II

SOLE

CALIF AMT MUN

Shares59.45K

TypeSH

Market value$1.42M

0.65%

Sole

0.00

Shared

0.00

None

59.45K

ISHARES TR

SOLE

CALIF MUN BD ETF

Shares24.67K

TypeSH

Market value$1.39M

0.64%

Sole

0.00

Shared

0.00

None

24.67K

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares4.89K

TypeSH

Market value$1.34M

0.62%

Sole

420.00

Shared

0.00

None

4.47K

VERIZON COMMUNICATIONS INC

SOLE

COM

Shares28.77K

TypeSH

Market value$1.30M

0.60%

Sole

100.00

Shared

0.00

None

28.67K

SOLE

MSCI EAFE ETF

Shares9.20K

TypeSH

Market value$751.8K

0.35%

Sole

0.00

Shared

0.00

None

9.20K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES U S ETF TRSOLE	INFLATION HEDG	1.44M	SH	$37.65M 17.28%	29.85K	1.41M
SPDR S&P 500 ETF TRSOLE	TR UNIT	42.56K	SH	$23.81M 10.92%	821.00	41.73K
SPDR INDEX SHS FDSSOLE	MSCI EAFE STRTGC	259.90K	SH	$20.52M 9.42%	4.56K	255.34K
WISDOMTREE TRSOLE	YIELD ENHANCD US	437.35K	SH	$18.99M 8.72%	8.76K	428.59K
PIMCO ETF TRSOLE	ACTIVE BD ETF	205.03K	SH	$18.96M 8.70%	5.45K	199.58K
ISHARES TRSOLE	RUSSELL 2000 ETF	73.05K	SH	$14.57M 6.69%	964.00	72.08K
SPDR SER TRSOLE	PORTFOLIO SHORT	400.07K	SH	$12.04M 5.53%	8.35K	391.73K
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	59.91K	SH	$11.62M 5.33%	1.20K	58.72K
ETF SER SOLUTIONSSOLE	DISTILLATE US	202.11K	SH	$10.96M 5.03%	3.20K	198.91K
INVESCO EXCHANGE TRADED FD TSOLE	S&P500 EQL WGT	57.46K	SH	$9.95M 4.57%	1.34K	56.12K
GRANITESHARES ETF TRSOLE	HIPS US HIGH INC	597.87K	SH	$7.60M 3.49%	16.35K	581.52K
WISDOMTREE TRSOLE	EM MKTS QTLY DIV	200.15K	SH	$4.87M 2.23%	997.00	199.16K
VICTORY PORTFOLIOS IISOLE	SHARES FREE CASH	134.50K	SH	$4.61M 2.12%	2.15K	132.36K
ISHARES TRSOLE	7-10 YR TRSY BD	21.20K	SH	$2.02M 0.93%	1.61K	19.59K
INVESCO EXCH TRADED FD TR IISOLE	CALIF AMT MUN	59.45K	SH	$1.42M 0.65%	0.00	59.45K
ISHARES TRSOLE	CALIF MUN BD ETF	24.67K	SH	$1.39M 0.64%	0.00	24.67K
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	4.89K	SH	$1.34M 0.62%	420.00	4.47K
VERIZON COMMUNICATIONS INCSOLE	COM	28.77K	SH	$1.30M 0.60%	100.00	28.67K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	2.19K	SH	$1.17M 0.54%	2K	193.00
ISHARES TRSOLE	CORE 60/40 BALAN	19.38K	SH	$1.12M 0.51%	0.00	19.38K
SPDR SER TRSOLE	NUVEEN BLOOMBERG	42.38K	SH	$1.07M 0.49%	0.00	42.38K
BLACKROCK ETF TRUST IISOLE	ISHARES INTERMED	45.04K	SH	$1.07M 0.49%	0.00	45.04K
ISHARES TRSOLE	ISHS 1-5YR INVS	17.33K	SH	$907.6K 0.42%	0.00	17.33K
VANGUARD MALVERN FDSSOLE	STRM INFPROIDX	17.06K	SH	$851.1K 0.39%	0.00	17.06K
ISHARES TRSOLE	MSCI EAFE ETF	9.20K	SH	$751.8K 0.35%	0.00	9.20K

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