SIMPLIFI, INC.

Filed: 1/24/2025ACC: 0001085146-25-000459

📋 What this filing means

SIMPLIFI, INC. filed this quarterly 13F‑HR report disclosing 41 equity positions with a total reported market value of $218.67M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$218.67M

Total AUM (reported)

Total Shares

Allocation by class

YIELD ENHANCD US$36.95M16.9%

IBOXX INV CP ETF$36.66M16.8%

MSCI EAFE STRTGC$19.09M8.7%

RUSSELL 2000 ETF$16.10M7.4%

TR UNIT$15.97M7.3%

PORTFOLIO SHORT$11.89M5.4%

DIV APP ETF$11.67M5.3%

Portfolio Concentration

Top 3$92.70M42.4%

4–10$88.43M40.4%

11–25$30.39M13.9%

Rest$7.15M3.3%

Top 3 weight

42.4%

Top 10 weight

82.8%

Voting Authority Distribution

Total shares with voting rights: 4M

Sole

Full voting authority

59.40K

% of voting shares1.5%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

3.94M

% of voting shares98.5%

Investment Discretion (by position count)

Sole41

Shared0

Other0

Dominant voting typeNone · 98.5% of voting shares

Institutional Holdings41

Rows:

WISDOMTREE TR

SOLE

YIELD ENHANCD US

Shares860.81K

TypeSH

Market value$36.95M

16.90%

Sole

14.25K

Shared

0.00

None

846.57K

ISHARES TR

SOLE

IBOXX INV CP ETF

Shares343.15K

TypeSH

Market value$36.66M

16.77%

Sole

5.97K

Shared

0.00

None

337.18K

SPDR INDEX SHS FDS

SOLE

MSCI EAFE STRTGC

Shares263.31K

TypeSH

Market value$19.09M

8.73%

Sole

4.04K

Shared

0.00

None

259.26K

ISHARES TR

SOLE

RUSSELL 2000 ETF

Shares72.88K

TypeSH

Market value$16.10M

7.36%

Sole

802.00

Shared

0.00

None

72.08K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares27.24K

TypeSH

Market value$15.97M

7.30%

Sole

462.00

Shared

0.00

None

26.78K

SPDR SER TR

SOLE

PORTFOLIO SHORT

Shares398.30K

TypeSH

Market value$11.89M

5.44%

Sole

5.90K

Shared

0.00

None

392.40K

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares59.59K

TypeSH

Market value$11.67M

5.34%

Sole

798.00

Shared

0.00

None

58.80K

FIRST TR EXCHNG TRADED FD VI

SOLE

FT VEST LADDERED

Shares380.14K

TypeSH

Market value$11.58M

5.30%

Sole

5.42K

Shared

0.00

None

374.72K

ETF SER SOLUTIONS

SOLE

DISTILLATE US

Shares202.42K

TypeSH

Market value$11.12M

5.08%

Sole

2.87K

Shared

0.00

None

199.56K

INVESCO EXCHANGE TRADED FD T

SOLE

S&P500 EQL WGT

Shares57.64K

TypeSH

Market value$10.10M

4.62%

Sole

905.00

Shared

0.00

None

56.73K

GRANITESHARES ETF TR

SOLE

HIPS US HIGH INC

Shares584.66K

TypeSH

Market value$7.51M

3.44%

Sole

12.24K

Shared

0.00

None

572.42K

WISDOMTREE TR

SOLE

EM MKTS QTLY DIV

Shares196.53K

TypeSH

Market value$4.92M

2.25%

Sole

992.00

Shared

0.00

None

195.54K

VANECK ETF TRUST

SOLE

MRNGSTR WDE MOAT

Shares27.16K

TypeSH

Market value$2.52M

1.15%

Sole

104.00

Shared

0.00

None

27.05K

VICTORY PORTFOLIOS II

SOLE

SHARES FREE CASH

Shares70.61K

TypeSH

Market value$2.41M

1.10%

Sole

1.76K

Shared

0.00

None

68.85K

ISHARES TR

SOLE

7-10 YR TRSY BD

Shares19.77K

TypeSH

Market value$1.83M

0.84%

Sole

436.00

Shared

0.00

None

19.34K

INVESCO EXCH TRADED FD TR II

SOLE

CALIF AMT MUN

Shares57.75K

TypeSH

Market value$1.43M

0.65%

Sole

0.00

Shared

0.00

None

57.75K

ISHARES TR

SOLE

CALIF MUN BD ETF

Shares24.20K

TypeSH

Market value$1.39M

0.63%

Sole

0.00

Shared

0.00

None

24.20K

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares4.43K

TypeSH

Market value$1.28M

0.59%

Sole

0.00

Shared

0.00

None

4.43K

VERIZON COMMUNICATIONS INC

SOLE

COM

Shares28.47K

TypeSH

Market value$1.14M

0.52%

Sole

100.00

Shared

0.00

None

28.37K

ISHARES TR

SOLE

GRWT ALLOCAT ETF

Shares19.28K

TypeSH

Market value$1.11M

0.51%

Sole

0.00

Shared

0.00

None

19.28K

SPDR SER TR

SOLE

NUVEEN BLOOMBERG

Shares42.38K

TypeSH

Market value$1.08M

0.50%

Sole

0.00

Shared

0.00

None

42.38K

BLACKROCK ETF TRUST II

SOLE

ISHARES INTERMED

Shares45.04K

TypeSH

Market value$1.06M

0.49%

Sole

0.00

Shared

0.00

None

45.04K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares2.15K

TypeSH

Market value$974.6K

0.45%

Sole

Shared

0.00

None

150.00

ISHARES TR

SOLE

ISHS 1-5YR INVS

Shares17.82K

TypeSH

Market value$921.2K

0.42%

Sole

0.00

Shared

0.00

None

17.82K

VANGUARD MALVERN FDS

SOLE

STRM INFPROIDX

Shares16.95K

TypeSH

Market value$820.5K

0.38%

Sole

0.00

Shared

0.00

None

16.95K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
WISDOMTREE TRSOLE	YIELD ENHANCD US	860.81K	SH	$36.95M 16.90%	14.25K	846.57K
ISHARES TRSOLE	IBOXX INV CP ETF	343.15K	SH	$36.66M 16.77%	5.97K	337.18K
SPDR INDEX SHS FDSSOLE	MSCI EAFE STRTGC	263.31K	SH	$19.09M 8.73%	4.04K	259.26K
ISHARES TRSOLE	RUSSELL 2000 ETF	72.88K	SH	$16.10M 7.36%	802.00	72.08K
SPDR S&P 500 ETF TRSOLE	TR UNIT	27.24K	SH	$15.97M 7.30%	462.00	26.78K
SPDR SER TRSOLE	PORTFOLIO SHORT	398.30K	SH	$11.89M 5.44%	5.90K	392.40K
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	59.59K	SH	$11.67M 5.34%	798.00	58.80K
FIRST TR EXCHNG TRADED FD VISOLE	FT VEST LADDERED	380.14K	SH	$11.58M 5.30%	5.42K	374.72K
ETF SER SOLUTIONSSOLE	DISTILLATE US	202.42K	SH	$11.12M 5.08%	2.87K	199.56K
INVESCO EXCHANGE TRADED FD TSOLE	S&P500 EQL WGT	57.64K	SH	$10.10M 4.62%	905.00	56.73K
GRANITESHARES ETF TRSOLE	HIPS US HIGH INC	584.66K	SH	$7.51M 3.44%	12.24K	572.42K
WISDOMTREE TRSOLE	EM MKTS QTLY DIV	196.53K	SH	$4.92M 2.25%	992.00	195.54K
VANECK ETF TRUSTSOLE	MRNGSTR WDE MOAT	27.16K	SH	$2.52M 1.15%	104.00	27.05K
VICTORY PORTFOLIOS IISOLE	SHARES FREE CASH	70.61K	SH	$2.41M 1.10%	1.76K	68.85K
ISHARES TRSOLE	7-10 YR TRSY BD	19.77K	SH	$1.83M 0.84%	436.00	19.34K
INVESCO EXCH TRADED FD TR IISOLE	CALIF AMT MUN	57.75K	SH	$1.43M 0.65%	0.00	57.75K
ISHARES TRSOLE	CALIF MUN BD ETF	24.20K	SH	$1.39M 0.63%	0.00	24.20K
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	4.43K	SH	$1.28M 0.59%	0.00	4.43K
VERIZON COMMUNICATIONS INCSOLE	COM	28.47K	SH	$1.14M 0.52%	100.00	28.37K
ISHARES TRSOLE	GRWT ALLOCAT ETF	19.28K	SH	$1.11M 0.51%	0.00	19.28K
SPDR SER TRSOLE	NUVEEN BLOOMBERG	42.38K	SH	$1.08M 0.50%	0.00	42.38K
BLACKROCK ETF TRUST IISOLE	ISHARES INTERMED	45.04K	SH	$1.06M 0.49%	0.00	45.04K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	2.15K	SH	$974.6K 0.45%	2K	150.00
ISHARES TRSOLE	ISHS 1-5YR INVS	17.82K	SH	$921.2K 0.42%	0.00	17.82K
VANGUARD MALVERN FDSSOLE	STRM INFPROIDX	16.95K	SH	$820.5K 0.38%	0.00	16.95K

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