SIMPLIFI, INC.

Filed: 10/22/2024ACC: 0001085146-24-005063

📋 What this filing means

SIMPLIFI, INC. filed this quarterly 13F‑HR report disclosing 41 equity positions with a total reported market value of $225.52M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$225.52M

Total AUM (reported)

4.16M

Total Shares

Allocation by class

IBOXX INV CP ETF$38.10M16.9%

YIELD ENHANCD US$38.01M16.9%

MSCI EAFE STRTGC$20.91M9.3%

RUSSELL 2000 ETF$16.17M7.2%

TR UNIT$15.70M7.0%

SR LN ETF$13.11M5.8%

DIV APP ETF$11.90M5.3%

Portfolio Concentration

Top 3$97.02M43.0%

4–10$90.33M40.1%

11–25$30.83M13.7%

Rest$7.34M3.3%

Top 3 weight

43.0%

Top 10 weight

83.1%

Voting Authority Distribution

Total shares with voting rights: 4.16M

Sole

Full voting authority

54.89K

% of voting shares1.3%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

4.11M

% of voting shares98.7%

Investment Discretion (by position count)

Sole41

Shared0

Other0

Dominant voting typeNone · 98.7% of voting shares

Institutional Holdings41

Rows:

ISHARES TR

SOLE

IBOXX INV CP ETF

Shares337.23K

TypeSH

Market value$38.10M

16.89%

Sole

4.91K

Shared

0.00

None

332.33K

WISDOMTREE TR

SOLE

YIELD ENHANCD US

Shares850.13K

TypeSH

Market value$38.01M

16.85%

Sole

12.78K

Shared

0.00

None

837.36K

SPDR INDEX SHS FDS

SOLE

MSCI EAFE STRTGC

Shares259.78K

TypeSH

Market value$20.91M

9.27%

Sole

3.31K

Shared

0.00

None

256.47K

ISHARES TR

SOLE

RUSSELL 2000 ETF

Shares73.20K

TypeSH

Market value$16.17M

7.17%

Sole

727.00

Shared

0.00

None

72.48K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares27.36K

TypeSH

Market value$15.70M

6.96%

Sole

370.00

Shared

0.00

None

26.98K

INVESCO EXCH TRADED FD TR II

SOLE

SR LN ETF

Shares623.83K

TypeSH

Market value$13.11M

5.81%

Sole

7.88K

Shared

0.00

None

615.95K

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares60.10K

TypeSH

Market value$11.90M

5.28%

Sole

680.00

Shared

0.00

None

59.42K

ETF SER SOLUTIONS

SOLE

DISTILLATE US

Shares204.53K

TypeSH

Market value$11.60M

5.15%

Sole

2.45K

Shared

0.00

None

202.08K

FIRST TR EXCHNG TRADED FD VI

SOLE

FT VEST LADDERED

Shares384.29K

TypeSH

Market value$11.49M

5.09%

Sole

4.79K

Shared

0.00

None

379.49K

INVESCO EXCHANGE TRADED FD T

SOLE

S&P500 EQL WGT

Shares57.87K

TypeSH

Market value$10.37M

4.60%

Sole

779.00

Shared

0.00

None

57.09K

GRANITESHARES ETF TR

SOLE

HIPS US HIGH INC

Shares523.96K

TypeSH

Market value$6.80M

3.02%

Sole

10.99K

Shared

0.00

None

512.98K

WISDOMTREE TR

SOLE

EM MKTS QTLY DIV

Shares195.85K

TypeSH

Market value$5.43M

2.41%

Sole

990.00

Shared

0.00

None

194.86K

VANECK ETF TRUST

SOLE

MRNGSTR WDE MOAT

Shares26.99K

TypeSH

Market value$2.62M

1.16%

Sole

143.00

Shared

0.00

None

26.85K

VICTORY PORTFOLIOS II

SOLE

SHARES FREE CASH

Shares69.33K

TypeSH

Market value$2.31M

1.02%

Sole

1.76K

Shared

0.00

None

67.58K

ISHARES TR

SOLE

7-10 YR TRSY BD

Shares19.87K

TypeSH

Market value$1.95M

0.86%

Sole

257.00

Shared

0.00

None

19.61K

INVESCO EXCH TRADED FD TR II

SOLE

CALIF AMT MUN

Shares60.71K

TypeSH

Market value$1.52M

0.68%

Sole

0.00

Shared

0.00

None

60.71K

ISHARES TR

SOLE

CALIF MUN BD ETF

Shares24.80K

TypeSH

Market value$1.44M

0.64%

Sole

0.00

Shared

0.00

None

24.80K

SPDR SER TR

SOLE

NUVEEN BLOOMBERG

Shares52.02K

TypeSH

Market value$1.37M

0.61%

Sole

0.00

Shared

0.00

None

52.02K

VERIZON COMMUNICATIONS INC

SOLE

COM

Shares28.19K

TypeSH

Market value$1.27M

0.56%

Sole

100.00

Shared

0.00

None

28.09K

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares4.26K

TypeSH

Market value$1.21M

0.53%

Sole

0.00

Shared

0.00

None

4.26K

ISHARES TR

SOLE

GRWT ALLOCAT ETF

Shares20.05K

TypeSH

Market value$1.19M

0.53%

Sole

0.00

Shared

0.00

None

20.05K

BLACKROCK ETF TRUST II

SOLE

INTERMEDIA MUNI

Shares45.04K

TypeSH

Market value$1.08M

0.48%

Sole

0.00

Shared

0.00

None

45.04K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares2.15K

TypeSH

Market value$989.6K

0.44%

Sole

Shared

0.00

None

150.00

SPDR SER TR

SOLE

BLOOMBERG INVT

Shares26.87K

TypeSH

Market value$829.0K

0.37%

Sole

0.00

Shared

0.00

None

26.87K

VANGUARD MALVERN FDS

SOLE

STRM INFPROIDX

Shares16.72K

TypeSH

Market value$824.6K

0.37%

Sole

0.00

Shared

0.00

None

16.72K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES TRSOLE	IBOXX INV CP ETF	337.23K	SH	$38.10M 16.89%	4.91K	332.33K
WISDOMTREE TRSOLE	YIELD ENHANCD US	850.13K	SH	$38.01M 16.85%	12.78K	837.36K
SPDR INDEX SHS FDSSOLE	MSCI EAFE STRTGC	259.78K	SH	$20.91M 9.27%	3.31K	256.47K
ISHARES TRSOLE	RUSSELL 2000 ETF	73.20K	SH	$16.17M 7.17%	727.00	72.48K
SPDR S&P 500 ETF TRSOLE	TR UNIT	27.36K	SH	$15.70M 6.96%	370.00	26.98K
INVESCO EXCH TRADED FD TR IISOLE	SR LN ETF	623.83K	SH	$13.11M 5.81%	7.88K	615.95K
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	60.10K	SH	$11.90M 5.28%	680.00	59.42K
ETF SER SOLUTIONSSOLE	DISTILLATE US	204.53K	SH	$11.60M 5.15%	2.45K	202.08K
FIRST TR EXCHNG TRADED FD VISOLE	FT VEST LADDERED	384.29K	SH	$11.49M 5.09%	4.79K	379.49K
INVESCO EXCHANGE TRADED FD TSOLE	S&P500 EQL WGT	57.87K	SH	$10.37M 4.60%	779.00	57.09K
GRANITESHARES ETF TRSOLE	HIPS US HIGH INC	523.96K	SH	$6.80M 3.02%	10.99K	512.98K
WISDOMTREE TRSOLE	EM MKTS QTLY DIV	195.85K	SH	$5.43M 2.41%	990.00	194.86K
VANECK ETF TRUSTSOLE	MRNGSTR WDE MOAT	26.99K	SH	$2.62M 1.16%	143.00	26.85K
VICTORY PORTFOLIOS IISOLE	SHARES FREE CASH	69.33K	SH	$2.31M 1.02%	1.76K	67.58K
ISHARES TRSOLE	7-10 YR TRSY BD	19.87K	SH	$1.95M 0.86%	257.00	19.61K
INVESCO EXCH TRADED FD TR IISOLE	CALIF AMT MUN	60.71K	SH	$1.52M 0.68%	0.00	60.71K
ISHARES TRSOLE	CALIF MUN BD ETF	24.80K	SH	$1.44M 0.64%	0.00	24.80K
SPDR SER TRSOLE	NUVEEN BLOOMBERG	52.02K	SH	$1.37M 0.61%	0.00	52.02K
VERIZON COMMUNICATIONS INCSOLE	COM	28.19K	SH	$1.27M 0.56%	100.00	28.09K
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	4.26K	SH	$1.21M 0.53%	0.00	4.26K
ISHARES TRSOLE	GRWT ALLOCAT ETF	20.05K	SH	$1.19M 0.53%	0.00	20.05K
BLACKROCK ETF TRUST IISOLE	INTERMEDIA MUNI	45.04K	SH	$1.08M 0.48%	0.00	45.04K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	2.15K	SH	$989.6K 0.44%	2K	150.00
SPDR SER TRSOLE	BLOOMBERG INVT	26.87K	SH	$829.0K 0.37%	0.00	26.87K
VANGUARD MALVERN FDSSOLE	STRM INFPROIDX	16.72K	SH	$824.6K 0.37%	0.00	16.72K

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