Filed: 1/24/2024ACC: 0001085146-24-000420
📋 What this filing means
SIMPLIFI, INC. filed this quarterly 13F‑HR report disclosing 33 equity positions with a total reported market value of $202.99M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
33
Positions
$202.99M
Total AUM (reported)
4.19M
Total Shares
Allocation by class
YIELD ENHANCD US$35.81M17.6%
IBOXX INV CP ETF$29.66M14.6%
MSCI EAFE STRTGC$20.79M10.2%
DISTILLATE US$18.88M9.3%
SR LN ETF$17.73M8.7%
DIV APP ETF$17.18M8.5%
RUSSELL 2000 ETF$12.05M5.9%
Portfolio Concentration
Top 3$86.26M42.5%
4–10$92.83M45.7%
11–25$21.44M10.6%
Rest$2.47M1.2%
Top 3 weight
42.5%
Top 10 weight
88.2%
Voting Authority Distribution
Total shares with voting rights: 4.19M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
4.19M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole33
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings33
Rows:
WISDOMTREE TR
SOLEShares862.71K
TypeSH
Market value$35.81M
17.64%
Sole
0.00
Shared
0.00
None
862.71K
ISHARES TR
SOLEShares290.70K
TypeSH
Market value$29.66M
14.61%
Sole
0.00
Shared
0.00
None
290.70K
SPDR INDEX SHS FDS
SOLEShares310.09K
TypeSH
Market value$20.79M
10.24%
Sole
0.00
Shared
0.00
None
310.09K
ETF SER SOLUTIONS
SOLEShares423.01K
TypeSH
Market value$18.88M
9.30%
Sole
0.00
Shared
0.00
None
423.01K
INVESCO EXCH TRADED FD TR II
SOLEShares844.51K
TypeSH
Market value$17.73M
8.73%
Sole
0.00
Shared
0.00
None
844.51K
VANGUARD SPECIALIZED FUNDS
SOLEShares110.57K
TypeSH
Market value$17.18M
8.46%
Sole
0.00
Shared
0.00
None
110.57K
ISHARES TR
SOLEShares68.20K
TypeSH
Market value$12.05M
5.94%
Sole
0.00
Shared
0.00
None
68.20K
FIRST TR EXCHNG TRADED FD VI
SOLEShares397.14K
TypeSH
Market value$9.73M
4.79%
Sole
0.00
Shared
0.00
None
397.14K
SPDR S&P 500 ETF TR
SOLEShares20.34K
TypeSH
Market value$8.69M
4.28%
Sole
0.00
Shared
0.00
None
20.34K
VANGUARD MALVERN FDS
SOLEShares181.23K
TypeSH
Market value$8.57M
4.22%
Sole
0.00
Shared
0.00
None
181.23K
SPDR SER TR
SOLEShares251.08K
TypeSH
Market value$6.91M
3.41%
Sole
0.00
Shared
0.00
None
251.08K
AMPLIFY ETF TR
SOLEShares78.67K
TypeSH
Market value$2.09M
1.03%
Sole
0.00
Shared
0.00
None
78.67K
VANECK ETF TRUST
SOLEShares24.86K
TypeSH
Market value$1.89M
0.93%
Sole
0.00
Shared
0.00
None
24.86K
INVESCO EXCH TRADED FD TR II
SOLEShares64.99K
TypeSH
Market value$1.53M
0.75%
Sole
0.00
Shared
0.00
None
64.99K
ISHARES TR
SOLEShares26.83K
TypeSH
Market value$1.47M
0.72%
Sole
0.00
Shared
0.00
None
26.83K
ISHARES TR
SOLEShares12.61K
TypeSH
Market value$1.16M
0.57%
Sole
0.00
Shared
0.00
None
12.61K
ISHARES TR
SOLEShares21.73K
TypeSH
Market value$1.07M
0.53%
Sole
0.00
Shared
0.00
None
21.73K
VERIZON COMMUNICATIONS INC
SOLEShares30.83K
TypeSH
Market value$999.2K
0.49%
Sole
0.00
Shared
0.00
None
30.83K
ISHARES TR
SOLEShares13.34K
TypeSH
Market value$919.3K
0.45%
Sole
0.00
Shared
0.00
None
13.34K
VANGUARD INDEX FDS
SOLEShares3.88K
TypeSH
Market value$823.4K
0.41%
Sole
0.00
Shared
0.00
None
3.88K
VANECK ETF TRUST
SOLEShares31.99K
TypeSH
Market value$604.5K
0.30%
Sole
0.00
Shared
0.00
None
31.99K
ISHARES TR
SOLEShares8.48K
TypeSH
Market value$538.2K
0.27%
Sole
0.00
Shared
0.00
None
8.48K
INVESCO EXCHANGE TRADED FD T
SOLEShares11.07K
TypeSH
Market value$517.9K
0.26%
Sole
0.00
Shared
0.00
None
11.07K
INVESCO QQQ TR
SOLEShares1.37K
TypeSH
Market value$490.5K
0.24%
Sole
0.00
Shared
0.00
None
1.37K
ISHARES TR
SOLEShares10.94K
TypeSH
Market value$425.9K
0.21%
Sole
0.00
Shared
0.00
None
10.94K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
WISDOMTREE TRSOLE | YIELD ENHANCD US | 862.71K | SH | $35.81M 17.64% | 0.00 | 0.00 | 862.71K |
ISHARES TRSOLE | IBOXX INV CP ETF | 290.70K | SH | $29.66M 14.61% | 0.00 | 0.00 | 290.70K |
SPDR INDEX SHS FDSSOLE | MSCI EAFE STRTGC | 310.09K | SH | $20.79M 10.24% | 0.00 | 0.00 | 310.09K |
ETF SER SOLUTIONSSOLE | DISTILLATE US | 423.01K | SH | $18.88M 9.30% | 0.00 | 0.00 | 423.01K |
INVESCO EXCH TRADED FD TR IISOLE | SR LN ETF | 844.51K | SH | $17.73M 8.73% | 0.00 | 0.00 | 844.51K |
VANGUARD SPECIALIZED FUNDSSOLE | DIV APP ETF | 110.57K | SH | $17.18M 8.46% | 0.00 | 0.00 | 110.57K |
ISHARES TRSOLE | RUSSELL 2000 ETF | 68.20K | SH | $12.05M 5.94% | 0.00 | 0.00 | 68.20K |
FIRST TR EXCHNG TRADED FD VISOLE | CBOE VEST US EQ | 397.14K | SH | $9.73M 4.79% | 0.00 | 0.00 | 397.14K |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 20.34K | SH | $8.69M 4.28% | 0.00 | 0.00 | 20.34K |
VANGUARD MALVERN FDSSOLE | STRM INFPROIDX | 181.23K | SH | $8.57M 4.22% | 0.00 | 0.00 | 181.23K |
SPDR SER TRSOLE | PORTFLI INTRMDIT | 251.08K | SH | $6.91M 3.41% | 0.00 | 0.00 | 251.08K |
AMPLIFY ETF TRSOLE | NAT RES DIVIDEND | 78.67K | SH | $2.09M 1.03% | 0.00 | 0.00 | 78.67K |
VANECK ETF TRUSTSOLE | MRNGSTR WDE MOAT | 24.86K | SH | $1.89M 0.93% | 0.00 | 0.00 | 24.86K |
INVESCO EXCH TRADED FD TR IISOLE | CALIF AMT MUN | 64.99K | SH | $1.53M 0.75% | 0.00 | 0.00 | 64.99K |
ISHARES TRSOLE | CALIF MUN BD ETF | 26.83K | SH | $1.47M 0.72% | 0.00 | 0.00 | 26.83K |
ISHARES TRSOLE | 7-10 YR TRSY BD | 12.61K | SH | $1.16M 0.57% | 0.00 | 0.00 | 12.61K |
ISHARES TRSOLE | GRWT ALLOCAT ETF | 21.73K | SH | $1.07M 0.53% | 0.00 | 0.00 | 21.73K |
VERIZON COMMUNICATIONS INCSOLE | COM | 30.83K | SH | $999.2K 0.49% | 0.00 | 0.00 | 30.83K |
ISHARES TRSOLE | MSCI EAFE ETF | 13.34K | SH | $919.3K 0.45% | 0.00 | 0.00 | 13.34K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 3.88K | SH | $823.4K 0.41% | 0.00 | 0.00 | 3.88K |
VANECK ETF TRUSTSOLE | CEF MUNI INCOME | 31.99K | SH | $604.5K 0.30% | 0.00 | 0.00 | 31.99K |
ISHARES TRSOLE | AGGRES ALLOC ETF | 8.48K | SH | $538.2K 0.27% | 0.00 | 0.00 | 8.48K |
INVESCO EXCHANGE TRADED FD TSOLE | LARGE CAP VALUE | 11.07K | SH | $517.9K 0.26% | 0.00 | 0.00 | 11.07K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 1.37K | SH | $490.5K 0.24% | 0.00 | 0.00 | 1.37K |
ISHARES TRSOLE | MODERT ALLOC ETF | 10.94K | SH | $425.9K 0.21% | 0.00 | 0.00 | 10.94K |
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