SIMPLIFI, INC.

Filed: 10/11/2023ACC: 0001085146-23-003693

📋 What this filing means

SIMPLIFI, INC. filed this quarterly 13F‑HR report disclosing 33 equity positions with a total reported market value of $202.91M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$202.91M

Total AUM (reported)

4.19M

Total Shares

Allocation by class

YIELD ENHANCD US$35.81M17.6%

IBOXX INV CP ETF$29.66M14.6%

MSCI EAFE STRTGC$20.79M10.2%

DISTILLATE US$18.88M9.3%

SR LN ETF$17.73M8.7%

DIV APP ETF$17.18M8.5%

RUSSELL 2000 ETF$12.05M5.9%

Portfolio Concentration

Top 3$86.26M42.5%

4–10$92.79M45.7%

11–25$21.39M10.5%

Rest$2.47M1.2%

Top 3 weight

42.5%

Top 10 weight

88.2%

Voting Authority Distribution

Total shares with voting rights: 4.19M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

4.19M

% of voting shares100.0%

Investment Discretion (by position count)

Sole33

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings33

Rows:

WISDOMTREE TR

SOLE

YIELD ENHANCD US

Shares862.71K

TypeSH

Market value$35.81M

17.65%

Sole

0.00

Shared

0.00

None

862.71K

ISHARES TR

SOLE

IBOXX INV CP ETF

Shares290.70K

TypeSH

Market value$29.66M

14.62%

Sole

0.00

Shared

0.00

None

290.70K

SPDR INDEX SHS FDS

SOLE

MSCI EAFE STRTGC

Shares310.09K

TypeSH

Market value$20.79M

10.24%

Sole

0.00

Shared

0.00

None

310.09K

ETF SER SOLUTIONS

SOLE

DISTILLATE US

Shares423.01K

TypeSH

Market value$18.88M

9.31%

Sole

0.00

Shared

0.00

None

423.01K

INVESCO EXCH TRADED FD TR II

SOLE

SR LN ETF

Shares844.51K

TypeSH

Market value$17.73M

8.74%

Sole

0.00

Shared

0.00

None

844.51K

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares110.57K

TypeSH

Market value$17.18M

8.47%

Sole

0.00

Shared

0.00

None

110.57K

ISHARES TR

SOLE

RUSSELL 2000 ETF

Shares68.20K

TypeSH

Market value$12.05M

5.94%

Sole

0.00

Shared

0.00

None

68.20K

FIRST TR EXCHNG TRADED FD VI

SOLE

CBOE VEST US EQ

Shares397.14K

TypeSH

Market value$9.73M

4.79%

Sole

0.00

Shared

0.00

None

397.14K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares20.30K

TypeSH

Market value$8.68M

4.28%

Sole

0.00

Shared

0.00

None

20.30K

VANGUARD MALVERN FDS

SOLE

STRM INFPROIDX

Shares180.70K

TypeSH

Market value$8.54M

4.21%

Sole

0.00

Shared

0.00

None

180.70K

SPDR SER TR

SOLE

PORTFLI INTRMDIT

Shares251.08K

TypeSH

Market value$6.91M

3.41%

Sole

0.00

Shared

0.00

None

251.08K

AMPLIFY ETF TR

SOLE

NAT RES DIVIDEND

Shares78.67K

TypeSH

Market value$2.09M

1.03%

Sole

0.00

Shared

0.00

None

78.67K

VANECK ETF TRUST

SOLE

MRNGSTR WDE MOAT

Shares24.86K

TypeSH

Market value$1.89M

0.93%

Sole

0.00

Shared

0.00

None

24.86K

INVESCO EXCH TRADED FD TR II

SOLE

CALIF AMT MUN

Shares64.99K

TypeSH

Market value$1.53M

0.75%

Sole

0.00

Shared

0.00

None

64.99K

ISHARES TR

SOLE

CALIF MUN BD ETF

Shares26.83K

TypeSH

Market value$1.47M

0.73%

Sole

0.00

Shared

0.00

None

26.83K

ISHARES TR

SOLE

7-10 YR TRSY BD

Shares12.15K

TypeSH

Market value$1.11M

0.55%

Sole

0.00

Shared

0.00

None

12.15K

ISHARES TR

SOLE

GRWT ALLOCAT ETF

Shares21.73K

TypeSH

Market value$1.07M

0.53%

Sole

0.00

Shared

0.00

None

21.73K

VERIZON COMMUNICATIONS INC

SOLE

COM

Shares30.83K

TypeSH

Market value$999.2K

0.49%

Sole

0.00

Shared

0.00

None

30.83K

ISHARES TR

SOLE

MSCI EAFE ETF

Shares13.34K

TypeSH

Market value$919.3K

0.45%

Sole

0.00

Shared

0.00

None

13.34K

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares3.88K

TypeSH

Market value$823.4K

0.41%

Sole

0.00

Shared

0.00

None

3.88K

VANECK ETF TRUST

SOLE

CEF MUNI INCOME

Shares31.99K

TypeSH

Market value$604.5K

0.30%

Sole

0.00

Shared

0.00

None

31.99K

ISHARES TR

SOLE

AGGRES ALLOC ETF

Shares8.48K

TypeSH

Market value$538.2K

0.27%

Sole

0.00

Shared

0.00

None

8.48K

INVESCO EXCHANGE TRADED FD T

SOLE

LARGE CAP VALUE

Shares11.07K

TypeSH

Market value$517.9K

0.26%

Sole

0.00

Shared

0.00

None

11.07K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares1.37K

TypeSH

Market value$490.5K

0.24%

Sole

0.00

Shared

0.00

None

1.37K

ISHARES TR

SOLE

MODERT ALLOC ETF

Shares10.94K

TypeSH

Market value$425.9K

0.21%

Sole

0.00

Shared

0.00

None

10.94K

Issuer	Class	Shares	Type	Value / Portfolio %	None
WISDOMTREE TRSOLE	YIELD ENHANCD US	862.71K	SH	$35.81M 17.65%	862.71K
ISHARES TRSOLE	IBOXX INV CP ETF	290.70K	SH	$29.66M 14.62%	290.70K
SPDR INDEX SHS FDSSOLE	MSCI EAFE STRTGC	310.09K	SH	$20.79M 10.24%	310.09K
ETF SER SOLUTIONSSOLE	DISTILLATE US	423.01K	SH	$18.88M 9.31%	423.01K
INVESCO EXCH TRADED FD TR IISOLE	SR LN ETF	844.51K	SH	$17.73M 8.74%	844.51K
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	110.57K	SH	$17.18M 8.47%	110.57K
ISHARES TRSOLE	RUSSELL 2000 ETF	68.20K	SH	$12.05M 5.94%	68.20K
FIRST TR EXCHNG TRADED FD VISOLE	CBOE VEST US EQ	397.14K	SH	$9.73M 4.79%	397.14K
SPDR S&P 500 ETF TRSOLE	TR UNIT	20.30K	SH	$8.68M 4.28%	20.30K
VANGUARD MALVERN FDSSOLE	STRM INFPROIDX	180.70K	SH	$8.54M 4.21%	180.70K
SPDR SER TRSOLE	PORTFLI INTRMDIT	251.08K	SH	$6.91M 3.41%	251.08K
AMPLIFY ETF TRSOLE	NAT RES DIVIDEND	78.67K	SH	$2.09M 1.03%	78.67K
VANECK ETF TRUSTSOLE	MRNGSTR WDE MOAT	24.86K	SH	$1.89M 0.93%	24.86K
INVESCO EXCH TRADED FD TR IISOLE	CALIF AMT MUN	64.99K	SH	$1.53M 0.75%	64.99K
ISHARES TRSOLE	CALIF MUN BD ETF	26.83K	SH	$1.47M 0.73%	26.83K
ISHARES TRSOLE	7-10 YR TRSY BD	12.15K	SH	$1.11M 0.55%	12.15K
ISHARES TRSOLE	GRWT ALLOCAT ETF	21.73K	SH	$1.07M 0.53%	21.73K
VERIZON COMMUNICATIONS INCSOLE	COM	30.83K	SH	$999.2K 0.49%	30.83K
ISHARES TRSOLE	MSCI EAFE ETF	13.34K	SH	$919.3K 0.45%	13.34K
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	3.88K	SH	$823.4K 0.41%	3.88K
VANECK ETF TRUSTSOLE	CEF MUNI INCOME	31.99K	SH	$604.5K 0.30%	31.99K
ISHARES TRSOLE	AGGRES ALLOC ETF	8.48K	SH	$538.2K 0.27%	8.48K
INVESCO EXCHANGE TRADED FD TSOLE	LARGE CAP VALUE	11.07K	SH	$517.9K 0.26%	11.07K
INVESCO QQQ TRSOLE	UNIT SER 1	1.37K	SH	$490.5K 0.24%	1.37K
ISHARES TRSOLE	MODERT ALLOC ETF	10.94K	SH	$425.9K 0.21%	10.94K

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