Filed: 7/18/2023ACC: 0001085146-23-002734
📋 What this filing means
SIMPLIFI, INC. filed this quarterly 13F‑HR report disclosing 34 equity positions with a total reported market value of $211.51M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
34
Positions
$211.51M
Total AUM (reported)
4.21M
Total Shares
Allocation by class
YIELD ENHANCD US$36.62M17.3%
IBOXX INV CP ETF$31.14M14.7%
MSCI EAFE STRTGC$21.47M10.1%
DISTILLATE US$20.25M9.6%
DIV APP ETF$18.57M8.8%
RUSSELL 2000 ETF$13.11M6.2%
SR LN ETF$10.78M5.1%
Portfolio Concentration
Top 3$89.22M42.2%
4–10$91.35M43.2%
11–25$27.93M13.2%
Rest$3.00M1.4%
Top 3 weight
42.2%
Top 10 weight
85.4%
Voting Authority Distribution
Total shares with voting rights: 4.21M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
4.21M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole34
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings34
Rows:
WISDOMTREE TR
SOLEShares849.88K
TypeSH
Market value$36.62M
17.31%
Sole
0.00
Shared
0.00
None
849.88K
ISHARES TR
SOLEShares287.92K
TypeSH
Market value$31.14M
14.72%
Sole
0.00
Shared
0.00
None
287.92K
SPDR INDEX SHS FDS
SOLEShares307.04K
TypeSH
Market value$21.47M
10.15%
Sole
0.00
Shared
0.00
None
307.04K
ETF SER SOLUTIONS
SOLEShares447.27K
TypeSH
Market value$20.25M
9.57%
Sole
0.00
Shared
0.00
None
447.27K
VANGUARD SPECIALIZED FUNDS
SOLEShares114.34K
TypeSH
Market value$18.57M
8.78%
Sole
0.00
Shared
0.00
None
114.34K
ISHARES TR
SOLEShares70.02K
TypeSH
Market value$13.11M
6.20%
Sole
0.00
Shared
0.00
None
70.02K
INVESCO EXCH TRADED FD TR II
SOLEShares512.50K
TypeSH
Market value$10.78M
5.10%
Sole
0.00
Shared
0.00
None
512.50K
FIRST TR EXCHNG TRADED FD VI
SOLEShares421.17K
TypeSH
Market value$10.55M
4.99%
Sole
0.00
Shared
0.00
None
421.17K
SPDR S&P 500 ETF TR
SOLEShares21.21K
TypeSH
Market value$9.40M
4.44%
Sole
0.00
Shared
0.00
None
21.21K
VANGUARD MALVERN FDS
SOLEShares183.33K
TypeSH
Market value$8.69M
4.11%
Sole
0.00
Shared
0.00
None
183.33K
KRANESHARES TR
SOLEShares331.67K
TypeSH
Market value$6.83M
3.23%
Sole
0.00
Shared
0.00
None
331.67K
SPDR SER TR
SOLEShares240.01K
TypeSH
Market value$6.79M
3.21%
Sole
0.00
Shared
0.00
None
240.01K
AMPLIFY ETF TR
SOLEShares77.06K
TypeSH
Market value$1.97M
0.93%
Sole
0.00
Shared
0.00
None
77.06K
VANECK ETF TRUST
SOLEShares24.38K
TypeSH
Market value$1.95M
0.92%
Sole
0.00
Shared
0.00
None
24.38K
INVESCO EXCH TRADED FD TR II
SOLEShares64.51K
TypeSH
Market value$1.59M
0.75%
Sole
0.00
Shared
0.00
None
64.51K
ISHARES TR
SOLEShares26.68K
TypeSH
Market value$1.52M
0.72%
Sole
0.00
Shared
0.00
None
26.68K
VERIZON COMMUNICATIONS INC
SOLEShares30.45K
TypeSH
Market value$1.13M
0.54%
Sole
0.00
Shared
0.00
None
30.45K
ISHARES TR
SOLEShares21.44K
TypeSH
Market value$1.10M
0.52%
Sole
0.00
Shared
0.00
None
21.44K
ISHARES TR
SOLEShares10.66K
TypeSH
Market value$1.03M
0.49%
Sole
0.00
Shared
0.00
None
10.66K
ISHARES TR
SOLEShares12.68K
TypeSH
Market value$919.3K
0.43%
Sole
0.00
Shared
0.00
None
12.68K
VANGUARD INDEX FDS
SOLEShares3.50K
TypeSH
Market value$770.2K
0.36%
Sole
0.00
Shared
0.00
None
3.50K
VANECK ETF TRUST
SOLEShares31.71K
TypeSH
Market value$670.3K
0.32%
Sole
0.00
Shared
0.00
None
31.71K
ISHARES TR
SOLEShares8.69K
TypeSH
Market value$576.1K
0.27%
Sole
0.00
Shared
0.00
None
8.69K
INVESCO QQQ TR
SOLEShares1.49K
TypeSH
Market value$549.7K
0.26%
Sole
0.00
Shared
0.00
None
1.49K
INVESCO EXCHANGE TRADED FD T
SOLEShares11.59K
TypeSH
Market value$540.6K
0.26%
Sole
0.00
Shared
0.00
None
11.59K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
WISDOMTREE TRSOLE | YIELD ENHANCD US | 849.88K | SH | $36.62M 17.31% | 0.00 | 0.00 | 849.88K |
ISHARES TRSOLE | IBOXX INV CP ETF | 287.92K | SH | $31.14M 14.72% | 0.00 | 0.00 | 287.92K |
SPDR INDEX SHS FDSSOLE | MSCI EAFE STRTGC | 307.04K | SH | $21.47M 10.15% | 0.00 | 0.00 | 307.04K |
ETF SER SOLUTIONSSOLE | DISTILLATE US | 447.27K | SH | $20.25M 9.57% | 0.00 | 0.00 | 447.27K |
VANGUARD SPECIALIZED FUNDSSOLE | DIV APP ETF | 114.34K | SH | $18.57M 8.78% | 0.00 | 0.00 | 114.34K |
ISHARES TRSOLE | RUSSELL 2000 ETF | 70.02K | SH | $13.11M 6.20% | 0.00 | 0.00 | 70.02K |
INVESCO EXCH TRADED FD TR IISOLE | SR LN ETF | 512.50K | SH | $10.78M 5.10% | 0.00 | 0.00 | 512.50K |
FIRST TR EXCHNG TRADED FD VISOLE | CBOE VEST US EQ | 421.17K | SH | $10.55M 4.99% | 0.00 | 0.00 | 421.17K |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 21.21K | SH | $9.40M 4.44% | 0.00 | 0.00 | 21.21K |
VANGUARD MALVERN FDSSOLE | STRM INFPROIDX | 183.33K | SH | $8.69M 4.11% | 0.00 | 0.00 | 183.33K |
KRANESHARES TRSOLE | QUADRTC INT RT | 331.67K | SH | $6.83M 3.23% | 0.00 | 0.00 | 331.67K |
SPDR SER TRSOLE | PORTFLI INTRMDIT | 240.01K | SH | $6.79M 3.21% | 0.00 | 0.00 | 240.01K |
AMPLIFY ETF TRSOLE | NAT RES DIVIDEND | 77.06K | SH | $1.97M 0.93% | 0.00 | 0.00 | 77.06K |
VANECK ETF TRUSTSOLE | MRNGSTR WDE MOAT | 24.38K | SH | $1.95M 0.92% | 0.00 | 0.00 | 24.38K |
INVESCO EXCH TRADED FD TR IISOLE | CALIF AMT MUN | 64.51K | SH | $1.59M 0.75% | 0.00 | 0.00 | 64.51K |
ISHARES TRSOLE | CALIF MUN BD ETF | 26.68K | SH | $1.52M 0.72% | 0.00 | 0.00 | 26.68K |
VERIZON COMMUNICATIONS INCSOLE | COM | 30.45K | SH | $1.13M 0.54% | 0.00 | 0.00 | 30.45K |
ISHARES TRSOLE | GRWT ALLOCAT ETF | 21.44K | SH | $1.10M 0.52% | 0.00 | 0.00 | 21.44K |
ISHARES TRSOLE | 7-10 YR TRSY BD | 10.66K | SH | $1.03M 0.49% | 0.00 | 0.00 | 10.66K |
ISHARES TRSOLE | MSCI EAFE ETF | 12.68K | SH | $919.3K 0.43% | 0.00 | 0.00 | 12.68K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 3.50K | SH | $770.2K 0.36% | 0.00 | 0.00 | 3.50K |
VANECK ETF TRUSTSOLE | CEF MUNI INCOME | 31.71K | SH | $670.3K 0.32% | 0.00 | 0.00 | 31.71K |
ISHARES TRSOLE | AGGRES ALLOC ETF | 8.69K | SH | $576.1K 0.27% | 0.00 | 0.00 | 8.69K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 1.49K | SH | $549.7K 0.26% | 0.00 | 0.00 | 1.49K |
INVESCO EXCHANGE TRADED FD TSOLE | DYNMC LRG VALU | 11.59K | SH | $540.6K 0.26% | 0.00 | 0.00 | 11.59K |
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