SIMPLIFI, INC.

Filed: 4/20/2023ACC: 0001085146-23-001763

📋 What this filing means

SIMPLIFI, INC. filed this quarterly 13F‑HR report disclosing 35 equity positions with a total reported market value of $203.44M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$203.44M

Total AUM (reported)

4.09M

Total Shares

Allocation by class

YIELD ENHANCD US$35.05M17.2%

IBOXX INV CP ETF$30.44M15.0%

MSCI EAFE STRTGC$21.41M10.5%

DIV APP ETF$17.64M8.7%

RUSSELL 2000 ETF$12.00M5.9%

CBOE VEST US EQ$9.90M4.9%

DISTILLATE US$9.76M4.8%

Portfolio Concentration

Top 3$86.90M42.7%

4–10$76.89M37.8%

11–25$36.52M18.0%

Rest$3.13M1.5%

Top 3 weight

42.7%

Top 10 weight

80.5%

Voting Authority Distribution

Total shares with voting rights: 4.09M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

4.09M

% of voting shares100.0%

Investment Discretion (by position count)

Sole35

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings35

Rows:

WISDOMTREE TR

SOLE

YIELD ENHANCD US

Shares802.14K

TypeSH

Market value$35.05M

17.23%

Sole

0.00

Shared

0.00

None

802.14K

ISHARES TR

SOLE

IBOXX INV CP ETF

Shares277.72K

TypeSH

Market value$30.44M

14.96%

Sole

0.00

Shared

0.00

None

277.72K

SPDR INDEX SHS FDS

SOLE

MSCI EAFE STRTGC

Shares308.92K

TypeSH

Market value$21.41M

10.53%

Sole

0.00

Shared

0.00

None

308.92K

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares114.51K

TypeSH

Market value$17.64M

8.67%

Sole

0.00

Shared

0.00

None

114.51K

ISHARES TR

SOLE

RUSSELL 2000 ETF

Shares67.28K

TypeSH

Market value$12.00M

5.90%

Sole

0.00

Shared

0.00

None

67.28K

FIRST TR EXCHNG TRADED FD VI

SOLE

CBOE VEST US EQ

Shares421.82K

TypeSH

Market value$9.90M

4.87%

Sole

0.00

Shared

0.00

None

421.82K

ETF SER SOLUTIONS

SOLE

DISTILLATE US

Shares226.11K

TypeSH

Market value$9.76M

4.80%

Sole

0.00

Shared

0.00

None

226.11K

INVESCO EXCH TRADED FD TR II

SOLE

SR LN ETF

Shares458.96K

TypeSH

Market value$9.55M

4.69%

Sole

0.00

Shared

0.00

None

458.96K

INVESCO EXCHANGE TRADED FD T

SOLE

DYNMC LRG VALU

Shares204.05K

TypeSH

Market value$9.24M

4.54%

Sole

0.00

Shared

0.00

None

204.05K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares21.52K

TypeSH

Market value$8.81M

4.33%

Sole

0.00

Shared

0.00

None

21.52K

VANGUARD MALVERN FDS

SOLE

STRM INFPROIDX

Shares175.56K

TypeSH

Market value$8.40M

4.13%

Sole

0.00

Shared

0.00

None

175.56K

KRANESHARES TR

SOLE

QUADRTC INT RT

Shares342.61K

TypeSH

Market value$7.78M

3.83%

Sole

0.00

Shared

0.00

None

342.61K

SPDR SER TR

SOLE

BLOOMBERG INVT

Shares241.40K

TypeSH

Market value$7.35M

3.61%

Sole

0.00

Shared

0.00

None

241.40K

AMPLIFY ETF TR

SOLE

NAT RES DIVIDEND

Shares79.76K

TypeSH

Market value$2.01M

0.99%

Sole

0.00

Shared

0.00

None

79.76K

LISTED FD TR

SOLE

HORIZON KINETICS

Shares64.38K

TypeSH

Market value$1.99M

0.98%

Sole

0.00

Shared

0.00

None

64.38K

VERIZON COMMUNICATIONS INC

SOLE

COM

Shares30.11K

TypeSH

Market value$1.17M

0.58%

Sole

0.00

Shared

0.00

None

30.11K

ISHARES TR

SOLE

GRWT ALLOCAT ETF

Shares21.03K

TypeSH

Market value$1.05M

0.52%

Sole

0.00

Shared

0.00

None

21.03K

VANECK ETF TRUST

SOLE

SHRT HGH YLD MUN

Shares45.39K

TypeSH

Market value$1.01M

0.50%

Sole

0.00

Shared

0.00

None

45.39K

INVESCO EXCH TRADED FD TR II

SOLE

CALIF AMT MUN

Shares38.61K

TypeSH

Market value$956.4K

0.47%

Sole

0.00

Shared

0.00

None

38.61K

ISHARES TR

SOLE

CALIF MUN BD ETF

Shares16.41K

TypeSH

Market value$942.4K

0.46%

Sole

0.00

Shared

0.00

None

16.41K

ISHARES TR

SOLE

MSCI EAFE ETF

Shares12.65K

TypeSH

Market value$904.8K

0.44%

Sole

0.00

Shared

0.00

None

12.65K

ISHARES TR

SOLE

7-10 YR TRSY BD

Shares9.05K

TypeSH

Market value$896.8K

0.44%

Sole

0.00

Shared

0.00

None

9.05K

INVESCO EXCH TRADED FD TR II

SOLE

NATL AMT MUNI

Shares34.61K

TypeSH

Market value$819.6K

0.40%

Sole

0.00

Shared

0.00

None

34.61K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares2.15K

TypeSH

Market value$663.9K

0.33%

Sole

0.00

Shared

0.00

None

2.15K

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares2.85K

TypeSH

Market value$581.6K

0.29%

Sole

0.00

Shared

0.00

None

2.85K

Issuer	Class	Shares	Type	Value / Portfolio %	None
WISDOMTREE TRSOLE	YIELD ENHANCD US	802.14K	SH	$35.05M 17.23%	802.14K
ISHARES TRSOLE	IBOXX INV CP ETF	277.72K	SH	$30.44M 14.96%	277.72K
SPDR INDEX SHS FDSSOLE	MSCI EAFE STRTGC	308.92K	SH	$21.41M 10.53%	308.92K
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	114.51K	SH	$17.64M 8.67%	114.51K
ISHARES TRSOLE	RUSSELL 2000 ETF	67.28K	SH	$12.00M 5.90%	67.28K
FIRST TR EXCHNG TRADED FD VISOLE	CBOE VEST US EQ	421.82K	SH	$9.90M 4.87%	421.82K
ETF SER SOLUTIONSSOLE	DISTILLATE US	226.11K	SH	$9.76M 4.80%	226.11K
INVESCO EXCH TRADED FD TR IISOLE	SR LN ETF	458.96K	SH	$9.55M 4.69%	458.96K
INVESCO EXCHANGE TRADED FD TSOLE	DYNMC LRG VALU	204.05K	SH	$9.24M 4.54%	204.05K
SPDR S&P 500 ETF TRSOLE	TR UNIT	21.52K	SH	$8.81M 4.33%	21.52K
VANGUARD MALVERN FDSSOLE	STRM INFPROIDX	175.56K	SH	$8.40M 4.13%	175.56K
KRANESHARES TRSOLE	QUADRTC INT RT	342.61K	SH	$7.78M 3.83%	342.61K
SPDR SER TRSOLE	BLOOMBERG INVT	241.40K	SH	$7.35M 3.61%	241.40K
AMPLIFY ETF TRSOLE	NAT RES DIVIDEND	79.76K	SH	$2.01M 0.99%	79.76K
LISTED FD TRSOLE	HORIZON KINETICS	64.38K	SH	$1.99M 0.98%	64.38K
VERIZON COMMUNICATIONS INCSOLE	COM	30.11K	SH	$1.17M 0.58%	30.11K
ISHARES TRSOLE	GRWT ALLOCAT ETF	21.03K	SH	$1.05M 0.52%	21.03K
VANECK ETF TRUSTSOLE	SHRT HGH YLD MUN	45.39K	SH	$1.01M 0.50%	45.39K
INVESCO EXCH TRADED FD TR IISOLE	CALIF AMT MUN	38.61K	SH	$956.4K 0.47%	38.61K
ISHARES TRSOLE	CALIF MUN BD ETF	16.41K	SH	$942.4K 0.46%	16.41K
ISHARES TRSOLE	MSCI EAFE ETF	12.65K	SH	$904.8K 0.44%	12.65K
ISHARES TRSOLE	7-10 YR TRSY BD	9.05K	SH	$896.8K 0.44%	9.05K
INVESCO EXCH TRADED FD TR IISOLE	NATL AMT MUNI	34.61K	SH	$819.6K 0.40%	34.61K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	2.15K	SH	$663.9K 0.33%	2.15K
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	2.85K	SH	$581.6K 0.29%	2.85K

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