SIMPLIFI, INC.

Filed: 1/24/2023ACC: 0001085146-23-000303

📋 What this filing means

SIMPLIFI, INC. filed this quarterly 13F‑HR report disclosing 28 equity positions with a total reported market value of $191.61M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$191.61M

Total AUM (reported)

3.30M

Total Shares

Allocation by class

YIELD ENHANCD US$41.03M21.4%

IBOXX INV CP ETF$28.73M15.0%

MSCI EAFE STRTGC$20.36M10.6%

DIV APP ETF$17.53M9.1%

TR UNIT$15.84M8.3%

RUSSELL 2000 ETF$11.49M6.0%

DYNMC LRG VALU$9.62M5.0%

Portfolio Concentration

Top 3$90.11M47.0%

4–10$82.61M43.1%

11–25$18.22M9.5%

Rest$670.3K0.3%

Top 3 weight

47.0%

Top 10 weight

90.1%

Voting Authority Distribution

Total shares with voting rights: 3.30M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

3.30M

% of voting shares100.0%

Investment Discretion (by position count)

Sole28

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings28

Rows:

WISDOMTREE TR

SOLE

YIELD ENHANCD US

Shares961.90K

TypeSH

Market value$41.03M

21.41%

Sole

0.00

Shared

0.00

None

961.90K

ISHARES TR

SOLE

IBOXX INV CP ETF

Shares272.50K

TypeSH

Market value$28.73M

14.99%

Sole

0.00

Shared

0.00

None

272.50K

SPDR INDEX SHS FDS

SOLE

MSCI EAFE STRTGC

Shares317.59K

TypeSH

Market value$20.36M

10.62%

Sole

0.00

Shared

0.00

None

317.59K

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares115.45K

TypeSH

Market value$17.53M

9.15%

Sole

0.00

Shared

0.00

None

115.45K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares41.41K

TypeSH

Market value$15.84M

8.26%

Sole

0.00

Shared

0.00

None

41.41K

ISHARES TR

SOLE

RUSSELL 2000 ETF

Shares65.91K

TypeSH

Market value$11.49M

6.00%

Sole

0.00

Shared

0.00

None

65.91K

INVESCO EXCHANGE TRADED FD T

SOLE

DYNMC LRG VALU

Shares204.46K

TypeSH

Market value$9.62M

5.02%

Sole

0.00

Shared

0.00

None

204.46K

SPDR SER TR

SOLE

BLOOMBERG INVT

Shares310.91K

TypeSH

Market value$9.45M

4.93%

Sole

0.00

Shared

0.00

None

310.91K

VANGUARD MALVERN FDS

SOLE

STRM INFPROIDX

Shares200.20K

TypeSH

Market value$9.35M

4.88%

Sole

0.00

Shared

0.00

None

200.20K

ETF SER SOLUTIONS

SOLE

DISTILLATE US

Shares228.59K

TypeSH

Market value$9.33M

4.87%

Sole

0.00

Shared

0.00

None

228.59K

KRANESHARES TR

SOLE

QUADRTC INT RT

Shares323.85K

TypeSH

Market value$7.32M

3.82%

Sole

0.00

Shared

0.00

None

323.85K

NORTHERN LTS FD TR IV

SOLE

MAIN SECTR ROTN

Shares60.88K

TypeSH

Market value$2.36M

1.23%

Sole

0.00

Shared

0.00

None

60.88K

LISTED FD TR

SOLE

HORIZON KINETICS

Shares65.06K

TypeSH

Market value$2.05M

1.07%

Sole

0.00

Shared

0.00

None

65.06K

VERIZON COMMUNICATIONS INC

SOLE

COM

Shares29.81K

TypeSH

Market value$1.17M

0.61%

Sole

0.00

Shared

0.00

None

29.81K

ISHARES TR

SOLE

GRWT ALLOCAT ETF

Shares22K

TypeSH

Market value$1.04M

0.54%

Sole

0.00

Shared

0.00

None

22K

ISHARES TR

SOLE

MSCI EAFE ETF

Shares13.86K

TypeSH

Market value$909.6K

0.47%

Sole

0.00

Shared

0.00

None

13.86K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares2.15K

TypeSH

Market value$664.1K

0.35%

Sole

0.00

Shared

0.00

None

2.15K

ISHARES TR

SOLE

AGGRES ALLOC ETF

Shares8.35K

TypeSH

Market value$498.6K

0.26%

Sole

0.00

Shared

0.00

None

8.35K

NORTHROP GRUMMAN CORP

SOLE

COM

Shares730.00

TypeSH

Market value$398.3K

0.21%

Sole

0.00

Shared

0.00

None

730.00

ISHARES TR

SOLE

7-10 YR TRSY BD

Shares4.02K

TypeSH

Market value$384.6K

0.20%

Sole

0.00

Shared

0.00

None

4.02K

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares1.78K

TypeSH

Market value$340.6K

0.18%

Sole

0.00

Shared

0.00

None

1.78K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares1.11K

TypeSH

Market value$295.0K

0.15%

Sole

0.00

Shared

0.00

None

1.11K

VANECK ETF TRUST

SOLE

SHRT HGH YLD MUN

Shares12.03K

TypeSH

Market value$267.8K

0.14%

Sole

0.00

Shared

0.00

None

12.03K

ISHARES TR

SOLE

MODERT ALLOC ETF

Shares6.87K

TypeSH

Market value$260.9K

0.14%

Sole

0.00

Shared

0.00

None

6.87K

SCHWAB STRATEGIC TR

SOLE

EMRG MKTEQ ETF

Shares10.82K

TypeSH

Market value$256.2K

0.13%

Sole

0.00

Shared

0.00

None

10.82K

Issuer	Class	Shares	Type	Value / Portfolio %	None
WISDOMTREE TRSOLE	YIELD ENHANCD US	961.90K	SH	$41.03M 21.41%	961.90K
ISHARES TRSOLE	IBOXX INV CP ETF	272.50K	SH	$28.73M 14.99%	272.50K
SPDR INDEX SHS FDSSOLE	MSCI EAFE STRTGC	317.59K	SH	$20.36M 10.62%	317.59K
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	115.45K	SH	$17.53M 9.15%	115.45K
SPDR S&P 500 ETF TRSOLE	TR UNIT	41.41K	SH	$15.84M 8.26%	41.41K
ISHARES TRSOLE	RUSSELL 2000 ETF	65.91K	SH	$11.49M 6.00%	65.91K
INVESCO EXCHANGE TRADED FD TSOLE	DYNMC LRG VALU	204.46K	SH	$9.62M 5.02%	204.46K
SPDR SER TRSOLE	BLOOMBERG INVT	310.91K	SH	$9.45M 4.93%	310.91K
VANGUARD MALVERN FDSSOLE	STRM INFPROIDX	200.20K	SH	$9.35M 4.88%	200.20K
ETF SER SOLUTIONSSOLE	DISTILLATE US	228.59K	SH	$9.33M 4.87%	228.59K
KRANESHARES TRSOLE	QUADRTC INT RT	323.85K	SH	$7.32M 3.82%	323.85K
NORTHERN LTS FD TR IVSOLE	MAIN SECTR ROTN	60.88K	SH	$2.36M 1.23%	60.88K
LISTED FD TRSOLE	HORIZON KINETICS	65.06K	SH	$2.05M 1.07%	65.06K
VERIZON COMMUNICATIONS INCSOLE	COM	29.81K	SH	$1.17M 0.61%	29.81K
ISHARES TRSOLE	GRWT ALLOCAT ETF	22K	SH	$1.04M 0.54%	22K
ISHARES TRSOLE	MSCI EAFE ETF	13.86K	SH	$909.6K 0.47%	13.86K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	2.15K	SH	$664.1K 0.35%	2.15K
ISHARES TRSOLE	AGGRES ALLOC ETF	8.35K	SH	$498.6K 0.26%	8.35K
NORTHROP GRUMMAN CORPSOLE	COM	730.00	SH	$398.3K 0.21%	730.00
ISHARES TRSOLE	7-10 YR TRSY BD	4.02K	SH	$384.6K 0.20%	4.02K
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	1.78K	SH	$340.6K 0.18%	1.78K
INVESCO QQQ TRSOLE	UNIT SER 1	1.11K	SH	$295.0K 0.15%	1.11K
VANECK ETF TRUSTSOLE	SHRT HGH YLD MUN	12.03K	SH	$267.8K 0.14%	12.03K
ISHARES TRSOLE	MODERT ALLOC ETF	6.87K	SH	$260.9K 0.14%	6.87K
SCHWAB STRATEGIC TRSOLE	EMRG MKTEQ ETF	10.82K	SH	$256.2K 0.13%	10.82K

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