SIMPLIFI, INC.

Filed: 10/18/2022ACC: 0001085146-22-003455

📋 What this filing means

SIMPLIFI, INC. filed this quarterly 13F‑HR report disclosing 30 equity positions with a total reported market value of $193.1K. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$193.1K

Total AUM (reported)

3.52M

Total Shares

Allocation by class

INTRST RATE HDGE$42.5K22.0%

INT RT HDG C B$29.1K15.1%

MSCI EAFE STRTGC$18.5K9.6%

DIV APP ETF$16.3K8.5%

TR UNIT$15.4K8.0%

RUSSELL 2000 ETF$11.4K5.9%

BLOOMBERG INVT$11.3K5.9%

Portfolio Concentration

Top 3$90.1K46.7%

4–10$82.3K42.6%

11–25$19.5K10.1%

Rest$1.2K0.6%

Top 3 weight

46.7%

Top 10 weight

89.3%

Voting Authority Distribution

Total shares with voting rights: 3.52M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

3.52M

% of voting shares100.0%

Investment Discretion (by position count)

Sole30

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings30

Rows:

WISDOMTREE TR

SOLE

INTRST RATE HDGE

Shares932.80K

TypeSH

Market value$42.5K

22.02%

Sole

0.00

Shared

0.00

None

932.80K

ISHARES U S ETF TR

SOLE

INT RT HDG C B

Shares328.04K

TypeSH

Market value$29.1K

15.08%

Sole

0.00

Shared

0.00

None

328.04K

SPDR INDEX SHS FDS

SOLE

MSCI EAFE STRTGC

Shares331.39K

TypeSH

Market value$18.5K

9.58%

Sole

0.00

Shared

0.00

None

331.39K

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares120.90K

TypeSH

Market value$16.3K

8.46%

Sole

0.00

Shared

0.00

None

120.90K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares43K

TypeSH

Market value$15.4K

7.96%

Sole

0.00

Shared

0.00

None

43K

ISHARES TR

SOLE

RUSSELL 2000 ETF

Shares69.23K

TypeSH

Market value$11.4K

5.91%

Sole

0.00

Shared

0.00

None

69.23K

SPDR SER TR

SOLE

BLOOMBERG INVT

Shares374.28K

TypeSH

Market value$11.3K

5.87%

Sole

0.00

Shared

0.00

None

374.28K

VANGUARD MALVERN FDS

SOLE

STRM INFPROIDX

Shares201.93K

TypeSH

Market value$9.7K

5.03%

Sole

0.00

Shared

0.00

None

201.93K

ETF SER SOLUTIONS

SOLE

DISTILLATE US

Shares248.58K

TypeSH

Market value$9.2K

4.75%

Sole

0.00

Shared

0.00

None

248.58K

INVESCO EXCHANGE TRADED FD T

SOLE

DYNMC LRG VALU

Shares215.51K

TypeSH

Market value$9.0K

4.65%

Sole

0.00

Shared

0.00

None

215.51K

KRANESHARES TR

SOLE

QUADRTC INT RT

Shares348.20K

TypeSH

Market value$7.7K

4.00%

Sole

0.00

Shared

0.00

None

348.20K

NORTHERN LTS FD TR IV

SOLE

MAIN SECTR ROTN

Shares62.81K

TypeSH

Market value$2.2K

1.16%

Sole

0.00

Shared

0.00

None

62.81K

LISTED FD TR

SOLE

HORIZON KINETICS

Shares72.28K

TypeSH

Market value$2.0K

1.04%

Sole

0.00

Shared

0.00

None

72.28K

VERIZON COMMUNICATIONS INC

SOLE

COM

Shares29.86K

TypeSH

Market value$1.1K

0.59%

Sole

0.00

Shared

0.00

None

29.86K

ISHARES TR

SOLE

GRWT ALLOCAT ETF

Shares21.62K

TypeSH

Market value$968.00

0.50%

Sole

0.00

Shared

0.00

None

21.62K

ISHARES TR

SOLE

MSCI EAFE ETF

Shares16.39K

TypeSH

Market value$918.00

0.48%

Sole

0.00

Shared

0.00

None

16.39K

ISHARES TR

SOLE

IBOXX INV CP ETF

Shares6.83K

TypeSH

Market value$700.00

0.36%

Sole

0.00

Shared

0.00

None

6.83K

INVESCO EXCH TRADED FD TR II

SOLE

CALIF AMT MUN

Shares25.79K

TypeSH

Market value$597.00

0.31%

Sole

0.00

Shared

0.00

None

25.79K

FIRST TR EXCH TRADED FD III

SOLE

CALIF MUN INCM

Shares12.56K

TypeSH

Market value$588.00

0.30%

Sole

0.00

Shared

0.00

None

12.56K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares2.15K

TypeSH

Market value$574.00

0.30%

Sole

0.00

Shared

0.00

None

2.15K

ISHARES TR

SOLE

AGGRES ALLOC ETF

Shares8.32K

TypeSH

Market value$461.00

0.24%

Sole

0.00

Shared

0.00

None

8.32K

ISHARES TR

SOLE

MODERT ALLOC ETF

Shares11.32K

TypeSH

Market value$414.00

0.21%

Sole

0.00

Shared

0.00

None

11.32K

ISHARES TR

SOLE

7-10 YR TRSY BD

Shares4.30K

TypeSH

Market value$413.00

0.21%

Sole

0.00

Shared

0.00

None

4.30K

NORTHROP GRUMMAN CORP

SOLE

COM

Shares824.00

TypeSH

Market value$388.00

0.20%

Sole

0.00

Shared

0.00

None

824.00

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares1.96K

TypeSH

Market value$351.00

0.18%

Sole

0.00

Shared

0.00

None

1.96K

Issuer	Class	Shares	Type	Value / Portfolio %	None
WISDOMTREE TRSOLE	INTRST RATE HDGE	932.80K	SH	$42.5K 22.02%	932.80K
ISHARES U S ETF TRSOLE	INT RT HDG C B	328.04K	SH	$29.1K 15.08%	328.04K
SPDR INDEX SHS FDSSOLE	MSCI EAFE STRTGC	331.39K	SH	$18.5K 9.58%	331.39K
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	120.90K	SH	$16.3K 8.46%	120.90K
SPDR S&P 500 ETF TRSOLE	TR UNIT	43K	SH	$15.4K 7.96%	43K
ISHARES TRSOLE	RUSSELL 2000 ETF	69.23K	SH	$11.4K 5.91%	69.23K
SPDR SER TRSOLE	BLOOMBERG INVT	374.28K	SH	$11.3K 5.87%	374.28K
VANGUARD MALVERN FDSSOLE	STRM INFPROIDX	201.93K	SH	$9.7K 5.03%	201.93K
ETF SER SOLUTIONSSOLE	DISTILLATE US	248.58K	SH	$9.2K 4.75%	248.58K
INVESCO EXCHANGE TRADED FD TSOLE	DYNMC LRG VALU	215.51K	SH	$9.0K 4.65%	215.51K
KRANESHARES TRSOLE	QUADRTC INT RT	348.20K	SH	$7.7K 4.00%	348.20K
NORTHERN LTS FD TR IVSOLE	MAIN SECTR ROTN	62.81K	SH	$2.2K 1.16%	62.81K
LISTED FD TRSOLE	HORIZON KINETICS	72.28K	SH	$2.0K 1.04%	72.28K
VERIZON COMMUNICATIONS INCSOLE	COM	29.86K	SH	$1.1K 0.59%	29.86K
ISHARES TRSOLE	GRWT ALLOCAT ETF	21.62K	SH	$968.00 0.50%	21.62K
ISHARES TRSOLE	MSCI EAFE ETF	16.39K	SH	$918.00 0.48%	16.39K
ISHARES TRSOLE	IBOXX INV CP ETF	6.83K	SH	$700.00 0.36%	6.83K
INVESCO EXCH TRADED FD TR IISOLE	CALIF AMT MUN	25.79K	SH	$597.00 0.31%	25.79K
FIRST TR EXCH TRADED FD IIISOLE	CALIF MUN INCM	12.56K	SH	$588.00 0.30%	12.56K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	2.15K	SH	$574.00 0.30%	2.15K
ISHARES TRSOLE	AGGRES ALLOC ETF	8.32K	SH	$461.00 0.24%	8.32K
ISHARES TRSOLE	MODERT ALLOC ETF	11.32K	SH	$414.00 0.21%	11.32K
ISHARES TRSOLE	7-10 YR TRSY BD	4.30K	SH	$413.00 0.21%	4.30K
NORTHROP GRUMMAN CORPSOLE	COM	824.00	SH	$388.00 0.20%	824.00
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	1.96K	SH	$351.00 0.18%	1.96K

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