PLANNING DIRECTIONS INC

PrivateCIK: 821103
Location

GLEN MILLS, PA

106
Positions
$197.60M
Total AUM (reported)
2.44M
Total Shares

Allocation by class

TOTAL AUM$197.60M106 positions
COM$26.05M13.2%
S&P 500 VAL ETF$22.37M11.3%
US DIVIDEND EQ$14.88M7.5%
DIV APP ETF$14.84M7.5%
CORE INTERMEDIAT$14.04M7.1%
INCOME ETF$10.59M5.4%
MEGA CAP VAL ETF$6.43M3.3%

Portfolio Concentration

Top 326.4%4–1030.2%11–2523.3%Rest20.1%TOP 1056.6%0%100%
Top 3$52.10M26.4%
4–10$59.69M30.2%
11–25$46.10M23.3%
Rest$39.72M20.1%

Top 3 weight

26.4%

Top 10 weight

56.6%

Voting Authority Distribution

Total shares with voting rights: 2.44M

Sole

Full voting authority

2.44M

shares

% of voting shares100.0%
Shared

Joint voting authority

0.00

shares

% of voting shares0.0%
None

No voting authority

0.00

shares

% of voting shares0.0%

Investment Discretion (by position count)

Sole106
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings106
Rows:

ISHARES TR

SOLE
S&P 500 VAL ETF
Shares105.96K
TypeSH
Market value$22.37M
11.32%
Sole
105.96K
Shared
0.00
None
0.00

SCHWAB STRATEGIC TR

SOLE
US DIVIDEND EQ
Shares485.05K
TypeSH
Market value$14.88M
7.53%
Sole
485.05K
Shared
0.00
None
0.00

VANGUARD SPECIALIZED FUNDS

SOLE
DIV APP ETF
Shares69.01K
TypeSH
Market value$14.84M
7.51%
Sole
69.01K
Shared
0.00
None
0.00

VICTORY PORTFOLIOS II

SOLE
CORE INTERMEDIAT
Shares298.69K
TypeSH
Market value$14.04M
7.11%
Sole
298.69K
Shared
0.00
None
0.00

APPLE INC

SOLE
COM
Shares42.84K
TypeSH
Market value$10.87M
5.50%
Sole
42.84K
Shared
0.00
None
0.00

J P MORGAN EXCHANGE TRADED F

SOLE
INCOME ETF
Shares229.93K
TypeSH
Market value$10.59M
5.36%
Sole
229.93K
Shared
0.00
None
0.00

VANGUARD WORLD FD

SOLE
MEGA CAP VAL ETF
Shares44.38K
TypeSH
Market value$6.43M
3.26%
Sole
44.38K
Shared
0.00
None
0.00

VANGUARD BD INDEX FDS

SOLE
SHORT TRM BOND
Shares81.71K
TypeSH
Market value$6.41M
3.24%
Sole
81.71K
Shared
0.00
None
0.00

FIDELITY MERRIMACK STR TR

SOLE
LOW DURTIN ETF
Shares119.91K
TypeSH
Market value$6.00M
3.04%
Sole
119.91K
Shared
0.00
None
0.00

VANGUARD INTL EQUITY INDEX F

SOLE
TT WRLD ST ETF
Shares38.58K
TypeSH
Market value$5.34M
2.70%
Sole
38.58K
Shared
0.00
None
0.00

VANGUARD INDEX FDS

SOLE
MCAP GR IDXVIP
Shares20.69K
TypeSH
Market value$5.32M
2.69%
Sole
20.69K
Shared
0.00
None
0.00

ISHARES TR

SOLE
CORE S&P SCP ETF
Shares37.63K
TypeSH
Market value$4.68M
2.37%
Sole
37.63K
Shared
0.00
None
0.00

ISHARES TR

SOLE
CORE 1 5 YR USD
Shares95.63K
TypeSH
Market value$4.63M
2.35%
Sole
95.63K
Shared
0.00
None
0.00

VANGUARD INDEX FDS

SOLE
GROWTH ETF
Shares10.24K
TypeSH
Market value$4.47M
2.26%
Sole
10.24K
Shared
0.00
None
0.00

VANGUARD SCOTTSDALE FDS

SOLE
SHRT TRM CORP BD
Shares52.86K
TypeSH
Market value$4.19M
2.12%
Sole
52.86K
Shared
0.00
None
0.00

J P MORGAN EXCHANGE TRADED F

SOLE
EQUITY PREMIUM
Shares61.91K
TypeSH
Market value$3.51M
1.78%
Sole
61.91K
Shared
0.00
None
0.00

NVIDIA CORPORATION

SOLE
COM
Shares15.84K
TypeSH
Market value$2.76M
1.40%
Sole
15.84K
Shared
0.00
None
0.00

J P MORGAN EXCHANGE TRADED F

SOLE
NASDAQ EQT PREM
Shares49.19K
TypeSH
Market value$2.73M
1.38%
Sole
49.19K
Shared
0.00
None
0.00

SPDR SERIES TRUST

SOLE
STATE STREET SPD
Shares17.87K
TypeSH
Market value$2.61M
1.32%
Sole
17.87K
Shared
0.00
None
0.00

ISHARES TR

SOLE
CORE S&P US GWT
Shares14.86K
TypeSH
Market value$2.31M
1.17%
Sole
14.86K
Shared
0.00
None
0.00

ISHARES U S ETF TR

SOLE
SHORT DURATION B
Shares41.77K
TypeSH
Market value$2.12M
1.07%
Sole
41.77K
Shared
0.00
None
0.00

VANGUARD INDEX FDS

SOLE
VALUE ETF
Shares10.11K
TypeSH
Market value$1.98M
1.00%
Sole
10.11K
Shared
0.00
None
0.00

VANGUARD INDEX FDS

SOLE
MID CAP ETF
Shares6.35K
TypeSH
Market value$1.82M
0.92%
Sole
6.35K
Shared
0.00
None
0.00

J P MORGAN EXCHANGE TRADED F

SOLE
INTRNL RES EQT
Shares19.69K
TypeSH
Market value$1.49M
0.75%
Sole
19.69K
Shared
0.00
None
0.00

ISHARES TR

SOLE
0-5YR HI YL CP
Shares34.46K
TypeSH
Market value$1.46M
0.74%
Sole
34.46K
Shared
0.00
None
0.00
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