Filed: 4/30/2025ACC: 0001085146-25-002474
📋 What this filing means
PLANNING DIRECTIONS INC filed this quarterly 13F‑HR report disclosing 117 equity positions with a total reported market value of $233.89M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
117
Positions
$233.89M
Total AUM (reported)
3.32M
Total Shares
Allocation by class
COM$57.43M24.6%
US DIVIDEND EQ$35.79M15.3%
SHORT TRM BOND$15.39M6.6%
DIV APP ETF$13.76M5.9%
CORE INTERMEDIAT$10.74M4.6%
MEGA CAP VAL ETF$6.05M2.6%
GROWTH ETF$5.71M2.4%
Portfolio Concentration
Top 3$64.95M27.8%
4–10$50.83M21.7%
11–25$56.47M24.1%
Rest$61.64M26.4%
Top 3 weight
27.8%
Top 10 weight
49.5%
Voting Authority Distribution
Total shares with voting rights: 3.32M
Sole
Full voting authority
3.32M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole117
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings117
Rows:
SCHWAB STRATEGIC TR
SOLEShares1.28M
TypeSH
Market value$35.79M
15.30%
Sole
1.28M
Shared
0.00
None
0.00
VANGUARD BD INDEX FDS
SOLEShares196.64K
TypeSH
Market value$15.39M
6.58%
Sole
196.64K
Shared
0.00
None
0.00
VANGUARD SPECIALIZED FUNDS
SOLEShares70.95K
TypeSH
Market value$13.76M
5.89%
Sole
70.95K
Shared
0.00
None
0.00
VICTORY PORTFOLIOS II
SOLEShares228.82K
TypeSH
Market value$10.74M
4.59%
Sole
228.82K
Shared
0.00
None
0.00
APPLE INC
SOLEShares43.98K
TypeSH
Market value$9.77M
4.18%
Sole
43.98K
Shared
0.00
None
0.00
PHILIP MORRIS INTL INC
SOLEShares47.98K
TypeSH
Market value$7.62M
3.26%
Sole
47.98K
Shared
0.00
None
0.00
VANGUARD WORLD FD
SOLEShares46.97K
TypeSH
Market value$6.05M
2.59%
Sole
46.97K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares15.39K
TypeSH
Market value$5.71M
2.44%
Sole
15.39K
Shared
0.00
None
0.00
VANGUARD SCOTTSDALE FDS
SOLEShares71.25K
TypeSH
Market value$5.62M
2.40%
Sole
71.25K
Shared
0.00
None
0.00
HOME DEPOT INC
SOLEShares14.53K
TypeSH
Market value$5.33M
2.28%
Sole
14.53K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares49.21K
TypeSH
Market value$5.15M
2.20%
Sole
49.21K
Shared
0.00
None
0.00
FIDELITY MERRIMACK STR TR
SOLEShares99.30K
TypeSH
Market value$4.98M
2.13%
Sole
99.30K
Shared
0.00
None
0.00
VANGUARD INTL EQUITY INDEX F
SOLEShares42.84K
TypeSH
Market value$4.97M
2.12%
Sole
42.84K
Shared
0.00
None
0.00
PROCTER AND GAMBLE CO
SOLEShares27.84K
TypeSH
Market value$4.74M
2.03%
Sole
27.84K
Shared
0.00
None
0.00
QUALCOMM INC
SOLEShares30.61K
TypeSH
Market value$4.70M
2.01%
Sole
30.61K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares18.50K
TypeSH
Market value$4.52M
1.93%
Sole
18.50K
Shared
0.00
None
0.00
SPDR S&P 500 ETF TR
SOLEShares7.64K
TypeSH
Market value$4.27M
1.83%
Sole
7.64K
Shared
0.00
None
0.00
PEPSICO INC
SOLEShares24.41K
TypeSH
Market value$3.66M
1.56%
Sole
24.41K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares75.73K
TypeSH
Market value$3.22M
1.38%
Sole
75.73K
Shared
0.00
None
0.00
J P MORGAN EXCHANGE TRADED F
SOLEShares56.22K
TypeSH
Market value$3.21M
1.37%
Sole
56.22K
Shared
0.00
None
0.00
NVIDIA CORPORATION
SOLEShares28.20K
TypeSH
Market value$3.06M
1.31%
Sole
28.20K
Shared
0.00
None
0.00
SPDR SER TR
SOLEShares21.30K
TypeSH
Market value$2.89M
1.24%
Sole
21.30K
Shared
0.00
None
0.00
PFIZER INC
SOLEShares96.11K
TypeSH
Market value$2.44M
1.04%
Sole
96.11K
Shared
0.00
None
0.00
WP CAREY INC
SOLEShares37.19K
TypeSH
Market value$2.35M
1.00%
Sole
37.19K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares18.18K
TypeSH
Market value$2.31M
0.99%
Sole
18.18K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
SCHWAB STRATEGIC TRSOLE | US DIVIDEND EQ | 1.28M | SH | $35.79M 15.30% | 1.28M | 0.00 | 0.00 |
VANGUARD BD INDEX FDSSOLE | SHORT TRM BOND | 196.64K | SH | $15.39M 6.58% | 196.64K | 0.00 | 0.00 |
VANGUARD SPECIALIZED FUNDSSOLE | DIV APP ETF | 70.95K | SH | $13.76M 5.89% | 70.95K | 0.00 | 0.00 |
VICTORY PORTFOLIOS IISOLE | CORE INTERMEDIAT | 228.82K | SH | $10.74M 4.59% | 228.82K | 0.00 | 0.00 |
APPLE INCSOLE | COM | 43.98K | SH | $9.77M 4.18% | 43.98K | 0.00 | 0.00 |
PHILIP MORRIS INTL INCSOLE | COM | 47.98K | SH | $7.62M 3.26% | 47.98K | 0.00 | 0.00 |
VANGUARD WORLD FDSOLE | MEGA CAP VAL ETF | 46.97K | SH | $6.05M 2.59% | 46.97K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | GROWTH ETF | 15.39K | SH | $5.71M 2.44% | 15.39K | 0.00 | 0.00 |
VANGUARD SCOTTSDALE FDSSOLE | SHRT TRM CORP BD | 71.25K | SH | $5.62M 2.40% | 71.25K | 0.00 | 0.00 |
HOME DEPOT INCSOLE | COM | 14.53K | SH | $5.33M 2.28% | 14.53K | 0.00 | 0.00 |
ISHARES TRSOLE | CORE S&P SCP ETF | 49.21K | SH | $5.15M 2.20% | 49.21K | 0.00 | 0.00 |
FIDELITY MERRIMACK STR TRSOLE | LOW DURTIN ETF | 99.30K | SH | $4.98M 2.13% | 99.30K | 0.00 | 0.00 |
VANGUARD INTL EQUITY INDEX FSOLE | TT WRLD ST ETF | 42.84K | SH | $4.97M 2.12% | 42.84K | 0.00 | 0.00 |
PROCTER AND GAMBLE COSOLE | COM | 27.84K | SH | $4.74M 2.03% | 27.84K | 0.00 | 0.00 |
QUALCOMM INCSOLE | COM | 30.61K | SH | $4.70M 2.01% | 30.61K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | MCAP GR IDXVIP | 18.50K | SH | $4.52M 1.93% | 18.50K | 0.00 | 0.00 |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 7.64K | SH | $4.27M 1.83% | 7.64K | 0.00 | 0.00 |
PEPSICO INCSOLE | COM | 24.41K | SH | $3.66M 1.56% | 24.41K | 0.00 | 0.00 |
ISHARES TRSOLE | 0-5YR HI YL CP | 75.73K | SH | $3.22M 1.38% | 75.73K | 0.00 | 0.00 |
J P MORGAN EXCHANGE TRADED FSOLE | EQUITY PREMIUM | 56.22K | SH | $3.21M 1.37% | 56.22K | 0.00 | 0.00 |
NVIDIA CORPORATIONSOLE | COM | 28.20K | SH | $3.06M 1.31% | 28.20K | 0.00 | 0.00 |
SPDR SER TRSOLE | S&P DIVID ETF | 21.30K | SH | $2.89M 1.24% | 21.30K | 0.00 | 0.00 |
PFIZER INCSOLE | COM | 96.11K | SH | $2.44M 1.04% | 96.11K | 0.00 | 0.00 |
WP CAREY INCSOLE | COM | 37.19K | SH | $2.35M 1.00% | 37.19K | 0.00 | 0.00 |
ISHARES TRSOLE | CORE S&P US GWT | 18.18K | SH | $2.31M 0.99% | 18.18K | 0.00 | 0.00 |
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