PLANNING DIRECTIONS INC

Filed: 2/6/2025ACC: 0001085146-25-000840

📋 What this filing means

PLANNING DIRECTIONS INC filed this quarterly 13F‑HR report disclosing 77 equity positions with a total reported market value of $172.33M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$172.33M

Total AUM (reported)

2.58M

Total Shares

Allocation by class

US DIVIDEND EQ$31.72M18.4%

COM$22.53M13.1%

SHORT TRM BOND$19.55M11.3%

DIV APP ETF$14.63M8.5%

CORE INTERMEDIAT$9.97M5.8%

MEGA CAP VAL ETF$6.31M3.7%

SHRT TRM CORP BD$5.86M3.4%

Portfolio Concentration

Top 3$65.90M38.2%

4–10$47.59M27.6%

11–25$33.66M19.5%

Rest$25.18M14.6%

Top 3 weight

38.2%

Top 10 weight

65.9%

Voting Authority Distribution

Total shares with voting rights: 2.58M

Sole

Full voting authority

2.58M

% of voting shares100.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

0.00

% of voting shares0.0%

Investment Discretion (by position count)

Sole77

Shared0

Other0

Dominant voting typeSole · 100.0% of voting shares

Institutional Holdings77

Rows:

SCHWAB STRATEGIC TR

SOLE

US DIVIDEND EQ

Shares1.16M

TypeSH

Market value$31.72M

18.41%

Sole

1.16M

Shared

0.00

None

0.00

VANGUARD BD INDEX FDS

SOLE

SHORT TRM BOND

Shares252.95K

TypeSH

Market value$19.55M

11.34%

Sole

252.95K

Shared

0.00

None

0.00

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares74.69K

TypeSH

Market value$14.63M

8.49%

Sole

74.69K

Shared

0.00

None

0.00

APPLE INC

SOLE

COM

Shares43.20K

TypeSH

Market value$10.82M

6.28%

Sole

43.20K

Shared

0.00

None

0.00

VICTORY PORTFOLIOS II

SOLE

CORE INTERMEDIAT

Shares217K

TypeSH

Market value$9.97M

5.79%

Sole

217K

Shared

0.00

None

0.00

VANGUARD WORLD FD

SOLE

MEGA CAP VAL ETF

Shares50.48K

TypeSH

Market value$6.31M

3.66%

Sole

50.48K

Shared

0.00

None

0.00

VANGUARD SCOTTSDALE FDS

SOLE

SHRT TRM CORP BD

Shares75.10K

TypeSH

Market value$5.86M

3.40%

Sole

75.10K

Shared

0.00

None

0.00

VANGUARD INDEX FDS

SOLE

GROWTH ETF

Shares12.58K

TypeSH

Market value$5.16M

3.00%

Sole

12.58K

Shared

0.00

None

0.00

VANGUARD INTL EQUITY INDEX F

SOLE

TT WRLD ST ETF

Shares40.62K

TypeSH

Market value$4.77M

2.77%

Sole

40.62K

Shared

0.00

None

0.00

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares40.83K

TypeSH

Market value$4.70M

2.73%

Sole

40.83K

Shared

0.00

None

0.00

VANGUARD INDEX FDS

SOLE

MCAP GR IDXVIP

Shares17.11K

TypeSH

Market value$4.34M

2.52%

Sole

17.11K

Shared

0.00

None

0.00

FIDELITY MERRIMACK STR TR

SOLE

LOW DURTIN ETF

Shares81.16K

TypeSH

Market value$4.05M

2.35%

Sole

81.16K

Shared

0.00

None

0.00

ISHARES TR

SOLE

CORE S&P US GWT

Shares21.79K

TypeSH

Market value$3.04M

1.76%

Sole

21.79K

Shared

0.00

None

0.00

J P MORGAN EXCHANGE TRADED F

SOLE

EQUITY PREMIUM

Shares51.69K

TypeSH

Market value$2.97M

1.73%

Sole

51.69K

Shared

0.00

None

0.00

SPDR SER TR

SOLE

S&P DIVID ETF

Shares21.69K

TypeSH

Market value$2.87M

1.66%

Sole

21.69K

Shared

0.00

None

0.00

VANGUARD INDEX FDS

SOLE

MID CAP ETF

Shares7.81K

TypeSH

Market value$2.06M

1.20%

Sole

7.81K

Shared

0.00

None

0.00

J P MORGAN EXCHANGE TRADED F

SOLE

NASDAQ EQT PREM

Shares33.10K

TypeSH

Market value$1.87M

1.08%

Sole

33.10K

Shared

0.00

None

0.00

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares10.11K

TypeSH

Market value$1.71M

0.99%

Sole

10.11K

Shared

0.00

None

0.00

NVIDIA CORPORATION

SOLE

COM

Shares12.03K

TypeSH

Market value$1.62M

0.94%

Sole

12.03K

Shared

0.00

None

0.00

VANGUARD INDEX FDS

SOLE

S&P 500 ETF SHS

Shares2.99K

TypeSH

Market value$1.61M

0.94%

Sole

2.99K

Shared

0.00

None

0.00

VANGUARD INDEX FDS

SOLE

SM CP VAL ETF

Shares8.02K

TypeSH

Market value$1.59M

0.92%

Sole

8.02K

Shared

0.00

None

0.00

AMAZON COM INC

SOLE

COM

Shares6.93K

TypeSH

Market value$1.52M

0.88%

Sole

6.93K

Shared

0.00

None

0.00

VANGUARD INDEX FDS

SOLE

MCAP VL IDXVIP

Shares9.38K

TypeSH

Market value$1.52M

0.88%

Sole

9.38K

Shared

0.00

None

0.00

ISHARES INC

SOLE

MSCI GBL MIN VOL

Shares13.26K

TypeSH

Market value$1.45M

0.84%

Sole

13.26K

Shared

0.00

None

0.00

SELECT SECTOR SPDR TR

SOLE

SBI CONS STPLS

Shares18.41K

TypeSH

Market value$1.45M

0.84%

Sole

18.41K

Shared

0.00

None

0.00

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole
SCHWAB STRATEGIC TRSOLE	US DIVIDEND EQ	1.16M	SH	$31.72M 18.41%	1.16M
VANGUARD BD INDEX FDSSOLE	SHORT TRM BOND	252.95K	SH	$19.55M 11.34%	252.95K
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	74.69K	SH	$14.63M 8.49%	74.69K
APPLE INCSOLE	COM	43.20K	SH	$10.82M 6.28%	43.20K
VICTORY PORTFOLIOS IISOLE	CORE INTERMEDIAT	217K	SH	$9.97M 5.79%	217K
VANGUARD WORLD FDSOLE	MEGA CAP VAL ETF	50.48K	SH	$6.31M 3.66%	50.48K
VANGUARD SCOTTSDALE FDSSOLE	SHRT TRM CORP BD	75.10K	SH	$5.86M 3.40%	75.10K
VANGUARD INDEX FDSSOLE	GROWTH ETF	12.58K	SH	$5.16M 3.00%	12.58K
VANGUARD INTL EQUITY INDEX FSOLE	TT WRLD ST ETF	40.62K	SH	$4.77M 2.77%	40.62K
ISHARES TRSOLE	CORE S&P SCP ETF	40.83K	SH	$4.70M 2.73%	40.83K
VANGUARD INDEX FDSSOLE	MCAP GR IDXVIP	17.11K	SH	$4.34M 2.52%	17.11K
FIDELITY MERRIMACK STR TRSOLE	LOW DURTIN ETF	81.16K	SH	$4.05M 2.35%	81.16K
ISHARES TRSOLE	CORE S&P US GWT	21.79K	SH	$3.04M 1.76%	21.79K
J P MORGAN EXCHANGE TRADED FSOLE	EQUITY PREMIUM	51.69K	SH	$2.97M 1.73%	51.69K
SPDR SER TRSOLE	S&P DIVID ETF	21.69K	SH	$2.87M 1.66%	21.69K
VANGUARD INDEX FDSSOLE	MID CAP ETF	7.81K	SH	$2.06M 1.20%	7.81K
J P MORGAN EXCHANGE TRADED FSOLE	NASDAQ EQT PREM	33.10K	SH	$1.87M 1.08%	33.10K
VANGUARD INDEX FDSSOLE	VALUE ETF	10.11K	SH	$1.71M 0.99%	10.11K
NVIDIA CORPORATIONSOLE	COM	12.03K	SH	$1.62M 0.94%	12.03K
VANGUARD INDEX FDSSOLE	S&P 500 ETF SHS	2.99K	SH	$1.61M 0.94%	2.99K
VANGUARD INDEX FDSSOLE	SM CP VAL ETF	8.02K	SH	$1.59M 0.92%	8.02K
AMAZON COM INCSOLE	COM	6.93K	SH	$1.52M 0.88%	6.93K
VANGUARD INDEX FDSSOLE	MCAP VL IDXVIP	9.38K	SH	$1.52M 0.88%	9.38K
ISHARES INCSOLE	MSCI GBL MIN VOL	13.26K	SH	$1.45M 0.84%	13.26K
SELECT SECTOR SPDR TRSOLE	SBI CONS STPLS	18.41K	SH	$1.45M 0.84%	18.41K

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