Filed: 1/31/2024ACC: 0001085146-24-000574
📋 What this filing means
PLANNING DIRECTIONS INC filed this quarterly 13F‑HR report disclosing 69 equity positions with a total reported market value of $140.19M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
69
Positions
$140.19M
Total AUM (reported)
1.55M
Total Shares
Allocation by class
US DIVIDEND EQ$23.47M16.7%
SHORT TRM BOND$18.82M13.4%
COM$17.74M12.7%
DIV APP ETF$14.30M10.2%
SHRT TRM CORP BD$8.61M6.1%
MEGA CAP VAL ETF$6.71M4.8%
GROWTH ETF$4.68M3.3%
Portfolio Concentration
Top 3$56.59M40.4%
4–10$38.70M27.6%
11–25$26.24M18.7%
Rest$18.65M13.3%
Top 3 weight
40.4%
Top 10 weight
68.0%
Voting Authority Distribution
Total shares with voting rights: 1.55M
Sole
Full voting authority
1.55M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole69
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings69
Rows:
SCHWAB STRATEGIC TR
SOLEShares308.33K
TypeSH
Market value$23.47M
16.74%
Sole
308.33K
Shared
0.00
None
0.00
VANGUARD BD INDEX FDS
SOLEShares244.34K
TypeSH
Market value$18.82M
13.42%
Sole
244.34K
Shared
0.00
None
0.00
VANGUARD SPECIALIZED FUNDS
SOLEShares83.93K
TypeSH
Market value$14.30M
10.20%
Sole
83.93K
Shared
0.00
None
0.00
VANGUARD SCOTTSDALE FDS
SOLEShares111.34K
TypeSH
Market value$8.61M
6.14%
Sole
111.34K
Shared
0.00
None
0.00
APPLE INC
SOLEShares44.05K
TypeSH
Market value$8.48M
6.05%
Sole
44.05K
Shared
0.00
None
0.00
VANGUARD WORLD FD
SOLEShares61.38K
TypeSH
Market value$6.71M
4.79%
Sole
61.38K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares15.05K
TypeSH
Market value$4.68M
3.34%
Sole
15.05K
Shared
0.00
None
0.00
SPDR SER TR
SOLEShares36.24K
TypeSH
Market value$4.53M
3.23%
Sole
36.24K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares14.40K
TypeSH
Market value$3.16M
2.26%
Sole
14.40K
Shared
0.00
None
0.00
VANGUARD BD INDEX FDS
SOLEShares51.10K
TypeSH
Market value$2.53M
1.80%
Sole
51.10K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares23.78K
TypeSH
Market value$2.48M
1.77%
Sole
23.78K
Shared
0.00
None
0.00
SELECT SECTOR SPDR TR
SOLEShares31.30K
TypeSH
Market value$2.25M
1.61%
Sole
31.30K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares7.54K
TypeSH
Market value$2.16M
1.54%
Sole
7.54K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares12.45K
TypeSH
Market value$1.86M
1.33%
Sole
12.45K
Shared
0.00
None
0.00
VANGUARD INTL EQUITY INDEX F
SOLEShares17.61K
TypeSH
Market value$1.81M
1.29%
Sole
17.61K
Shared
0.00
None
0.00
INVESCO EXCHANGE TRADED FD T
SOLEShares56.79K
TypeSH
Market value$1.78M
1.27%
Sole
56.79K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares12.16K
TypeSH
Market value$1.76M
1.26%
Sole
12.16K
Shared
0.00
None
0.00
SELECT SECTOR SPDR TR
SOLEShares27.65K
TypeSH
Market value$1.75M
1.25%
Sole
27.65K
Shared
0.00
None
0.00
VANGUARD WORLD FDS
SOLEShares6.91K
TypeSH
Market value$1.73M
1.24%
Sole
6.91K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares9.02K
TypeSH
Market value$1.62M
1.16%
Sole
9.02K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares6.86K
TypeSH
Market value$1.60M
1.14%
Sole
6.86K
Shared
0.00
None
0.00
FIDELITY MERRIMACK STR TR
SOLEShares31.68K
TypeSH
Market value$1.58M
1.13%
Sole
31.68K
Shared
0.00
None
0.00
ISHARES INC
SOLEShares14.33K
TypeSH
Market value$1.44M
1.03%
Sole
14.33K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares3.22K
TypeSH
Market value$1.21M
0.86%
Sole
3.22K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares10.51K
TypeSH
Market value$1.20M
0.86%
Sole
10.51K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
SCHWAB STRATEGIC TRSOLE | US DIVIDEND EQ | 308.33K | SH | $23.47M 16.74% | 308.33K | 0.00 | 0.00 |
VANGUARD BD INDEX FDSSOLE | SHORT TRM BOND | 244.34K | SH | $18.82M 13.42% | 244.34K | 0.00 | 0.00 |
VANGUARD SPECIALIZED FUNDSSOLE | DIV APP ETF | 83.93K | SH | $14.30M 10.20% | 83.93K | 0.00 | 0.00 |
VANGUARD SCOTTSDALE FDSSOLE | SHRT TRM CORP BD | 111.34K | SH | $8.61M 6.14% | 111.34K | 0.00 | 0.00 |
APPLE INCSOLE | COM | 44.05K | SH | $8.48M 6.05% | 44.05K | 0.00 | 0.00 |
VANGUARD WORLD FDSOLE | MEGA CAP VAL ETF | 61.38K | SH | $6.71M 4.79% | 61.38K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | GROWTH ETF | 15.05K | SH | $4.68M 3.34% | 15.05K | 0.00 | 0.00 |
SPDR SER TRSOLE | S&P DIVID ETF | 36.24K | SH | $4.53M 3.23% | 36.24K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | MCAP GR IDXVIP | 14.40K | SH | $3.16M 2.26% | 14.40K | 0.00 | 0.00 |
VANGUARD BD INDEX FDSSOLE | VANGUARD ULTRA | 51.10K | SH | $2.53M 1.80% | 51.10K | 0.00 | 0.00 |
ISHARES TRSOLE | CORE S&P US GWT | 23.78K | SH | $2.48M 1.77% | 23.78K | 0.00 | 0.00 |
SELECT SECTOR SPDR TRSOLE | SBI CONS STPLS | 31.30K | SH | $2.25M 1.61% | 31.30K | 0.00 | 0.00 |
ISHARES TRSOLE | US HLTHCARE ETF | 7.54K | SH | $2.16M 1.54% | 7.54K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | VALUE ETF | 12.45K | SH | $1.86M 1.33% | 12.45K | 0.00 | 0.00 |
VANGUARD INTL EQUITY INDEX FSOLE | TT WRLD ST ETF | 17.61K | SH | $1.81M 1.29% | 17.61K | 0.00 | 0.00 |
INVESCO EXCHANGE TRADED FD TSOLE | S&P500 EQL STP | 56.79K | SH | $1.78M 1.27% | 56.79K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | MCAP VL IDXVIP | 12.16K | SH | $1.76M 1.26% | 12.16K | 0.00 | 0.00 |
SELECT SECTOR SPDR TRSOLE | SBI INT-UTILS | 27.65K | SH | $1.75M 1.25% | 27.65K | 0.00 | 0.00 |
VANGUARD WORLD FDSSOLE | HEALTH CAR ETF | 6.91K | SH | $1.73M 1.24% | 6.91K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | SM CP VAL ETF | 9.02K | SH | $1.62M 1.16% | 9.02K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | MID CAP ETF | 6.86K | SH | $1.60M 1.14% | 6.86K | 0.00 | 0.00 |
FIDELITY MERRIMACK STR TRSOLE | LOW DURTIN ETF | 31.68K | SH | $1.58M 1.13% | 31.68K | 0.00 | 0.00 |
ISHARES INCSOLE | MSCI GBL MIN VOL | 14.33K | SH | $1.44M 1.03% | 14.33K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 3.22K | SH | $1.21M 0.86% | 3.22K | 0.00 | 0.00 |
ISHARES TRSOLE | US INDUSTRIALS | 10.51K | SH | $1.20M 0.86% | 10.51K | 0.00 | 0.00 |
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