PLANNING DIRECTIONS INC

Filed: 4/15/2026ACC: 0000821103-26-000005

📋 What this filing means

PLANNING DIRECTIONS INC filed this quarterly 13F‑HR report disclosing 106 equity positions with a total reported market value of $197.60M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

106

Positions

$197.60M

Total AUM (reported)

2.44M

Total Shares

Allocation by class

COM$26.05M13.2%

S&P 500 VAL ETF$22.37M11.3%

US DIVIDEND EQ$14.88M7.5%

DIV APP ETF$14.84M7.5%

CORE INTERMEDIAT$14.04M7.1%

INCOME ETF$10.59M5.4%

MEGA CAP VAL ETF$6.43M3.3%

Portfolio Concentration

Top 3$52.10M26.4%

4–10$59.69M30.2%

11–25$46.10M23.3%

Rest$39.72M20.1%

Top 3 weight

26.4%

Top 10 weight

56.6%

Voting Authority Distribution

Total shares with voting rights: 2.44M

Sole

Full voting authority

2.44M

% of voting shares100.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

0.00

% of voting shares0.0%

Investment Discretion (by position count)

Sole106

Shared0

Other0

Dominant voting typeSole · 100.0% of voting shares

Institutional Holdings106

Rows:

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares105.96K

TypeSH

Market value$22.37M

11.32%

Sole

105.96K

Shared

0.00

None

0.00

SCHWAB STRATEGIC TR

SOLE

US DIVIDEND EQ

Shares485.05K

TypeSH

Market value$14.88M

7.53%

Sole

485.05K

Shared

0.00

None

0.00

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares69.01K

TypeSH

Market value$14.84M

7.51%

Sole

69.01K

Shared

0.00

None

0.00

VICTORY PORTFOLIOS II

SOLE

CORE INTERMEDIAT

Shares298.69K

TypeSH

Market value$14.04M

7.11%

Sole

298.69K

Shared

0.00

None

0.00

APPLE INC

SOLE

COM

Shares42.84K

TypeSH

Market value$10.87M

5.50%

Sole

42.84K

Shared

0.00

None

0.00

J P MORGAN EXCHANGE TRADED F

SOLE

INCOME ETF

Shares229.93K

TypeSH

Market value$10.59M

5.36%

Sole

229.93K

Shared

0.00

None

0.00

VANGUARD WORLD FD

SOLE

MEGA CAP VAL ETF

Shares44.38K

TypeSH

Market value$6.43M

3.26%

Sole

44.38K

Shared

0.00

None

0.00

VANGUARD BD INDEX FDS

SOLE

SHORT TRM BOND

Shares81.71K

TypeSH

Market value$6.41M

3.24%

Sole

81.71K

Shared

0.00

None

0.00

FIDELITY MERRIMACK STR TR

SOLE

LOW DURTIN ETF

Shares119.91K

TypeSH

Market value$6.00M

3.04%

Sole

119.91K

Shared

0.00

None

0.00

VANGUARD INTL EQUITY INDEX F

SOLE

TT WRLD ST ETF

Shares38.58K

TypeSH

Market value$5.34M

2.70%

Sole

38.58K

Shared

0.00

None

0.00

VANGUARD INDEX FDS

SOLE

MCAP GR IDXVIP

Shares20.69K

TypeSH

Market value$5.32M

2.69%

Sole

20.69K

Shared

0.00

None

0.00

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares37.63K

TypeSH

Market value$4.68M

2.37%

Sole

37.63K

Shared

0.00

None

0.00

ISHARES TR

SOLE

CORE 1 5 YR USD

Shares95.63K

TypeSH

Market value$4.63M

2.35%

Sole

95.63K

Shared

0.00

None

0.00

VANGUARD INDEX FDS

SOLE

GROWTH ETF

Shares10.24K

TypeSH

Market value$4.47M

2.26%

Sole

10.24K

Shared

0.00

None

0.00

VANGUARD SCOTTSDALE FDS

SOLE

SHRT TRM CORP BD

Shares52.86K

TypeSH

Market value$4.19M

2.12%

Sole

52.86K

Shared

0.00

None

0.00

J P MORGAN EXCHANGE TRADED F

SOLE

EQUITY PREMIUM

Shares61.91K

TypeSH

Market value$3.51M

1.78%

Sole

61.91K

Shared

0.00

None

0.00

NVIDIA CORPORATION

SOLE

COM

Shares15.84K

TypeSH

Market value$2.76M

1.40%

Sole

15.84K

Shared

0.00

None

0.00

J P MORGAN EXCHANGE TRADED F

SOLE

NASDAQ EQT PREM

Shares49.19K

TypeSH

Market value$2.73M

1.38%

Sole

49.19K

Shared

0.00

None

0.00

SPDR SERIES TRUST

SOLE

STATE STREET SPD

Shares17.87K

TypeSH

Market value$2.61M

1.32%

Sole

17.87K

Shared

0.00

None

0.00

ISHARES TR

SOLE

CORE S&P US GWT

Shares14.86K

TypeSH

Market value$2.31M

1.17%

Sole

14.86K

Shared

0.00

None

0.00

ISHARES U S ETF TR

SOLE

SHORT DURATION B

Shares41.77K

TypeSH

Market value$2.12M

1.07%

Sole

41.77K

Shared

0.00

None

0.00

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares10.11K

TypeSH

Market value$1.98M

1.00%

Sole

10.11K

Shared

0.00

None

0.00

VANGUARD INDEX FDS

SOLE

MID CAP ETF

Shares6.35K

TypeSH

Market value$1.82M

0.92%

Sole

6.35K

Shared

0.00

None

0.00

J P MORGAN EXCHANGE TRADED F

SOLE

INTRNL RES EQT

Shares19.69K

TypeSH

Market value$1.49M

0.75%

Sole

19.69K

Shared

0.00

None

0.00

ISHARES TR

SOLE

0-5YR HI YL CP

Shares34.46K

TypeSH

Market value$1.46M

0.74%

Sole

34.46K

Shared

0.00

None

0.00

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole
ISHARES TRSOLE	S&P 500 VAL ETF	105.96K	SH	$22.37M 11.32%	105.96K
SCHWAB STRATEGIC TRSOLE	US DIVIDEND EQ	485.05K	SH	$14.88M 7.53%	485.05K
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	69.01K	SH	$14.84M 7.51%	69.01K
VICTORY PORTFOLIOS IISOLE	CORE INTERMEDIAT	298.69K	SH	$14.04M 7.11%	298.69K
APPLE INCSOLE	COM	42.84K	SH	$10.87M 5.50%	42.84K
J P MORGAN EXCHANGE TRADED FSOLE	INCOME ETF	229.93K	SH	$10.59M 5.36%	229.93K
VANGUARD WORLD FDSOLE	MEGA CAP VAL ETF	44.38K	SH	$6.43M 3.26%	44.38K
VANGUARD BD INDEX FDSSOLE	SHORT TRM BOND	81.71K	SH	$6.41M 3.24%	81.71K
FIDELITY MERRIMACK STR TRSOLE	LOW DURTIN ETF	119.91K	SH	$6.00M 3.04%	119.91K
VANGUARD INTL EQUITY INDEX FSOLE	TT WRLD ST ETF	38.58K	SH	$5.34M 2.70%	38.58K
VANGUARD INDEX FDSSOLE	MCAP GR IDXVIP	20.69K	SH	$5.32M 2.69%	20.69K
ISHARES TRSOLE	CORE S&P SCP ETF	37.63K	SH	$4.68M 2.37%	37.63K
ISHARES TRSOLE	CORE 1 5 YR USD	95.63K	SH	$4.63M 2.35%	95.63K
VANGUARD INDEX FDSSOLE	GROWTH ETF	10.24K	SH	$4.47M 2.26%	10.24K
VANGUARD SCOTTSDALE FDSSOLE	SHRT TRM CORP BD	52.86K	SH	$4.19M 2.12%	52.86K
J P MORGAN EXCHANGE TRADED FSOLE	EQUITY PREMIUM	61.91K	SH	$3.51M 1.78%	61.91K
NVIDIA CORPORATIONSOLE	COM	15.84K	SH	$2.76M 1.40%	15.84K
J P MORGAN EXCHANGE TRADED FSOLE	NASDAQ EQT PREM	49.19K	SH	$2.73M 1.38%	49.19K
SPDR SERIES TRUSTSOLE	STATE STREET SPD	17.87K	SH	$2.61M 1.32%	17.87K
ISHARES TRSOLE	CORE S&P US GWT	14.86K	SH	$2.31M 1.17%	14.86K
ISHARES U S ETF TRSOLE	SHORT DURATION B	41.77K	SH	$2.12M 1.07%	41.77K
VANGUARD INDEX FDSSOLE	VALUE ETF	10.11K	SH	$1.98M 1.00%	10.11K
VANGUARD INDEX FDSSOLE	MID CAP ETF	6.35K	SH	$1.82M 0.92%	6.35K
J P MORGAN EXCHANGE TRADED FSOLE	INTRNL RES EQT	19.69K	SH	$1.49M 0.75%	19.69K
ISHARES TRSOLE	0-5YR HI YL CP	34.46K	SH	$1.46M 0.74%	34.46K

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