PLANNING DIRECTIONS INC

Filed: 5/11/2023ACC: 0000821103-23-000004

📋 What this filing means

PLANNING DIRECTIONS INC filed this quarterly 13F‑HR report disclosing 70 equity positions with a total reported market value of $134.5K. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$134.5K

Total AUM (reported)

1.71M

Total Shares

Allocation by class

SHORT TRM BOND$20.3K15.1%

DIV APP ETF$18.2K13.6%

COM$15.9K11.8%

US DIVIDEND EQ$13.3K9.9%

S&P DIVID ETF$7.2K5.3%

SHRT TRM CORP BD$6.9K5.1%

MEGA CAP VAL ETF$6.8K5.1%

Portfolio Concentration

Top 3$51.8K38.5%

4–10$38.9K28.9%

11–25$25.5K19.0%

Rest$18.2K13.6%

Top 3 weight

38.5%

Top 10 weight

67.5%

Voting Authority Distribution

Total shares with voting rights: 1.71M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

1.71M

% of voting shares100.0%

Investment Discretion (by position count)

Sole70

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings70

Rows:

VANGUARD BD INDEX FDS

SOLE

SHORT TRM BOND

Shares265.56K

TypeSH

Market value$20.3K

15.10%

Sole

0.00

Shared

0.00

None

265.56K

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares118.41K

TypeSH

Market value$18.2K

13.56%

Sole

0.00

Shared

0.00

None

118.41K

SCHWAB STRATEGIC TR

SOLE

US DIVIDEND EQ

Shares181.52K

TypeSH

Market value$13.3K

9.87%

Sole

0.00

Shared

0.00

None

181.52K

APPLE INC

SOLE

COM

Shares43.94K

TypeSH

Market value$7.2K

5.39%

Sole

0.00

Shared

0.00

None

43.94K

SPDR SER TR

SOLE

S&P DIVID ETF

Shares58.16K

TypeSH

Market value$7.2K

5.35%

Sole

0.00

Shared

0.00

None

58.16K

VANGUARD SCOTTSDALE FDS

SOLE

SHRT TRM CORP BD

Shares90.49K

TypeSH

Market value$6.9K

5.13%

Sole

0.00

Shared

0.00

None

90.49K

VANGUARD WORLD FD

SOLE

MEGA CAP VAL ETF

Shares67.66K

TypeSH

Market value$6.8K

5.08%

Sole

0.00

Shared

0.00

None

67.66K

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares31.23K

TypeSH

Market value$4.3K

3.21%

Sole

0.00

Shared

0.00

None

31.23K

VANGUARD INDEX FDS

SOLE

GROWTH ETF

Shares14.57K

TypeSH

Market value$3.6K

2.70%

Sole

0.00

Shared

0.00

None

14.57K

SELECT SECTOR SPDR TR

SOLE

SBI CONS STPLS

Shares37.45K

TypeSH

Market value$2.8K

2.08%

Sole

0.00

Shared

0.00

None

37.45K

VANGUARD BD INDEX FDS

SOLE

VANGUARD ULTRA

Shares52.39K

TypeSH

Market value$2.6K

1.92%

Sole

0.00

Shared

0.00

None

52.39K

INVESCO EXCHANGE TRADED FD T

SOLE

S&P500 EQL STP

Shares15.11K

TypeSH

Market value$2.6K

1.91%

Sole

0.00

Shared

0.00

None

15.11K

VANGUARD INDEX FDS

SOLE

MCAP GR IDXVIP

Shares11.84K

TypeSH

Market value$2.3K

1.72%

Sole

0.00

Shared

0.00

None

11.84K

ISHARES TR

SOLE

CORE S&P US GWT

Shares23.62K

TypeSH

Market value$2.1K

1.56%

Sole

0.00

Shared

0.00

None

23.62K

ISHARES TR

SOLE

MSCI USA MIN VOL

Shares23.81K

TypeSH

Market value$1.7K

1.29%

Sole

0.00

Shared

0.00

None

23.81K

VANGUARD WORLD FDS

SOLE

HEALTH CAR ETF

Shares7.24K

TypeSH

Market value$1.7K

1.28%

Sole

0.00

Shared

0.00

None

7.24K

VANGUARD INDEX FDS

SOLE

MCAP VL IDXVIP

Shares12.68K

TypeSH

Market value$1.7K

1.26%

Sole

0.00

Shared

0.00

None

12.68K

ISHARES TR

SOLE

US HLTHCARE ETF

Shares6.07K

TypeSH

Market value$1.7K

1.23%

Sole

0.00

Shared

0.00

None

6.07K

VANGUARD INDEX FDS

SOLE

MID CAP ETF

Shares7.22K

TypeSH

Market value$1.5K

1.13%

Sole

0.00

Shared

0.00

None

7.22K

FIRST TR VALUE LINE DIVID IN

SOLE

SHS

Shares36.20K

TypeSH

Market value$1.5K

1.08%

Sole

0.00

Shared

0.00

None

36.20K

VANGUARD INDEX FDS

SOLE

SM CP VAL ETF

Shares9.02K

TypeSH

Market value$1.4K

1.07%

Sole

0.00

Shared

0.00

None

9.02K

ISHARES INC

SOLE

MSCI GBL MIN VOL

Shares14.76K

TypeSH

Market value$1.4K

1.06%

Sole

0.00

Shared

0.00

None

14.76K

SELECT SECTOR SPDR TR

SOLE

SBI INT-UTILS

Shares17.31K

TypeSH

Market value$1.2K

0.87%

Sole

0.00

Shared

0.00

None

17.31K

ISHARES TR

SOLE

US INDUSTRIALS

Shares11.56K

TypeSH

Market value$1.2K

0.86%

Sole

0.00

Shared

0.00

None

11.56K

VANGUARD INTL EQUITY INDEX F

SOLE

TT WRLD ST ETF

Shares10.69K

TypeSH

Market value$985.00

0.73%

Sole

0.00

Shared

0.00

None

10.69K

Issuer	Class	Shares	Type	Value / Portfolio %	None
VANGUARD BD INDEX FDSSOLE	SHORT TRM BOND	265.56K	SH	$20.3K 15.10%	265.56K
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	118.41K	SH	$18.2K 13.56%	118.41K
SCHWAB STRATEGIC TRSOLE	US DIVIDEND EQ	181.52K	SH	$13.3K 9.87%	181.52K
APPLE INCSOLE	COM	43.94K	SH	$7.2K 5.39%	43.94K
SPDR SER TRSOLE	S&P DIVID ETF	58.16K	SH	$7.2K 5.35%	58.16K
VANGUARD SCOTTSDALE FDSSOLE	SHRT TRM CORP BD	90.49K	SH	$6.9K 5.13%	90.49K
VANGUARD WORLD FDSOLE	MEGA CAP VAL ETF	67.66K	SH	$6.8K 5.08%	67.66K
VANGUARD INDEX FDSSOLE	VALUE ETF	31.23K	SH	$4.3K 3.21%	31.23K
VANGUARD INDEX FDSSOLE	GROWTH ETF	14.57K	SH	$3.6K 2.70%	14.57K
SELECT SECTOR SPDR TRSOLE	SBI CONS STPLS	37.45K	SH	$2.8K 2.08%	37.45K
VANGUARD BD INDEX FDSSOLE	VANGUARD ULTRA	52.39K	SH	$2.6K 1.92%	52.39K
INVESCO EXCHANGE TRADED FD TSOLE	S&P500 EQL STP	15.11K	SH	$2.6K 1.91%	15.11K
VANGUARD INDEX FDSSOLE	MCAP GR IDXVIP	11.84K	SH	$2.3K 1.72%	11.84K
ISHARES TRSOLE	CORE S&P US GWT	23.62K	SH	$2.1K 1.56%	23.62K
ISHARES TRSOLE	MSCI USA MIN VOL	23.81K	SH	$1.7K 1.29%	23.81K
VANGUARD WORLD FDSSOLE	HEALTH CAR ETF	7.24K	SH	$1.7K 1.28%	7.24K
VANGUARD INDEX FDSSOLE	MCAP VL IDXVIP	12.68K	SH	$1.7K 1.26%	12.68K
ISHARES TRSOLE	US HLTHCARE ETF	6.07K	SH	$1.7K 1.23%	6.07K
VANGUARD INDEX FDSSOLE	MID CAP ETF	7.22K	SH	$1.5K 1.13%	7.22K
FIRST TR VALUE LINE DIVID INSOLE	SHS	36.20K	SH	$1.5K 1.08%	36.20K
VANGUARD INDEX FDSSOLE	SM CP VAL ETF	9.02K	SH	$1.4K 1.07%	9.02K
ISHARES INCSOLE	MSCI GBL MIN VOL	14.76K	SH	$1.4K 1.06%	14.76K
SELECT SECTOR SPDR TRSOLE	SBI INT-UTILS	17.31K	SH	$1.2K 0.87%	17.31K
ISHARES TRSOLE	US INDUSTRIALS	11.56K	SH	$1.2K 0.86%	11.56K
VANGUARD INTL EQUITY INDEX FSOLE	TT WRLD ST ETF	10.69K	SH	$985.00 0.73%	10.69K

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