Filed: 2/8/2023ACC: 0000821103-23-000002
📋 What this filing means
PLANNING DIRECTIONS INC filed this quarterly 13F‑HR report disclosing 73 equity positions with a total reported market value of $131.0K. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
73
Positions
$131.0K
Total AUM (reported)
1.71M
Total Shares
Allocation by class
SHORT TRM BOND$19.4K14.8%
DIV APP ETF$17.1K13.1%
COM$15.4K11.8%
US DIVIDEND EQ$12.7K9.7%
S&P DIVID ETF$7.2K5.5%
MEGA CAP VAL ETF$7.0K5.3%
SHRT TRM CORP BD$6.9K5.3%
Portfolio Concentration
Top 3$49.2K37.6%
4–10$37.4K28.5%
11–25$24.9K19.0%
Rest$19.5K14.9%
Top 3 weight
37.6%
Top 10 weight
66.1%
Voting Authority Distribution
Total shares with voting rights: 1.71M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
1.71M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole73
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings73
Rows:
VANGUARD BD INDEX FDS
SOLEShares258.15K
TypeSH
Market value$19.4K
14.83%
Sole
0.00
Shared
0.00
None
258.15K
VANGUARD SPECIALIZED FUNDS
SOLEShares112.63K
TypeSH
Market value$17.1K
13.05%
Sole
0.00
Shared
0.00
None
112.63K
SCHWAB STRATEGIC TR
SOLEShares168.25K
TypeSH
Market value$12.7K
9.70%
Sole
0.00
Shared
0.00
None
168.25K
SPDR SER TR
SOLEShares57.49K
TypeSH
Market value$7.2K
5.49%
Sole
0.00
Shared
0.00
None
57.49K
VANGUARD WORLD FD
SOLEShares67.61K
TypeSH
Market value$7.0K
5.31%
Sole
0.00
Shared
0.00
None
67.61K
VANGUARD SCOTTSDALE FDS
SOLEShares92.25K
TypeSH
Market value$6.9K
5.29%
Sole
0.00
Shared
0.00
None
92.25K
APPLE INC
SOLEShares46.32K
TypeSH
Market value$6.0K
4.59%
Sole
0.00
Shared
0.00
None
46.32K
VANGUARD INDEX FDS
SOLEShares31.34K
TypeSH
Market value$4.4K
3.36%
Sole
0.00
Shared
0.00
None
31.34K
VANGUARD INDEX FDS
SOLEShares13.93K
TypeSH
Market value$3.0K
2.27%
Sole
0.00
Shared
0.00
None
13.93K
SELECT SECTOR SPDR TR
SOLEShares39.15K
TypeSH
Market value$2.9K
2.23%
Sole
0.00
Shared
0.00
None
39.15K
INVESCO EXCHANGE TRADED FD T
SOLEShares15.18K
TypeSH
Market value$2.6K
1.98%
Sole
0.00
Shared
0.00
None
15.18K
VANGUARD BD INDEX FDS
SOLEShares50.67K
TypeSH
Market value$2.5K
1.90%
Sole
0.00
Shared
0.00
None
50.67K
VANGUARD INDEX FDS
SOLEShares10.87K
TypeSH
Market value$2.0K
1.49%
Sole
0.00
Shared
0.00
None
10.87K
ISHARES TR
SOLEShares22.77K
TypeSH
Market value$1.9K
1.42%
Sole
0.00
Shared
0.00
None
22.77K
VANGUARD WORLD FDS
SOLEShares7.26K
TypeSH
Market value$1.8K
1.37%
Sole
0.00
Shared
0.00
None
7.26K
ISHARES TR
SOLEShares24.36K
TypeSH
Market value$1.8K
1.34%
Sole
0.00
Shared
0.00
None
24.36K
VANGUARD INDEX FDS
SOLEShares12.76K
TypeSH
Market value$1.7K
1.32%
Sole
0.00
Shared
0.00
None
12.76K
ISHARES TR
SOLEShares5.68K
TypeSH
Market value$1.6K
1.23%
Sole
0.00
Shared
0.00
None
5.68K
FIRST TR VALUE LINE DIVID IN
SOLEShares40.16K
TypeSH
Market value$1.6K
1.22%
Sole
0.00
Shared
0.00
None
40.16K
VANGUARD INDEX FDS
SOLEShares7.09K
TypeSH
Market value$1.4K
1.10%
Sole
0.00
Shared
0.00
None
7.09K
ISHARES INC
SOLEShares15.09K
TypeSH
Market value$1.4K
1.09%
Sole
0.00
Shared
0.00
None
15.09K
VANGUARD INDEX FDS
SOLEShares8.98K
TypeSH
Market value$1.4K
1.09%
Sole
0.00
Shared
0.00
None
8.98K
ISHARES TR
SOLEShares12.71K
TypeSH
Market value$1.2K
0.94%
Sole
0.00
Shared
0.00
None
12.71K
SELECT SECTOR SPDR TR
SOLEShares14.75K
TypeSH
Market value$1.0K
0.79%
Sole
0.00
Shared
0.00
None
14.75K
VANGUARD INDEX FDS
SOLEShares2.66K
TypeSH
Market value$935.00
0.71%
Sole
0.00
Shared
0.00
None
2.66K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD BD INDEX FDSSOLE | SHORT TRM BOND | 258.15K | SH | $19.4K 14.83% | 0.00 | 0.00 | 258.15K |
VANGUARD SPECIALIZED FUNDSSOLE | DIV APP ETF | 112.63K | SH | $17.1K 13.05% | 0.00 | 0.00 | 112.63K |
SCHWAB STRATEGIC TRSOLE | US DIVIDEND EQ | 168.25K | SH | $12.7K 9.70% | 0.00 | 0.00 | 168.25K |
SPDR SER TRSOLE | S&P DIVID ETF | 57.49K | SH | $7.2K 5.49% | 0.00 | 0.00 | 57.49K |
VANGUARD WORLD FDSOLE | MEGA CAP VAL ETF | 67.61K | SH | $7.0K 5.31% | 0.00 | 0.00 | 67.61K |
VANGUARD SCOTTSDALE FDSSOLE | SHRT TRM CORP BD | 92.25K | SH | $6.9K 5.29% | 0.00 | 0.00 | 92.25K |
APPLE INCSOLE | COM | 46.32K | SH | $6.0K 4.59% | 0.00 | 0.00 | 46.32K |
VANGUARD INDEX FDSSOLE | VALUE ETF | 31.34K | SH | $4.4K 3.36% | 0.00 | 0.00 | 31.34K |
VANGUARD INDEX FDSSOLE | GROWTH ETF | 13.93K | SH | $3.0K 2.27% | 0.00 | 0.00 | 13.93K |
SELECT SECTOR SPDR TRSOLE | SBI CONS STPLS | 39.15K | SH | $2.9K 2.23% | 0.00 | 0.00 | 39.15K |
INVESCO EXCHANGE TRADED FD TSOLE | S&P500 EQL STP | 15.18K | SH | $2.6K 1.98% | 0.00 | 0.00 | 15.18K |
VANGUARD BD INDEX FDSSOLE | VANGUARD ULTRA | 50.67K | SH | $2.5K 1.90% | 0.00 | 0.00 | 50.67K |
VANGUARD INDEX FDSSOLE | MCAP GR IDXVIP | 10.87K | SH | $2.0K 1.49% | 0.00 | 0.00 | 10.87K |
ISHARES TRSOLE | CORE S&P US GWT | 22.77K | SH | $1.9K 1.42% | 0.00 | 0.00 | 22.77K |
VANGUARD WORLD FDSSOLE | HEALTH CAR ETF | 7.26K | SH | $1.8K 1.37% | 0.00 | 0.00 | 7.26K |
ISHARES TRSOLE | MSCI USA MIN VOL | 24.36K | SH | $1.8K 1.34% | 0.00 | 0.00 | 24.36K |
VANGUARD INDEX FDSSOLE | MCAP VL IDXVIP | 12.76K | SH | $1.7K 1.32% | 0.00 | 0.00 | 12.76K |
ISHARES TRSOLE | US HLTHCARE ETF | 5.68K | SH | $1.6K 1.23% | 0.00 | 0.00 | 5.68K |
FIRST TR VALUE LINE DIVID INSOLE | SHS | 40.16K | SH | $1.6K 1.22% | 0.00 | 0.00 | 40.16K |
VANGUARD INDEX FDSSOLE | MID CAP ETF | 7.09K | SH | $1.4K 1.10% | 0.00 | 0.00 | 7.09K |
ISHARES INCSOLE | MSCI GBL MIN VOL | 15.09K | SH | $1.4K 1.09% | 0.00 | 0.00 | 15.09K |
VANGUARD INDEX FDSSOLE | SM CP VAL ETF | 8.98K | SH | $1.4K 1.09% | 0.00 | 0.00 | 8.98K |
ISHARES TRSOLE | US INDUSTRIALS | 12.71K | SH | $1.2K 0.94% | 0.00 | 0.00 | 12.71K |
SELECT SECTOR SPDR TRSOLE | SBI INT-UTILS | 14.75K | SH | $1.0K 0.79% | 0.00 | 0.00 | 14.75K |
VANGUARD INDEX FDSSOLE | S&P 500 ETF SHS | 2.66K | SH | $935.00 0.71% | 0.00 | 0.00 | 2.66K |
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