PENNEY FINANCIAL, LLC

Filed: 10/21/2025ACC: 0002049857-25-000005

📋 What this filing means

PENNEY FINANCIAL, LLC filed this quarterly 13F‑HR report disclosing 49 equity positions with a total reported market value of $223.33M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$223.33M

Total AUM (reported)

2.58M

Total Shares

Allocation by class

ACTIVEBETA US LG$56.79M25.4%

TOTAL STK MKT$38.87M17.4%

VAN FTSE DEV MKT$18.86M8.4%

0-3 MNTH TREASRY$11.86M5.3%

CORE MSCI EAFE$10.34M4.6%

US DIVIDEND EQ$8.36M3.7%

INCOME ETF$8.31M3.7%

Portfolio Concentration

Top 3$114.52M51.3%

4–10$59.03M26.4%

11–25$40.15M18.0%

Rest$9.62M4.3%

Top 3 weight

51.3%

Top 10 weight

77.7%

Voting Authority Distribution

Total shares with voting rights: 2.58M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

2.58M

% of voting shares100.0%

Investment Discretion (by position count)

Sole49

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings49

Rows:

GOLDMAN SACHS ETF TR

SOLE

ACTIVEBETA US LG

Shares435.89K

TypeSH

Market value$56.79M

25.43%

Sole

0.00

Shared

0.00

None

435.89K

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares118.45K

TypeSH

Market value$38.87M

17.41%

Sole

0.00

Shared

0.00

None

118.45K

VANGUARD TAX-MANAGED FDS

SOLE

VAN FTSE DEV MKT

Shares314.79K

TypeSH

Market value$18.86M

8.45%

Sole

0.00

Shared

0.00

None

314.79K

ISHARES TR

SOLE

0-3 MNTH TREASRY

Shares117.82K

TypeSH

Market value$11.86M

5.31%

Sole

0.00

Shared

0.00

None

117.82K

ISHARES TR

SOLE

CORE MSCI EAFE

Shares118.44K

TypeSH

Market value$10.34M

4.63%

Sole

0.00

Shared

0.00

None

118.44K

SCHWAB STRATEGIC TR

SOLE

US DIVIDEND EQ

Shares306.24K

TypeSH

Market value$8.36M

3.74%

Sole

0.00

Shared

0.00

None

306.24K

J P MORGAN EXCHANGE TRADED F

SOLE

INCOME ETF

Shares179.05K

TypeSH

Market value$8.31M

3.72%

Sole

0.00

Shared

0.00

None

179.05K

VANGUARD WHITEHALL FDS

SOLE

HIGH DIV YLD

Shares56.93K

TypeSH

Market value$8.02M

3.59%

Sole

0.00

Shared

0.00

None

56.93K

MORGAN STANLEY ETF TRUST

SOLE

EATON VANCE TOTA

Shares117.98K

TypeSH

Market value$6.07M

2.72%

Sole

0.00

Shared

0.00

None

117.98K

VANGUARD MALVERN FDS

SOLE

CORE BD ETF

Shares77.33K

TypeSH

Market value$6.06M

2.72%

Sole

0.00

Shared

0.00

None

77.33K

VANGUARD INDEX FDS

SOLE

SMALL CP ETF

Shares23.10K

TypeSH

Market value$5.87M

2.63%

Sole

0.00

Shared

0.00

None

23.10K

J P MORGAN EXCHANGE TRADED F

SOLE

EQUITY PREMIUM

Shares90.46K

TypeSH

Market value$5.17M

2.31%

Sole

0.00

Shared

0.00

None

90.46K

ISHARES TR

SOLE

CORE US AGGBD ET

Shares41.70K

TypeSH

Market value$4.18M

1.87%

Sole

0.00

Shared

0.00

None

41.70K

J P MORGAN EXCHANGE TRADED F

SOLE

HEDGED EQUITY LA

Shares61.16K

TypeSH

Market value$3.98M

1.78%

Sole

0.00

Shared

0.00

None

61.16K

VANGUARD MUN BD FDS

SOLE

TAX EXEMPT BD

Shares57.84K

TypeSH

Market value$2.90M

1.30%

Sole

0.00

Shared

0.00

None

57.84K

SCHWAB STRATEGIC TR

SOLE

US BRD MKT ETF

Shares110.25K

TypeSH

Market value$2.83M

1.27%

Sole

0.00

Shared

0.00

None

110.25K

VANGUARD STAR FDS

SOLE

VG TL INTL STK F

Shares37.65K

TypeSH

Market value$2.77M

1.24%

Sole

0.00

Shared

0.00

None

37.65K

ISHARES TR

SOLE

SHRT NAT MUN ETF

Shares23.58K

TypeSH

Market value$2.52M

1.13%

Sole

0.00

Shared

0.00

None

23.58K

APPLE INC

SOLE

COM

Shares8.45K

TypeSH

Market value$2.15M

0.96%

Sole

0.00

Shared

0.00

None

8.45K

FRANKLIN TEMPLETON ETF TR

SOLE

FRANKLIN DYN MUN

Shares76.54K

TypeSH

Market value$1.90M

0.85%

Sole

0.00

Shared

0.00

None

76.54K

CAPITAL GRP FIXED INCM ETF T

SOLE

MUNICIPAL INCOME

Shares58.77K

TypeSH

Market value$1.60M

0.72%

Sole

0.00

Shared

0.00

None

58.77K

DIMENSIONAL ETF TRUST

SOLE

NATL MUN BD ETF

Shares31.74K

TypeSH

Market value$1.52M

0.68%

Sole

0.00

Shared

0.00

None

31.74K

MICROSOFT CORP

SOLE

COM

Shares1.89K

TypeSH

Market value$978.9K

0.44%

Sole

0.00

Shared

0.00

None

1.89K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares1.37K

TypeSH

Market value$919.6K

0.41%

Sole

0.00

Shared

0.00

None

1.37K

ISHARES TR

SOLE

RUS 1000 ETF

Shares2.38K

TypeSH

Market value$869.8K

0.39%

Sole

0.00

Shared

0.00

None

2.38K

Issuer	Class	Shares	Type	Value / Portfolio %	None
GOLDMAN SACHS ETF TRSOLE	ACTIVEBETA US LG	435.89K	SH	$56.79M 25.43%	435.89K
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	118.45K	SH	$38.87M 17.41%	118.45K
VANGUARD TAX-MANAGED FDSSOLE	VAN FTSE DEV MKT	314.79K	SH	$18.86M 8.45%	314.79K
ISHARES TRSOLE	0-3 MNTH TREASRY	117.82K	SH	$11.86M 5.31%	117.82K
ISHARES TRSOLE	CORE MSCI EAFE	118.44K	SH	$10.34M 4.63%	118.44K
SCHWAB STRATEGIC TRSOLE	US DIVIDEND EQ	306.24K	SH	$8.36M 3.74%	306.24K
J P MORGAN EXCHANGE TRADED FSOLE	INCOME ETF	179.05K	SH	$8.31M 3.72%	179.05K
VANGUARD WHITEHALL FDSSOLE	HIGH DIV YLD	56.93K	SH	$8.02M 3.59%	56.93K
MORGAN STANLEY ETF TRUSTSOLE	EATON VANCE TOTA	117.98K	SH	$6.07M 2.72%	117.98K
VANGUARD MALVERN FDSSOLE	CORE BD ETF	77.33K	SH	$6.06M 2.72%	77.33K
VANGUARD INDEX FDSSOLE	SMALL CP ETF	23.10K	SH	$5.87M 2.63%	23.10K
J P MORGAN EXCHANGE TRADED FSOLE	EQUITY PREMIUM	90.46K	SH	$5.17M 2.31%	90.46K
ISHARES TRSOLE	CORE US AGGBD ET	41.70K	SH	$4.18M 1.87%	41.70K
J P MORGAN EXCHANGE TRADED FSOLE	HEDGED EQUITY LA	61.16K	SH	$3.98M 1.78%	61.16K
VANGUARD MUN BD FDSSOLE	TAX EXEMPT BD	57.84K	SH	$2.90M 1.30%	57.84K
SCHWAB STRATEGIC TRSOLE	US BRD MKT ETF	110.25K	SH	$2.83M 1.27%	110.25K
VANGUARD STAR FDSSOLE	VG TL INTL STK F	37.65K	SH	$2.77M 1.24%	37.65K
ISHARES TRSOLE	SHRT NAT MUN ETF	23.58K	SH	$2.52M 1.13%	23.58K
APPLE INCSOLE	COM	8.45K	SH	$2.15M 0.96%	8.45K
FRANKLIN TEMPLETON ETF TRSOLE	FRANKLIN DYN MUN	76.54K	SH	$1.90M 0.85%	76.54K
CAPITAL GRP FIXED INCM ETF TSOLE	MUNICIPAL INCOME	58.77K	SH	$1.60M 0.72%	58.77K
DIMENSIONAL ETF TRUSTSOLE	NATL MUN BD ETF	31.74K	SH	$1.52M 0.68%	31.74K
MICROSOFT CORPSOLE	COM	1.89K	SH	$978.9K 0.44%	1.89K
ISHARES TRSOLE	CORE S&P500 ETF	1.37K	SH	$919.6K 0.41%	1.37K
ISHARES TRSOLE	RUS 1000 ETF	2.38K	SH	$869.8K 0.39%	2.38K

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