Filed: 12/31/2024ACC: 0001085146-24-006105
📋 What this filing means
PENNEY FINANCIAL, LLC filed this quarterly 13F‑HR report disclosing 36 equity positions with a total reported market value of $146.61M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
36
Positions
$146.61M
Total AUM (reported)
1.38M
Total Shares
Allocation by class
ACTIVEBETA US LG$42.46M29.0%
TOTAL STK MKT$32.51M22.2%
VAN FTSE DEV MKT$14.03M9.6%
HIGH DIV YLD$9.93M6.8%
US DIVIDEND EQ$7.62M5.2%
CORE MSCI EAFE$6.91M4.7%
SMALL CP ETF$6.30M4.3%
Portfolio Concentration
Top 3$89.00M60.7%
4–10$41.26M28.1%
11–25$13.45M9.2%
Rest$2.91M2.0%
Top 3 weight
60.7%
Top 10 weight
88.8%
Voting Authority Distribution
Total shares with voting rights: 1.38M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
1.38M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole36
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings36
Rows:
GOLDMAN SACHS ETF TR
SOLEShares375.94K
TypeSH
Market value$42.46M
28.96%
Sole
0.00
Shared
0.00
None
375.94K
VANGUARD INDEX FDS
SOLEShares114.80K
TypeSH
Market value$32.51M
22.17%
Sole
0.00
Shared
0.00
None
114.80K
VANGUARD TAX-MANAGED FDS
SOLEShares265.69K
TypeSH
Market value$14.03M
9.57%
Sole
0.00
Shared
0.00
None
265.69K
VANGUARD WHITEHALL FDS
SOLEShares77.49K
TypeSH
Market value$9.93M
6.78%
Sole
0.00
Shared
0.00
None
77.49K
SCHWAB STRATEGIC TR
SOLEShares90.18K
TypeSH
Market value$7.62M
5.20%
Sole
0.00
Shared
0.00
None
90.18K
ISHARES TR
SOLEShares88.56K
TypeSH
Market value$6.91M
4.71%
Sole
0.00
Shared
0.00
None
88.56K
VANGUARD INDEX FDS
SOLEShares26.56K
TypeSH
Market value$6.30M
4.30%
Sole
0.00
Shared
0.00
None
26.56K
J P MORGAN EXCHANGE TRADED F
SOLEShares78.82K
TypeSH
Market value$4.69M
3.20%
Sole
0.00
Shared
0.00
None
78.82K
J P MORGAN EXCHANGE TRADED F
SOLEShares54.93K
TypeSH
Market value$3.36M
2.29%
Sole
0.00
Shared
0.00
None
54.93K
VANGUARD STAR FDS
SOLEShares37.71K
TypeSH
Market value$2.44M
1.67%
Sole
0.00
Shared
0.00
None
37.71K
ISHARES TR
SOLEShares21.49K
TypeSH
Market value$2.28M
1.56%
Sole
0.00
Shared
0.00
None
21.49K
APPLE INC
SOLEShares7.85K
TypeSH
Market value$1.83M
1.25%
Sole
0.00
Shared
0.00
None
7.85K
VANGUARD MUN BD FDS
SOLEShares26.53K
TypeSH
Market value$1.36M
0.93%
Sole
0.00
Shared
0.00
None
26.53K
ISHARES TR
SOLEShares1.85K
TypeSH
Market value$1.07M
0.73%
Sole
0.00
Shared
0.00
None
1.85K
ISHARES TR
SOLEShares8.88K
TypeSH
Market value$899.4K
0.61%
Sole
0.00
Shared
0.00
None
8.88K
CHEVRON CORP NEW
SOLEShares5.58K
TypeSH
Market value$821.0K
0.56%
Sole
0.00
Shared
0.00
None
5.58K
ISHARES TR
SOLEShares2.38K
TypeSH
Market value$748.2K
0.51%
Sole
0.00
Shared
0.00
None
2.38K
MICROSOFT CORP
SOLEShares1.70K
TypeSH
Market value$729.8K
0.50%
Sole
0.00
Shared
0.00
None
1.70K
J P MORGAN EXCHANGE TRADED F
SOLEShares11.98K
TypeSH
Market value$677.7K
0.46%
Sole
0.00
Shared
0.00
None
11.98K
INSPERITY INC
SOLEShares6.98K
TypeSH
Market value$613.9K
0.42%
Sole
0.00
Shared
0.00
None
6.98K
DIMENSIONAL ETF TRUST
SOLEShares12.83K
TypeSH
Market value$554.1K
0.38%
Sole
0.00
Shared
0.00
None
12.83K
ISHARES TR
SOLEShares2.20K
TypeSH
Market value$486.6K
0.33%
Sole
0.00
Shared
0.00
None
2.20K
AMAZON COM INC
SOLEShares2.60K
TypeSH
Market value$484.3K
0.33%
Sole
0.00
Shared
0.00
None
2.60K
SCHWAB STRATEGIC TR
SOLEShares7.25K
TypeSH
Market value$482.4K
0.33%
Sole
0.00
Shared
0.00
None
7.25K
ISHARES TR
SOLEShares1.10K
TypeSH
Market value$414.0K
0.28%
Sole
0.00
Shared
0.00
None
1.10K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
GOLDMAN SACHS ETF TRSOLE | ACTIVEBETA US LG | 375.94K | SH | $42.46M 28.96% | 0.00 | 0.00 | 375.94K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 114.80K | SH | $32.51M 22.17% | 0.00 | 0.00 | 114.80K |
VANGUARD TAX-MANAGED FDSSOLE | VAN FTSE DEV MKT | 265.69K | SH | $14.03M 9.57% | 0.00 | 0.00 | 265.69K |
VANGUARD WHITEHALL FDSSOLE | HIGH DIV YLD | 77.49K | SH | $9.93M 6.78% | 0.00 | 0.00 | 77.49K |
SCHWAB STRATEGIC TRSOLE | US DIVIDEND EQ | 90.18K | SH | $7.62M 5.20% | 0.00 | 0.00 | 90.18K |
ISHARES TRSOLE | CORE MSCI EAFE | 88.56K | SH | $6.91M 4.71% | 0.00 | 0.00 | 88.56K |
VANGUARD INDEX FDSSOLE | SMALL CP ETF | 26.56K | SH | $6.30M 4.30% | 0.00 | 0.00 | 26.56K |
J P MORGAN EXCHANGE TRADED FSOLE | EQUITY PREMIUM | 78.82K | SH | $4.69M 3.20% | 0.00 | 0.00 | 78.82K |
J P MORGAN EXCHANGE TRADED FSOLE | HEDGED EQUITY LA | 54.93K | SH | $3.36M 2.29% | 0.00 | 0.00 | 54.93K |
VANGUARD STAR FDSSOLE | VG TL INTL STK F | 37.71K | SH | $2.44M 1.67% | 0.00 | 0.00 | 37.71K |
ISHARES TRSOLE | SHRT NAT MUN ETF | 21.49K | SH | $2.28M 1.56% | 0.00 | 0.00 | 21.49K |
APPLE INCSOLE | COM | 7.85K | SH | $1.83M 1.25% | 0.00 | 0.00 | 7.85K |
VANGUARD MUN BD FDSSOLE | TAX EXEMPT BD | 26.53K | SH | $1.36M 0.93% | 0.00 | 0.00 | 26.53K |
ISHARES TRSOLE | CORE S&P500 ETF | 1.85K | SH | $1.07M 0.73% | 0.00 | 0.00 | 1.85K |
ISHARES TRSOLE | CORE US AGGBD ET | 8.88K | SH | $899.4K 0.61% | 0.00 | 0.00 | 8.88K |
CHEVRON CORP NEWSOLE | COM | 5.58K | SH | $821.0K 0.56% | 0.00 | 0.00 | 5.58K |
ISHARES TRSOLE | RUS 1000 ETF | 2.38K | SH | $748.2K 0.51% | 0.00 | 0.00 | 2.38K |
MICROSOFT CORPSOLE | COM | 1.70K | SH | $729.8K 0.50% | 0.00 | 0.00 | 1.70K |
J P MORGAN EXCHANGE TRADED FSOLE | US QUALTY FCTR | 11.98K | SH | $677.7K 0.46% | 0.00 | 0.00 | 11.98K |
INSPERITY INCSOLE | COM | 6.98K | SH | $613.9K 0.42% | 0.00 | 0.00 | 6.98K |
DIMENSIONAL ETF TRUSTSOLE | CORE FIXED INCOM | 12.83K | SH | $554.1K 0.38% | 0.00 | 0.00 | 12.83K |
ISHARES TRSOLE | RUSSELL 2000 ETF | 2.20K | SH | $486.6K 0.33% | 0.00 | 0.00 | 2.20K |
AMAZON COM INCSOLE | COM | 2.60K | SH | $484.3K 0.33% | 0.00 | 0.00 | 2.60K |
SCHWAB STRATEGIC TRSOLE | US BRD MKT ETF | 7.25K | SH | $482.4K 0.33% | 0.00 | 0.00 | 7.25K |
ISHARES TRSOLE | RUS 1000 GRW ETF | 1.10K | SH | $414.0K 0.28% | 0.00 | 0.00 | 1.10K |
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