Filed: 12/31/2024ACC: 0001085146-24-006104
📋 What this filing means
PENNEY FINANCIAL, LLC filed this quarterly 13F‑HR report disclosing 34 equity positions with a total reported market value of $136.74M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
34
Positions
$136.74M
Total AUM (reported)
1.36M
Total Shares
Allocation by class
ACTIVEBETA US LG$41.29M30.2%
TOTAL STK MKT$29.47M21.6%
VAN FTSE DEV MKT$13.16M9.6%
HIGH DIV YLD$9.22M6.7%
US DIVIDEND EQ$6.53M4.8%
CORE MSCI EAFE$6.06M4.4%
SMALL CP ETF$5.86M4.3%
Portfolio Concentration
Top 3$83.92M61.4%
4–10$37.29M27.3%
11–25$12.98M9.5%
Rest$2.55M1.9%
Top 3 weight
61.4%
Top 10 weight
88.6%
Voting Authority Distribution
Total shares with voting rights: 1.36M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
1.36M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole34
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings34
Rows:
GOLDMAN SACHS ETF TR
SOLEShares386.03K
TypeSH
Market value$41.29M
30.19%
Sole
0.00
Shared
0.00
None
386.03K
VANGUARD INDEX FDS
SOLEShares110.17K
TypeSH
Market value$29.47M
21.55%
Sole
0.00
Shared
0.00
None
110.17K
VANGUARD TAX-MANAGED FDS
SOLEShares266.31K
TypeSH
Market value$13.16M
9.62%
Sole
0.00
Shared
0.00
None
266.31K
VANGUARD WHITEHALL FDS
SOLEShares77.75K
TypeSH
Market value$9.22M
6.74%
Sole
0.00
Shared
0.00
None
77.75K
SCHWAB STRATEGIC TR
SOLEShares84.02K
TypeSH
Market value$6.53M
4.78%
Sole
0.00
Shared
0.00
None
84.02K
ISHARES TR
SOLEShares83.47K
TypeSH
Market value$6.06M
4.43%
Sole
0.00
Shared
0.00
None
83.47K
VANGUARD INDEX FDS
SOLEShares26.86K
TypeSH
Market value$5.86M
4.28%
Sole
0.00
Shared
0.00
None
26.86K
J P MORGAN EXCHANGE TRADED F
SOLEShares78.44K
TypeSH
Market value$4.45M
3.25%
Sole
0.00
Shared
0.00
None
78.44K
J P MORGAN EXCHANGE TRADED F
SOLEShares49.40K
TypeSH
Market value$2.89M
2.12%
Sole
0.00
Shared
0.00
None
49.40K
VANGUARD STAR FDS
SOLEShares37.71K
TypeSH
Market value$2.27M
1.66%
Sole
0.00
Shared
0.00
None
37.71K
ISHARES TR
SOLEShares21.18K
TypeSH
Market value$2.21M
1.62%
Sole
0.00
Shared
0.00
None
21.18K
APPLE INC
SOLEShares7.73K
TypeSH
Market value$1.63M
1.19%
Sole
0.00
Shared
0.00
None
7.73K
VANGUARD MUN BD FDS
SOLEShares28.43K
TypeSH
Market value$1.42M
1.04%
Sole
0.00
Shared
0.00
None
28.43K
ISHARES TR
SOLEShares1.84K
TypeSH
Market value$1.01M
0.74%
Sole
0.00
Shared
0.00
None
1.84K
ISHARES TR
SOLEShares9.29K
TypeSH
Market value$902.1K
0.66%
Sole
0.00
Shared
0.00
None
9.29K
CHEVRON CORP NEW
SOLEShares5.56K
TypeSH
Market value$869.2K
0.64%
Sole
0.00
Shared
0.00
None
5.56K
MICROSOFT CORP
SOLEShares1.59K
TypeSH
Market value$710.2K
0.52%
Sole
0.00
Shared
0.00
None
1.59K
ISHARES TR
SOLEShares2.38K
TypeSH
Market value$708.1K
0.52%
Sole
0.00
Shared
0.00
None
2.38K
INSPERITY INC
SOLEShares6.98K
TypeSH
Market value$636.3K
0.47%
Sole
0.00
Shared
0.00
None
6.98K
J P MORGAN EXCHANGE TRADED F
SOLEShares11.98K
TypeSH
Market value$634.3K
0.46%
Sole
0.00
Shared
0.00
None
11.98K
AMAZON COM INC
SOLEShares2.44K
TypeSH
Market value$472.3K
0.35%
Sole
0.00
Shared
0.00
None
2.44K
DIMENSIONAL ETF TRUST
SOLEShares11.21K
TypeSH
Market value$465.9K
0.34%
Sole
0.00
Shared
0.00
None
11.21K
SCHWAB STRATEGIC TR
SOLEShares7.25K
TypeSH
Market value$455.9K
0.33%
Sole
0.00
Shared
0.00
None
7.25K
ISHARES TR
SOLEShares2.23K
TypeSH
Market value$452.0K
0.33%
Sole
0.00
Shared
0.00
None
2.23K
ISHARES TR
SOLEShares1.10K
TypeSH
Market value$402.1K
0.29%
Sole
0.00
Shared
0.00
None
1.10K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
GOLDMAN SACHS ETF TRSOLE | ACTIVEBETA US LG | 386.03K | SH | $41.29M 30.19% | 0.00 | 0.00 | 386.03K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 110.17K | SH | $29.47M 21.55% | 0.00 | 0.00 | 110.17K |
VANGUARD TAX-MANAGED FDSSOLE | VAN FTSE DEV MKT | 266.31K | SH | $13.16M 9.62% | 0.00 | 0.00 | 266.31K |
VANGUARD WHITEHALL FDSSOLE | HIGH DIV YLD | 77.75K | SH | $9.22M 6.74% | 0.00 | 0.00 | 77.75K |
SCHWAB STRATEGIC TRSOLE | US DIVIDEND EQ | 84.02K | SH | $6.53M 4.78% | 0.00 | 0.00 | 84.02K |
ISHARES TRSOLE | CORE MSCI EAFE | 83.47K | SH | $6.06M 4.43% | 0.00 | 0.00 | 83.47K |
VANGUARD INDEX FDSSOLE | SMALL CP ETF | 26.86K | SH | $5.86M 4.28% | 0.00 | 0.00 | 26.86K |
J P MORGAN EXCHANGE TRADED FSOLE | EQUITY PREMIUM | 78.44K | SH | $4.45M 3.25% | 0.00 | 0.00 | 78.44K |
J P MORGAN EXCHANGE TRADED FSOLE | HEDGED EQUITY LA | 49.40K | SH | $2.89M 2.12% | 0.00 | 0.00 | 49.40K |
VANGUARD STAR FDSSOLE | VG TL INTL STK F | 37.71K | SH | $2.27M 1.66% | 0.00 | 0.00 | 37.71K |
ISHARES TRSOLE | SHRT NAT MUN ETF | 21.18K | SH | $2.21M 1.62% | 0.00 | 0.00 | 21.18K |
APPLE INCSOLE | COM | 7.73K | SH | $1.63M 1.19% | 0.00 | 0.00 | 7.73K |
VANGUARD MUN BD FDSSOLE | TAX EXEMPT BD | 28.43K | SH | $1.42M 1.04% | 0.00 | 0.00 | 28.43K |
ISHARES TRSOLE | CORE S&P500 ETF | 1.84K | SH | $1.01M 0.74% | 0.00 | 0.00 | 1.84K |
ISHARES TRSOLE | CORE US AGGBD ET | 9.29K | SH | $902.1K 0.66% | 0.00 | 0.00 | 9.29K |
CHEVRON CORP NEWSOLE | COM | 5.56K | SH | $869.2K 0.64% | 0.00 | 0.00 | 5.56K |
MICROSOFT CORPSOLE | COM | 1.59K | SH | $710.2K 0.52% | 0.00 | 0.00 | 1.59K |
ISHARES TRSOLE | RUS 1000 ETF | 2.38K | SH | $708.1K 0.52% | 0.00 | 0.00 | 2.38K |
INSPERITY INCSOLE | COM | 6.98K | SH | $636.3K 0.47% | 0.00 | 0.00 | 6.98K |
J P MORGAN EXCHANGE TRADED FSOLE | US QUALTY FCTR | 11.98K | SH | $634.3K 0.46% | 0.00 | 0.00 | 11.98K |
AMAZON COM INCSOLE | COM | 2.44K | SH | $472.3K 0.35% | 0.00 | 0.00 | 2.44K |
DIMENSIONAL ETF TRUSTSOLE | CORE FIXED INCOM | 11.21K | SH | $465.9K 0.34% | 0.00 | 0.00 | 11.21K |
SCHWAB STRATEGIC TRSOLE | US BRD MKT ETF | 7.25K | SH | $455.9K 0.33% | 0.00 | 0.00 | 7.25K |
ISHARES TRSOLE | RUSSELL 2000 ETF | 2.23K | SH | $452.0K 0.33% | 0.00 | 0.00 | 2.23K |
ISHARES TRSOLE | RUS 1000 GRW ETF | 1.10K | SH | $402.1K 0.29% | 0.00 | 0.00 | 1.10K |
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