Filed: 12/26/2024ACC: 0001085146-24-006082
📋 What this filing means
PENNEY FINANCIAL, LLC filed this quarterly 13F‑HR report disclosing 31 equity positions with a total reported market value of $120.93M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
31
Positions
$120.93M
Total AUM (reported)
1.31M
Total Shares
Allocation by class
ACTIVEBETA US LG$36.91M30.5%
TOTAL STK MKT$24.16M20.0%
VAN FTSE DEV MKT$12.70M10.5%
HIGH DIV YLD$8.70M7.2%
SMALL CP ETF$5.60M4.6%
US DIVIDEND EQ$5.57M4.6%
CORE MSCI EAFE$5.24M4.3%
Portfolio Concentration
Top 3$73.76M61.0%
4–10$33.74M27.9%
11–25$12.20M10.1%
Rest$1.22M1.0%
Top 3 weight
61.0%
Top 10 weight
88.9%
Voting Authority Distribution
Total shares with voting rights: 1.31M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
1.31M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole31
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings31
Rows:
GOLDMAN SACHS ETF TR
SOLEShares393.42K
TypeSH
Market value$36.91M
30.52%
Sole
0.00
Shared
0.00
None
393.42K
VANGUARD INDEX FDS
SOLEShares101.86K
TypeSH
Market value$24.16M
19.98%
Sole
0.00
Shared
0.00
None
101.86K
VANGUARD TAX-MANAGED FDS
SOLEShares265.03K
TypeSH
Market value$12.70M
10.50%
Sole
0.00
Shared
0.00
None
265.03K
VANGUARD WHITEHALL FDS
SOLEShares77.90K
TypeSH
Market value$8.70M
7.19%
Sole
0.00
Shared
0.00
None
77.90K
VANGUARD INDEX FDS
SOLEShares26.24K
TypeSH
Market value$5.60M
4.63%
Sole
0.00
Shared
0.00
None
26.24K
SCHWAB STRATEGIC TR
SOLEShares73.19K
TypeSH
Market value$5.57M
4.61%
Sole
0.00
Shared
0.00
None
73.19K
ISHARES TR
SOLEShares74.44K
TypeSH
Market value$5.24M
4.33%
Sole
0.00
Shared
0.00
None
74.44K
J P MORGAN EXCHANGE TRADED F
SOLEShares80.94K
TypeSH
Market value$4.45M
3.68%
Sole
0.00
Shared
0.00
None
80.94K
VANGUARD STAR FDS
SOLEShares40.09K
TypeSH
Market value$2.32M
1.92%
Sole
0.00
Shared
0.00
None
40.09K
ISHARES TR
SOLEShares17.70K
TypeSH
Market value$1.87M
1.54%
Sole
0.00
Shared
0.00
None
17.70K
APPLE INC
SOLEShares7.72K
TypeSH
Market value$1.49M
1.23%
Sole
0.00
Shared
0.00
None
7.72K
VANGUARD MUN BD FDS
SOLEShares27.12K
TypeSH
Market value$1.38M
1.14%
Sole
0.00
Shared
0.00
None
27.12K
SCHWAB STRATEGIC TR
SOLEShares22.78K
TypeSH
Market value$1.27M
1.05%
Sole
0.00
Shared
0.00
None
22.78K
J P MORGAN EXCHANGE TRADED F
SOLEShares20.35K
TypeSH
Market value$1.08M
0.89%
Sole
0.00
Shared
0.00
None
20.35K
ISHARES TR
SOLEShares10.63K
TypeSH
Market value$1.06M
0.87%
Sole
0.00
Shared
0.00
None
10.63K
CHEVRON CORP NEW
SOLEShares6K
TypeSH
Market value$894.6K
0.74%
Sole
0.00
Shared
0.00
None
6K
INSPERITY INC
SOLEShares6.98K
TypeSH
Market value$817.7K
0.68%
Sole
0.00
Shared
0.00
None
6.98K
ISHARES TR
SOLEShares1.60K
TypeSH
Market value$766.1K
0.63%
Sole
0.00
Shared
0.00
None
1.60K
ISHARES TR
SOLEShares2.38K
TypeSH
Market value$624.2K
0.52%
Sole
0.00
Shared
0.00
None
2.38K
J P MORGAN EXCHANGE TRADED F
SOLEShares12.64K
TypeSH
Market value$604.8K
0.50%
Sole
0.00
Shared
0.00
None
12.64K
MICROSOFT CORP
SOLEShares1.59K
TypeSH
Market value$597.5K
0.49%
Sole
0.00
Shared
0.00
None
1.59K
ISHARES TR
SOLEShares2.23K
TypeSH
Market value$447.2K
0.37%
Sole
0.00
Shared
0.00
None
2.23K
GRANITE CONSTR INC
SOLEShares8.65K
TypeSH
Market value$439.8K
0.36%
Sole
0.00
Shared
0.00
None
8.65K
AMAZON COM INC
SOLEShares2.44K
TypeSH
Market value$371.3K
0.31%
Sole
0.00
Shared
0.00
None
2.44K
DIMENSIONAL ETF TRUST
SOLEShares8.57K
TypeSH
Market value$363.4K
0.30%
Sole
0.00
Shared
0.00
None
8.57K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
GOLDMAN SACHS ETF TRSOLE | ACTIVEBETA US LG | 393.42K | SH | $36.91M 30.52% | 0.00 | 0.00 | 393.42K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 101.86K | SH | $24.16M 19.98% | 0.00 | 0.00 | 101.86K |
VANGUARD TAX-MANAGED FDSSOLE | VAN FTSE DEV MKT | 265.03K | SH | $12.70M 10.50% | 0.00 | 0.00 | 265.03K |
VANGUARD WHITEHALL FDSSOLE | HIGH DIV YLD | 77.90K | SH | $8.70M 7.19% | 0.00 | 0.00 | 77.90K |
VANGUARD INDEX FDSSOLE | SMALL CP ETF | 26.24K | SH | $5.60M 4.63% | 0.00 | 0.00 | 26.24K |
SCHWAB STRATEGIC TRSOLE | US DIVIDEND EQ | 73.19K | SH | $5.57M 4.61% | 0.00 | 0.00 | 73.19K |
ISHARES TRSOLE | CORE MSCI EAFE | 74.44K | SH | $5.24M 4.33% | 0.00 | 0.00 | 74.44K |
J P MORGAN EXCHANGE TRADED FSOLE | EQUITY PREMIUM | 80.94K | SH | $4.45M 3.68% | 0.00 | 0.00 | 80.94K |
VANGUARD STAR FDSSOLE | VG TL INTL STK F | 40.09K | SH | $2.32M 1.92% | 0.00 | 0.00 | 40.09K |
ISHARES TRSOLE | SHRT NAT MUN ETF | 17.70K | SH | $1.87M 1.54% | 0.00 | 0.00 | 17.70K |
APPLE INCSOLE | COM | 7.72K | SH | $1.49M 1.23% | 0.00 | 0.00 | 7.72K |
VANGUARD MUN BD FDSSOLE | TAX EXEMPT BD | 27.12K | SH | $1.38M 1.14% | 0.00 | 0.00 | 27.12K |
SCHWAB STRATEGIC TRSOLE | US BRD MKT ETF | 22.78K | SH | $1.27M 1.05% | 0.00 | 0.00 | 22.78K |
J P MORGAN EXCHANGE TRADED FSOLE | HEDGED EQUITY LA | 20.35K | SH | $1.08M 0.89% | 0.00 | 0.00 | 20.35K |
ISHARES TRSOLE | CORE US AGGBD ET | 10.63K | SH | $1.06M 0.87% | 0.00 | 0.00 | 10.63K |
CHEVRON CORP NEWSOLE | COM | 6K | SH | $894.6K 0.74% | 0.00 | 0.00 | 6K |
INSPERITY INCSOLE | COM | 6.98K | SH | $817.7K 0.68% | 0.00 | 0.00 | 6.98K |
ISHARES TRSOLE | CORE S&P500 ETF | 1.60K | SH | $766.1K 0.63% | 0.00 | 0.00 | 1.60K |
ISHARES TRSOLE | RUS 1000 ETF | 2.38K | SH | $624.2K 0.52% | 0.00 | 0.00 | 2.38K |
J P MORGAN EXCHANGE TRADED FSOLE | US QUALTY FCTR | 12.64K | SH | $604.8K 0.50% | 0.00 | 0.00 | 12.64K |
MICROSOFT CORPSOLE | COM | 1.59K | SH | $597.5K 0.49% | 0.00 | 0.00 | 1.59K |
ISHARES TRSOLE | RUSSELL 2000 ETF | 2.23K | SH | $447.2K 0.37% | 0.00 | 0.00 | 2.23K |
GRANITE CONSTR INCSOLE | COM | 8.65K | SH | $439.8K 0.36% | 0.00 | 0.00 | 8.65K |
AMAZON COM INCSOLE | COM | 2.44K | SH | $371.3K 0.31% | 0.00 | 0.00 | 2.44K |
DIMENSIONAL ETF TRUSTSOLE | CORE FIXED INCOM | 8.57K | SH | $363.4K 0.30% | 0.00 | 0.00 | 8.57K |
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