MADDEN ADVISORY SERVICES, INC.

PrivateCIK: 1542284

Location

JACKSONVILLE, FL

108

Positions

$253.85M

Total AUM (reported)

4.38M

Total Shares

Allocation by class

S&P 500 ETF SHS$19.53M7.7%

US BRD MKT ETF$15.12M6.0%

INF TECH ETF$14.85M5.8%

VALUE ETF$12.66M5.0%

MSCI EAFE ETF$10.18M4.0%

IBONDS DEC2026$8.00M3.2%

ISHARES NEW$7.74M3.1%

Portfolio Concentration

Top 3$49.51M19.5%

4–10$57.72M22.7%

11–25$67.58M26.6%

Rest$79.06M31.1%

Top 3 weight

19.5%

Top 10 weight

42.2%

Voting Authority Distribution

Total shares with voting rights: 4.38M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

4.38M

% of voting shares100.0%

Investment Discretion (by position count)

Sole108

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings108

Rows:

VANGUARD INDEX FDS

SOLE

S&P 500 ETF SHS

Shares32.69K

TypeSH

Market value$19.53M

7.69%

Sole

0.00

Shared

0.00

None

32.69K

SCHWAB STRATEGIC TR

SOLE

US BRD MKT ETF

Shares602.54K

TypeSH

Market value$15.12M

5.96%

Sole

0.00

Shared

0.00

None

602.54K

VANGUARD WORLD FD

SOLE

INF TECH ETF

Shares21.28K

TypeSH

Market value$14.85M

5.85%

Sole

0.00

Shared

0.00

None

21.28K

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares64.54K

TypeSH

Market value$12.66M

4.99%

Sole

0.00

Shared

0.00

None

64.54K

ISHARES TR

SOLE

MSCI EAFE ETF

Shares104.78K

TypeSH

Market value$10.18M

4.01%

Sole

0.00

Shared

0.00

None

104.78K

ISHARES TR

SOLE

IBONDS DEC2026

Shares330.15K

TypeSH

Market value$8.00M

3.15%

Sole

0.00

Shared

0.00

None

330.15K

ISHARES GOLD TR

SOLE

ISHARES NEW

Shares87.83K

TypeSH

Market value$7.74M

3.05%

Sole

0.00

Shared

0.00

None

87.83K

ISHARES TR

SOLE

IBONDS 27 ETF

Shares280.57K

TypeSH

Market value$6.80M

2.68%

Sole

0.00

Shared

0.00

None

280.57K

SCHWAB STRATEGIC TR

SOLE

US LRG CAP ETF

Shares255.57K

TypeSH

Market value$6.55M

2.58%

Sole

0.00

Shared

0.00

None

255.57K

VANGUARD WORLD FD

SOLE

HEALTH CAR ETF

Shares21.21K

TypeSH

Market value$5.78M

2.28%

Sole

0.00

Shared

0.00

None

21.21K

VANGUARD STAR FDS

SOLE

VG TL INTL STK F

Shares74.18K

TypeSH

Market value$5.72M

2.25%

Sole

0.00

Shared

0.00

None

74.18K

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares181.07K

TypeSH

Market value$5.61M

2.21%

Sole

0.00

Shared

0.00

None

181.07K

SCHWAB STRATEGIC TR

SOLE

US LCAP GR ETF

Shares184.68K

TypeSH

Market value$5.38M

2.12%

Sole

0.00

Shared

0.00

None

184.68K

SCHWAB STRATEGIC TR

SOLE

5 10YR CORP BD

Shares230.34K

TypeSH

Market value$5.22M

2.06%

Sole

0.00

Shared

0.00

None

230.34K

VANGUARD WORLD FD

SOLE

CONSUM STP ETF

Shares22.95K

TypeSH

Market value$5.15M

2.03%

Sole

0.00

Shared

0.00

None

22.95K

VANGUARD SCOTTSDALE FDS

SOLE

SHRT TRM CORP BD

Shares64.85K

TypeSH

Market value$5.14M

2.02%

Sole

0.00

Shared

0.00

None

64.85K

ISHARES TR

SOLE

0-5YR HI YL CP

Shares120.79K

TypeSH

Market value$5.11M

2.01%

Sole

0.00

Shared

0.00

None

120.79K

STATE STR SPDR S&P 500 ETF T

SOLE

TR UNIT

Shares6.90K

TypeSH

Market value$4.49M

1.77%

Sole

0.00

Shared

0.00

None

6.90K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares7.70K

TypeSH

Market value$4.45M

1.75%

Sole

0.00

Shared

0.00

None

7.70K

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares32.09K

TypeSH

Market value$3.99M

1.57%

Sole

0.00

Shared

0.00

None

32.09K

ISHARES TR

SOLE

IBDS DEC28 ETF

Shares153.62K

TypeSH

Market value$3.89M

1.53%

Sole

0.00

Shared

0.00

None

153.62K

VANGUARD WORLD FD

SOLE

CONSUM DIS ETF

Shares10.02K

TypeSH

Market value$3.60M

1.42%

Sole

0.00

Shared

0.00

None

10.02K

ISHARES TR

SOLE

0-5 YR TIPS ETF

Shares33.52K

TypeSH

Market value$3.47M

1.37%

Sole

0.00

Shared

0.00

None

33.52K

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares10.24K

TypeSH

Market value$3.28M

1.29%

Sole

0.00

Shared

0.00

None

10.24K

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares14.34K

TypeSH

Market value$3.08M

1.21%

Sole

0.00

Shared

0.00

None

14.34K

Issuer	Class	Shares	Type	Value / Portfolio %	None
VANGUARD INDEX FDSSOLE	S&P 500 ETF SHS	32.69K	SH	$19.53M 7.69%	32.69K
SCHWAB STRATEGIC TRSOLE	US BRD MKT ETF	602.54K	SH	$15.12M 5.96%	602.54K
VANGUARD WORLD FDSOLE	INF TECH ETF	21.28K	SH	$14.85M 5.85%	21.28K
VANGUARD INDEX FDSSOLE	VALUE ETF	64.54K	SH	$12.66M 4.99%	64.54K
ISHARES TRSOLE	MSCI EAFE ETF	104.78K	SH	$10.18M 4.01%	104.78K
ISHARES TRSOLE	IBONDS DEC2026	330.15K	SH	$8.00M 3.15%	330.15K
ISHARES GOLD TRSOLE	ISHARES NEW	87.83K	SH	$7.74M 3.05%	87.83K
ISHARES TRSOLE	IBONDS 27 ETF	280.57K	SH	$6.80M 2.68%	280.57K
SCHWAB STRATEGIC TRSOLE	US LRG CAP ETF	255.57K	SH	$6.55M 2.58%	255.57K
VANGUARD WORLD FDSOLE	HEALTH CAR ETF	21.21K	SH	$5.78M 2.28%	21.21K
VANGUARD STAR FDSSOLE	VG TL INTL STK F	74.18K	SH	$5.72M 2.25%	74.18K
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	181.07K	SH	$5.61M 2.21%	181.07K
SCHWAB STRATEGIC TRSOLE	US LCAP GR ETF	184.68K	SH	$5.38M 2.12%	184.68K
SCHWAB STRATEGIC TRSOLE	5 10YR CORP BD	230.34K	SH	$5.22M 2.06%	230.34K
VANGUARD WORLD FDSOLE	CONSUM STP ETF	22.95K	SH	$5.15M 2.03%	22.95K
VANGUARD SCOTTSDALE FDSSOLE	SHRT TRM CORP BD	64.85K	SH	$5.14M 2.02%	64.85K
ISHARES TRSOLE	0-5YR HI YL CP	120.79K	SH	$5.11M 2.01%	120.79K
STATE STR SPDR S&P 500 ETF TSOLE	TR UNIT	6.90K	SH	$4.49M 1.77%	6.90K
INVESCO QQQ TRSOLE	UNIT SER 1	7.70K	SH	$4.45M 1.75%	7.70K
ISHARES TRSOLE	CORE S&P SCP ETF	32.09K	SH	$3.99M 1.57%	32.09K
ISHARES TRSOLE	IBDS DEC28 ETF	153.62K	SH	$3.89M 1.53%	153.62K
VANGUARD WORLD FDSOLE	CONSUM DIS ETF	10.02K	SH	$3.60M 1.42%	10.02K
ISHARES TRSOLE	0-5 YR TIPS ETF	33.52K	SH	$3.47M 1.37%	33.52K
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	10.24K	SH	$3.28M 1.29%	10.24K
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	14.34K	SH	$3.08M 1.21%	14.34K

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