MADDEN ADVISORY SERVICES, INC.

Filed: 8/7/2023ACC: 0001172661-23-002788

📋 What this filing means

MADDEN ADVISORY SERVICES, INC. filed this quarterly 13F‑HR report disclosing 82 equity positions with a total reported market value of $154.51M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$154.51M

Total AUM (reported)

2.07M

Total Shares

Allocation by class

US BRD MKT ETF$17.56M11.4%

INF TECH ETF$11.57M7.5%

S&P 500 ETF SHS$11.24M7.3%

VALUE ETF$8.15M5.3%

MSCI EAFE ETF$7.13M4.6%

COM$6.89M4.5%

U.S. MED DVC ETF$5.05M3.3%

Portfolio Concentration

Top 3$40.38M26.1%

4–10$38.47M24.9%

11–25$38.76M25.1%

Rest$36.90M23.9%

Top 3 weight

26.1%

Top 10 weight

51.0%

Voting Authority Distribution

Total shares with voting rights: 2.07M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

2.07M

% of voting shares100.0%

Investment Discretion (by position count)

Sole82

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings82

Rows:

SCHWAB STRATEGIC TR

SOLE

US BRD MKT ETF

Shares339.70K

TypeSH

Market value$17.56M

11.37%

Sole

0.00

Shared

0.00

None

339.70K

VANGUARD WORLD FDS

SOLE

INF TECH ETF

Shares26.17K

TypeSH

Market value$11.57M

7.49%

Sole

0.00

Shared

0.00

None

26.17K

VANGUARD INDEX FDS

SOLE

S&P 500 ETF SHS

Shares27.60K

TypeSH

Market value$11.24M

7.28%

Sole

0.00

Shared

0.00

None

27.60K

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares57.35K

TypeSH

Market value$8.15M

5.27%

Sole

0.00

Shared

0.00

None

57.35K

ISHARES TR

SOLE

MSCI EAFE ETF

Shares98.39K

TypeSH

Market value$7.13M

4.62%

Sole

0.00

Shared

0.00

None

98.39K

ISHARES TR

SOLE

U.S. MED DVC ETF

Shares89.53K

TypeSH

Market value$5.05M

3.27%

Sole

0.00

Shared

0.00

None

89.53K

SCHWAB STRATEGIC TR

SOLE

US LRG CAP ETF

Shares91.42K

TypeSH

Market value$4.79M

3.10%

Sole

0.00

Shared

0.00

None

91.42K

MICROSOFT CORP

SOLE

COM

Shares14.04K

TypeSH

Market value$4.78M

3.10%

Sole

0.00

Shared

0.00

None

14.04K

ISHARES TR

SOLE

IBONDS DEC23 ETF

Shares170.66K

TypeSH

Market value$4.32M

2.79%

Sole

0.00

Shared

0.00

None

170.66K

VANGUARD WORLD FDS

SOLE

CONSUM STP ETF

Shares21.86K

TypeSH

Market value$4.25M

2.75%

Sole

0.00

Shared

0.00

None

21.86K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares8.91K

TypeSH

Market value$3.95M

2.56%

Sole

0.00

Shared

0.00

None

8.91K

SCHWAB STRATEGIC TR

SOLE

US LCAP GR ETF

Shares47.58K

TypeSH

Market value$3.57M

2.31%

Sole

0.00

Shared

0.00

None

47.58K

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares46.79K

TypeSH

Market value$3.32M

2.15%

Sole

0.00

Shared

0.00

None

46.79K

ISHARES GOLD TR

SOLE

ISHARES NEW

Shares85.59K

TypeSH

Market value$3.11M

2.02%

Sole

0.00

Shared

0.00

None

85.59K

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares28.65K

TypeSH

Market value$2.85M

1.85%

Sole

0.00

Shared

0.00

None

28.65K

VANGUARD WORLD FDS

SOLE

HEALTH CAR ETF

Shares11.53K

TypeSH

Market value$2.82M

1.83%

Sole

0.00

Shared

0.00

None

11.53K

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares12.01K

TypeSH

Market value$2.65M

1.71%

Sole

0.00

Shared

0.00

None

12.01K

ISHARES TR

SOLE

0-5 YR TIPS ETF

Shares26.86K

TypeSH

Market value$2.62M

1.70%

Sole

0.00

Shared

0.00

None

26.86K

ISHARES TR

SOLE

CORE US AGGBD ET

Shares22.46K

TypeSH

Market value$2.20M

1.42%

Sole

0.00

Shared

0.00

None

22.46K

VANECK ETF TRUST

SOLE

IG FLOATING RATE

Shares84.72K

TypeSH

Market value$2.14M

1.38%

Sole

0.00

Shared

0.00

None

84.72K

VANGUARD WORLD FDS

SOLE

CONSUM DIS ETF

Shares7.38K

TypeSH

Market value$2.09M

1.35%

Sole

0.00

Shared

0.00

None

7.38K

VANGUARD SCOTTSDALE FDS

SOLE

SHRT TRM CORP BD

Shares25.43K

TypeSH

Market value$1.92M

1.25%

Sole

0.00

Shared

0.00

None

25.43K

SCHWAB STRATEGIC TR

SOLE

US REIT ETF

Shares98.21K

TypeSH

Market value$1.92M

1.24%

Sole

0.00

Shared

0.00

None

98.21K

ISHARES TR

SOLE

IBONDS DEC24 ETF

Shares75.54K

TypeSH

Market value$1.86M

1.20%

Sole

0.00

Shared

0.00

None

75.54K

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares10.65K

TypeSH

Market value$1.73M

1.12%

Sole

0.00

Shared

0.00

None

10.65K

Issuer	Class	Shares	Type	Value / Portfolio %	None
SCHWAB STRATEGIC TRSOLE	US BRD MKT ETF	339.70K	SH	$17.56M 11.37%	339.70K
VANGUARD WORLD FDSSOLE	INF TECH ETF	26.17K	SH	$11.57M 7.49%	26.17K
VANGUARD INDEX FDSSOLE	S&P 500 ETF SHS	27.60K	SH	$11.24M 7.28%	27.60K
VANGUARD INDEX FDSSOLE	VALUE ETF	57.35K	SH	$8.15M 5.27%	57.35K
ISHARES TRSOLE	MSCI EAFE ETF	98.39K	SH	$7.13M 4.62%	98.39K
ISHARES TRSOLE	U.S. MED DVC ETF	89.53K	SH	$5.05M 3.27%	89.53K
SCHWAB STRATEGIC TRSOLE	US LRG CAP ETF	91.42K	SH	$4.79M 3.10%	91.42K
MICROSOFT CORPSOLE	COM	14.04K	SH	$4.78M 3.10%	14.04K
ISHARES TRSOLE	IBONDS DEC23 ETF	170.66K	SH	$4.32M 2.79%	170.66K
VANGUARD WORLD FDSSOLE	CONSUM STP ETF	21.86K	SH	$4.25M 2.75%	21.86K
SPDR S&P 500 ETF TRSOLE	TR UNIT	8.91K	SH	$3.95M 2.56%	8.91K
SCHWAB STRATEGIC TRSOLE	US LCAP GR ETF	47.58K	SH	$3.57M 2.31%	47.58K
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	46.79K	SH	$3.32M 2.15%	46.79K
ISHARES GOLD TRSOLE	ISHARES NEW	85.59K	SH	$3.11M 2.02%	85.59K
ISHARES TRSOLE	CORE S&P SCP ETF	28.65K	SH	$2.85M 1.85%	28.65K
VANGUARD WORLD FDSSOLE	HEALTH CAR ETF	11.53K	SH	$2.82M 1.83%	11.53K
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	12.01K	SH	$2.65M 1.71%	12.01K
ISHARES TRSOLE	0-5 YR TIPS ETF	26.86K	SH	$2.62M 1.70%	26.86K
ISHARES TRSOLE	CORE US AGGBD ET	22.46K	SH	$2.20M 1.42%	22.46K
VANECK ETF TRUSTSOLE	IG FLOATING RATE	84.72K	SH	$2.14M 1.38%	84.72K
VANGUARD WORLD FDSSOLE	CONSUM DIS ETF	7.38K	SH	$2.09M 1.35%	7.38K
VANGUARD SCOTTSDALE FDSSOLE	SHRT TRM CORP BD	25.43K	SH	$1.92M 1.25%	25.43K
SCHWAB STRATEGIC TRSOLE	US REIT ETF	98.21K	SH	$1.92M 1.24%	98.21K
ISHARES TRSOLE	IBONDS DEC24 ETF	75.54K	SH	$1.86M 1.20%	75.54K
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	10.65K	SH	$1.73M 1.12%	10.65K

Page 1 of 4