KEYSTONE FINANCIAL PLANNING, INC.

PrivateCIK: 1596906
Location

CLEVELAND, OH

39
Positions
$387.93M
Total AUM (reported)
9.01M
Total Shares

Allocation by class

TOTAL AUM$387.93M39 positions
US DIVIDEND EQ$198.20M51.1%
COM$117.01M30.2%
SPONSORED ADR$21.39M5.5%
COM NEW$13.67M3.5%
SHS$9.89M2.5%
SPON ADR NEW$9.65M2.5%
ST STR SP500DIV$9.42M2.4%

Portfolio Concentration

Top 358.1%4–1018.5%11–2520.8%Rest2.6%TOP 1076.6%0%100%
Top 3$225.44M58.1%
4–10$71.82M18.5%
11–25$80.52M20.8%
Rest$10.15M2.6%

Top 3 weight

58.1%

Top 10 weight

76.6%

Voting Authority Distribution

Total shares with voting rights: 9.01M

Sole

Full voting authority

0.00

shares

% of voting shares0.0%
Shared

Joint voting authority

0.00

shares

% of voting shares0.0%
None

No voting authority

9.01M

shares

% of voting shares100.0%

Investment Discretion (by position count)

Sole39
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings39
Rows:

SCHWAB STRATEGIC TR

SOLE
US DIVIDEND EQ
Shares6.25M
TypeSH
Market value$198.20M
51.09%
Sole
0.00
Shared
0.00
None
6.25M

US BANCORP

SOLE
COM NEW
Shares226.36K
TypeSH
Market value$13.67M
3.52%
Sole
0.00
Shared
0.00
None
226.36K

CHEVRON CORPORATION

SOLE
COM
Shares81.84K
TypeSH
Market value$13.57M
3.50%
Sole
0.00
Shared
0.00
None
81.84K

BANK NOVA SCOTIA B C

SOLE
COM
Shares136.49K
TypeSH
Market value$11.85M
3.06%
Sole
0.00
Shared
0.00
None
136.49K

GSK PLC

SOLE
SPONSORED ADR
Shares195.59K
TypeSH
Market value$10.25M
2.64%
Sole
0.00
Shared
0.00
None
195.59K

BRITISH AMERN TOB PLC

SOLE
SPONSORED ADR
Shares165.27K
TypeSH
Market value$10.21M
2.63%
Sole
0.00
Shared
0.00
None
165.27K

MICROSOFT CORP

SOLE
COM
Shares26.87K
TypeSH
Market value$10.02M
2.58%
Sole
0.00
Shared
0.00
None
26.87K

VERIZON COMMUNICATIONS INC

SOLE
COM
Shares234.87K
TypeSH
Market value$9.94M
2.56%
Sole
0.00
Shared
0.00
None
234.87K

MEDTRONIC PLC

SOLE
SHS
Shares126.41K
TypeSH
Market value$9.89M
2.55%
Sole
0.00
Shared
0.00
None
126.41K

UNILEVER PLC

SOLE
SPON ADR NEW
Shares160.52K
TypeSH
Market value$9.65M
2.49%
Sole
0.00
Shared
0.00
None
160.52K

CME GROUP INC

SOLE
COM
Shares43.27K
TypeSH
Market value$9.55M
2.46%
Sole
0.00
Shared
0.00
None
43.27K

SPDR SERIES TRUST

SOLE
ST STR SP500DIV
Shares197.43K
TypeSH
Market value$9.42M
2.43%
Sole
0.00
Shared
0.00
None
197.43K

BRISTOL-MYERS SQUIBB CO

SOLE
COM
Shares156.77K
TypeSH
Market value$9.03M
2.33%
Sole
0.00
Shared
0.00
None
156.77K

PRICE T ROWE GROUP INC

SOLE
COM
Shares67.28K
TypeSH
Market value$7.65M
1.97%
Sole
0.00
Shared
0.00
None
67.28K

ALTRIA GROUP INC

SOLE
COM
Shares105.49K
TypeSH
Market value$7.59M
1.96%
Sole
0.00
Shared
0.00
None
105.49K

EXXON MOBIL CORP

SOLE
COM
Shares47.99K
TypeSH
Market value$6.56M
1.69%
Sole
0.00
Shared
0.00
None
47.99K

PFIZER INC

SOLE
COM
Shares242.09K
TypeSH
Market value$5.83M
1.50%
Sole
0.00
Shared
0.00
None
242.09K

UNITED PARCEL SVCS INC

SOLE
CL B
Shares44.93K
TypeSH
Market value$4.83M
1.25%
Sole
0.00
Shared
0.00
None
44.93K

PHILIP MORRIS INTL INC

SOLE
COM
Shares25.24K
TypeSH
Market value$4.57M
1.18%
Sole
0.00
Shared
0.00
None
25.24K

FRANKLIN RESOURCES INC

SOLE
COM
Shares105.77K
TypeSH
Market value$3.52M
0.91%
Sole
0.00
Shared
0.00
None
105.77K

COCA COLA CO

SOLE
COM
Shares35.69K
TypeSH
Market value$2.90M
0.75%
Sole
0.00
Shared
0.00
None
35.69K

ISHARES TR

SOLE
CORE HIGH DV ETF
Shares94.57K
TypeSH
Market value$2.59M
0.67%
Sole
0.00
Shared
0.00
None
94.57K

GENUINE PARTS CO

SOLE
COM
Shares20.76K
TypeSH
Market value$2.45M
0.63%
Sole
0.00
Shared
0.00
None
20.76K

INTERNATIONAL BUSINESS MACHS

SOLE
COM
Shares8.52K
TypeSH
Market value$2.40M
0.62%
Sole
0.00
Shared
0.00
None
8.52K

MCDONALDS CORP

SOLE
COM
Shares6.05K
TypeSH
Market value$1.63M
0.42%
Sole
0.00
Shared
0.00
None
6.05K
Page 1 of 2