KEYSTONE FINANCIAL PLANNING, INC.

PrivateCIK: 1596906
Location

CLEVELAND, OH

๐Ÿ“‹ What this filing means

KEYSTONE FINANCIAL PLANNING, INC. filed this quarterly 13Fโ€‘HR report disclosing 40 equity positions with a total reported market value of $374.37M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

40
Positions
$374.37M
Total AUM (reported)
9.16M
Total Shares

Allocation by class

TOTAL AUM$374.37M40 positions
US DIVIDEND EQ$207.51M55.4%
COM$117.90M31.5%
COM NEW$11.67M3.1%
SPONSORED ADR$11.18M3.0%
STATE STREET SPD$8.94M2.4%
SPON ADR NEW$8.71M2.3%
CL B$4.50M1.2%

Portfolio Concentration

Top 361.8%4โ€“1017.7%11โ€“2517.6%Rest3.0%TOP 1079.4%0%100%
Top 3$231.18M61.8%
4โ€“10$66.15M17.7%
11โ€“25$66.00M17.6%
Rest$11.05M3.0%

Top 3 weight

61.8%

Top 10 weight

79.4%

Voting Authority Distribution

Total shares with voting rights: 9.16M

Sole

Full voting authority

0.00

shares

% of voting shares0.0%
Shared

Joint voting authority

0.00

shares

% of voting shares0.0%
None

No voting authority

9.16M

shares

% of voting shares100.0%

Investment Discretion (by position count)

Sole40
Shared0
Other0
Dominant voting typeNone ยท 100.0% of voting shares
Institutional Holdings40
Rows:

SCHWAB STRATEGIC TR

SOLE
US DIVIDEND EQ
Shares6.76M
TypeSH
Market value$207.51M
55.43%
Sole
0.00
Shared
0.00
None
6.76M

VERIZON COMMUNICATIONS INC

SOLE
COM
Shares239K
TypeSH
Market value$12.00M
3.20%
Sole
0.00
Shared
0.00
None
239K

US BANCORP

SOLE
COM NEW
Shares224.35K
TypeSH
Market value$11.67M
3.12%
Sole
0.00
Shared
0.00
None
224.35K

MICROSOFT CORP

SOLE
COM
Shares26.87K
TypeSH
Market value$9.95M
2.66%
Sole
0.00
Shared
0.00
None
26.87K

BRITISH AMERN TOB PLC

SOLE
SPONSORED ADR
Shares167.25K
TypeSH
Market value$9.78M
2.61%
Sole
0.00
Shared
0.00
None
167.25K

BRISTOL-MYERS SQUIBB CO

SOLE
COM
Shares159.52K
TypeSH
Market value$9.68M
2.58%
Sole
0.00
Shared
0.00
None
159.52K

BANK NOVA SCOTIA B C

SOLE
COM
Shares139.10K
TypeSH
Market value$9.64M
2.58%
Sole
0.00
Shared
0.00
None
139.10K

CME GROUP INC

SOLE
COM
Shares32.04K
TypeSH
Market value$9.46M
2.53%
Sole
0.00
Shared
0.00
None
32.04K

SPDR SERIES TRUST

SOLE
STATE STREET SPD
Shares196.32K
TypeSH
Market value$8.94M
2.39%
Sole
0.00
Shared
0.00
None
196.32K

UNILEVER PLC

SOLE
SPON ADR NEW
Shares152.88K
TypeSH
Market value$8.71M
2.33%
Sole
0.00
Shared
0.00
None
152.88K

EXXON MOBIL CORP

SOLE
COM
Shares48.70K
TypeSH
Market value$8.26M
2.21%
Sole
0.00
Shared
0.00
None
48.70K

ALTRIA GROUP INC

SOLE
COM
Shares107.20K
TypeSH
Market value$7.07M
1.89%
Sole
0.00
Shared
0.00
None
107.20K

PFIZER INC

SOLE
COM
Shares246.38K
TypeSH
Market value$6.92M
1.85%
Sole
0.00
Shared
0.00
None
246.38K

PRICE T ROWE GROUP INC

SOLE
COM
Shares68.52K
TypeSH
Market value$6.18M
1.65%
Sole
0.00
Shared
0.00
None
68.52K

PHILIP MORRIS INTL INC

SOLE
COM
Shares35.36K
TypeSH
Market value$5.85M
1.56%
Sole
0.00
Shared
0.00
None
35.36K

CHEVRON CORPORATION

SOLE
COM
Shares24.89K
TypeSH
Market value$5.15M
1.38%
Sole
0.00
Shared
0.00
None
24.89K

UNITED PARCEL SVCS INC

SOLE
CL B
Shares45.77K
TypeSH
Market value$4.50M
1.20%
Sole
0.00
Shared
0.00
None
45.77K

CISCO SYS INC

SOLE
COM
Shares48.98K
TypeSH
Market value$3.80M
1.02%
Sole
0.00
Shared
0.00
None
48.98K

QUALCOMM INC

SOLE
COM
Shares26.20K
TypeSH
Market value$3.37M
0.90%
Sole
0.00
Shared
0.00
None
26.20K

ISHARES TR

SOLE
CORE HIGH DV ETF
Shares20.53K
TypeSH
Market value$2.79M
0.74%
Sole
0.00
Shared
0.00
None
20.53K

COCA COLA CO

SOLE
COM
Shares35.70K
TypeSH
Market value$2.71M
0.73%
Sole
0.00
Shared
0.00
None
35.70K

MCDONALDS CORP

SOLE
COM
Shares8.47K
TypeSH
Market value$2.63M
0.70%
Sole
0.00
Shared
0.00
None
8.47K

FRANKLIN RESOURCES INC

SOLE
COM
Shares105.89K
TypeSH
Market value$2.50M
0.67%
Sole
0.00
Shared
0.00
None
105.89K

GENUINE PARTS CO

SOLE
COM
Shares20.76K
TypeSH
Market value$2.20M
0.59%
Sole
0.00
Shared
0.00
None
20.76K

INTERNATIONAL BUSINESS MACHS

SOLE
COM
Shares8.52K
TypeSH
Market value$2.06M
0.55%
Sole
0.00
Shared
0.00
None
8.52K
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KEYSTONE FINANCIAL PLANNING, INC. 13F Holdings โ€” 40 Positions | Finecho