Filed: 7/31/2025ACC: 0001596906-25-000007
📋 What this filing means
KEYSTONE FINANCIAL PLANNING, INC. filed this quarterly 13F‑HR report disclosing 45 equity positions with a total reported market value of $330.79M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
45
Positions
$330.79M
Total AUM (reported)
9.24M
Total Shares
Allocation by class
US DIVIDEND EQ$168.08M50.8%
COM$103.60M31.3%
COM NEW$19.08M5.8%
SPONSORED ADR$17.98M5.4%
PRTFLO S&P500 HI$8.36M2.5%
CL B$4.77M1.4%
CORE HIGH DV ETF$3.53M1.1%
Portfolio Concentration
Top 3$192.09M58.1%
4–10$59.60M18.0%
11–25$61.56M18.6%
Rest$17.53M5.3%
Top 3 weight
58.1%
Top 10 weight
76.1%
Voting Authority Distribution
Total shares with voting rights: 9.24M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
9.24M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole45
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings45
Rows:
SCHWAB STRATEGIC TR
SOLEShares6.34M
TypeSH
Market value$168.08M
50.81%
Sole
0.00
Shared
0.00
None
6.34M
MICROSOFT CORP
SOLEShares26.88K
TypeSH
Market value$13.37M
4.04%
Sole
0.00
Shared
0.00
None
26.88K
VERIZON COMMUNICATIONS INC
SOLEShares245.82K
TypeSH
Market value$10.64M
3.22%
Sole
0.00
Shared
0.00
None
245.82K
US BANCORP DEL
SOLEShares228.84K
TypeSH
Market value$10.35M
3.13%
Sole
0.00
Shared
0.00
None
228.84K
GSK PLC
SOLEShares229.12K
TypeSH
Market value$8.80M
2.66%
Sole
0.00
Shared
0.00
None
229.12K
TORONTO DOMINION BK ONT
SOLEShares118.80K
TypeSH
Market value$8.73M
2.64%
Sole
0.00
Shared
0.00
None
118.80K
SPDR SERIES TRUST
SOLEShares196.94K
TypeSH
Market value$8.36M
2.53%
Sole
0.00
Shared
0.00
None
196.94K
BRITISH AMERN TOB PLC
SOLEShares171.62K
TypeSH
Market value$8.12M
2.46%
Sole
0.00
Shared
0.00
None
171.62K
BANK NOVA SCOTIA HALIFAX
SOLEShares139.95K
TypeSH
Market value$7.73M
2.34%
Sole
0.00
Shared
0.00
None
139.95K
BRISTOL-MYERS SQUIBB CO
SOLEShares162.25K
TypeSH
Market value$7.51M
2.27%
Sole
0.00
Shared
0.00
None
162.25K
PRICE T ROWE GROUP INC
SOLEShares70.83K
TypeSH
Market value$6.84M
2.07%
Sole
0.00
Shared
0.00
None
70.83K
ALTRIA GROUP INC
SOLEShares109.69K
TypeSH
Market value$6.43M
1.94%
Sole
0.00
Shared
0.00
None
109.69K
PFIZER INC
SOLEShares254.85K
TypeSH
Market value$6.18M
1.87%
Sole
0.00
Shared
0.00
None
254.85K
EXXON MOBIL CORP
SOLEShares49K
TypeSH
Market value$5.28M
1.60%
Sole
0.00
Shared
0.00
None
49K
UNITED PARCEL SERVICE INC
SOLEShares47.25K
TypeSH
Market value$4.77M
1.44%
Sole
0.00
Shared
0.00
None
47.25K
PHILIP MORRIS INTL INC
SOLEShares25.54K
TypeSH
Market value$4.65M
1.41%
Sole
0.00
Shared
0.00
None
25.54K
QUALCOMM INC
SOLEShares26.36K
TypeSH
Market value$4.20M
1.27%
Sole
0.00
Shared
0.00
None
26.36K
CHEVRON CORP NEW
SOLEShares24.78K
TypeSH
Market value$3.55M
1.07%
Sole
0.00
Shared
0.00
None
24.78K
ISHARES TR
SOLEShares30.14K
TypeSH
Market value$3.53M
1.07%
Sole
0.00
Shared
0.00
None
30.14K
CISCO SYS INC
SOLEShares50.05K
TypeSH
Market value$3.47M
1.05%
Sole
0.00
Shared
0.00
None
50.05K
COCA COLA CO
SOLEShares36.20K
TypeSH
Market value$2.56M
0.77%
Sole
0.00
Shared
0.00
None
36.20K
GENUINE PARTS CO
SOLEShares21.05K
TypeSH
Market value$2.55M
0.77%
Sole
0.00
Shared
0.00
None
21.05K
INTERNATIONAL BUSINESS MACHS
SOLEShares8.58K
TypeSH
Market value$2.53M
0.76%
Sole
0.00
Shared
0.00
None
8.58K
FRANKLIN RESOURCES INC
SOLEShares105.71K
TypeSH
Market value$2.52M
0.76%
Sole
0.00
Shared
0.00
None
105.71K
MCDONALDS CORP
SOLEShares8.56K
TypeSH
Market value$2.50M
0.76%
Sole
0.00
Shared
0.00
None
8.56K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
SCHWAB STRATEGIC TRSOLE | US DIVIDEND EQ | 6.34M | SH | $168.08M 50.81% | 0.00 | 0.00 | 6.34M |
MICROSOFT CORPSOLE | COM | 26.88K | SH | $13.37M 4.04% | 0.00 | 0.00 | 26.88K |
VERIZON COMMUNICATIONS INCSOLE | COM | 245.82K | SH | $10.64M 3.22% | 0.00 | 0.00 | 245.82K |
US BANCORP DELSOLE | COM NEW | 228.84K | SH | $10.35M 3.13% | 0.00 | 0.00 | 228.84K |
GSK PLCSOLE | SPONSORED ADR | 229.12K | SH | $8.80M 2.66% | 0.00 | 0.00 | 229.12K |
TORONTO DOMINION BK ONTSOLE | COM NEW | 118.80K | SH | $8.73M 2.64% | 0.00 | 0.00 | 118.80K |
SPDR SERIES TRUSTSOLE | PRTFLO S&P500 HI | 196.94K | SH | $8.36M 2.53% | 0.00 | 0.00 | 196.94K |
BRITISH AMERN TOB PLCSOLE | SPONSORED ADR | 171.62K | SH | $8.12M 2.46% | 0.00 | 0.00 | 171.62K |
BANK NOVA SCOTIA HALIFAXSOLE | COM | 139.95K | SH | $7.73M 2.34% | 0.00 | 0.00 | 139.95K |
BRISTOL-MYERS SQUIBB COSOLE | COM | 162.25K | SH | $7.51M 2.27% | 0.00 | 0.00 | 162.25K |
PRICE T ROWE GROUP INCSOLE | COM | 70.83K | SH | $6.84M 2.07% | 0.00 | 0.00 | 70.83K |
ALTRIA GROUP INCSOLE | COM | 109.69K | SH | $6.43M 1.94% | 0.00 | 0.00 | 109.69K |
PFIZER INCSOLE | COM | 254.85K | SH | $6.18M 1.87% | 0.00 | 0.00 | 254.85K |
EXXON MOBIL CORPSOLE | COM | 49K | SH | $5.28M 1.60% | 0.00 | 0.00 | 49K |
UNITED PARCEL SERVICE INCSOLE | CL B | 47.25K | SH | $4.77M 1.44% | 0.00 | 0.00 | 47.25K |
PHILIP MORRIS INTL INCSOLE | COM | 25.54K | SH | $4.65M 1.41% | 0.00 | 0.00 | 25.54K |
QUALCOMM INCSOLE | COM | 26.36K | SH | $4.20M 1.27% | 0.00 | 0.00 | 26.36K |
CHEVRON CORP NEWSOLE | COM | 24.78K | SH | $3.55M 1.07% | 0.00 | 0.00 | 24.78K |
ISHARES TRSOLE | CORE HIGH DV ETF | 30.14K | SH | $3.53M 1.07% | 0.00 | 0.00 | 30.14K |
CISCO SYS INCSOLE | COM | 50.05K | SH | $3.47M 1.05% | 0.00 | 0.00 | 50.05K |
COCA COLA COSOLE | COM | 36.20K | SH | $2.56M 0.77% | 0.00 | 0.00 | 36.20K |
GENUINE PARTS COSOLE | COM | 21.05K | SH | $2.55M 0.77% | 0.00 | 0.00 | 21.05K |
INTERNATIONAL BUSINESS MACHSSOLE | COM | 8.58K | SH | $2.53M 0.76% | 0.00 | 0.00 | 8.58K |
FRANKLIN RESOURCES INCSOLE | COM | 105.71K | SH | $2.52M 0.76% | 0.00 | 0.00 | 105.71K |
MCDONALDS CORPSOLE | COM | 8.56K | SH | $2.50M 0.76% | 0.00 | 0.00 | 8.56K |
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