Filed: 7/10/2024ACC: 0001596906-24-000003
📋 What this filing means
KEYSTONE FINANCIAL PLANNING, INC. filed this quarterly 13F‑HR report disclosing 49 equity positions with a total reported market value of $302.18M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
49
Positions
$302.18M
Total AUM (reported)
4.72M
Total Shares
Allocation by class
US DIVIDEND EQ$137.18M45.4%
COM$125.25M41.4%
COM NEW$8.38M2.8%
PRTFLO S&P500 HI$7.69M2.5%
CL B$6.49M2.1%
SPONSORED ADR$6.48M2.1%
CORE HIGH DV ETF$3.48M1.2%
Portfolio Concentration
Top 3$159.58M52.8%
4–10$50.98M16.9%
11–25$69.27M22.9%
Rest$22.35M7.4%
Top 3 weight
52.8%
Top 10 weight
69.7%
Voting Authority Distribution
Total shares with voting rights: 4.72M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
4.72M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole49
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings49
Rows:
SCHWAB STRATEGIC TR
SOLEShares1.76M
TypeSH
Market value$137.18M
45.40%
Sole
0.00
Shared
0.00
None
1.76M
MICROSOFT CORP
SOLEShares27.72K
TypeSH
Market value$12.39M
4.10%
Sole
0.00
Shared
0.00
None
27.72K
VERIZON COMMUNICATIONS INC
SOLEShares242.89K
TypeSH
Market value$10.02M
3.31%
Sole
0.00
Shared
0.00
None
242.89K
PHILIP MORRIS INTL INC
SOLEShares83.50K
TypeSH
Market value$8.46M
2.80%
Sole
0.00
Shared
0.00
None
83.50K
SPDR SER TR
SOLEShares191.20K
TypeSH
Market value$7.69M
2.55%
Sole
0.00
Shared
0.00
None
191.20K
PRICE T ROWE GROUP INC
SOLEShares64.93K
TypeSH
Market value$7.49M
2.48%
Sole
0.00
Shared
0.00
None
64.93K
PFIZER INC
SOLEShares256.91K
TypeSH
Market value$7.19M
2.38%
Sole
0.00
Shared
0.00
None
256.91K
WEC ENERGY GROUP INC
SOLEShares87.34K
TypeSH
Market value$6.85M
2.27%
Sole
0.00
Shared
0.00
None
87.34K
CME GROUP INC
SOLEShares34.68K
TypeSH
Market value$6.82M
2.26%
Sole
0.00
Shared
0.00
None
34.68K
UNITED PARCEL SERVICE INC
SOLEShares47.39K
TypeSH
Market value$6.49M
2.15%
Sole
0.00
Shared
0.00
None
47.39K
PINNACLE WEST CAP CORP
SOLEShares84.06K
TypeSH
Market value$6.42M
2.12%
Sole
0.00
Shared
0.00
None
84.06K
TORONTO DOMINION BK ONT
SOLEShares112.03K
TypeSH
Market value$6.16M
2.04%
Sole
0.00
Shared
0.00
None
112.03K
BANK NOVA SCOTIA HALIFAX
SOLEShares127.59K
TypeSH
Market value$5.83M
1.93%
Sole
0.00
Shared
0.00
None
127.59K
EXXON MOBIL CORP
SOLEShares50.17K
TypeSH
Market value$5.78M
1.91%
Sole
0.00
Shared
0.00
None
50.17K
BRISTOL-MYERS SQUIBB CO
SOLEShares135.83K
TypeSH
Market value$5.64M
1.87%
Sole
0.00
Shared
0.00
None
135.83K
BRITISH AMERN TOB PLC
SOLEShares173.44K
TypeSH
Market value$5.36M
1.78%
Sole
0.00
Shared
0.00
None
173.44K
QUALCOMM INC
SOLEShares26.87K
TypeSH
Market value$5.35M
1.77%
Sole
0.00
Shared
0.00
None
26.87K
AT&T INC
SOLEShares276.37K
TypeSH
Market value$5.28M
1.75%
Sole
0.00
Shared
0.00
None
276.37K
ALTRIA GROUP INC
SOLEShares110.22K
TypeSH
Market value$5.02M
1.66%
Sole
0.00
Shared
0.00
None
110.22K
CHEVRON CORP NEW
SOLEShares25.44K
TypeSH
Market value$3.98M
1.32%
Sole
0.00
Shared
0.00
None
25.44K
ISHARES TR
SOLEShares32K
TypeSH
Market value$3.48M
1.15%
Sole
0.00
Shared
0.00
None
32K
GENUINE PARTS CO
SOLEShares22.48K
TypeSH
Market value$3.11M
1.03%
Sole
0.00
Shared
0.00
None
22.48K
VANGUARD WHITEHALL FDS
SOLEShares25K
TypeSH
Market value$2.96M
0.98%
Sole
0.00
Shared
0.00
None
25K
CISCO SYS INC
SOLEShares51.97K
TypeSH
Market value$2.47M
0.82%
Sole
0.00
Shared
0.00
None
51.97K
FRANKLIN RESOURCES INC
SOLEShares108.29K
TypeSH
Market value$2.42M
0.80%
Sole
0.00
Shared
0.00
None
108.29K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
SCHWAB STRATEGIC TRSOLE | US DIVIDEND EQ | 1.76M | SH | $137.18M 45.40% | 0.00 | 0.00 | 1.76M |
MICROSOFT CORPSOLE | COM | 27.72K | SH | $12.39M 4.10% | 0.00 | 0.00 | 27.72K |
VERIZON COMMUNICATIONS INCSOLE | COM | 242.89K | SH | $10.02M 3.31% | 0.00 | 0.00 | 242.89K |
PHILIP MORRIS INTL INCSOLE | COM | 83.50K | SH | $8.46M 2.80% | 0.00 | 0.00 | 83.50K |
SPDR SER TRSOLE | PRTFLO S&P500 HI | 191.20K | SH | $7.69M 2.55% | 0.00 | 0.00 | 191.20K |
PRICE T ROWE GROUP INCSOLE | COM | 64.93K | SH | $7.49M 2.48% | 0.00 | 0.00 | 64.93K |
PFIZER INCSOLE | COM | 256.91K | SH | $7.19M 2.38% | 0.00 | 0.00 | 256.91K |
WEC ENERGY GROUP INCSOLE | COM | 87.34K | SH | $6.85M 2.27% | 0.00 | 0.00 | 87.34K |
CME GROUP INCSOLE | COM | 34.68K | SH | $6.82M 2.26% | 0.00 | 0.00 | 34.68K |
UNITED PARCEL SERVICE INCSOLE | CL B | 47.39K | SH | $6.49M 2.15% | 0.00 | 0.00 | 47.39K |
PINNACLE WEST CAP CORPSOLE | COM | 84.06K | SH | $6.42M 2.12% | 0.00 | 0.00 | 84.06K |
TORONTO DOMINION BK ONTSOLE | COM NEW | 112.03K | SH | $6.16M 2.04% | 0.00 | 0.00 | 112.03K |
BANK NOVA SCOTIA HALIFAXSOLE | COM | 127.59K | SH | $5.83M 1.93% | 0.00 | 0.00 | 127.59K |
EXXON MOBIL CORPSOLE | COM | 50.17K | SH | $5.78M 1.91% | 0.00 | 0.00 | 50.17K |
BRISTOL-MYERS SQUIBB COSOLE | COM | 135.83K | SH | $5.64M 1.87% | 0.00 | 0.00 | 135.83K |
BRITISH AMERN TOB PLCSOLE | SPONSORED ADR | 173.44K | SH | $5.36M 1.78% | 0.00 | 0.00 | 173.44K |
QUALCOMM INCSOLE | COM | 26.87K | SH | $5.35M 1.77% | 0.00 | 0.00 | 26.87K |
AT&T INCSOLE | COM | 276.37K | SH | $5.28M 1.75% | 0.00 | 0.00 | 276.37K |
ALTRIA GROUP INCSOLE | COM | 110.22K | SH | $5.02M 1.66% | 0.00 | 0.00 | 110.22K |
CHEVRON CORP NEWSOLE | COM | 25.44K | SH | $3.98M 1.32% | 0.00 | 0.00 | 25.44K |
ISHARES TRSOLE | CORE HIGH DV ETF | 32K | SH | $3.48M 1.15% | 0.00 | 0.00 | 32K |
GENUINE PARTS COSOLE | COM | 22.48K | SH | $3.11M 1.03% | 0.00 | 0.00 | 22.48K |
VANGUARD WHITEHALL FDSSOLE | HIGH DIV YLD | 25K | SH | $2.96M 0.98% | 0.00 | 0.00 | 25K |
CISCO SYS INCSOLE | COM | 51.97K | SH | $2.47M 0.82% | 0.00 | 0.00 | 51.97K |
FRANKLIN RESOURCES INCSOLE | COM | 108.29K | SH | $2.42M 0.80% | 0.00 | 0.00 | 108.29K |
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