Filed: 4/10/2024ACC: 0001596906-24-000002
📋 What this filing means
KEYSTONE FINANCIAL PLANNING, INC. filed this quarterly 13F‑HR report disclosing 49 equity positions with a total reported market value of $308.36M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
49
Positions
$308.36M
Total AUM (reported)
4.71M
Total Shares
Allocation by class
COM$136.79M44.4%
US DIVIDEND EQ$123.04M39.9%
CORE HIGH DV ETF$10.43M3.4%
SPONSORED ADR$8.07M2.6%
PRTFLO S&P500 HI$7.74M2.5%
CL B$6.88M2.2%
SPON ADR NEW$6.46M2.1%
Portfolio Concentration
Top 3$145.13M47.1%
4–10$56.31M18.3%
11–25$80.31M26.0%
Rest$26.60M8.6%
Top 3 weight
47.1%
Top 10 weight
65.3%
Voting Authority Distribution
Total shares with voting rights: 4.71M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
4.71M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole49
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings49
Rows:
SCHWAB STRATEGIC TR
SOLEShares1.53M
TypeSH
Market value$123.04M
39.90%
Sole
0.00
Shared
0.00
None
1.53M
MICROSOFT CORP
SOLEShares27.72K
TypeSH
Market value$11.66M
3.78%
Sole
0.00
Shared
0.00
None
27.72K
ISHARES TR
SOLEShares94.64K
TypeSH
Market value$10.43M
3.38%
Sole
0.00
Shared
0.00
None
94.64K
VERIZON COMMUNICATIONS INC
SOLEShares242.08K
TypeSH
Market value$10.16M
3.29%
Sole
0.00
Shared
0.00
None
242.08K
PUBLIC SVC ENTERPRISE GRP IN
SOLEShares124.44K
TypeSH
Market value$8.31M
2.69%
Sole
0.00
Shared
0.00
None
124.44K
PRICE T ROWE GROUP INC
SOLEShares64.28K
TypeSH
Market value$7.84M
2.54%
Sole
0.00
Shared
0.00
None
64.28K
SPDR SER TR
SOLEShares190.01K
TypeSH
Market value$7.74M
2.51%
Sole
0.00
Shared
0.00
None
190.01K
PHILIP MORRIS INTL INC
SOLEShares83.64K
TypeSH
Market value$7.66M
2.49%
Sole
0.00
Shared
0.00
None
83.64K
3M CO
SOLEShares69.27K
TypeSH
Market value$7.35M
2.38%
Sole
0.00
Shared
0.00
None
69.27K
BRISTOL-MYERS SQUIBB CO
SOLEShares133.93K
TypeSH
Market value$7.26M
2.36%
Sole
0.00
Shared
0.00
None
133.93K
AMERICAN ELEC PWR CO INC
SOLEShares83.52K
TypeSH
Market value$7.19M
2.33%
Sole
0.00
Shared
0.00
None
83.52K
PFIZER INC
SOLEShares257.18K
TypeSH
Market value$7.14M
2.31%
Sole
0.00
Shared
0.00
None
257.18K
WEC ENERGY GROUP INC
SOLEShares86.66K
TypeSH
Market value$7.12M
2.31%
Sole
0.00
Shared
0.00
None
86.66K
UNITED PARCEL SERVICE INC
SOLEShares46.28K
TypeSH
Market value$6.88M
2.23%
Sole
0.00
Shared
0.00
None
46.28K
UNILEVER PLC
SOLEShares128.66K
TypeSH
Market value$6.46M
2.09%
Sole
0.00
Shared
0.00
None
128.66K
PINNACLE WEST CAP CORP
SOLEShares84.15K
TypeSH
Market value$6.29M
2.04%
Sole
0.00
Shared
0.00
None
84.15K
EXXON MOBIL CORP
SOLEShares50.34K
TypeSH
Market value$5.85M
1.90%
Sole
0.00
Shared
0.00
None
50.34K
BRITISH AMERN TOB PLC
SOLEShares173.74K
TypeSH
Market value$5.30M
1.72%
Sole
0.00
Shared
0.00
None
173.74K
AT&T INC
SOLEShares279.79K
TypeSH
Market value$4.92M
1.60%
Sole
0.00
Shared
0.00
None
279.79K
ALTRIA GROUP INC
SOLEShares110.38K
TypeSH
Market value$4.81M
1.56%
Sole
0.00
Shared
0.00
None
110.38K
QUALCOMM INC
SOLEShares27.05K
TypeSH
Market value$4.58M
1.49%
Sole
0.00
Shared
0.00
None
27.05K
CHEVRON CORP NEW
SOLEShares25.59K
TypeSH
Market value$4.04M
1.31%
Sole
0.00
Shared
0.00
None
25.59K
GENUINE PARTS CO
SOLEShares22.66K
TypeSH
Market value$3.51M
1.14%
Sole
0.00
Shared
0.00
None
22.66K
FRANKLIN RESOURCES INC
SOLEShares112.23K
TypeSH
Market value$3.15M
1.02%
Sole
0.00
Shared
0.00
None
112.23K
VANGUARD WHITEHALL FDS
SOLEShares25.41K
TypeSH
Market value$3.07M
1.00%
Sole
0.00
Shared
0.00
None
25.41K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
SCHWAB STRATEGIC TRSOLE | US DIVIDEND EQ | 1.53M | SH | $123.04M 39.90% | 0.00 | 0.00 | 1.53M |
MICROSOFT CORPSOLE | COM | 27.72K | SH | $11.66M 3.78% | 0.00 | 0.00 | 27.72K |
ISHARES TRSOLE | CORE HIGH DV ETF | 94.64K | SH | $10.43M 3.38% | 0.00 | 0.00 | 94.64K |
VERIZON COMMUNICATIONS INCSOLE | COM | 242.08K | SH | $10.16M 3.29% | 0.00 | 0.00 | 242.08K |
PUBLIC SVC ENTERPRISE GRP INSOLE | COM | 124.44K | SH | $8.31M 2.69% | 0.00 | 0.00 | 124.44K |
PRICE T ROWE GROUP INCSOLE | COM | 64.28K | SH | $7.84M 2.54% | 0.00 | 0.00 | 64.28K |
SPDR SER TRSOLE | PRTFLO S&P500 HI | 190.01K | SH | $7.74M 2.51% | 0.00 | 0.00 | 190.01K |
PHILIP MORRIS INTL INCSOLE | COM | 83.64K | SH | $7.66M 2.49% | 0.00 | 0.00 | 83.64K |
3M COSOLE | COM | 69.27K | SH | $7.35M 2.38% | 0.00 | 0.00 | 69.27K |
BRISTOL-MYERS SQUIBB COSOLE | COM | 133.93K | SH | $7.26M 2.36% | 0.00 | 0.00 | 133.93K |
AMERICAN ELEC PWR CO INCSOLE | COM | 83.52K | SH | $7.19M 2.33% | 0.00 | 0.00 | 83.52K |
PFIZER INCSOLE | COM | 257.18K | SH | $7.14M 2.31% | 0.00 | 0.00 | 257.18K |
WEC ENERGY GROUP INCSOLE | COM | 86.66K | SH | $7.12M 2.31% | 0.00 | 0.00 | 86.66K |
UNITED PARCEL SERVICE INCSOLE | CL B | 46.28K | SH | $6.88M 2.23% | 0.00 | 0.00 | 46.28K |
UNILEVER PLCSOLE | SPON ADR NEW | 128.66K | SH | $6.46M 2.09% | 0.00 | 0.00 | 128.66K |
PINNACLE WEST CAP CORPSOLE | COM | 84.15K | SH | $6.29M 2.04% | 0.00 | 0.00 | 84.15K |
EXXON MOBIL CORPSOLE | COM | 50.34K | SH | $5.85M 1.90% | 0.00 | 0.00 | 50.34K |
BRITISH AMERN TOB PLCSOLE | SPONSORED ADR | 173.74K | SH | $5.30M 1.72% | 0.00 | 0.00 | 173.74K |
AT&T INCSOLE | COM | 279.79K | SH | $4.92M 1.60% | 0.00 | 0.00 | 279.79K |
ALTRIA GROUP INCSOLE | COM | 110.38K | SH | $4.81M 1.56% | 0.00 | 0.00 | 110.38K |
QUALCOMM INCSOLE | COM | 27.05K | SH | $4.58M 1.49% | 0.00 | 0.00 | 27.05K |
CHEVRON CORP NEWSOLE | COM | 25.59K | SH | $4.04M 1.31% | 0.00 | 0.00 | 25.59K |
GENUINE PARTS COSOLE | COM | 22.66K | SH | $3.51M 1.14% | 0.00 | 0.00 | 22.66K |
FRANKLIN RESOURCES INCSOLE | COM | 112.23K | SH | $3.15M 1.02% | 0.00 | 0.00 | 112.23K |
VANGUARD WHITEHALL FDSSOLE | HIGH DIV YLD | 25.41K | SH | $3.07M 1.00% | 0.00 | 0.00 | 25.41K |
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