Filed: 1/12/2024ACC: 0001596906-24-000001
📋 What this filing means
KEYSTONE FINANCIAL PLANNING, INC. filed this quarterly 13F‑HR report disclosing 49 equity positions with a total reported market value of $302.68M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
49
Positions
$302.68M
Total AUM (reported)
4.79M
Total Shares
Allocation by class
COM$138.87M45.9%
US DIVIDEND EQ$125.83M41.6%
SPONSORED ADR$8.15M2.7%
PRTFLO S&P500 HI$7.57M2.5%
CL B$6.95M2.3%
CORE HIGH DV ETF$4.08M1.3%
HIGH DIV YLD$3.01M1.0%
Portfolio Concentration
Top 3$146.13M48.3%
4–10$54.10M17.9%
11–25$75.53M25.0%
Rest$26.93M8.9%
Top 3 weight
48.3%
Top 10 weight
66.1%
Voting Authority Distribution
Total shares with voting rights: 4.79M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
4.79M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole49
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings49
Rows:
SCHWAB STRATEGIC TR
SOLEShares1.65M
TypeSH
Market value$125.83M
41.57%
Sole
0.00
Shared
0.00
None
1.65M
MICROSOFT CORP
SOLEShares29.03K
TypeSH
Market value$10.92M
3.61%
Sole
0.00
Shared
0.00
None
29.03K
VERIZON COMMUNICATIONS INC
SOLEShares248.93K
TypeSH
Market value$9.38M
3.10%
Sole
0.00
Shared
0.00
None
248.93K
INTERNATIONAL BUSINESS MACHS
SOLEShares50.36K
TypeSH
Market value$8.24M
2.72%
Sole
0.00
Shared
0.00
None
50.36K
PHILIP MORRIS INTL INC
SOLEShares86.96K
TypeSH
Market value$8.18M
2.70%
Sole
0.00
Shared
0.00
None
86.96K
3M CO
SOLEShares70.94K
TypeSH
Market value$7.75M
2.56%
Sole
0.00
Shared
0.00
None
70.94K
PFIZER INC
SOLEShares265.41K
TypeSH
Market value$7.64M
2.52%
Sole
0.00
Shared
0.00
None
265.41K
SPDR SER TR
SOLEShares193.22K
TypeSH
Market value$7.57M
2.50%
Sole
0.00
Shared
0.00
None
193.22K
PUBLIC SVC ENTERPRISE GRP IN
SOLEShares120.31K
TypeSH
Market value$7.36M
2.43%
Sole
0.00
Shared
0.00
None
120.31K
INTERNATIONAL FLAVORS&FRAGRA
SOLEShares90.80K
TypeSH
Market value$7.35M
2.43%
Sole
0.00
Shared
0.00
None
90.80K
PRICE T ROWE GROUP INC
SOLEShares65.43K
TypeSH
Market value$7.05M
2.33%
Sole
0.00
Shared
0.00
None
65.43K
UNITED PARCEL SERVICE INC
SOLEShares44.23K
TypeSH
Market value$6.95M
2.30%
Sole
0.00
Shared
0.00
None
44.23K
AMERICAN ELEC PWR CO INC
SOLEShares83.61K
TypeSH
Market value$6.79M
2.24%
Sole
0.00
Shared
0.00
None
83.61K
BRISTOL-MYERS SQUIBB CO
SOLEShares123.07K
TypeSH
Market value$6.31M
2.09%
Sole
0.00
Shared
0.00
None
123.07K
PINNACLE WEST CAP CORP
SOLEShares85.78K
TypeSH
Market value$6.16M
2.04%
Sole
0.00
Shared
0.00
None
85.78K
EXXON MOBIL CORP
SOLEShares53.26K
TypeSH
Market value$5.32M
1.76%
Sole
0.00
Shared
0.00
None
53.26K
BRITISH AMERN TOB PLC
SOLEShares180.49K
TypeSH
Market value$5.29M
1.75%
Sole
0.00
Shared
0.00
None
180.49K
AT&T INC
SOLEShares285.31K
TypeSH
Market value$4.79M
1.58%
Sole
0.00
Shared
0.00
None
285.31K
ALTRIA GROUP INC
SOLEShares115.27K
TypeSH
Market value$4.65M
1.54%
Sole
0.00
Shared
0.00
None
115.27K
QUALCOMM INC
SOLEShares28.83K
TypeSH
Market value$4.17M
1.38%
Sole
0.00
Shared
0.00
None
28.83K
ISHARES TR
SOLEShares39.99K
TypeSH
Market value$4.08M
1.35%
Sole
0.00
Shared
0.00
None
39.99K
CHEVRON CORP NEW
SOLEShares27.23K
TypeSH
Market value$4.06M
1.34%
Sole
0.00
Shared
0.00
None
27.23K
FRANKLIN RESOURCES INC
SOLEShares119.02K
TypeSH
Market value$3.55M
1.17%
Sole
0.00
Shared
0.00
None
119.02K
GENUINE PARTS CO
SOLEShares24.17K
TypeSH
Market value$3.35M
1.11%
Sole
0.00
Shared
0.00
None
24.17K
VANGUARD WHITEHALL FDS
SOLEShares26.94K
TypeSH
Market value$3.01M
1.00%
Sole
0.00
Shared
0.00
None
26.94K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
SCHWAB STRATEGIC TRSOLE | US DIVIDEND EQ | 1.65M | SH | $125.83M 41.57% | 0.00 | 0.00 | 1.65M |
MICROSOFT CORPSOLE | COM | 29.03K | SH | $10.92M 3.61% | 0.00 | 0.00 | 29.03K |
VERIZON COMMUNICATIONS INCSOLE | COM | 248.93K | SH | $9.38M 3.10% | 0.00 | 0.00 | 248.93K |
INTERNATIONAL BUSINESS MACHSSOLE | COM | 50.36K | SH | $8.24M 2.72% | 0.00 | 0.00 | 50.36K |
PHILIP MORRIS INTL INCSOLE | COM | 86.96K | SH | $8.18M 2.70% | 0.00 | 0.00 | 86.96K |
3M COSOLE | COM | 70.94K | SH | $7.75M 2.56% | 0.00 | 0.00 | 70.94K |
PFIZER INCSOLE | COM | 265.41K | SH | $7.64M 2.52% | 0.00 | 0.00 | 265.41K |
SPDR SER TRSOLE | PRTFLO S&P500 HI | 193.22K | SH | $7.57M 2.50% | 0.00 | 0.00 | 193.22K |
PUBLIC SVC ENTERPRISE GRP INSOLE | COM | 120.31K | SH | $7.36M 2.43% | 0.00 | 0.00 | 120.31K |
INTERNATIONAL FLAVORS&FRAGRASOLE | COM | 90.80K | SH | $7.35M 2.43% | 0.00 | 0.00 | 90.80K |
PRICE T ROWE GROUP INCSOLE | COM | 65.43K | SH | $7.05M 2.33% | 0.00 | 0.00 | 65.43K |
UNITED PARCEL SERVICE INCSOLE | CL B | 44.23K | SH | $6.95M 2.30% | 0.00 | 0.00 | 44.23K |
AMERICAN ELEC PWR CO INCSOLE | COM | 83.61K | SH | $6.79M 2.24% | 0.00 | 0.00 | 83.61K |
BRISTOL-MYERS SQUIBB COSOLE | COM | 123.07K | SH | $6.31M 2.09% | 0.00 | 0.00 | 123.07K |
PINNACLE WEST CAP CORPSOLE | COM | 85.78K | SH | $6.16M 2.04% | 0.00 | 0.00 | 85.78K |
EXXON MOBIL CORPSOLE | COM | 53.26K | SH | $5.32M 1.76% | 0.00 | 0.00 | 53.26K |
BRITISH AMERN TOB PLCSOLE | SPONSORED ADR | 180.49K | SH | $5.29M 1.75% | 0.00 | 0.00 | 180.49K |
AT&T INCSOLE | COM | 285.31K | SH | $4.79M 1.58% | 0.00 | 0.00 | 285.31K |
ALTRIA GROUP INCSOLE | COM | 115.27K | SH | $4.65M 1.54% | 0.00 | 0.00 | 115.27K |
QUALCOMM INCSOLE | COM | 28.83K | SH | $4.17M 1.38% | 0.00 | 0.00 | 28.83K |
ISHARES TRSOLE | CORE HIGH DV ETF | 39.99K | SH | $4.08M 1.35% | 0.00 | 0.00 | 39.99K |
CHEVRON CORP NEWSOLE | COM | 27.23K | SH | $4.06M 1.34% | 0.00 | 0.00 | 27.23K |
FRANKLIN RESOURCES INCSOLE | COM | 119.02K | SH | $3.55M 1.17% | 0.00 | 0.00 | 119.02K |
GENUINE PARTS COSOLE | COM | 24.17K | SH | $3.35M 1.11% | 0.00 | 0.00 | 24.17K |
VANGUARD WHITEHALL FDSSOLE | HIGH DIV YLD | 26.94K | SH | $3.01M 1.00% | 0.00 | 0.00 | 26.94K |
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