Filed: 10/10/2023ACC: 0001596906-23-000004
📋 What this filing means
KEYSTONE FINANCIAL PLANNING, INC. filed this quarterly 13F‑HR report disclosing 48 equity positions with a total reported market value of $286.24M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
48
Positions
$286.24M
Total AUM (reported)
4.78M
Total Shares
Allocation by class
COM$131.61M46.0%
US DIVIDEND EQ$118.93M41.5%
SPONSORED ADR$8.69M3.0%
CL B$6.79M2.4%
PRTFLO S&P500 HI$6.55M2.3%
CORE HIGH DV ETF$3.61M1.3%
HIGH DIV YLD$2.60M0.9%
Portfolio Concentration
Top 3$136.26M47.6%
4–10$51.18M17.9%
11–25$73.93M25.8%
Rest$24.88M8.7%
Top 3 weight
47.6%
Top 10 weight
65.5%
Voting Authority Distribution
Total shares with voting rights: 4.78M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
4.78M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole48
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings48
Rows:
SCHWAB STRATEGIC TR
SOLEShares1.68M
TypeSH
Market value$118.93M
41.55%
Sole
0.00
Shared
0.00
None
1.68M
MICROSOFT CORP
SOLEShares29.03K
TypeSH
Market value$9.17M
3.20%
Sole
0.00
Shared
0.00
None
29.03K
PFIZER INC
SOLEShares245.88K
TypeSH
Market value$8.16M
2.85%
Sole
0.00
Shared
0.00
None
245.88K
VERIZON COMMUNICATIONS INC
SOLEShares248.93K
TypeSH
Market value$8.07M
2.82%
Sole
0.00
Shared
0.00
None
248.93K
PHILIP MORRIS INTL INC
SOLEShares86.96K
TypeSH
Market value$8.05M
2.81%
Sole
0.00
Shared
0.00
None
86.96K
INTERNATIONAL BUSINESS MACHS
SOLEShares54.19K
TypeSH
Market value$7.60M
2.66%
Sole
0.00
Shared
0.00
None
54.19K
PUBLIC SVC ENTERPRISE GRP IN
SOLEShares127.19K
TypeSH
Market value$7.24M
2.53%
Sole
0.00
Shared
0.00
None
127.19K
UNITED PARCEL SERVICE INC
SOLEShares43.56K
TypeSH
Market value$6.79M
2.37%
Sole
0.00
Shared
0.00
None
43.56K
PRICE T ROWE GROUP INC
SOLEShares64.16K
TypeSH
Market value$6.73M
2.35%
Sole
0.00
Shared
0.00
None
64.16K
BRISTOL-MYERS SQUIBB CO
SOLEShares115.43K
TypeSH
Market value$6.70M
2.34%
Sole
0.00
Shared
0.00
None
115.43K
3M CO
SOLEShares70.94K
TypeSH
Market value$6.64M
2.32%
Sole
0.00
Shared
0.00
None
70.94K
SPDR SER TR
SOLEShares186.77K
TypeSH
Market value$6.55M
2.29%
Sole
0.00
Shared
0.00
None
186.77K
PINNACLE WEST CAP CORP
SOLEShares86.47K
TypeSH
Market value$6.37M
2.23%
Sole
0.00
Shared
0.00
None
86.47K
AMERICAN ELEC PWR CO INC
SOLEShares83.40K
TypeSH
Market value$6.27M
2.19%
Sole
0.00
Shared
0.00
None
83.40K
EXXON MOBIL CORP
SOLEShares53.23K
TypeSH
Market value$6.26M
2.19%
Sole
0.00
Shared
0.00
None
53.23K
INTERNATIONAL FLAVORS&FRAGRA
SOLEShares90.91K
TypeSH
Market value$6.20M
2.17%
Sole
0.00
Shared
0.00
None
90.91K
BRITISH AMERN TOB PLC
SOLEShares180.49K
TypeSH
Market value$5.67M
1.98%
Sole
0.00
Shared
0.00
None
180.49K
ALTRIA GROUP INC
SOLEShares115.27K
TypeSH
Market value$4.85M
1.69%
Sole
0.00
Shared
0.00
None
115.27K
CHEVRON CORP NEW
SOLEShares27.25K
TypeSH
Market value$4.59M
1.61%
Sole
0.00
Shared
0.00
None
27.25K
AT&T INC
SOLEShares283.70K
TypeSH
Market value$4.26M
1.49%
Sole
0.00
Shared
0.00
None
283.70K
ISHARES TR
SOLEShares36.55K
TypeSH
Market value$3.61M
1.26%
Sole
0.00
Shared
0.00
None
36.55K
GENUINE PARTS CO
SOLEShares24.22K
TypeSH
Market value$3.50M
1.22%
Sole
0.00
Shared
0.00
None
24.22K
QUALCOMM INC
SOLEShares28.83K
TypeSH
Market value$3.20M
1.12%
Sole
0.00
Shared
0.00
None
28.83K
CISCO SYS INC
SOLEShares56.21K
TypeSH
Market value$3.02M
1.06%
Sole
0.00
Shared
0.00
None
56.21K
FRANKLIN RESOURCES INC
SOLEShares119.02K
TypeSH
Market value$2.93M
1.02%
Sole
0.00
Shared
0.00
None
119.02K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
SCHWAB STRATEGIC TRSOLE | US DIVIDEND EQ | 1.68M | SH | $118.93M 41.55% | 0.00 | 0.00 | 1.68M |
MICROSOFT CORPSOLE | COM | 29.03K | SH | $9.17M 3.20% | 0.00 | 0.00 | 29.03K |
PFIZER INCSOLE | COM | 245.88K | SH | $8.16M 2.85% | 0.00 | 0.00 | 245.88K |
VERIZON COMMUNICATIONS INCSOLE | COM | 248.93K | SH | $8.07M 2.82% | 0.00 | 0.00 | 248.93K |
PHILIP MORRIS INTL INCSOLE | COM | 86.96K | SH | $8.05M 2.81% | 0.00 | 0.00 | 86.96K |
INTERNATIONAL BUSINESS MACHSSOLE | COM | 54.19K | SH | $7.60M 2.66% | 0.00 | 0.00 | 54.19K |
PUBLIC SVC ENTERPRISE GRP INSOLE | COM | 127.19K | SH | $7.24M 2.53% | 0.00 | 0.00 | 127.19K |
UNITED PARCEL SERVICE INCSOLE | CL B | 43.56K | SH | $6.79M 2.37% | 0.00 | 0.00 | 43.56K |
PRICE T ROWE GROUP INCSOLE | COM | 64.16K | SH | $6.73M 2.35% | 0.00 | 0.00 | 64.16K |
BRISTOL-MYERS SQUIBB COSOLE | COM | 115.43K | SH | $6.70M 2.34% | 0.00 | 0.00 | 115.43K |
3M COSOLE | COM | 70.94K | SH | $6.64M 2.32% | 0.00 | 0.00 | 70.94K |
SPDR SER TRSOLE | PRTFLO S&P500 HI | 186.77K | SH | $6.55M 2.29% | 0.00 | 0.00 | 186.77K |
PINNACLE WEST CAP CORPSOLE | COM | 86.47K | SH | $6.37M 2.23% | 0.00 | 0.00 | 86.47K |
AMERICAN ELEC PWR CO INCSOLE | COM | 83.40K | SH | $6.27M 2.19% | 0.00 | 0.00 | 83.40K |
EXXON MOBIL CORPSOLE | COM | 53.23K | SH | $6.26M 2.19% | 0.00 | 0.00 | 53.23K |
INTERNATIONAL FLAVORS&FRAGRASOLE | COM | 90.91K | SH | $6.20M 2.17% | 0.00 | 0.00 | 90.91K |
BRITISH AMERN TOB PLCSOLE | SPONSORED ADR | 180.49K | SH | $5.67M 1.98% | 0.00 | 0.00 | 180.49K |
ALTRIA GROUP INCSOLE | COM | 115.27K | SH | $4.85M 1.69% | 0.00 | 0.00 | 115.27K |
CHEVRON CORP NEWSOLE | COM | 27.25K | SH | $4.59M 1.61% | 0.00 | 0.00 | 27.25K |
AT&T INCSOLE | COM | 283.70K | SH | $4.26M 1.49% | 0.00 | 0.00 | 283.70K |
ISHARES TRSOLE | CORE HIGH DV ETF | 36.55K | SH | $3.61M 1.26% | 0.00 | 0.00 | 36.55K |
GENUINE PARTS COSOLE | COM | 24.22K | SH | $3.50M 1.22% | 0.00 | 0.00 | 24.22K |
QUALCOMM INCSOLE | COM | 28.83K | SH | $3.20M 1.12% | 0.00 | 0.00 | 28.83K |
CISCO SYS INCSOLE | COM | 56.21K | SH | $3.02M 1.06% | 0.00 | 0.00 | 56.21K |
FRANKLIN RESOURCES INCSOLE | COM | 119.02K | SH | $2.93M 1.02% | 0.00 | 0.00 | 119.02K |
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