Filed: 7/11/2023ACC: 0001596906-23-000003
📋 What this filing means
KEYSTONE FINANCIAL PLANNING, INC. filed this quarterly 13F‑HR report disclosing 47 equity positions with a total reported market value of $298.70M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
47
Positions
$298.70M
Total AUM (reported)
4.67M
Total Shares
Allocation by class
COM$139.13M46.6%
US DIVIDEND EQ$121.79M40.8%
SPONSORED ADR$9.03M3.0%
CL B$7.69M2.6%
PRTFLO S&P500 HI$6.91M2.3%
CORE HIGH DV ETF$3.68M1.2%
HIGH DIV YLD$2.69M0.9%
Portfolio Concentration
Top 3$140.46M47.0%
4–10$54.60M18.3%
11–25$78.02M26.1%
Rest$25.62M8.6%
Top 3 weight
47.0%
Top 10 weight
65.3%
Voting Authority Distribution
Total shares with voting rights: 4.67M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
4.67M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole47
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings47
Rows:
SCHWAB STRATEGIC TR
SOLEShares1.68M
TypeSH
Market value$121.79M
40.77%
Sole
0.00
Shared
0.00
None
1.68M
MICROSOFT CORP
SOLEShares29.03K
TypeSH
Market value$9.89M
3.31%
Sole
0.00
Shared
0.00
None
29.03K
VERIZON COMMUNICATIONS INC
SOLEShares236.25K
TypeSH
Market value$8.79M
2.94%
Sole
0.00
Shared
0.00
None
236.25K
PFIZER INC
SOLEShares232.25K
TypeSH
Market value$8.52M
2.85%
Sole
0.00
Shared
0.00
None
232.25K
PHILIP MORRIS INTL INC
SOLEShares87K
TypeSH
Market value$8.49M
2.84%
Sole
0.00
Shared
0.00
None
87K
PUBLIC SVC ENTERPRISE GRP IN
SOLEShares126.86K
TypeSH
Market value$7.94M
2.66%
Sole
0.00
Shared
0.00
None
126.86K
UNITED PARCEL SERVICE INC
SOLEShares42.91K
TypeSH
Market value$7.69M
2.58%
Sole
0.00
Shared
0.00
None
42.91K
INTERNATIONAL BUSINESS MACHS
SOLEShares56.38K
TypeSH
Market value$7.54M
2.53%
Sole
0.00
Shared
0.00
None
56.38K
PINNACLE WEST CAP CORP
SOLEShares88.70K
TypeSH
Market value$7.23M
2.42%
Sole
0.00
Shared
0.00
None
88.70K
PRICE T ROWE GROUP INC
SOLEShares64.12K
TypeSH
Market value$7.18M
2.40%
Sole
0.00
Shared
0.00
None
64.12K
3M CO
SOLEShares70.94K
TypeSH
Market value$7.10M
2.38%
Sole
0.00
Shared
0.00
None
70.94K
INTERNATIONAL FLAVORS&FRAGRA
SOLEShares88.76K
TypeSH
Market value$7.06M
2.37%
Sole
0.00
Shared
0.00
None
88.76K
SPDR SER TR
SOLEShares186.30K
TypeSH
Market value$6.91M
2.31%
Sole
0.00
Shared
0.00
None
186.30K
AMGEN INC
SOLEShares30.87K
TypeSH
Market value$6.85M
2.29%
Sole
0.00
Shared
0.00
None
30.87K
AMERICAN ELEC PWR CO INC
SOLEShares80.37K
TypeSH
Market value$6.77M
2.27%
Sole
0.00
Shared
0.00
None
80.37K
BRITISH AMERN TOB PLC
SOLEShares180.97K
TypeSH
Market value$6.01M
2.01%
Sole
0.00
Shared
0.00
None
180.97K
EXXON MOBIL CORP
SOLEShares53.23K
TypeSH
Market value$5.71M
1.91%
Sole
0.00
Shared
0.00
None
53.23K
ALTRIA GROUP INC
SOLEShares115.27K
TypeSH
Market value$5.22M
1.75%
Sole
0.00
Shared
0.00
None
115.27K
AT&T INC
SOLEShares288.50K
TypeSH
Market value$4.60M
1.54%
Sole
0.00
Shared
0.00
None
288.50K
CHEVRON CORP NEW
SOLEShares28.26K
TypeSH
Market value$4.45M
1.49%
Sole
0.00
Shared
0.00
None
28.26K
GENUINE PARTS CO
SOLEShares24.23K
TypeSH
Market value$4.10M
1.37%
Sole
0.00
Shared
0.00
None
24.23K
ISHARES TR
SOLEShares36.55K
TypeSH
Market value$3.68M
1.23%
Sole
0.00
Shared
0.00
None
36.55K
QUALCOMM INC
SOLEShares28.83K
TypeSH
Market value$3.43M
1.15%
Sole
0.00
Shared
0.00
None
28.83K
FRANKLIN RESOURCES INC
SOLEShares119.02K
TypeSH
Market value$3.18M
1.06%
Sole
0.00
Shared
0.00
None
119.02K
CISCO SYS INC
SOLEShares56.91K
TypeSH
Market value$2.94M
0.99%
Sole
0.00
Shared
0.00
None
56.91K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
SCHWAB STRATEGIC TRSOLE | US DIVIDEND EQ | 1.68M | SH | $121.79M 40.77% | 0.00 | 0.00 | 1.68M |
MICROSOFT CORPSOLE | COM | 29.03K | SH | $9.89M 3.31% | 0.00 | 0.00 | 29.03K |
VERIZON COMMUNICATIONS INCSOLE | COM | 236.25K | SH | $8.79M 2.94% | 0.00 | 0.00 | 236.25K |
PFIZER INCSOLE | COM | 232.25K | SH | $8.52M 2.85% | 0.00 | 0.00 | 232.25K |
PHILIP MORRIS INTL INCSOLE | COM | 87K | SH | $8.49M 2.84% | 0.00 | 0.00 | 87K |
PUBLIC SVC ENTERPRISE GRP INSOLE | COM | 126.86K | SH | $7.94M 2.66% | 0.00 | 0.00 | 126.86K |
UNITED PARCEL SERVICE INCSOLE | CL B | 42.91K | SH | $7.69M 2.58% | 0.00 | 0.00 | 42.91K |
INTERNATIONAL BUSINESS MACHSSOLE | COM | 56.38K | SH | $7.54M 2.53% | 0.00 | 0.00 | 56.38K |
PINNACLE WEST CAP CORPSOLE | COM | 88.70K | SH | $7.23M 2.42% | 0.00 | 0.00 | 88.70K |
PRICE T ROWE GROUP INCSOLE | COM | 64.12K | SH | $7.18M 2.40% | 0.00 | 0.00 | 64.12K |
3M COSOLE | COM | 70.94K | SH | $7.10M 2.38% | 0.00 | 0.00 | 70.94K |
INTERNATIONAL FLAVORS&FRAGRASOLE | COM | 88.76K | SH | $7.06M 2.37% | 0.00 | 0.00 | 88.76K |
SPDR SER TRSOLE | PRTFLO S&P500 HI | 186.30K | SH | $6.91M 2.31% | 0.00 | 0.00 | 186.30K |
AMGEN INCSOLE | COM | 30.87K | SH | $6.85M 2.29% | 0.00 | 0.00 | 30.87K |
AMERICAN ELEC PWR CO INCSOLE | COM | 80.37K | SH | $6.77M 2.27% | 0.00 | 0.00 | 80.37K |
BRITISH AMERN TOB PLCSOLE | SPONSORED ADR | 180.97K | SH | $6.01M 2.01% | 0.00 | 0.00 | 180.97K |
EXXON MOBIL CORPSOLE | COM | 53.23K | SH | $5.71M 1.91% | 0.00 | 0.00 | 53.23K |
ALTRIA GROUP INCSOLE | COM | 115.27K | SH | $5.22M 1.75% | 0.00 | 0.00 | 115.27K |
AT&T INCSOLE | COM | 288.50K | SH | $4.60M 1.54% | 0.00 | 0.00 | 288.50K |
CHEVRON CORP NEWSOLE | COM | 28.26K | SH | $4.45M 1.49% | 0.00 | 0.00 | 28.26K |
GENUINE PARTS COSOLE | COM | 24.23K | SH | $4.10M 1.37% | 0.00 | 0.00 | 24.23K |
ISHARES TRSOLE | CORE HIGH DV ETF | 36.55K | SH | $3.68M 1.23% | 0.00 | 0.00 | 36.55K |
QUALCOMM INCSOLE | COM | 28.83K | SH | $3.43M 1.15% | 0.00 | 0.00 | 28.83K |
FRANKLIN RESOURCES INCSOLE | COM | 119.02K | SH | $3.18M 1.06% | 0.00 | 0.00 | 119.02K |
CISCO SYS INCSOLE | COM | 56.91K | SH | $2.94M 0.99% | 0.00 | 0.00 | 56.91K |
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