Filed: 4/21/2023ACC: 0001596906-23-000002
📋 What this filing means
KEYSTONE FINANCIAL PLANNING, INC. filed this quarterly 13F‑HR report disclosing 45 equity positions with a total reported market value of $293.94M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
45
Positions
$293.94M
Total AUM (reported)
4.69M
Total Shares
Allocation by class
COM$132.66M45.1%
US DIVIDEND EQ$108.27M36.8%
SPONSORED ADR$16.88M5.7%
SPON ADR NEW$8.60M2.9%
CL B$8.24M2.8%
PRTFLO S&P500 HI$6.73M2.3%
CORE HIGH DV ETF$3.58M1.2%
Portfolio Concentration
Top 3$126.57M43.1%
4–10$57.73M19.6%
11–25$83.75M28.5%
Rest$25.89M8.8%
Top 3 weight
43.1%
Top 10 weight
62.7%
Voting Authority Distribution
Total shares with voting rights: 4.69M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
4.69M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole45
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings45
Rows:
SCHWAB STRATEGIC TR
SOLEShares1.48M
TypeSH
Market value$108.27M
36.83%
Sole
0.00
Shared
0.00
None
1.48M
GSK PLC
SOLEShares262.98K
TypeSH
Market value$9.36M
3.18%
Sole
0.00
Shared
0.00
None
262.98K
VERIZON COMMUNICATIONS INC
SOLEShares230.05K
TypeSH
Market value$8.95M
3.04%
Sole
0.00
Shared
0.00
None
230.05K
PFIZER INC
SOLEShares218.01K
TypeSH
Market value$8.89M
3.03%
Sole
0.00
Shared
0.00
None
218.01K
UNILEVER PLC
SOLEShares165.59K
TypeSH
Market value$8.60M
2.93%
Sole
0.00
Shared
0.00
None
165.59K
PHILIP MORRIS INTL INC
SOLEShares85.80K
TypeSH
Market value$8.34M
2.84%
Sole
0.00
Shared
0.00
None
85.80K
MICROSOFT CORP
SOLEShares28.69K
TypeSH
Market value$8.27M
2.81%
Sole
0.00
Shared
0.00
None
28.69K
UNITED PARCEL SERVICE INC
SOLEShares42.50K
TypeSH
Market value$8.24M
2.80%
Sole
0.00
Shared
0.00
None
42.50K
PUBLIC SVC ENTERPRISE GRP IN
SOLEShares127.22K
TypeSH
Market value$7.94M
2.70%
Sole
0.00
Shared
0.00
None
127.22K
3M CO
SOLEShares70.73K
TypeSH
Market value$7.43M
2.53%
Sole
0.00
Shared
0.00
None
70.73K
AMGEN INC
SOLEShares30.52K
TypeSH
Market value$7.38M
2.51%
Sole
0.00
Shared
0.00
None
30.52K
INTERNATIONAL BUSINESS MACHS
SOLEShares55.47K
TypeSH
Market value$7.27M
2.47%
Sole
0.00
Shared
0.00
None
55.47K
AMERICAN ELEC PWR CO INC
SOLEShares79.90K
TypeSH
Market value$7.27M
2.47%
Sole
0.00
Shared
0.00
None
79.90K
PINNACLE WEST CAP CORP
SOLEShares89.40K
TypeSH
Market value$7.08M
2.41%
Sole
0.00
Shared
0.00
None
89.40K
PRICE T ROWE GROUP INC
SOLEShares62.16K
TypeSH
Market value$7.02M
2.39%
Sole
0.00
Shared
0.00
None
62.16K
SPDR SER TR
SOLEShares177.07K
TypeSH
Market value$6.73M
2.29%
Sole
0.00
Shared
0.00
None
177.07K
BRITISH AMERN TOB PLC
SOLEShares178.86K
TypeSH
Market value$6.28M
2.14%
Sole
0.00
Shared
0.00
None
178.86K
EXXON MOBIL CORP
SOLEShares50.01K
TypeSH
Market value$5.48M
1.87%
Sole
0.00
Shared
0.00
None
50.01K
AT&T INC
SOLEShares283.97K
TypeSH
Market value$5.47M
1.86%
Sole
0.00
Shared
0.00
None
283.97K
ALTRIA GROUP INC
SOLEShares113.46K
TypeSH
Market value$5.06M
1.72%
Sole
0.00
Shared
0.00
None
113.46K
CHEVRON CORP NEW
SOLEShares27.01K
TypeSH
Market value$4.41M
1.50%
Sole
0.00
Shared
0.00
None
27.01K
GENUINE PARTS CO
SOLEShares24.01K
TypeSH
Market value$4.02M
1.37%
Sole
0.00
Shared
0.00
None
24.01K
QUALCOMM INC
SOLEShares28.43K
TypeSH
Market value$3.63M
1.23%
Sole
0.00
Shared
0.00
None
28.43K
ISHARES TR
SOLEShares35.21K
TypeSH
Market value$3.58M
1.22%
Sole
0.00
Shared
0.00
None
35.21K
FRANKLIN RESOURCES INC
SOLEShares114.09K
TypeSH
Market value$3.07M
1.05%
Sole
0.00
Shared
0.00
None
114.09K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
SCHWAB STRATEGIC TRSOLE | US DIVIDEND EQ | 1.48M | SH | $108.27M 36.83% | 0.00 | 0.00 | 1.48M |
GSK PLCSOLE | SPONSORED ADR | 262.98K | SH | $9.36M 3.18% | 0.00 | 0.00 | 262.98K |
VERIZON COMMUNICATIONS INCSOLE | COM | 230.05K | SH | $8.95M 3.04% | 0.00 | 0.00 | 230.05K |
PFIZER INCSOLE | COM | 218.01K | SH | $8.89M 3.03% | 0.00 | 0.00 | 218.01K |
UNILEVER PLCSOLE | SPON ADR NEW | 165.59K | SH | $8.60M 2.93% | 0.00 | 0.00 | 165.59K |
PHILIP MORRIS INTL INCSOLE | COM | 85.80K | SH | $8.34M 2.84% | 0.00 | 0.00 | 85.80K |
MICROSOFT CORPSOLE | COM | 28.69K | SH | $8.27M 2.81% | 0.00 | 0.00 | 28.69K |
UNITED PARCEL SERVICE INCSOLE | CL B | 42.50K | SH | $8.24M 2.80% | 0.00 | 0.00 | 42.50K |
PUBLIC SVC ENTERPRISE GRP INSOLE | COM | 127.22K | SH | $7.94M 2.70% | 0.00 | 0.00 | 127.22K |
3M COSOLE | COM | 70.73K | SH | $7.43M 2.53% | 0.00 | 0.00 | 70.73K |
AMGEN INCSOLE | COM | 30.52K | SH | $7.38M 2.51% | 0.00 | 0.00 | 30.52K |
INTERNATIONAL BUSINESS MACHSSOLE | COM | 55.47K | SH | $7.27M 2.47% | 0.00 | 0.00 | 55.47K |
AMERICAN ELEC PWR CO INCSOLE | COM | 79.90K | SH | $7.27M 2.47% | 0.00 | 0.00 | 79.90K |
PINNACLE WEST CAP CORPSOLE | COM | 89.40K | SH | $7.08M 2.41% | 0.00 | 0.00 | 89.40K |
PRICE T ROWE GROUP INCSOLE | COM | 62.16K | SH | $7.02M 2.39% | 0.00 | 0.00 | 62.16K |
SPDR SER TRSOLE | PRTFLO S&P500 HI | 177.07K | SH | $6.73M 2.29% | 0.00 | 0.00 | 177.07K |
BRITISH AMERN TOB PLCSOLE | SPONSORED ADR | 178.86K | SH | $6.28M 2.14% | 0.00 | 0.00 | 178.86K |
EXXON MOBIL CORPSOLE | COM | 50.01K | SH | $5.48M 1.87% | 0.00 | 0.00 | 50.01K |
AT&T INCSOLE | COM | 283.97K | SH | $5.47M 1.86% | 0.00 | 0.00 | 283.97K |
ALTRIA GROUP INCSOLE | COM | 113.46K | SH | $5.06M 1.72% | 0.00 | 0.00 | 113.46K |
CHEVRON CORP NEWSOLE | COM | 27.01K | SH | $4.41M 1.50% | 0.00 | 0.00 | 27.01K |
GENUINE PARTS COSOLE | COM | 24.01K | SH | $4.02M 1.37% | 0.00 | 0.00 | 24.01K |
QUALCOMM INCSOLE | COM | 28.43K | SH | $3.63M 1.23% | 0.00 | 0.00 | 28.43K |
ISHARES TRSOLE | CORE HIGH DV ETF | 35.21K | SH | $3.58M 1.22% | 0.00 | 0.00 | 35.21K |
FRANKLIN RESOURCES INCSOLE | COM | 114.09K | SH | $3.07M 1.05% | 0.00 | 0.00 | 114.09K |
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