Filed: 1/30/2023ACC: 0001596906-23-000001
📋 What this filing means
KEYSTONE FINANCIAL PLANNING, INC. filed this quarterly 13F‑HR report disclosing 44 equity positions with a total reported market value of $296.71M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
44
Positions
$296.71M
Total AUM (reported)
4.92M
Total Shares
Allocation by class
COM$139.05M46.9%
US DIVIDEND EQ$104.84M35.3%
SPONSORED ADR$17.65M5.9%
SPON ADR NEW$8.32M2.8%
CL B$7.22M2.4%
PRTFLO S&P500 HI$6.86M2.3%
CORE HIGH DV ETF$3.72M1.3%
Portfolio Concentration
Top 3$124.94M42.1%
4–10$56.97M19.2%
11–25$87.48M29.5%
Rest$27.31M9.2%
Top 3 weight
42.1%
Top 10 weight
61.3%
Voting Authority Distribution
Total shares with voting rights: 4.92M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
4.92M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole44
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings44
Rows:
SCHWAB STRATEGIC TR
SOLEShares1.39M
TypeSH
Market value$104.84M
35.33%
Sole
0.00
Shared
0.00
None
1.39M
CISCO SYS INC
SOLEShares227.16K
TypeSH
Market value$10.82M
3.65%
Sole
0.00
Shared
0.00
None
227.16K
GSK PLC
SOLEShares264.08K
TypeSH
Market value$9.28M
3.13%
Sole
0.00
Shared
0.00
None
264.08K
VERIZON COMMUNICATIONS INC
SOLEShares226.40K
TypeSH
Market value$8.92M
3.01%
Sole
0.00
Shared
0.00
None
226.40K
PHILIP MORRIS INTL INC
SOLEShares86.73K
TypeSH
Market value$8.78M
2.96%
Sole
0.00
Shared
0.00
None
86.73K
UNILEVER PLC
SOLEShares165.23K
TypeSH
Market value$8.32M
2.80%
Sole
0.00
Shared
0.00
None
165.23K
INTERNATIONAL BUSINESS MACHS
SOLEShares56.22K
TypeSH
Market value$7.92M
2.67%
Sole
0.00
Shared
0.00
None
56.22K
PUBLIC SVC ENTERPRISE GRP IN
SOLEShares126K
TypeSH
Market value$7.72M
2.60%
Sole
0.00
Shared
0.00
None
126K
3M CO
SOLEShares64.16K
TypeSH
Market value$7.69M
2.59%
Sole
0.00
Shared
0.00
None
64.16K
NEW JERSEY RES CORP
SOLEShares153.56K
TypeSH
Market value$7.62M
2.57%
Sole
0.00
Shared
0.00
None
153.56K
BRITISH AMERN TOB PLC
SOLEShares180.71K
TypeSH
Market value$7.22M
2.43%
Sole
0.00
Shared
0.00
None
180.71K
UNITED PARCEL SERVICE INC
SOLEShares41.52K
TypeSH
Market value$7.22M
2.43%
Sole
0.00
Shared
0.00
None
41.52K
AMERICAN ELEC PWR CO INC
SOLEShares75.39K
TypeSH
Market value$7.16M
2.41%
Sole
0.00
Shared
0.00
None
75.39K
MICROSOFT CORP
SOLEShares29.50K
TypeSH
Market value$7.07M
2.38%
Sole
0.00
Shared
0.00
None
29.50K
PINNACLE WEST CAP CORP
SOLEShares90.26K
TypeSH
Market value$6.86M
2.31%
Sole
0.00
Shared
0.00
None
90.26K
SPDR SER TR
SOLEShares173.23K
TypeSH
Market value$6.86M
2.31%
Sole
0.00
Shared
0.00
None
173.23K
PRICE T ROWE GROUP INC
SOLEShares61.08K
TypeSH
Market value$6.66M
2.25%
Sole
0.00
Shared
0.00
None
61.08K
INTEL CORP
SOLEShares234.45K
TypeSH
Market value$6.20M
2.09%
Sole
0.00
Shared
0.00
None
234.45K
EXXON MOBIL CORP
SOLEShares51.13K
TypeSH
Market value$5.64M
1.90%
Sole
0.00
Shared
0.00
None
51.13K
AT&T INC
SOLEShares284.72K
TypeSH
Market value$5.24M
1.77%
Sole
0.00
Shared
0.00
None
284.72K
ALTRIA GROUP INC
SOLEShares113.72K
TypeSH
Market value$5.20M
1.75%
Sole
0.00
Shared
0.00
None
113.72K
CHEVRON CORP NEW
SOLEShares27.52K
TypeSH
Market value$4.94M
1.66%
Sole
0.00
Shared
0.00
None
27.52K
GENUINE PARTS CO
SOLEShares25.17K
TypeSH
Market value$4.37M
1.47%
Sole
0.00
Shared
0.00
None
25.17K
ISHARES TR
SOLEShares35.67K
TypeSH
Market value$3.72M
1.25%
Sole
0.00
Shared
0.00
None
35.67K
QUALCOMM INC
SOLEShares28.43K
TypeSH
Market value$3.13M
1.05%
Sole
0.00
Shared
0.00
None
28.43K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
SCHWAB STRATEGIC TRSOLE | US DIVIDEND EQ | 1.39M | SH | $104.84M 35.33% | 0.00 | 0.00 | 1.39M |
CISCO SYS INCSOLE | COM | 227.16K | SH | $10.82M 3.65% | 0.00 | 0.00 | 227.16K |
GSK PLCSOLE | SPONSORED ADR | 264.08K | SH | $9.28M 3.13% | 0.00 | 0.00 | 264.08K |
VERIZON COMMUNICATIONS INCSOLE | COM | 226.40K | SH | $8.92M 3.01% | 0.00 | 0.00 | 226.40K |
PHILIP MORRIS INTL INCSOLE | COM | 86.73K | SH | $8.78M 2.96% | 0.00 | 0.00 | 86.73K |
UNILEVER PLCSOLE | SPON ADR NEW | 165.23K | SH | $8.32M 2.80% | 0.00 | 0.00 | 165.23K |
INTERNATIONAL BUSINESS MACHSSOLE | COM | 56.22K | SH | $7.92M 2.67% | 0.00 | 0.00 | 56.22K |
PUBLIC SVC ENTERPRISE GRP INSOLE | COM | 126K | SH | $7.72M 2.60% | 0.00 | 0.00 | 126K |
3M COSOLE | COM | 64.16K | SH | $7.69M 2.59% | 0.00 | 0.00 | 64.16K |
NEW JERSEY RES CORPSOLE | COM | 153.56K | SH | $7.62M 2.57% | 0.00 | 0.00 | 153.56K |
BRITISH AMERN TOB PLCSOLE | SPONSORED ADR | 180.71K | SH | $7.22M 2.43% | 0.00 | 0.00 | 180.71K |
UNITED PARCEL SERVICE INCSOLE | CL B | 41.52K | SH | $7.22M 2.43% | 0.00 | 0.00 | 41.52K |
AMERICAN ELEC PWR CO INCSOLE | COM | 75.39K | SH | $7.16M 2.41% | 0.00 | 0.00 | 75.39K |
MICROSOFT CORPSOLE | COM | 29.50K | SH | $7.07M 2.38% | 0.00 | 0.00 | 29.50K |
PINNACLE WEST CAP CORPSOLE | COM | 90.26K | SH | $6.86M 2.31% | 0.00 | 0.00 | 90.26K |
SPDR SER TRSOLE | PRTFLO S&P500 HI | 173.23K | SH | $6.86M 2.31% | 0.00 | 0.00 | 173.23K |
PRICE T ROWE GROUP INCSOLE | COM | 61.08K | SH | $6.66M 2.25% | 0.00 | 0.00 | 61.08K |
INTEL CORPSOLE | COM | 234.45K | SH | $6.20M 2.09% | 0.00 | 0.00 | 234.45K |
EXXON MOBIL CORPSOLE | COM | 51.13K | SH | $5.64M 1.90% | 0.00 | 0.00 | 51.13K |
AT&T INCSOLE | COM | 284.72K | SH | $5.24M 1.77% | 0.00 | 0.00 | 284.72K |
ALTRIA GROUP INCSOLE | COM | 113.72K | SH | $5.20M 1.75% | 0.00 | 0.00 | 113.72K |
CHEVRON CORP NEWSOLE | COM | 27.52K | SH | $4.94M 1.66% | 0.00 | 0.00 | 27.52K |
GENUINE PARTS COSOLE | COM | 25.17K | SH | $4.37M 1.47% | 0.00 | 0.00 | 25.17K |
ISHARES TRSOLE | CORE HIGH DV ETF | 35.67K | SH | $3.72M 1.25% | 0.00 | 0.00 | 35.67K |
QUALCOMM INCSOLE | COM | 28.43K | SH | $3.13M 1.05% | 0.00 | 0.00 | 28.43K |
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