JOURNEY ADVISORY GROUP, LLC

Filed: 11/12/2024ACC: 0001765380-24-000446

📋 What this filing means

JOURNEY ADVISORY GROUP, LLC filed this quarterly 13F‑HR report disclosing 226 equity positions with a total reported market value of $835.24M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

226

Positions

$835.24M

Total AUM (reported)

10.04M

Total Shares

Allocation by class

COM$361.44M43.3%

CORE S&P MCP ETF$43.71M5.2%

TOTAL BND MRKT$27.31M3.3%

CORE S&P SCP ETF$26.89M3.2%

MSCI USA QLT FCT$23.41M2.8%

VAN FTSE DEV MKT$22.94M2.7%

MSCI USA MIN VOL$19.66M2.4%

Portfolio Concentration

Top 3$115.41M13.8%

4–10$173.36M20.8%

11–25$187.66M22.5%

Rest$358.82M43.0%

Top 3 weight

13.8%

Top 10 weight

34.6%

Voting Authority Distribution

Total shares with voting rights: 10.04M

Sole

Full voting authority

820.22K

% of voting shares8.2%

Shared

Joint voting authority

138.00

% of voting shares0.0%

None

No voting authority

9.22M

% of voting shares91.8%

Investment Discretion (by position count)

Sole226

Shared0

Other0

Dominant voting typeNone · 91.8% of voting shares

Institutional Holdings226

Rows:

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares746.89K

TypeSH

Market value$43.71M

5.23%

Sole

88.53K

Shared

0.00

None

658.36K

MICROSOFT CORP

SOLE

COM

Shares82.66K

TypeSH

Market value$36.94M

4.42%

Sole

10.76K

Shared

0.00

None

71.89K

APPLE INC

SOLE

COM

Shares165.01K

TypeSH

Market value$34.75M

4.16%

Sole

16.23K

Shared

0.00

None

148.78K

PROCTER AND GAMBLE CO

SOLE

COM

Shares186.12K

TypeSH

Market value$30.69M

3.67%

Sole

11.72K

Shared

0.00

None

174.40K

VANGUARD BD INDEX FDS

SOLE

TOTAL BND MRKT

Shares379.02K

TypeSH

Market value$27.31M

3.27%

Sole

98.50K

Shared

128.00

None

280.38K

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares252.11K

TypeSH

Market value$26.89M

3.22%

Sole

30.17K

Shared

0.00

None

221.94K

ISHARES TR

SOLE

MSCI USA QLT FCT

Shares137.10K

TypeSH

Market value$23.41M

2.80%

Sole

312.00

Shared

0.00

None

136.79K

VANGUARD TAX-MANAGED FDS

SOLE

VAN FTSE DEV MKT

Shares464.11K

TypeSH

Market value$22.94M

2.75%

Sole

44.96K

Shared

0.00

None

419.15K

ELI LILLY & CO

SOLE

COM

Shares24.80K

TypeSH

Market value$22.46M

2.69%

Sole

3.38K

Shared

0.00

None

21.42K

ISHARES TR

SOLE

MSCI USA MIN VOL

Shares234.15K

TypeSH

Market value$19.66M

2.35%

Sole

744.00

Shared

0.00

None

233.41K

ISHARES TR

SOLE

MSCI USA MMENTM

Shares84.21K

TypeSH

Market value$16.41M

1.96%

Sole

190.00

Shared

0.00

None

84.02K

ISHARES TR

SOLE

IBONDS 27 TRM TS

Shares671.36K

TypeSH

Market value$14.82M

1.77%

Sole

2.44K

Shared

0.00

None

668.92K

JPMORGAN CHASE & CO.

SOLE

COM

Shares71.18K

TypeSH

Market value$14.40M

1.72%

Sole

6.89K

Shared

0.00

None

64.28K

ISHARES TR

SOLE

IBONDS DEC2026

Shares560.21K

TypeSH

Market value$13.34M

1.60%

Sole

2.26K

Shared

0.00

None

557.95K

ISHARES TR

SOLE

IBONDS 28 TRM TS

Shares605.12K

TypeSH

Market value$13.21M

1.58%

Sole

2.40K

Shared

0.00

None

602.72K

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares72.04K

TypeSH

Market value$13.15M

1.57%

Sole

12.68K

Shared

0.00

None

59.36K

SCHWAB STRATEGIC TR

SOLE

SHT TM US TRES

Shares271.69K

TypeSH

Market value$13.08M

1.57%

Sole

73.41K

Shared

8.00

None

198.28K

ISHARES TR

SOLE

IBONDS DEC25 ETF

Shares505.71K

TypeSH

Market value$12.57M

1.51%

Sole

4.17K

Shared

0.00

None

501.54K

ISHARES TR

SOLE

CORE DIV GRWTH

Shares211.23K

TypeSH

Market value$12.17M

1.46%

Sole

603.00

Shared

0.00

None

210.63K

VANGUARD INTL EQUITY INDEX F

SOLE

FTSE EUROPE ETF

Shares180.52K

TypeSH

Market value$12.05M

1.44%

Sole

16.36K

Shared

0.00

None

164.17K

BROADCOM INC

SOLE

COM

Shares7.51K

TypeSH

Market value$12.05M

1.44%

Sole

692.00

Shared

0.00

None

6.82K

ISHARES TR

SOLE

IBONDS 29 TRM TS

Shares515.20K

TypeSH

Market value$11.01M

1.32%

Sole

921.00

Shared

0.00

None

514.28K

WISDOMTREE TR

SOLE

US QTLY DIV GRT

Shares132.36K

TypeSH

Market value$10.33M

1.24%

Sole

525.00

Shared

0.00

None

131.84K

COSTCO WHSL CORP NEW

SOLE

COM

Shares11.65K

TypeSH

Market value$9.90M

1.19%

Sole

1.23K

Shared

0.00

None

10.43K

NVIDIA CORPORATION

SOLE

COM

Shares74.17K

TypeSH

Market value$9.16M

1.10%

Sole

17.58K

Shared

0.00

None

56.59K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	Shared	None
ISHARES TRSOLE	CORE S&P MCP ETF	746.89K	SH	$43.71M 5.23%	88.53K	0.00	658.36K
MICROSOFT CORPSOLE	COM	82.66K	SH	$36.94M 4.42%	10.76K	0.00	71.89K
APPLE INCSOLE	COM	165.01K	SH	$34.75M 4.16%	16.23K	0.00	148.78K
PROCTER AND GAMBLE COSOLE	COM	186.12K	SH	$30.69M 3.67%	11.72K	0.00	174.40K
VANGUARD BD INDEX FDSSOLE	TOTAL BND MRKT	379.02K	SH	$27.31M 3.27%	98.50K	128.00	280.38K
ISHARES TRSOLE	CORE S&P SCP ETF	252.11K	SH	$26.89M 3.22%	30.17K	0.00	221.94K
ISHARES TRSOLE	MSCI USA QLT FCT	137.10K	SH	$23.41M 2.80%	312.00	0.00	136.79K
VANGUARD TAX-MANAGED FDSSOLE	VAN FTSE DEV MKT	464.11K	SH	$22.94M 2.75%	44.96K	0.00	419.15K
ELI LILLY & COSOLE	COM	24.80K	SH	$22.46M 2.69%	3.38K	0.00	21.42K
ISHARES TRSOLE	MSCI USA MIN VOL	234.15K	SH	$19.66M 2.35%	744.00	0.00	233.41K
ISHARES TRSOLE	MSCI USA MMENTM	84.21K	SH	$16.41M 1.96%	190.00	0.00	84.02K
ISHARES TRSOLE	IBONDS 27 TRM TS	671.36K	SH	$14.82M 1.77%	2.44K	0.00	668.92K
JPMORGAN CHASE & CO.SOLE	COM	71.18K	SH	$14.40M 1.72%	6.89K	0.00	64.28K
ISHARES TRSOLE	IBONDS DEC2026	560.21K	SH	$13.34M 1.60%	2.26K	0.00	557.95K
ISHARES TRSOLE	IBONDS 28 TRM TS	605.12K	SH	$13.21M 1.58%	2.40K	0.00	602.72K
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	72.04K	SH	$13.15M 1.57%	12.68K	0.00	59.36K
SCHWAB STRATEGIC TRSOLE	SHT TM US TRES	271.69K	SH	$13.08M 1.57%	73.41K	8.00	198.28K
ISHARES TRSOLE	IBONDS DEC25 ETF	505.71K	SH	$12.57M 1.51%	4.17K	0.00	501.54K
ISHARES TRSOLE	CORE DIV GRWTH	211.23K	SH	$12.17M 1.46%	603.00	0.00	210.63K
VANGUARD INTL EQUITY INDEX FSOLE	FTSE EUROPE ETF	180.52K	SH	$12.05M 1.44%	16.36K	0.00	164.17K
BROADCOM INCSOLE	COM	7.51K	SH	$12.05M 1.44%	692.00	0.00	6.82K
ISHARES TRSOLE	IBONDS 29 TRM TS	515.20K	SH	$11.01M 1.32%	921.00	0.00	514.28K
WISDOMTREE TRSOLE	US QTLY DIV GRT	132.36K	SH	$10.33M 1.24%	525.00	0.00	131.84K
COSTCO WHSL CORP NEWSOLE	COM	11.65K	SH	$9.90M 1.19%	1.23K	0.00	10.43K
NVIDIA CORPORATIONSOLE	COM	74.17K	SH	$9.16M 1.10%	17.58K	0.00	56.59K

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