JOURNEY ADVISORY GROUP, LLC

Filed: 8/2/2024ACC: 0001765380-24-000260

📋 What this filing means

JOURNEY ADVISORY GROUP, LLC filed this quarterly 13F‑HR report disclosing 225 equity positions with a total reported market value of $836.71M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

225

Positions

$836.71M

Total AUM (reported)

10.05M

Total Shares

Allocation by class

COM$360.87M43.1%

CORE S&P MCP ETF$43.72M5.2%

TOTAL BND MRKT$27.31M3.3%

CORE S&P SCP ETF$26.89M3.2%

MSCI USA QLT FCT$23.80M2.8%

VAN FTSE DEV MKT$22.94M2.7%

MSCI USA MIN VOL$20.01M2.4%

Portfolio Concentration

Top 3$115.40M13.8%

4–10$173.99M20.8%

11–25$188.57M22.5%

Rest$358.75M42.9%

Top 3 weight

13.8%

Top 10 weight

34.6%

Voting Authority Distribution

Total shares with voting rights: 10.05M

Sole

Full voting authority

820.22K

% of voting shares8.2%

Shared

Joint voting authority

138.00

% of voting shares0.0%

None

No voting authority

9.23M

% of voting shares91.8%

Investment Discretion (by position count)

Sole225

Shared0

Other0

Dominant voting typeNone · 91.8% of voting shares

Institutional Holdings225

Rows:

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares747.07K

TypeSH

Market value$43.72M

5.23%

Sole

88.53K

Shared

0.00

None

658.54K

MICROSOFT CORP

SOLE

COM

Shares82.98K

TypeSH

Market value$37.09M

4.43%

Sole

10.76K

Shared

0.00

None

72.22K

APPLE INC

SOLE

COM

Shares164.25K

TypeSH

Market value$34.59M

4.13%

Sole

16.23K

Shared

0.00

None

148.02K

PROCTER AND GAMBLE CO

SOLE

COM

Shares185.33K

TypeSH

Market value$30.56M

3.65%

Sole

11.72K

Shared

0.00

None

173.61K

VANGUARD BD INDEX FDS

SOLE

TOTAL BND MRKT

Shares379.02K

TypeSH

Market value$27.31M

3.26%

Sole

98.50K

Shared

128.00

None

280.38K

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares252.11K

TypeSH

Market value$26.89M

3.21%

Sole

30.17K

Shared

0.00

None

221.94K

ISHARES TR

SOLE

MSCI USA QLT FCT

Shares139.39K

TypeSH

Market value$23.80M

2.84%

Sole

312.00

Shared

0.00

None

139.08K

VANGUARD TAX-MANAGED FDS

SOLE

VAN FTSE DEV MKT

Shares464.26K

TypeSH

Market value$22.94M

2.74%

Sole

44.96K

Shared

0.00

None

419.30K

ELI LILLY & CO

SOLE

COM

Shares24.82K

TypeSH

Market value$22.47M

2.69%

Sole

3.38K

Shared

0.00

None

21.44K

ISHARES TR

SOLE

MSCI USA MIN VOL

Shares238.30K

TypeSH

Market value$20.01M

2.39%

Sole

744.00

Shared

0.00

None

237.56K

ISHARES TR

SOLE

MSCI USA MMENTM

Shares85.43K

TypeSH

Market value$16.65M

1.99%

Sole

190.00

Shared

0.00

None

85.24K

ISHARES TR

SOLE

IBONDS 27 TRM TS

Shares671.36K

TypeSH

Market value$14.82M

1.77%

Sole

2.44K

Shared

0.00

None

668.92K

JPMORGAN CHASE & CO.

SOLE

COM

Shares71.43K

TypeSH

Market value$14.45M

1.73%

Sole

6.89K

Shared

0.00

None

64.53K

ISHARES TR

SOLE

IBONDS DEC2026

Shares560.21K

TypeSH

Market value$13.34M

1.59%

Sole

2.26K

Shared

0.00

None

557.95K

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares72.71K

TypeSH

Market value$13.27M

1.59%

Sole

12.68K

Shared

0.00

None

60.03K

ISHARES TR

SOLE

IBONDS 28 TRM TS

Shares605.12K

TypeSH

Market value$13.21M

1.58%

Sole

2.40K

Shared

0.00

None

602.72K

SCHWAB STRATEGIC TR

SOLE

SHT TM US TRES

Shares271.72K

TypeSH

Market value$13.08M

1.56%

Sole

73.41K

Shared

8.00

None

198.31K

ISHARES TR

SOLE

IBONDS DEC25 ETF

Shares505.71K

TypeSH

Market value$12.57M

1.50%

Sole

4.17K

Shared

0.00

None

501.54K

ISHARES TR

SOLE

CORE DIV GRWTH

Shares214.73K

TypeSH

Market value$12.37M

1.48%

Sole

603.00

Shared

0.00

None

214.13K

BROADCOM INC

SOLE

COM

Shares7.57K

TypeSH

Market value$12.16M

1.45%

Sole

692.00

Shared

0.00

None

6.88K

VANGUARD INTL EQUITY INDEX F

SOLE

FTSE EUROPE ETF

Shares180.52K

TypeSH

Market value$12.05M

1.44%

Sole

16.36K

Shared

0.00

None

164.17K

ISHARES TR

SOLE

IBONDS 29 TRM TS

Shares515.20K

TypeSH

Market value$11.01M

1.32%

Sole

921.00

Shared

0.00

None

514.28K

WISDOMTREE TR

SOLE

US QTLY DIV GRT

Shares134.74K

TypeSH

Market value$10.52M

1.26%

Sole

525.00

Shared

0.00

None

134.22K

COSTCO WHSL CORP NEW

SOLE

COM

Shares11.61K

TypeSH

Market value$9.87M

1.18%

Sole

1.23K

Shared

0.00

None

10.39K

NVIDIA CORPORATION

SOLE

COM

Shares74.42K

TypeSH

Market value$9.19M

1.10%

Sole

17.58K

Shared

0.00

None

56.84K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	Shared	None
ISHARES TRSOLE	CORE S&P MCP ETF	747.07K	SH	$43.72M 5.23%	88.53K	0.00	658.54K
MICROSOFT CORPSOLE	COM	82.98K	SH	$37.09M 4.43%	10.76K	0.00	72.22K
APPLE INCSOLE	COM	164.25K	SH	$34.59M 4.13%	16.23K	0.00	148.02K
PROCTER AND GAMBLE COSOLE	COM	185.33K	SH	$30.56M 3.65%	11.72K	0.00	173.61K
VANGUARD BD INDEX FDSSOLE	TOTAL BND MRKT	379.02K	SH	$27.31M 3.26%	98.50K	128.00	280.38K
ISHARES TRSOLE	CORE S&P SCP ETF	252.11K	SH	$26.89M 3.21%	30.17K	0.00	221.94K
ISHARES TRSOLE	MSCI USA QLT FCT	139.39K	SH	$23.80M 2.84%	312.00	0.00	139.08K
VANGUARD TAX-MANAGED FDSSOLE	VAN FTSE DEV MKT	464.26K	SH	$22.94M 2.74%	44.96K	0.00	419.30K
ELI LILLY & COSOLE	COM	24.82K	SH	$22.47M 2.69%	3.38K	0.00	21.44K
ISHARES TRSOLE	MSCI USA MIN VOL	238.30K	SH	$20.01M 2.39%	744.00	0.00	237.56K
ISHARES TRSOLE	MSCI USA MMENTM	85.43K	SH	$16.65M 1.99%	190.00	0.00	85.24K
ISHARES TRSOLE	IBONDS 27 TRM TS	671.36K	SH	$14.82M 1.77%	2.44K	0.00	668.92K
JPMORGAN CHASE & CO.SOLE	COM	71.43K	SH	$14.45M 1.73%	6.89K	0.00	64.53K
ISHARES TRSOLE	IBONDS DEC2026	560.21K	SH	$13.34M 1.59%	2.26K	0.00	557.95K
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	72.71K	SH	$13.27M 1.59%	12.68K	0.00	60.03K
ISHARES TRSOLE	IBONDS 28 TRM TS	605.12K	SH	$13.21M 1.58%	2.40K	0.00	602.72K
SCHWAB STRATEGIC TRSOLE	SHT TM US TRES	271.72K	SH	$13.08M 1.56%	73.41K	8.00	198.31K
ISHARES TRSOLE	IBONDS DEC25 ETF	505.71K	SH	$12.57M 1.50%	4.17K	0.00	501.54K
ISHARES TRSOLE	CORE DIV GRWTH	214.73K	SH	$12.37M 1.48%	603.00	0.00	214.13K
BROADCOM INCSOLE	COM	7.57K	SH	$12.16M 1.45%	692.00	0.00	6.88K
VANGUARD INTL EQUITY INDEX FSOLE	FTSE EUROPE ETF	180.52K	SH	$12.05M 1.44%	16.36K	0.00	164.17K
ISHARES TRSOLE	IBONDS 29 TRM TS	515.20K	SH	$11.01M 1.32%	921.00	0.00	514.28K
WISDOMTREE TRSOLE	US QTLY DIV GRT	134.74K	SH	$10.52M 1.26%	525.00	0.00	134.22K
COSTCO WHSL CORP NEWSOLE	COM	11.61K	SH	$9.87M 1.18%	1.23K	0.00	10.39K
NVIDIA CORPORATIONSOLE	COM	74.42K	SH	$9.19M 1.10%	17.58K	0.00	56.84K

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