JOURNEY ADVISORY GROUP, LLC

Filed: 5/9/2024ACC: 0001765380-24-000208

📋 What this filing means

JOURNEY ADVISORY GROUP, LLC filed this quarterly 13F‑HR report disclosing 237 equity positions with a total reported market value of $811.41M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

237

Positions

$811.41M

Total AUM (reported)

9.64M

Total Shares

Allocation by class

COM$354.30M43.7%

CORE S&P MCP ETF$44.85M5.5%

CORE S&P SCP ETF$27.33M3.4%

TOTAL BND MRKT$22.51M2.8%

MSCI USA QLT FCT$22.47M2.8%

VAN FTSE DEV MKT$21.80M2.7%

MSCI USA MIN VOL$19.33M2.4%

Portfolio Concentration

Top 3$110.54M13.6%

4–10$165.57M20.4%

11–25$177.52M21.9%

Rest$357.78M44.1%

Top 3 weight

13.6%

Top 10 weight

34.0%

Voting Authority Distribution

Total shares with voting rights: 9.64M

Sole

Full voting authority

795.65K

% of voting shares8.3%

Shared

Joint voting authority

138.00

% of voting shares0.0%

None

No voting authority

8.85M

% of voting shares91.7%

Investment Discretion (by position count)

Sole237

Shared0

Other0

Dominant voting typeNone · 91.7% of voting shares

Institutional Holdings237

Rows:

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares738.43K

TypeSH

Market value$44.85M

5.53%

Sole

87.47K

Shared

0.00

None

650.96K

MICROSOFT CORP

SOLE

COM

Shares82.55K

TypeSH

Market value$34.73M

4.28%

Sole

10.82K

Shared

0.00

None

71.73K

PROCTER AND GAMBLE CO

SOLE

COM

Shares190.84K

TypeSH

Market value$30.96M

3.82%

Sole

11.74K

Shared

0.00

None

179.10K

APPLE INC

SOLE

COM

Shares170.45K

TypeSH

Market value$29.23M

3.60%

Sole

16.20K

Shared

0.00

None

154.25K

ISHARES TR

SOLE

CORE S&P SCP ETF

Shares247.31K

TypeSH

Market value$27.33M

3.37%

Sole

29.31K

Shared

0.00

None

218K

ELI LILLY & CO

SOLE

COM

Shares29.44K

TypeSH

Market value$22.90M

2.82%

Sole

3.81K

Shared

0.00

None

25.63K

VANGUARD BD INDEX FDS

SOLE

TOTAL BND MRKT

Shares309.92K

TypeSH

Market value$22.51M

2.77%

Sole

94.27K

Shared

128.00

None

215.52K

ISHARES TR

SOLE

MSCI USA QLT FCT

Shares136.70K

TypeSH

Market value$22.47M

2.77%

Sole

310.00

Shared

0.00

None

136.39K

VANGUARD TAX-MANAGED FDS

SOLE

VAN FTSE DEV MKT

Shares434.51K

TypeSH

Market value$21.80M

2.69%

Sole

44.35K

Shared

0.00

None

390.16K

ISHARES TR

SOLE

MSCI USA MIN VOL

Shares231.22K

TypeSH

Market value$19.33M

2.38%

Sole

741.00

Shared

0.00

None

230.48K

ISHARES TR

SOLE

MSCI USA MMENTM

Shares85.65K

TypeSH

Market value$16.05M

1.98%

Sole

189.00

Shared

0.00

None

85.46K

ISHARES TR

SOLE

IBONDS 27 TRM TS

Shares640.94K

TypeSH

Market value$14.20M

1.75%

Sole

2.42K

Shared

0.00

None

638.52K

JPMORGAN CHASE & CO

SOLE

COM

Shares70.45K

TypeSH

Market value$14.11M

1.74%

Sole

6.89K

Shared

0.00

None

63.56K

ISHARES TR

SOLE

IBONDS DEC2026

Shares574.18K

TypeSH

Market value$13.69M

1.69%

Sole

2.24K

Shared

0.00

None

571.95K

ISHARES TR

SOLE

CORE DIV GRWTH

Shares221.47K

TypeSH

Market value$12.86M

1.58%

Sole

600.00

Shared

0.00

None

220.88K

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares68.50K

TypeSH

Market value$12.51M

1.54%

Sole

12.47K

Shared

0.00

None

56.03K

ISHARES TR

SOLE

IBONDS DEC25 ETF

Shares487.08K

TypeSH

Market value$12.08M

1.49%

Sole

4.16K

Shared

0.00

None

482.93K

VANGUARD INTL EQUITY INDEX F

SOLE

FTSE EUROPE ETF

Shares169.90K

TypeSH

Market value$11.44M

1.41%

Sole

15.39K

Shared

0.00

None

154.51K

SCHWAB STRATEGIC TR

SOLE

SHT TM US TRES

Shares232.43K

TypeSH

Market value$11.21M

1.38%

Sole

70.02K

Shared

8.00

None

162.40K

ISHARES TR

SOLE

IBONDS 28 TRM TS

Shares487.30K

TypeSH

Market value$10.69M

1.32%

Sole

2.38K

Shared

0.00

None

484.92K

ISHARES TR

SOLE

IBONDS 29 TRM TS

Shares483.45K

TypeSH

Market value$10.39M

1.28%

Sole

814.00

Shared

0.00

None

482.63K

BROADCOM INC

SOLE

COM

Shares7.81K

TypeSH

Market value$10.35M

1.28%

Sole

754.00

Shared

0.00

None

7.06K

WISDOMTREE TR

SOLE

US QTLY DIV GRT

Shares131.33K

TypeSH

Market value$10.01M

1.23%

Sole

521.00

Shared

0.00

None

130.81K

ABBVIE INC

SOLE

COM

Shares50.98K

TypeSH

Market value$9.28M

1.14%

Sole

4.75K

Shared

0.00

None

46.23K

ISHARES TR

SOLE

IBONDS DEC24 ETF

Shares345.05K

TypeSH

Market value$8.64M

1.07%

Sole

3.03K

Shared

0.00

None

342.01K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	Shared	None
ISHARES TRSOLE	CORE S&P MCP ETF	738.43K	SH	$44.85M 5.53%	87.47K	0.00	650.96K
MICROSOFT CORPSOLE	COM	82.55K	SH	$34.73M 4.28%	10.82K	0.00	71.73K
PROCTER AND GAMBLE COSOLE	COM	190.84K	SH	$30.96M 3.82%	11.74K	0.00	179.10K
APPLE INCSOLE	COM	170.45K	SH	$29.23M 3.60%	16.20K	0.00	154.25K
ISHARES TRSOLE	CORE S&P SCP ETF	247.31K	SH	$27.33M 3.37%	29.31K	0.00	218K
ELI LILLY & COSOLE	COM	29.44K	SH	$22.90M 2.82%	3.81K	0.00	25.63K
VANGUARD BD INDEX FDSSOLE	TOTAL BND MRKT	309.92K	SH	$22.51M 2.77%	94.27K	128.00	215.52K
ISHARES TRSOLE	MSCI USA QLT FCT	136.70K	SH	$22.47M 2.77%	310.00	0.00	136.39K
VANGUARD TAX-MANAGED FDSSOLE	VAN FTSE DEV MKT	434.51K	SH	$21.80M 2.69%	44.35K	0.00	390.16K
ISHARES TRSOLE	MSCI USA MIN VOL	231.22K	SH	$19.33M 2.38%	741.00	0.00	230.48K
ISHARES TRSOLE	MSCI USA MMENTM	85.65K	SH	$16.05M 1.98%	189.00	0.00	85.46K
ISHARES TRSOLE	IBONDS 27 TRM TS	640.94K	SH	$14.20M 1.75%	2.42K	0.00	638.52K
JPMORGAN CHASE & COSOLE	COM	70.45K	SH	$14.11M 1.74%	6.89K	0.00	63.56K
ISHARES TRSOLE	IBONDS DEC2026	574.18K	SH	$13.69M 1.69%	2.24K	0.00	571.95K
ISHARES TRSOLE	CORE DIV GRWTH	221.47K	SH	$12.86M 1.58%	600.00	0.00	220.88K
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	68.50K	SH	$12.51M 1.54%	12.47K	0.00	56.03K
ISHARES TRSOLE	IBONDS DEC25 ETF	487.08K	SH	$12.08M 1.49%	4.16K	0.00	482.93K
VANGUARD INTL EQUITY INDEX FSOLE	FTSE EUROPE ETF	169.90K	SH	$11.44M 1.41%	15.39K	0.00	154.51K
SCHWAB STRATEGIC TRSOLE	SHT TM US TRES	232.43K	SH	$11.21M 1.38%	70.02K	8.00	162.40K
ISHARES TRSOLE	IBONDS 28 TRM TS	487.30K	SH	$10.69M 1.32%	2.38K	0.00	484.92K
ISHARES TRSOLE	IBONDS 29 TRM TS	483.45K	SH	$10.39M 1.28%	814.00	0.00	482.63K
BROADCOM INCSOLE	COM	7.81K	SH	$10.35M 1.28%	754.00	0.00	7.06K
WISDOMTREE TRSOLE	US QTLY DIV GRT	131.33K	SH	$10.01M 1.23%	521.00	0.00	130.81K
ABBVIE INCSOLE	COM	50.98K	SH	$9.28M 1.14%	4.75K	0.00	46.23K
ISHARES TRSOLE	IBONDS DEC24 ETF	345.05K	SH	$8.64M 1.07%	3.03K	0.00	342.01K

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