HOWE & RUSLING INC

PrivateCIK: 769963

Location

ROCHESTER, NY

477

Positions

$1.53B

Total AUM (reported)

10.83M

Total Shares

Allocation by class

COM$835.86M54.5%

CL A$71.88M4.7%

TOTAL STK MKT$61.88M4.0%

CORE S&P US GWT$52.54M3.4%

CORE S&P500 ETF$52.29M3.4%

INT-TERM CORP$51.60M3.4%

INTRM GOV CR ETF$42.11M2.7%

Portfolio Concentration

Top 3$169.22M11.0%

4–10$314.80M20.5%

11–25$350.62M22.9%

Rest$697.76M45.5%

Top 3 weight

11.0%

Top 10 weight

31.6%

Voting Authority Distribution

Total shares with voting rights: 10.83M

Sole

Full voting authority

5.17M

% of voting shares47.7%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

5.66M

% of voting shares52.3%

Investment Discretion (by position count)

Sole477

Shared0

Other0

Dominant voting typeNone · 52.3% of voting shares

Institutional Holdings477

Rows:

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares192.89K

TypeSH

Market value$61.88M

4.04%

Sole

60.13K

Shared

0.00

None

132.76K

JPMORGAN CHASE & CO

SOLE

COM

Shares186.30K

TypeSH

Market value$54.80M

3.58%

Sole

92.01K

Shared

0.00

None

94.29K

ISHARES TR

SOLE

CORE S&P US GWT

Shares338.73K

TypeSH

Market value$52.54M

3.43%

Sole

115.55K

Shared

0.00

None

223.19K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares80.06K

TypeSH

Market value$52.29M

3.41%

Sole

28.66K

Shared

0.00

None

51.40K

VANGUARD SCOTTSDALE FDS

SOLE

INT-TERM CORP

Shares623.60K

TypeSH

Market value$51.60M

3.37%

Sole

262.92K

Shared

0.00

None

360.68K

BROADCOM INC

SOLE

COM

Shares161.64K

TypeSH

Market value$50.03M

3.26%

Sole

99.20K

Shared

0.00

None

62.44K

APPLE INC

SOLE

COM

Shares166.52K

TypeSH

Market value$42.26M

2.76%

Sole

85.24K

Shared

0.00

None

81.28K

ISHARES TR

SOLE

INTRM GOV CR ETF

Shares394.69K

TypeSH

Market value$42.11M

2.75%

Sole

213.49K

Shared

0.00

None

181.20K

EXXON MOBIL CORP

SOLE

COM

Shares234.69K

TypeSH

Market value$39.82M

2.60%

Sole

145.96K

Shared

0.00

None

88.73K

ISHARES TR

SOLE

CORE S&P US VLU

Shares358.79K

TypeSH

Market value$36.69M

2.39%

Sole

120.42K

Shared

0.00

None

238.37K

MICROSOFT CORP

SOLE

COM

Shares89.89K

TypeSH

Market value$33.27M

2.17%

Sole

46.64K

Shared

0.00

None

43.25K

NVIDIA CORPORATION

SOLE

COM

Shares183.35K

TypeSH

Market value$31.98M

2.09%

Sole

91K

Shared

0.00

None

92.34K

AMAZON COM INC

SOLE

COM

Shares146.55K

TypeSH

Market value$30.52M

1.99%

Sole

72.25K

Shared

0.00

None

74.30K

VANGUARD SCOTTSDALE FDS

SOLE

SHRT TRM CORP BD

Shares368.90K

TypeSH

Market value$29.24M

1.91%

Sole

176.41K

Shared

0.00

None

192.49K

HONEYWELL INTL INC

SOLE

COM

Shares122.42K

TypeSH

Market value$27.67M

1.81%

Sole

70.33K

Shared

0.00

None

52.09K

NEXTERA ENERGY INC

SOLE

COM

Shares267.25K

TypeSH

Market value$24.82M

1.62%

Sole

156.56K

Shared

0.00

None

110.68K

META PLATFORMS INC

SOLE

CL A

Shares41.60K

TypeSH

Market value$23.80M

1.55%

Sole

22.41K

Shared

0.00

None

19.20K

TJX COS INC NEW

SOLE

COM

Shares136.50K

TypeSH

Market value$21.80M

1.42%

Sole

73.37K

Shared

0.00

None

63.13K

INTERCONTINENTAL EXCHANGE IN

SOLE

COM

Shares136.29K

TypeSH

Market value$21.44M

1.40%

Sole

76.66K

Shared

0.00

None

59.63K

ALPHABET INC

SOLE

CAP STK CL C

Shares72.58K

TypeSH

Market value$20.82M

1.36%

Sole

37.67K

Shared

0.00

None

34.91K

PHILIP MORRIS INTL INC

SOLE

COM

Shares119.06K

TypeSH

Market value$19.69M

1.28%

Sole

76.64K

Shared

0.00

None

42.42K

ABBVIE INC

SOLE

COM

Shares87.35K

TypeSH

Market value$19.00M

1.24%

Sole

52.40K

Shared

0.00

None

34.95K

MORGAN STANLEY

SOLE

COM NEW

Shares94.65K

TypeSH

Market value$15.58M

1.02%

Sole

58.33K

Shared

0.00

None

36.31K

PEPSICO INC

SOLE

COM

Shares100.02K

TypeSH

Market value$15.53M

1.01%

Sole

65.44K

Shared

0.00

None

34.57K

GOLDMAN SACHS GROUP INC

SOLE

COM

Shares18.28K

TypeSH

Market value$15.47M

1.01%

Sole

12.12K

Shared

0.00

None

6.16K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	192.89K	SH	$61.88M 4.04%	60.13K	132.76K
JPMORGAN CHASE & COSOLE	COM	186.30K	SH	$54.80M 3.58%	92.01K	94.29K
ISHARES TRSOLE	CORE S&P US GWT	338.73K	SH	$52.54M 3.43%	115.55K	223.19K
ISHARES TRSOLE	CORE S&P500 ETF	80.06K	SH	$52.29M 3.41%	28.66K	51.40K
VANGUARD SCOTTSDALE FDSSOLE	INT-TERM CORP	623.60K	SH	$51.60M 3.37%	262.92K	360.68K
BROADCOM INCSOLE	COM	161.64K	SH	$50.03M 3.26%	99.20K	62.44K
APPLE INCSOLE	COM	166.52K	SH	$42.26M 2.76%	85.24K	81.28K
ISHARES TRSOLE	INTRM GOV CR ETF	394.69K	SH	$42.11M 2.75%	213.49K	181.20K
EXXON MOBIL CORPSOLE	COM	234.69K	SH	$39.82M 2.60%	145.96K	88.73K
ISHARES TRSOLE	CORE S&P US VLU	358.79K	SH	$36.69M 2.39%	120.42K	238.37K
MICROSOFT CORPSOLE	COM	89.89K	SH	$33.27M 2.17%	46.64K	43.25K
NVIDIA CORPORATIONSOLE	COM	183.35K	SH	$31.98M 2.09%	91K	92.34K
AMAZON COM INCSOLE	COM	146.55K	SH	$30.52M 1.99%	72.25K	74.30K
VANGUARD SCOTTSDALE FDSSOLE	SHRT TRM CORP BD	368.90K	SH	$29.24M 1.91%	176.41K	192.49K
HONEYWELL INTL INCSOLE	COM	122.42K	SH	$27.67M 1.81%	70.33K	52.09K
NEXTERA ENERGY INCSOLE	COM	267.25K	SH	$24.82M 1.62%	156.56K	110.68K
META PLATFORMS INCSOLE	CL A	41.60K	SH	$23.80M 1.55%	22.41K	19.20K
TJX COS INC NEWSOLE	COM	136.50K	SH	$21.80M 1.42%	73.37K	63.13K
INTERCONTINENTAL EXCHANGE INSOLE	COM	136.29K	SH	$21.44M 1.40%	76.66K	59.63K
ALPHABET INCSOLE	CAP STK CL C	72.58K	SH	$20.82M 1.36%	37.67K	34.91K
PHILIP MORRIS INTL INCSOLE	COM	119.06K	SH	$19.69M 1.28%	76.64K	42.42K
ABBVIE INCSOLE	COM	87.35K	SH	$19.00M 1.24%	52.40K	34.95K
MORGAN STANLEYSOLE	COM NEW	94.65K	SH	$15.58M 1.02%	58.33K	36.31K
PEPSICO INCSOLE	COM	100.02K	SH	$15.53M 1.01%	65.44K	34.57K
GOLDMAN SACHS GROUP INCSOLE	COM	18.28K	SH	$15.47M 1.01%	12.12K	6.16K

Page 1 of 20

…