Filed: 4/28/2026ACC: 0001398344-26-007373
📋 What this filing means
HOWE & RUSLING INC filed this quarterly 13F‑HR report disclosing 477 equity positions with a total reported market value of $1.53B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
477
Positions
$1.53B
Total AUM (reported)
10.83M
Total Shares
Allocation by class
COM$835.86M54.5%
CL A$71.88M4.7%
TOTAL STK MKT$61.88M4.0%
CORE S&P US GWT$52.54M3.4%
CORE S&P500 ETF$52.29M3.4%
INT-TERM CORP$51.60M3.4%
INTRM GOV CR ETF$42.11M2.7%
Portfolio Concentration
Top 3$169.22M11.0%
4–10$314.80M20.5%
11–25$350.62M22.9%
Rest$697.76M45.5%
Top 3 weight
11.0%
Top 10 weight
31.6%
Voting Authority Distribution
Total shares with voting rights: 10.83M
Sole
Full voting authority
5.17M
shares
% of voting shares47.7%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
5.66M
shares
% of voting shares52.3%
Investment Discretion (by position count)
Sole477
Shared0
Other0
Dominant voting typeNone · 52.3% of voting shares
Institutional Holdings477
Rows:
VANGUARD INDEX FDS
SOLEShares192.89K
TypeSH
Market value$61.88M
4.04%
Sole
60.13K
Shared
0.00
None
132.76K
JPMORGAN CHASE & CO
SOLEShares186.30K
TypeSH
Market value$54.80M
3.58%
Sole
92.01K
Shared
0.00
None
94.29K
ISHARES TR
SOLEShares338.73K
TypeSH
Market value$52.54M
3.43%
Sole
115.55K
Shared
0.00
None
223.19K
ISHARES TR
SOLEShares80.06K
TypeSH
Market value$52.29M
3.41%
Sole
28.66K
Shared
0.00
None
51.40K
VANGUARD SCOTTSDALE FDS
SOLEShares623.60K
TypeSH
Market value$51.60M
3.37%
Sole
262.92K
Shared
0.00
None
360.68K
BROADCOM INC
SOLEShares161.64K
TypeSH
Market value$50.03M
3.26%
Sole
99.20K
Shared
0.00
None
62.44K
APPLE INC
SOLEShares166.52K
TypeSH
Market value$42.26M
2.76%
Sole
85.24K
Shared
0.00
None
81.28K
ISHARES TR
SOLEShares394.69K
TypeSH
Market value$42.11M
2.75%
Sole
213.49K
Shared
0.00
None
181.20K
EXXON MOBIL CORP
SOLEShares234.69K
TypeSH
Market value$39.82M
2.60%
Sole
145.96K
Shared
0.00
None
88.73K
ISHARES TR
SOLEShares358.79K
TypeSH
Market value$36.69M
2.39%
Sole
120.42K
Shared
0.00
None
238.37K
MICROSOFT CORP
SOLEShares89.89K
TypeSH
Market value$33.27M
2.17%
Sole
46.64K
Shared
0.00
None
43.25K
NVIDIA CORPORATION
SOLEShares183.35K
TypeSH
Market value$31.98M
2.09%
Sole
91K
Shared
0.00
None
92.34K
AMAZON COM INC
SOLEShares146.55K
TypeSH
Market value$30.52M
1.99%
Sole
72.25K
Shared
0.00
None
74.30K
VANGUARD SCOTTSDALE FDS
SOLEShares368.90K
TypeSH
Market value$29.24M
1.91%
Sole
176.41K
Shared
0.00
None
192.49K
HONEYWELL INTL INC
SOLEShares122.42K
TypeSH
Market value$27.67M
1.81%
Sole
70.33K
Shared
0.00
None
52.09K
NEXTERA ENERGY INC
SOLEShares267.25K
TypeSH
Market value$24.82M
1.62%
Sole
156.56K
Shared
0.00
None
110.68K
META PLATFORMS INC
SOLEShares41.60K
TypeSH
Market value$23.80M
1.55%
Sole
22.41K
Shared
0.00
None
19.20K
TJX COS INC NEW
SOLEShares136.50K
TypeSH
Market value$21.80M
1.42%
Sole
73.37K
Shared
0.00
None
63.13K
INTERCONTINENTAL EXCHANGE IN
SOLEShares136.29K
TypeSH
Market value$21.44M
1.40%
Sole
76.66K
Shared
0.00
None
59.63K
ALPHABET INC
SOLEShares72.58K
TypeSH
Market value$20.82M
1.36%
Sole
37.67K
Shared
0.00
None
34.91K
PHILIP MORRIS INTL INC
SOLEShares119.06K
TypeSH
Market value$19.69M
1.28%
Sole
76.64K
Shared
0.00
None
42.42K
ABBVIE INC
SOLEShares87.35K
TypeSH
Market value$19.00M
1.24%
Sole
52.40K
Shared
0.00
None
34.95K
MORGAN STANLEY
SOLEShares94.65K
TypeSH
Market value$15.58M
1.02%
Sole
58.33K
Shared
0.00
None
36.31K
PEPSICO INC
SOLEShares100.02K
TypeSH
Market value$15.53M
1.01%
Sole
65.44K
Shared
0.00
None
34.57K
GOLDMAN SACHS GROUP INC
SOLEShares18.28K
TypeSH
Market value$15.47M
1.01%
Sole
12.12K
Shared
0.00
None
6.16K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 192.89K | SH | $61.88M 4.04% | 60.13K | 0.00 | 132.76K |
JPMORGAN CHASE & COSOLE | COM | 186.30K | SH | $54.80M 3.58% | 92.01K | 0.00 | 94.29K |
ISHARES TRSOLE | CORE S&P US GWT | 338.73K | SH | $52.54M 3.43% | 115.55K | 0.00 | 223.19K |
ISHARES TRSOLE | CORE S&P500 ETF | 80.06K | SH | $52.29M 3.41% | 28.66K | 0.00 | 51.40K |
VANGUARD SCOTTSDALE FDSSOLE | INT-TERM CORP | 623.60K | SH | $51.60M 3.37% | 262.92K | 0.00 | 360.68K |
BROADCOM INCSOLE | COM | 161.64K | SH | $50.03M 3.26% | 99.20K | 0.00 | 62.44K |
APPLE INCSOLE | COM | 166.52K | SH | $42.26M 2.76% | 85.24K | 0.00 | 81.28K |
ISHARES TRSOLE | INTRM GOV CR ETF | 394.69K | SH | $42.11M 2.75% | 213.49K | 0.00 | 181.20K |
EXXON MOBIL CORPSOLE | COM | 234.69K | SH | $39.82M 2.60% | 145.96K | 0.00 | 88.73K |
ISHARES TRSOLE | CORE S&P US VLU | 358.79K | SH | $36.69M 2.39% | 120.42K | 0.00 | 238.37K |
MICROSOFT CORPSOLE | COM | 89.89K | SH | $33.27M 2.17% | 46.64K | 0.00 | 43.25K |
NVIDIA CORPORATIONSOLE | COM | 183.35K | SH | $31.98M 2.09% | 91K | 0.00 | 92.34K |
AMAZON COM INCSOLE | COM | 146.55K | SH | $30.52M 1.99% | 72.25K | 0.00 | 74.30K |
VANGUARD SCOTTSDALE FDSSOLE | SHRT TRM CORP BD | 368.90K | SH | $29.24M 1.91% | 176.41K | 0.00 | 192.49K |
HONEYWELL INTL INCSOLE | COM | 122.42K | SH | $27.67M 1.81% | 70.33K | 0.00 | 52.09K |
NEXTERA ENERGY INCSOLE | COM | 267.25K | SH | $24.82M 1.62% | 156.56K | 0.00 | 110.68K |
META PLATFORMS INCSOLE | CL A | 41.60K | SH | $23.80M 1.55% | 22.41K | 0.00 | 19.20K |
TJX COS INC NEWSOLE | COM | 136.50K | SH | $21.80M 1.42% | 73.37K | 0.00 | 63.13K |
INTERCONTINENTAL EXCHANGE INSOLE | COM | 136.29K | SH | $21.44M 1.40% | 76.66K | 0.00 | 59.63K |
ALPHABET INCSOLE | CAP STK CL C | 72.58K | SH | $20.82M 1.36% | 37.67K | 0.00 | 34.91K |
PHILIP MORRIS INTL INCSOLE | COM | 119.06K | SH | $19.69M 1.28% | 76.64K | 0.00 | 42.42K |
ABBVIE INCSOLE | COM | 87.35K | SH | $19.00M 1.24% | 52.40K | 0.00 | 34.95K |
MORGAN STANLEYSOLE | COM NEW | 94.65K | SH | $15.58M 1.02% | 58.33K | 0.00 | 36.31K |
PEPSICO INCSOLE | COM | 100.02K | SH | $15.53M 1.01% | 65.44K | 0.00 | 34.57K |
GOLDMAN SACHS GROUP INCSOLE | COM | 18.28K | SH | $15.47M 1.01% | 12.12K | 0.00 | 6.16K |
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