Filed: 11/5/2025ACC: 0001398344-25-020331
📋 What this filing means
HOWE & RUSLING INC filed this quarterly 13F‑HR report disclosing 452 equity positions with a total reported market value of $1.46B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
452
Positions
$1.46B
Total AUM (reported)
10.27M
Total Shares
Allocation by class
COM$807.59M55.4%
CL A$88.85M6.1%
TOTAL STK MKT$59.38M4.1%
CORE S&P500 ETF$52.51M3.6%
CORE S&P US GWT$51.74M3.5%
INT-TERM CORP$42.11M2.9%
INTRM GOV CR ETF$38.71M2.7%
Portfolio Concentration
Top 3$176.91M12.1%
4–10$301.61M20.7%
11–25$328.04M22.5%
Rest$652.00M44.7%
Top 3 weight
12.1%
Top 10 weight
32.8%
Voting Authority Distribution
Total shares with voting rights: 10.27M
Sole
Full voting authority
5.31M
shares
% of voting shares51.7%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
4.96M
shares
% of voting shares48.3%
Investment Discretion (by position count)
Sole452
Shared0
Other0
Dominant voting typeSole · 51.7% of voting shares
Institutional Holdings452
Rows:
BROADCOM INC
SOLEShares181.31K
TypeSH
Market value$59.81M
4.10%
Sole
115.41K
Shared
0.00
None
65.90K
VANGUARD INDEX FDS
SOLEShares180.93K
TypeSH
Market value$59.38M
4.07%
Sole
67.27K
Shared
0.00
None
113.67K
JPMORGAN CHASE & CO.
SOLEShares182.99K
TypeSH
Market value$57.72M
3.96%
Sole
93.67K
Shared
0.00
None
89.31K
ISHARES TR
SOLEShares78.45K
TypeSH
Market value$52.51M
3.60%
Sole
31.18K
Shared
0.00
None
47.27K
ISHARES TR
SOLEShares314.45K
TypeSH
Market value$51.74M
3.55%
Sole
121.92K
Shared
0.00
None
192.53K
MICROSOFT CORP
SOLEShares81.88K
TypeSH
Market value$42.41M
2.91%
Sole
43.61K
Shared
0.00
None
38.26K
VANGUARD SCOTTSDALE FDS
SOLEShares500.61K
TypeSH
Market value$42.11M
2.89%
Sole
223.72K
Shared
0.00
None
276.89K
APPLE INC
SOLEShares156.96K
TypeSH
Market value$39.97M
2.74%
Sole
87.21K
Shared
0.00
None
69.75K
ISHARES TR
SOLEShares360.33K
TypeSH
Market value$38.71M
2.65%
Sole
210.62K
Shared
0.00
None
149.72K
ISHARES TR
SOLEShares341.88K
TypeSH
Market value$34.17M
2.34%
Sole
128.26K
Shared
0.00
None
213.62K
NVIDIA CORPORATION
SOLEShares177.16K
TypeSH
Market value$33.06M
2.27%
Sole
91.45K
Shared
0.00
None
85.72K
AMAZON COM INC
SOLEShares142.50K
TypeSH
Market value$31.29M
2.15%
Sole
73.76K
Shared
0.00
None
68.74K
META PLATFORMS INC
SOLEShares40.53K
TypeSH
Market value$29.77M
2.04%
Sole
22.84K
Shared
0.00
None
17.69K
EXXON MOBIL CORP
SOLEShares229.87K
TypeSH
Market value$25.92M
1.78%
Sole
150.68K
Shared
0.00
None
79.18K
VANGUARD SCOTTSDALE FDS
SOLEShares311.75K
TypeSH
Market value$24.92M
1.71%
Sole
163.27K
Shared
0.00
None
148.48K
ABBVIE INC
SOLEShares89.77K
TypeSH
Market value$20.78M
1.43%
Sole
59.55K
Shared
0.00
None
30.22K
PHILIP MORRIS INTL INC
SOLEShares121.38K
TypeSH
Market value$19.69M
1.35%
Sole
81.04K
Shared
0.00
None
40.34K
HONEYWELL INTL INC
SOLEShares93.41K
TypeSH
Market value$19.66M
1.35%
Sole
55.54K
Shared
0.00
None
37.86K
NEXTERA ENERGY INC
SOLEShares257.15K
TypeSH
Market value$19.41M
1.33%
Sole
158.44K
Shared
0.00
None
98.71K
TJX COS INC NEW
SOLEShares132.66K
TypeSH
Market value$19.17M
1.31%
Sole
75.06K
Shared
0.00
None
57.59K
INTERCONTINENTAL EXCHANGE IN
SOLEShares109.77K
TypeSH
Market value$18.49M
1.27%
Sole
65.30K
Shared
0.00
None
44.48K
ALPHABET INC
SOLEShares71.75K
TypeSH
Market value$17.48M
1.20%
Sole
38.47K
Shared
0.00
None
33.29K
GOLDMAN SACHS GROUP INC
SOLEShares21.13K
TypeSH
Market value$16.83M
1.15%
Sole
14.45K
Shared
0.00
None
6.68K
INTUIT
SOLEShares23.61K
TypeSH
Market value$16.12M
1.11%
Sole
13.68K
Shared
0.00
None
9.93K
MORGAN STANLEY
SOLEShares97.22K
TypeSH
Market value$15.45M
1.06%
Sole
59.90K
Shared
0.00
None
37.32K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
BROADCOM INCSOLE | COM | 181.31K | SH | $59.81M 4.10% | 115.41K | 0.00 | 65.90K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 180.93K | SH | $59.38M 4.07% | 67.27K | 0.00 | 113.67K |
JPMORGAN CHASE & CO.SOLE | COM | 182.99K | SH | $57.72M 3.96% | 93.67K | 0.00 | 89.31K |
ISHARES TRSOLE | CORE S&P500 ETF | 78.45K | SH | $52.51M 3.60% | 31.18K | 0.00 | 47.27K |
ISHARES TRSOLE | CORE S&P US GWT | 314.45K | SH | $51.74M 3.55% | 121.92K | 0.00 | 192.53K |
MICROSOFT CORPSOLE | COM | 81.88K | SH | $42.41M 2.91% | 43.61K | 0.00 | 38.26K |
VANGUARD SCOTTSDALE FDSSOLE | INT-TERM CORP | 500.61K | SH | $42.11M 2.89% | 223.72K | 0.00 | 276.89K |
APPLE INCSOLE | COM | 156.96K | SH | $39.97M 2.74% | 87.21K | 0.00 | 69.75K |
ISHARES TRSOLE | INTRM GOV CR ETF | 360.33K | SH | $38.71M 2.65% | 210.62K | 0.00 | 149.72K |
ISHARES TRSOLE | CORE S&P US VLU | 341.88K | SH | $34.17M 2.34% | 128.26K | 0.00 | 213.62K |
NVIDIA CORPORATIONSOLE | COM | 177.16K | SH | $33.06M 2.27% | 91.45K | 0.00 | 85.72K |
AMAZON COM INCSOLE | COM | 142.50K | SH | $31.29M 2.15% | 73.76K | 0.00 | 68.74K |
META PLATFORMS INCSOLE | CL A | 40.53K | SH | $29.77M 2.04% | 22.84K | 0.00 | 17.69K |
EXXON MOBIL CORPSOLE | COM | 229.87K | SH | $25.92M 1.78% | 150.68K | 0.00 | 79.18K |
VANGUARD SCOTTSDALE FDSSOLE | SHRT TRM CORP BD | 311.75K | SH | $24.92M 1.71% | 163.27K | 0.00 | 148.48K |
ABBVIE INCSOLE | COM | 89.77K | SH | $20.78M 1.43% | 59.55K | 0.00 | 30.22K |
PHILIP MORRIS INTL INCSOLE | COM | 121.38K | SH | $19.69M 1.35% | 81.04K | 0.00 | 40.34K |
HONEYWELL INTL INCSOLE | COM | 93.41K | SH | $19.66M 1.35% | 55.54K | 0.00 | 37.86K |
NEXTERA ENERGY INCSOLE | COM | 257.15K | SH | $19.41M 1.33% | 158.44K | 0.00 | 98.71K |
TJX COS INC NEWSOLE | COM | 132.66K | SH | $19.17M 1.31% | 75.06K | 0.00 | 57.59K |
INTERCONTINENTAL EXCHANGE INSOLE | COM | 109.77K | SH | $18.49M 1.27% | 65.30K | 0.00 | 44.48K |
ALPHABET INCSOLE | CAP STK CL C | 71.75K | SH | $17.48M 1.20% | 38.47K | 0.00 | 33.29K |
GOLDMAN SACHS GROUP INCSOLE | COM | 21.13K | SH | $16.83M 1.15% | 14.45K | 0.00 | 6.68K |
INTUITSOLE | COM | 23.61K | SH | $16.12M 1.11% | 13.68K | 0.00 | 9.93K |
MORGAN STANLEYSOLE | COM NEW | 97.22K | SH | $15.45M 1.06% | 59.90K | 0.00 | 37.32K |
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