Filed: 8/12/2025ACC: 0001398344-25-014994
📋 What this filing means
HOWE & RUSLING INC filed this quarterly 13F‑HR report disclosing 468 equity positions with a total reported market value of $1.35B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
468
Positions
$1.35B
Total AUM (reported)
10.01M
Total Shares
Allocation by class
COM$758.63M56.0%
CL A$91.73M6.8%
TOTAL STK MKT$57.43M4.2%
CORE S&P US GWT$47.99M3.5%
CORE S&P500 ETF$47.12M3.5%
INT-TERM CORP$37.44M2.8%
INTRM GOV CR ETF$36.06M2.7%
Portfolio Concentration
Top 3$162.51M12.0%
4–10$272.14M20.1%
11–25$306.32M22.6%
Rest$612.70M45.3%
Top 3 weight
12.0%
Top 10 weight
32.1%
Voting Authority Distribution
Total shares with voting rights: 10.01M
Sole
Full voting authority
5.39M
shares
% of voting shares53.9%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
4.62M
shares
% of voting shares46.1%
Investment Discretion (by position count)
Sole468
Shared0
Other0
Dominant voting typeSole · 53.9% of voting shares
Institutional Holdings468
Rows:
VANGUARD INDEX FDS
SOLEShares188.96K
TypeSH
Market value$57.43M
4.24%
Sole
73.44K
Shared
0.00
None
115.52K
JPMORGAN CHASE & CO.
SOLEShares183.47K
TypeSH
Market value$53.19M
3.93%
Sole
95.81K
Shared
0.00
None
87.66K
BROADCOM INC
SOLEShares188.26K
TypeSH
Market value$51.89M
3.83%
Sole
123.07K
Shared
0.00
None
65.19K
ISHARES TR
SOLEShares319.10K
TypeSH
Market value$47.99M
3.55%
Sole
129.63K
Shared
0.00
None
189.47K
ISHARES TR
SOLEShares75.89K
TypeSH
Market value$47.12M
3.48%
Sole
31.42K
Shared
0.00
None
44.47K
MICROSOFT CORP
SOLEShares82.56K
TypeSH
Market value$41.07M
3.03%
Sole
45.21K
Shared
0.00
None
37.36K
VANGUARD SCOTTSDALE FDS
SOLEShares451.52K
TypeSH
Market value$37.44M
2.77%
Sole
217.13K
Shared
0.00
None
234.39K
ISHARES TR
SOLEShares337.70K
TypeSH
Market value$36.06M
2.66%
Sole
206.54K
Shared
0.00
None
131.16K
APPLE INC
SOLEShares154.89K
TypeSH
Market value$31.78M
2.35%
Sole
91.42K
Shared
0.00
None
63.46K
AMAZON COM INC
SOLEShares139.84K
TypeSH
Market value$30.68M
2.27%
Sole
75.54K
Shared
0.00
None
64.30K
META PLATFORMS INC
SOLEShares40.20K
TypeSH
Market value$29.67M
2.19%
Sole
23.54K
Shared
0.00
None
16.66K
ISHARES TR
SOLEShares310.09K
TypeSH
Market value$29.34M
2.17%
Sole
121.64K
Shared
0.00
None
188.45K
NVIDIA CORPORATION
SOLEShares174.87K
TypeSH
Market value$27.63M
2.04%
Sole
95.28K
Shared
0.00
None
79.59K
EXXON MOBIL CORP
SOLEShares229.33K
TypeSH
Market value$24.72M
1.83%
Sole
154.37K
Shared
0.00
None
74.97K
PHILIP MORRIS INTL INC
SOLEShares122.48K
TypeSH
Market value$22.31M
1.65%
Sole
84K
Shared
0.00
None
38.48K
VANGUARD SCOTTSDALE FDS
SOLEShares276.41K
TypeSH
Market value$21.97M
1.62%
Sole
151.76K
Shared
0.00
None
124.65K
HONEYWELL INTL INC
SOLEShares93.52K
TypeSH
Market value$21.78M
1.61%
Sole
56.99K
Shared
0.00
None
36.52K
INTERCONTINENTAL EXCHANGE IN
SOLEShares110.16K
TypeSH
Market value$20.21M
1.49%
Sole
67.32K
Shared
0.00
None
42.84K
NEXTERA ENERGY INC
SOLEShares253.18K
TypeSH
Market value$17.58M
1.30%
Sole
163.08K
Shared
0.00
None
90.10K
TJX COS INC NEW
SOLEShares131.82K
TypeSH
Market value$16.28M
1.20%
Sole
77.40K
Shared
0.00
None
54.42K
INTUIT
SOLEShares20.59K
TypeSH
Market value$16.22M
1.20%
Sole
12.64K
Shared
0.00
None
7.95K
ABBVIE INC
SOLEShares86.36K
TypeSH
Market value$16.03M
1.18%
Sole
60.45K
Shared
0.00
None
25.91K
GOLDMAN SACHS GROUP INC
SOLEShares20.97K
TypeSH
Market value$14.84M
1.10%
Sole
14.76K
Shared
0.00
None
6.21K
COCA COLA CO
SOLEShares201.32K
TypeSH
Market value$14.24M
1.05%
Sole
141.81K
Shared
0.00
None
59.51K
MORGAN STANLEY
SOLEShares95.78K
TypeSH
Market value$13.49M
1.00%
Sole
60.93K
Shared
0.00
None
34.85K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 188.96K | SH | $57.43M 4.24% | 73.44K | 0.00 | 115.52K |
JPMORGAN CHASE & CO.SOLE | COM | 183.47K | SH | $53.19M 3.93% | 95.81K | 0.00 | 87.66K |
BROADCOM INCSOLE | COM | 188.26K | SH | $51.89M 3.83% | 123.07K | 0.00 | 65.19K |
ISHARES TRSOLE | CORE S&P US GWT | 319.10K | SH | $47.99M 3.55% | 129.63K | 0.00 | 189.47K |
ISHARES TRSOLE | CORE S&P500 ETF | 75.89K | SH | $47.12M 3.48% | 31.42K | 0.00 | 44.47K |
MICROSOFT CORPSOLE | COM | 82.56K | SH | $41.07M 3.03% | 45.21K | 0.00 | 37.36K |
VANGUARD SCOTTSDALE FDSSOLE | INT-TERM CORP | 451.52K | SH | $37.44M 2.77% | 217.13K | 0.00 | 234.39K |
ISHARES TRSOLE | INTRM GOV CR ETF | 337.70K | SH | $36.06M 2.66% | 206.54K | 0.00 | 131.16K |
APPLE INCSOLE | COM | 154.89K | SH | $31.78M 2.35% | 91.42K | 0.00 | 63.46K |
AMAZON COM INCSOLE | COM | 139.84K | SH | $30.68M 2.27% | 75.54K | 0.00 | 64.30K |
META PLATFORMS INCSOLE | CL A | 40.20K | SH | $29.67M 2.19% | 23.54K | 0.00 | 16.66K |
ISHARES TRSOLE | CORE S&P US VLU | 310.09K | SH | $29.34M 2.17% | 121.64K | 0.00 | 188.45K |
NVIDIA CORPORATIONSOLE | COM | 174.87K | SH | $27.63M 2.04% | 95.28K | 0.00 | 79.59K |
EXXON MOBIL CORPSOLE | COM | 229.33K | SH | $24.72M 1.83% | 154.37K | 0.00 | 74.97K |
PHILIP MORRIS INTL INCSOLE | COM | 122.48K | SH | $22.31M 1.65% | 84K | 0.00 | 38.48K |
VANGUARD SCOTTSDALE FDSSOLE | SHRT TRM CORP BD | 276.41K | SH | $21.97M 1.62% | 151.76K | 0.00 | 124.65K |
HONEYWELL INTL INCSOLE | COM | 93.52K | SH | $21.78M 1.61% | 56.99K | 0.00 | 36.52K |
INTERCONTINENTAL EXCHANGE INSOLE | COM | 110.16K | SH | $20.21M 1.49% | 67.32K | 0.00 | 42.84K |
NEXTERA ENERGY INCSOLE | COM | 253.18K | SH | $17.58M 1.30% | 163.08K | 0.00 | 90.10K |
TJX COS INC NEWSOLE | COM | 131.82K | SH | $16.28M 1.20% | 77.40K | 0.00 | 54.42K |
INTUITSOLE | COM | 20.59K | SH | $16.22M 1.20% | 12.64K | 0.00 | 7.95K |
ABBVIE INCSOLE | COM | 86.36K | SH | $16.03M 1.18% | 60.45K | 0.00 | 25.91K |
GOLDMAN SACHS GROUP INCSOLE | COM | 20.97K | SH | $14.84M 1.10% | 14.76K | 0.00 | 6.21K |
COCA COLA COSOLE | COM | 201.32K | SH | $14.24M 1.05% | 141.81K | 0.00 | 59.51K |
MORGAN STANLEYSOLE | COM NEW | 95.78K | SH | $13.49M 1.00% | 60.93K | 0.00 | 34.85K |
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