Filed: 6/17/2025ACC: 0001398344-25-011899
📋 What this filing means
HOWE & RUSLING INC filed this quarterly 13F‑HR report disclosing 434 equity positions with a total reported market value of $1.19B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
434
Positions
$1.19B
Total AUM (reported)
9.56M
Total Shares
Allocation by class
COM$685.01M57.6%
CL A$73.32M6.2%
TOTAL STK MKT$44.35M3.7%
INT-TERM CORP$43.71M3.7%
INTRM GOV CR ETF$37.98M3.2%
CORE S&P500 ETF$35.98M3.0%
CORE S&P US GWT$33.63M2.8%
Portfolio Concentration
Top 3$133.23M11.2%
4–10$231.76M19.5%
11–25$267.13M22.5%
Rest$556.78M46.8%
Top 3 weight
11.2%
Top 10 weight
30.7%
Voting Authority Distribution
Total shares with voting rights: 9.56M
Sole
Full voting authority
5.37M
shares
% of voting shares56.2%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
4.19M
shares
% of voting shares43.8%
Investment Discretion (by position count)
Sole434
Shared0
Other0
Dominant voting typeSole · 56.2% of voting shares
Institutional Holdings434
Rows:
JPMORGAN CHASE & CO.
SOLEShares184.16K
TypeSH
Market value$45.17M
3.80%
Sole
96.92K
Shared
0.00
None
87.24K
VANGUARD INDEX FDS
SOLEShares161.37K
TypeSH
Market value$44.35M
3.73%
Sole
69.63K
Shared
0.00
None
91.74K
VANGUARD SCOTTSDALE FDS
SOLEShares534.60K
TypeSH
Market value$43.71M
3.68%
Sole
274.83K
Shared
0.00
None
259.77K
ISHARES TR
SOLEShares358.23K
TypeSH
Market value$37.98M
3.19%
Sole
227.55K
Shared
0.00
None
130.68K
ISHARES TR
SOLEShares64.03K
TypeSH
Market value$35.98M
3.03%
Sole
30.46K
Shared
0.00
None
33.56K
APPLE INC
SOLEShares154.75K
TypeSH
Market value$34.38M
2.89%
Sole
90.55K
Shared
0.00
None
64.21K
ISHARES TR
SOLEShares264.66K
TypeSH
Market value$33.63M
2.83%
Sole
119.43K
Shared
0.00
None
145.23K
MICROSOFT CORP
SOLEShares83.48K
TypeSH
Market value$31.34M
2.64%
Sole
45.16K
Shared
0.00
None
38.32K
BROADCOM INC
SOLEShares178.49K
TypeSH
Market value$29.88M
2.51%
Sole
120.35K
Shared
0.00
None
58.14K
EXXON MOBIL CORP
SOLEShares240.25K
TypeSH
Market value$28.57M
2.40%
Sole
163.80K
Shared
0.00
None
76.45K
AMAZON COM INC
SOLEShares133.86K
TypeSH
Market value$25.47M
2.14%
Sole
75.02K
Shared
0.00
None
58.84K
ISHARES TR
SOLEShares267.83K
TypeSH
Market value$24.72M
2.08%
Sole
118.97K
Shared
0.00
None
148.86K
META PLATFORMS INC
SOLEShares39.69K
TypeSH
Market value$22.87M
1.92%
Sole
23.62K
Shared
0.00
None
16.07K
HONEYWELL INTL INC
SOLEShares91.41K
TypeSH
Market value$19.36M
1.63%
Sole
56.87K
Shared
0.00
None
34.54K
PHILIP MORRIS INTL INC
SOLEShares121.41K
TypeSH
Market value$19.27M
1.62%
Sole
85.24K
Shared
0.00
None
36.16K
INTERCONTINENTAL EXCHANGE IN
SOLEShares110.60K
TypeSH
Market value$19.08M
1.60%
Sole
69.33K
Shared
0.00
None
41.27K
NVIDIA CORPORATION
SOLEShares169.22K
TypeSH
Market value$18.34M
1.54%
Sole
93.50K
Shared
0.00
None
75.73K
ABBVIE INC
SOLEShares83.41K
TypeSH
Market value$17.48M
1.47%
Sole
60.18K
Shared
0.00
None
23.23K
VANGUARD SCOTTSDALE FDS
SOLEShares203.34K
TypeSH
Market value$16.05M
1.35%
Sole
122.17K
Shared
0.00
None
81.17K
DTE ENERGY CO
SOLEShares109.81K
TypeSH
Market value$15.18M
1.28%
Sole
73.22K
Shared
0.00
None
36.59K
TJX COS INC NEW
SOLEShares121.59K
TypeSH
Market value$14.81M
1.25%
Sole
73.47K
Shared
0.00
None
48.12K
COCA COLA CO
SOLEShares196.22K
TypeSH
Market value$14.05M
1.18%
Sole
140.86K
Shared
0.00
None
55.36K
UNITEDHEALTH GROUP INC
SOLEShares26.18K
TypeSH
Market value$13.71M
1.15%
Sole
15.27K
Shared
0.00
None
10.92K
PEPSICO INC
SOLEShares90.85K
TypeSH
Market value$13.62M
1.15%
Sole
65.72K
Shared
0.00
None
25.13K
MONDELEZ INTL INC
SOLEShares193.22K
TypeSH
Market value$13.11M
1.10%
Sole
124.97K
Shared
0.00
None
68.25K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
JPMORGAN CHASE & CO.SOLE | COM | 184.16K | SH | $45.17M 3.80% | 96.92K | 0.00 | 87.24K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 161.37K | SH | $44.35M 3.73% | 69.63K | 0.00 | 91.74K |
VANGUARD SCOTTSDALE FDSSOLE | INT-TERM CORP | 534.60K | SH | $43.71M 3.68% | 274.83K | 0.00 | 259.77K |
ISHARES TRSOLE | INTRM GOV CR ETF | 358.23K | SH | $37.98M 3.19% | 227.55K | 0.00 | 130.68K |
ISHARES TRSOLE | CORE S&P500 ETF | 64.03K | SH | $35.98M 3.03% | 30.46K | 0.00 | 33.56K |
APPLE INCSOLE | COM | 154.75K | SH | $34.38M 2.89% | 90.55K | 0.00 | 64.21K |
ISHARES TRSOLE | CORE S&P US GWT | 264.66K | SH | $33.63M 2.83% | 119.43K | 0.00 | 145.23K |
MICROSOFT CORPSOLE | COM | 83.48K | SH | $31.34M 2.64% | 45.16K | 0.00 | 38.32K |
BROADCOM INCSOLE | COM | 178.49K | SH | $29.88M 2.51% | 120.35K | 0.00 | 58.14K |
EXXON MOBIL CORPSOLE | COM | 240.25K | SH | $28.57M 2.40% | 163.80K | 0.00 | 76.45K |
AMAZON COM INCSOLE | COM | 133.86K | SH | $25.47M 2.14% | 75.02K | 0.00 | 58.84K |
ISHARES TRSOLE | CORE S&P US VLU | 267.83K | SH | $24.72M 2.08% | 118.97K | 0.00 | 148.86K |
META PLATFORMS INCSOLE | CL A | 39.69K | SH | $22.87M 1.92% | 23.62K | 0.00 | 16.07K |
HONEYWELL INTL INCSOLE | COM | 91.41K | SH | $19.36M 1.63% | 56.87K | 0.00 | 34.54K |
PHILIP MORRIS INTL INCSOLE | COM | 121.41K | SH | $19.27M 1.62% | 85.24K | 0.00 | 36.16K |
INTERCONTINENTAL EXCHANGE INSOLE | COM | 110.60K | SH | $19.08M 1.60% | 69.33K | 0.00 | 41.27K |
NVIDIA CORPORATIONSOLE | COM | 169.22K | SH | $18.34M 1.54% | 93.50K | 0.00 | 75.73K |
ABBVIE INCSOLE | COM | 83.41K | SH | $17.48M 1.47% | 60.18K | 0.00 | 23.23K |
VANGUARD SCOTTSDALE FDSSOLE | SHRT TRM CORP BD | 203.34K | SH | $16.05M 1.35% | 122.17K | 0.00 | 81.17K |
DTE ENERGY COSOLE | COM | 109.81K | SH | $15.18M 1.28% | 73.22K | 0.00 | 36.59K |
TJX COS INC NEWSOLE | COM | 121.59K | SH | $14.81M 1.25% | 73.47K | 0.00 | 48.12K |
COCA COLA COSOLE | COM | 196.22K | SH | $14.05M 1.18% | 140.86K | 0.00 | 55.36K |
UNITEDHEALTH GROUP INCSOLE | COM | 26.18K | SH | $13.71M 1.15% | 15.27K | 0.00 | 10.92K |
PEPSICO INCSOLE | COM | 90.85K | SH | $13.62M 1.15% | 65.72K | 0.00 | 25.13K |
MONDELEZ INTL INCSOLE | CL A | 193.22K | SH | $13.11M 1.10% | 124.97K | 0.00 | 68.25K |
Page 1 of 18
…