Filed: 2/12/2025ACC: 0001398344-25-002485
📋 What this filing means
HOWE & RUSLING INC filed this quarterly 13F‑HR report disclosing 410 equity positions with a total reported market value of $1.16B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
410
Positions
$1.16B
Total AUM (reported)
9.21M
Total Shares
Allocation by class
COM$673.41M58.0%
CL A$73.03M6.3%
TOTAL STK MKT$42.11M3.6%
INT-TERM CORP$39.18M3.4%
INTRM GOV CR ETF$35.85M3.1%
CORE S&P US GWT$35.10M3.0%
CORE S&P500 ETF$35.06M3.0%
Portfolio Concentration
Top 3$136.58M11.8%
4–10$246.35M21.2%
11–25$255.79M22.0%
Rest$521.45M44.9%
Top 3 weight
11.8%
Top 10 weight
33.0%
Voting Authority Distribution
Total shares with voting rights: 9.21M
Sole
Full voting authority
5.39M
shares
% of voting shares58.5%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
3.82M
shares
% of voting shares41.5%
Investment Discretion (by position count)
Sole410
Shared0
Other0
Dominant voting typeSole · 58.5% of voting shares
Institutional Holdings410
Rows:
JPMORGAN CHASE & CO.
SOLEShares200.11K
TypeSH
Market value$47.97M
4.13%
Sole
111.80K
Shared
0.00
None
88.30K
BROADCOM INC
SOLEShares200.55K
TypeSH
Market value$46.50M
4.01%
Sole
142.77K
Shared
0.00
None
57.78K
VANGUARD INDEX FDS
SOLEShares145.32K
TypeSH
Market value$42.11M
3.63%
Sole
67.65K
Shared
0.00
None
77.67K
VANGUARD SCOTTSDALE FDS
SOLEShares488.08K
TypeSH
Market value$39.18M
3.38%
Sole
265K
Shared
0.00
None
223.09K
APPLE INC
SOLEShares156.14K
TypeSH
Market value$39.10M
3.37%
Sole
94.81K
Shared
0.00
None
61.33K
ISHARES TR
SOLEShares343.93K
TypeSH
Market value$35.85M
3.09%
Sole
224.47K
Shared
0.00
None
119.46K
ISHARES TR
SOLEShares251.87K
TypeSH
Market value$35.10M
3.03%
Sole
121.43K
Shared
0.00
None
130.44K
ISHARES TR
SOLEShares59.55K
TypeSH
Market value$35.06M
3.02%
Sole
29.99K
Shared
0.00
None
29.56K
MICROSOFT CORP
SOLEShares79.64K
TypeSH
Market value$33.57M
2.89%
Sole
44.26K
Shared
0.00
None
35.38K
AMAZON COM INC
SOLEShares129.88K
TypeSH
Market value$28.49M
2.46%
Sole
73.80K
Shared
0.00
None
56.08K
EXXON MOBIL CORP
SOLEShares241.02K
TypeSH
Market value$25.93M
2.23%
Sole
168.10K
Shared
0.00
None
72.92K
META PLATFORMS INC
SOLEShares40.74K
TypeSH
Market value$23.86M
2.06%
Sole
24.98K
Shared
0.00
None
15.77K
NVIDIA CORPORATION
SOLEShares165.23K
TypeSH
Market value$22.19M
1.91%
Sole
93.07K
Shared
0.00
None
72.16K
ISHARES TR
SOLEShares237.47K
TypeSH
Market value$21.99M
1.90%
Sole
112.22K
Shared
0.00
None
125.25K
HONEYWELL INTL INC
SOLEShares88.43K
TypeSH
Market value$19.98M
1.72%
Sole
58.24K
Shared
0.00
None
30.19K
INTERCONTINENTAL EXCHANGE IN
SOLEShares109.94K
TypeSH
Market value$16.38M
1.41%
Sole
70.60K
Shared
0.00
None
39.34K
PHILIP MORRIS INTL INC
SOLEShares135.04K
TypeSH
Market value$16.25M
1.40%
Sole
99.90K
Shared
0.00
None
35.14K
VANGUARD SCOTTSDALE FDS
SOLEShares192.02K
TypeSH
Market value$14.98M
1.29%
Sole
118.76K
Shared
0.00
None
73.26K
ABBVIE INC
SOLEShares83.65K
TypeSH
Market value$14.86M
1.28%
Sole
61.88K
Shared
0.00
None
21.77K
TJX COS INC NEW
SOLEShares121.23K
TypeSH
Market value$14.65M
1.26%
Sole
75.01K
Shared
0.00
None
46.22K
ALPHABET INC
SOLEShares73.45K
TypeSH
Market value$13.99M
1.21%
Sole
42.91K
Shared
0.00
None
30.54K
UNITEDHEALTH GROUP INC
SOLEShares26.55K
TypeSH
Market value$13.43M
1.16%
Sole
15.80K
Shared
0.00
None
10.76K
DTE ENERGY CO
SOLEShares109.89K
TypeSH
Market value$13.27M
1.14%
Sole
75.44K
Shared
0.00
None
34.44K
CONSTELLATION BRANDS INC
SOLEShares55.61K
TypeSH
Market value$12.29M
1.06%
Sole
30.66K
Shared
0.00
None
24.95K
MORGAN STANLEY
SOLEShares93.48K
TypeSH
Market value$11.75M
1.01%
Sole
62.78K
Shared
0.00
None
30.70K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
JPMORGAN CHASE & CO.SOLE | COM | 200.11K | SH | $47.97M 4.13% | 111.80K | 0.00 | 88.30K |
BROADCOM INCSOLE | COM | 200.55K | SH | $46.50M 4.01% | 142.77K | 0.00 | 57.78K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 145.32K | SH | $42.11M 3.63% | 67.65K | 0.00 | 77.67K |
VANGUARD SCOTTSDALE FDSSOLE | INT-TERM CORP | 488.08K | SH | $39.18M 3.38% | 265K | 0.00 | 223.09K |
APPLE INCSOLE | COM | 156.14K | SH | $39.10M 3.37% | 94.81K | 0.00 | 61.33K |
ISHARES TRSOLE | INTRM GOV CR ETF | 343.93K | SH | $35.85M 3.09% | 224.47K | 0.00 | 119.46K |
ISHARES TRSOLE | CORE S&P US GWT | 251.87K | SH | $35.10M 3.03% | 121.43K | 0.00 | 130.44K |
ISHARES TRSOLE | CORE S&P500 ETF | 59.55K | SH | $35.06M 3.02% | 29.99K | 0.00 | 29.56K |
MICROSOFT CORPSOLE | COM | 79.64K | SH | $33.57M 2.89% | 44.26K | 0.00 | 35.38K |
AMAZON COM INCSOLE | COM | 129.88K | SH | $28.49M 2.46% | 73.80K | 0.00 | 56.08K |
EXXON MOBIL CORPSOLE | COM | 241.02K | SH | $25.93M 2.23% | 168.10K | 0.00 | 72.92K |
META PLATFORMS INCSOLE | CL A | 40.74K | SH | $23.86M 2.06% | 24.98K | 0.00 | 15.77K |
NVIDIA CORPORATIONSOLE | COM | 165.23K | SH | $22.19M 1.91% | 93.07K | 0.00 | 72.16K |
ISHARES TRSOLE | CORE S&P US VLU | 237.47K | SH | $21.99M 1.90% | 112.22K | 0.00 | 125.25K |
HONEYWELL INTL INCSOLE | COM | 88.43K | SH | $19.98M 1.72% | 58.24K | 0.00 | 30.19K |
INTERCONTINENTAL EXCHANGE INSOLE | COM | 109.94K | SH | $16.38M 1.41% | 70.60K | 0.00 | 39.34K |
PHILIP MORRIS INTL INCSOLE | COM | 135.04K | SH | $16.25M 1.40% | 99.90K | 0.00 | 35.14K |
VANGUARD SCOTTSDALE FDSSOLE | SHRT TRM CORP BD | 192.02K | SH | $14.98M 1.29% | 118.76K | 0.00 | 73.26K |
ABBVIE INCSOLE | COM | 83.65K | SH | $14.86M 1.28% | 61.88K | 0.00 | 21.77K |
TJX COS INC NEWSOLE | COM | 121.23K | SH | $14.65M 1.26% | 75.01K | 0.00 | 46.22K |
ALPHABET INCSOLE | CAP STK CL C | 73.45K | SH | $13.99M 1.21% | 42.91K | 0.00 | 30.54K |
UNITEDHEALTH GROUP INCSOLE | COM | 26.55K | SH | $13.43M 1.16% | 15.80K | 0.00 | 10.76K |
DTE ENERGY COSOLE | COM | 109.89K | SH | $13.27M 1.14% | 75.44K | 0.00 | 34.44K |
CONSTELLATION BRANDS INCSOLE | CL A | 55.61K | SH | $12.29M 1.06% | 30.66K | 0.00 | 24.95K |
MORGAN STANLEYSOLE | COM NEW | 93.48K | SH | $11.75M 1.01% | 62.78K | 0.00 | 30.70K |
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