Filed: 11/8/2024ACC: 0001398344-24-020389
📋 What this filing means
HOWE & RUSLING INC filed this quarterly 13F‑HR report disclosing 411 equity positions with a total reported market value of $1.16B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
411
Positions
$1.16B
Total AUM (reported)
9.37M
Total Shares
Allocation by class
COM$685.68M59.0%
CL A$73.32M6.3%
TOTAL STK MKT$39.83M3.4%
INT-TERM CORP$39.13M3.4%
INTRM GOV CR ETF$36.87M3.2%
CORE S&P500 ETF$33.86M2.9%
CORE S&P US GWT$31.65M2.7%
Portfolio Concentration
Top 3$121.73M10.5%
4–10$236.91M20.4%
11–25$256.38M22.0%
Rest$548.04M47.1%
Top 3 weight
10.5%
Top 10 weight
30.8%
Voting Authority Distribution
Total shares with voting rights: 9.37M
Sole
Full voting authority
5.73M
shares
% of voting shares61.2%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
3.63M
shares
% of voting shares38.8%
Investment Discretion (by position count)
Sole411
Shared0
Other0
Dominant voting typeSole · 61.2% of voting shares
Institutional Holdings411
Rows:
JPMORGAN CHASE & CO.
SOLEShares202.86K
TypeSH
Market value$42.78M
3.68%
Sole
115.18K
Shared
0.00
None
87.68K
VANGUARD INDEX FDS
SOLEShares140.66K
TypeSH
Market value$39.83M
3.42%
Sole
69.73K
Shared
0.00
None
70.93K
VANGUARD SCOTTSDALE FDS
SOLEShares467.19K
TypeSH
Market value$39.13M
3.36%
Sole
263.14K
Shared
0.00
None
204.04K
ISHARES TR
SOLEShares344.25K
TypeSH
Market value$36.87M
3.17%
Sole
228.38K
Shared
0.00
None
115.87K
APPLE INC
SOLEShares155.33K
TypeSH
Market value$36.19M
3.11%
Sole
96.34K
Shared
0.00
None
58.99K
BROADCOM INC
SOLEShares206.24K
TypeSH
Market value$35.58M
3.06%
Sole
148.62K
Shared
0.00
None
57.62K
ISHARES TR
SOLEShares58.71K
TypeSH
Market value$33.86M
2.91%
Sole
30.89K
Shared
0.00
None
27.82K
MICROSOFT CORP
SOLEShares77.41K
TypeSH
Market value$33.31M
2.86%
Sole
45.01K
Shared
0.00
None
32.40K
ISHARES TR
SOLEShares239.96K
TypeSH
Market value$31.65M
2.72%
Sole
121.11K
Shared
0.00
None
118.85K
EXXON MOBIL CORP
SOLEShares251.26K
TypeSH
Market value$29.45M
2.53%
Sole
174.05K
Shared
0.00
None
77.21K
AMAZON COM INC
SOLEShares128.50K
TypeSH
Market value$23.94M
2.06%
Sole
74.68K
Shared
0.00
None
53.81K
META PLATFORMS INC
SOLEShares40.64K
TypeSH
Market value$23.26M
2.00%
Sole
25.37K
Shared
0.00
None
15.27K
ISHARES TR
SOLEShares218.55K
TypeSH
Market value$20.87M
1.79%
Sole
108.31K
Shared
0.00
None
110.23K
NVIDIA CORPORATION
SOLEShares160.62K
TypeSH
Market value$19.51M
1.68%
Sole
93.42K
Shared
0.00
None
67.20K
HONEYWELL INTL INC
SOLEShares92.63K
TypeSH
Market value$19.15M
1.65%
Sole
59.55K
Shared
0.00
None
33.08K
UNITEDHEALTH GROUP INC
SOLEShares30.40K
TypeSH
Market value$17.77M
1.53%
Sole
18.34K
Shared
0.00
None
12.06K
INTERCONTINENTAL EXCHANGE IN
SOLEShares106.93K
TypeSH
Market value$17.18M
1.48%
Sole
70.41K
Shared
0.00
None
36.53K
PHILIP MORRIS INTL INC
SOLEShares139.13K
TypeSH
Market value$16.89M
1.45%
Sole
103.25K
Shared
0.00
None
35.87K
VANGUARD SCOTTSDALE FDS
SOLEShares188.99K
TypeSH
Market value$15.01M
1.29%
Sole
119.79K
Shared
0.00
None
69.20K
CONSTELLATION BRANDS INC
SOLEShares56.21K
TypeSH
Market value$14.48M
1.25%
Sole
31.94K
Shared
0.00
None
24.27K
ABBVIE INC
SOLEShares73.28K
TypeSH
Market value$14.47M
1.24%
Sole
53.55K
Shared
0.00
None
19.73K
DTE ENERGY CO
SOLEShares111.43K
TypeSH
Market value$14.31M
1.23%
Sole
77.64K
Shared
0.00
None
33.79K
TJX COS INC NEW
SOLEShares120.20K
TypeSH
Market value$14.13M
1.21%
Sole
76.61K
Shared
0.00
None
43.59K
COCA COLA CO
SOLEShares176.96K
TypeSH
Market value$12.72M
1.09%
Sole
129.37K
Shared
0.00
None
47.58K
JOHNSON & JOHNSON
SOLEShares78.33K
TypeSH
Market value$12.69M
1.09%
Sole
51.28K
Shared
0.00
None
27.05K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
JPMORGAN CHASE & CO.SOLE | COM | 202.86K | SH | $42.78M 3.68% | 115.18K | 0.00 | 87.68K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 140.66K | SH | $39.83M 3.42% | 69.73K | 0.00 | 70.93K |
VANGUARD SCOTTSDALE FDSSOLE | INT-TERM CORP | 467.19K | SH | $39.13M 3.36% | 263.14K | 0.00 | 204.04K |
ISHARES TRSOLE | INTRM GOV CR ETF | 344.25K | SH | $36.87M 3.17% | 228.38K | 0.00 | 115.87K |
APPLE INCSOLE | COM | 155.33K | SH | $36.19M 3.11% | 96.34K | 0.00 | 58.99K |
BROADCOM INCSOLE | COM | 206.24K | SH | $35.58M 3.06% | 148.62K | 0.00 | 57.62K |
ISHARES TRSOLE | CORE S&P500 ETF | 58.71K | SH | $33.86M 2.91% | 30.89K | 0.00 | 27.82K |
MICROSOFT CORPSOLE | COM | 77.41K | SH | $33.31M 2.86% | 45.01K | 0.00 | 32.40K |
ISHARES TRSOLE | CORE S&P US GWT | 239.96K | SH | $31.65M 2.72% | 121.11K | 0.00 | 118.85K |
EXXON MOBIL CORPSOLE | COM | 251.26K | SH | $29.45M 2.53% | 174.05K | 0.00 | 77.21K |
AMAZON COM INCSOLE | COM | 128.50K | SH | $23.94M 2.06% | 74.68K | 0.00 | 53.81K |
META PLATFORMS INCSOLE | CL A | 40.64K | SH | $23.26M 2.00% | 25.37K | 0.00 | 15.27K |
ISHARES TRSOLE | CORE S&P US VLU | 218.55K | SH | $20.87M 1.79% | 108.31K | 0.00 | 110.23K |
NVIDIA CORPORATIONSOLE | COM | 160.62K | SH | $19.51M 1.68% | 93.42K | 0.00 | 67.20K |
HONEYWELL INTL INCSOLE | COM | 92.63K | SH | $19.15M 1.65% | 59.55K | 0.00 | 33.08K |
UNITEDHEALTH GROUP INCSOLE | COM | 30.40K | SH | $17.77M 1.53% | 18.34K | 0.00 | 12.06K |
INTERCONTINENTAL EXCHANGE INSOLE | COM | 106.93K | SH | $17.18M 1.48% | 70.41K | 0.00 | 36.53K |
PHILIP MORRIS INTL INCSOLE | COM | 139.13K | SH | $16.89M 1.45% | 103.25K | 0.00 | 35.87K |
VANGUARD SCOTTSDALE FDSSOLE | SHRT TRM CORP BD | 188.99K | SH | $15.01M 1.29% | 119.79K | 0.00 | 69.20K |
CONSTELLATION BRANDS INCSOLE | CL A | 56.21K | SH | $14.48M 1.25% | 31.94K | 0.00 | 24.27K |
ABBVIE INCSOLE | COM | 73.28K | SH | $14.47M 1.24% | 53.55K | 0.00 | 19.73K |
DTE ENERGY COSOLE | COM | 111.43K | SH | $14.31M 1.23% | 77.64K | 0.00 | 33.79K |
TJX COS INC NEWSOLE | COM | 120.20K | SH | $14.13M 1.21% | 76.61K | 0.00 | 43.59K |
COCA COLA COSOLE | COM | 176.96K | SH | $12.72M 1.09% | 129.37K | 0.00 | 47.58K |
JOHNSON & JOHNSONSOLE | COM | 78.33K | SH | $12.69M 1.09% | 51.28K | 0.00 | 27.05K |
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