Filed: 2/6/2024ACC: 0001398344-24-002123
📋 What this filing means
HOWE & RUSLING INC filed this quarterly 13F‑HR report disclosing 374 equity positions with a total reported market value of $943.16M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
374
Positions
$943.16M
Total AUM (reported)
8.34M
Total Shares
Allocation by class
COM$546.00M57.9%
CL A$59.55M6.3%
INTRM GOV CR ETF$34.72M3.7%
TOTAL STK MKT$28.70M3.0%
INT-TERM CORP$27.41M2.9%
CORE S&P500 ETF$24.21M2.6%
CORE S&P US GWT$19.77M2.1%
Portfolio Concentration
Top 3$96.20M10.2%
4–10$169.24M17.9%
11–25$207.66M22.0%
Rest$470.06M49.8%
Top 3 weight
10.2%
Top 10 weight
28.1%
Voting Authority Distribution
Total shares with voting rights: 8.34M
Sole
Full voting authority
5.76M
shares
% of voting shares69.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
2.59M
shares
% of voting shares31.0%
Investment Discretion (by position count)
Sole374
Shared0
Other0
Dominant voting typeSole · 69.0% of voting shares
Institutional Holdings374
Rows:
ISHARES TR
SOLEShares331.43K
TypeSH
Market value$34.72M
3.68%
Sole
238.71K
Shared
0.00
None
92.71K
JPMORGAN CHASE & CO
SOLEShares192.66K
TypeSH
Market value$32.77M
3.47%
Sole
121.81K
Shared
0.00
None
70.85K
VANGUARD INDEX FDS
SOLEShares121K
TypeSH
Market value$28.70M
3.04%
Sole
72.18K
Shared
0.00
None
48.82K
APPLE INC
SOLEShares145.35K
TypeSH
Market value$27.98M
2.97%
Sole
98.38K
Shared
0.00
None
46.96K
VANGUARD SCOTTSDALE FDS
SOLEShares337.24K
TypeSH
Market value$27.41M
2.91%
Sole
235.83K
Shared
0.00
None
101.41K
MICROSOFT CORP
SOLEShares66K
TypeSH
Market value$24.82M
2.63%
Sole
43.64K
Shared
0.00
None
22.36K
ISHARES TR
SOLEShares50.69K
TypeSH
Market value$24.21M
2.57%
Sole
31.35K
Shared
0.00
None
19.34K
EXXON MOBIL CORP
SOLEShares226.81K
TypeSH
Market value$22.68M
2.40%
Sole
180.66K
Shared
0.00
None
46.15K
BROADCOM INC
SOLEShares20.04K
TypeSH
Market value$22.37M
2.37%
Sole
16.24K
Shared
0.00
None
3.80K
ISHARES TR
SOLEShares189.91K
TypeSH
Market value$19.77M
2.10%
Sole
114.86K
Shared
0.00
None
75.05K
PEPSICO INC
SOLEShares102.34K
TypeSH
Market value$17.38M
1.84%
Sole
77.46K
Shared
0.00
None
24.88K
JOHNSON & JOHNSON
SOLEShares104.68K
TypeSH
Market value$16.41M
1.74%
Sole
79.14K
Shared
0.00
None
25.54K
CONSTELLATION BRANDS INC
SOLEShares64.46K
TypeSH
Market value$15.58M
1.65%
Sole
42.32K
Shared
0.00
None
22.14K
AMAZON COM INC
SOLEShares102.47K
TypeSH
Market value$15.57M
1.65%
Sole
69.16K
Shared
0.00
None
33.31K
CATERPILLAR INC
SOLEShares50.60K
TypeSH
Market value$14.96M
1.59%
Sole
38.94K
Shared
0.00
None
11.66K
ISHARES TR
SOLEShares171.67K
TypeSH
Market value$14.48M
1.53%
Sole
102.70K
Shared
0.00
None
68.96K
INTERCONTINENTAL EXCHANGE IN
SOLEShares110.11K
TypeSH
Market value$14.14M
1.50%
Sole
80.33K
Shared
0.00
None
29.78K
BANK AMERICA CORP
SOLEShares404.23K
TypeSH
Market value$13.61M
1.44%
Sole
276.65K
Shared
0.00
None
127.58K
VANGUARD WHITEHALL FDS
SOLEShares117.91K
TypeSH
Market value$13.16M
1.40%
Sole
85.96K
Shared
0.00
None
31.95K
CHEVRON CORP NEW
SOLEShares86.19K
TypeSH
Market value$12.86M
1.36%
Sole
65.83K
Shared
0.00
None
20.35K
PHILIP MORRIS INTL INC
SOLEShares135.16K
TypeSH
Market value$12.72M
1.35%
Sole
108.56K
Shared
0.00
None
26.59K
UNITEDHEALTH GROUP INC
SOLEShares23.02K
TypeSH
Market value$12.12M
1.28%
Sole
15.52K
Shared
0.00
None
7.50K
LOWES COS INC
SOLEShares53.61K
TypeSH
Market value$11.93M
1.26%
Sole
39.39K
Shared
0.00
None
14.22K
ALPHABET INC
SOLEShares81.10K
TypeSH
Market value$11.43M
1.21%
Sole
56.39K
Shared
0.00
None
24.71K
HONEYWELL INTL INC
SOLEShares53.95K
TypeSH
Market value$11.31M
1.20%
Sole
35.30K
Shared
0.00
None
18.65K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | INTRM GOV CR ETF | 331.43K | SH | $34.72M 3.68% | 238.71K | 0.00 | 92.71K |
JPMORGAN CHASE & COSOLE | COM | 192.66K | SH | $32.77M 3.47% | 121.81K | 0.00 | 70.85K |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 121K | SH | $28.70M 3.04% | 72.18K | 0.00 | 48.82K |
APPLE INCSOLE | COM | 145.35K | SH | $27.98M 2.97% | 98.38K | 0.00 | 46.96K |
VANGUARD SCOTTSDALE FDSSOLE | INT-TERM CORP | 337.24K | SH | $27.41M 2.91% | 235.83K | 0.00 | 101.41K |
MICROSOFT CORPSOLE | COM | 66K | SH | $24.82M 2.63% | 43.64K | 0.00 | 22.36K |
ISHARES TRSOLE | CORE S&P500 ETF | 50.69K | SH | $24.21M 2.57% | 31.35K | 0.00 | 19.34K |
EXXON MOBIL CORPSOLE | COM | 226.81K | SH | $22.68M 2.40% | 180.66K | 0.00 | 46.15K |
BROADCOM INCSOLE | COM | 20.04K | SH | $22.37M 2.37% | 16.24K | 0.00 | 3.80K |
ISHARES TRSOLE | CORE S&P US GWT | 189.91K | SH | $19.77M 2.10% | 114.86K | 0.00 | 75.05K |
PEPSICO INCSOLE | COM | 102.34K | SH | $17.38M 1.84% | 77.46K | 0.00 | 24.88K |
JOHNSON & JOHNSONSOLE | COM | 104.68K | SH | $16.41M 1.74% | 79.14K | 0.00 | 25.54K |
CONSTELLATION BRANDS INCSOLE | CL A | 64.46K | SH | $15.58M 1.65% | 42.32K | 0.00 | 22.14K |
AMAZON COM INCSOLE | COM | 102.47K | SH | $15.57M 1.65% | 69.16K | 0.00 | 33.31K |
CATERPILLAR INCSOLE | COM | 50.60K | SH | $14.96M 1.59% | 38.94K | 0.00 | 11.66K |
ISHARES TRSOLE | CORE S&P US VLU | 171.67K | SH | $14.48M 1.53% | 102.70K | 0.00 | 68.96K |
INTERCONTINENTAL EXCHANGE INSOLE | COM | 110.11K | SH | $14.14M 1.50% | 80.33K | 0.00 | 29.78K |
BANK AMERICA CORPSOLE | COM | 404.23K | SH | $13.61M 1.44% | 276.65K | 0.00 | 127.58K |
VANGUARD WHITEHALL FDSSOLE | HIGH DIV YLD | 117.91K | SH | $13.16M 1.40% | 85.96K | 0.00 | 31.95K |
CHEVRON CORP NEWSOLE | COM | 86.19K | SH | $12.86M 1.36% | 65.83K | 0.00 | 20.35K |
PHILIP MORRIS INTL INCSOLE | COM | 135.16K | SH | $12.72M 1.35% | 108.56K | 0.00 | 26.59K |
UNITEDHEALTH GROUP INCSOLE | COM | 23.02K | SH | $12.12M 1.28% | 15.52K | 0.00 | 7.50K |
LOWES COS INCSOLE | COM | 53.61K | SH | $11.93M 1.26% | 39.39K | 0.00 | 14.22K |
ALPHABET INCSOLE | CAP STK CL C | 81.10K | SH | $11.43M 1.21% | 56.39K | 0.00 | 24.71K |
HONEYWELL INTL INCSOLE | COM | 53.95K | SH | $11.31M 1.20% | 35.30K | 0.00 | 18.65K |
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