HORAN SECURITIES, INC.

PrivateCIK: 1671623
Location

CINCINNATI, X1

152
Positions
$284.18M
Total AUM (reported)
2.18M
Total Shares

Allocation by class

TOTAL AUM$284.18M152 positions
ETF$223.92M78.8%
STOCK$59.05M20.8%
REIT$522.7K0.2%
ADR$465.1K0.2%
CEF$225.7K0.1%

Portfolio Concentration

Top 360.2%4–1010.4%11–257.5%Rest21.9%TOP 1070.6%0%100%
Top 3$171.16M60.2%
4–10$29.47M10.4%
11–25$21.34M7.5%
Rest$62.22M21.9%

Top 3 weight

60.2%

Top 10 weight

70.6%

Voting Authority Distribution

Total shares with voting rights: 0.00

Sole

Full voting authority

0.00

shares

% of voting shares0.0%
Shared

Joint voting authority

0.00

shares

% of voting shares0.0%
None

No voting authority

0.00

shares

% of voting shares0.0%

Investment Discretion (by position count)

Sole152
Shared0
Other0
Dominant voting typeNone · 0.0% of voting shares
Institutional Holdings152
Rows:

iShares Core S&P 500 ETF

SOLE
ETF
Shares211.90K
TypeSH
Market value$131.57M
46.30%
Sole
0.00
Shared
0.00
None
0.00

iShares Core S&P Mid-Cap ETF

SOLE
ETF
Shares349.14K
TypeSH
Market value$21.65M
7.62%
Sole
0.00
Shared
0.00
None
0.00

iShares Core S&P Small-Cap ETF

SOLE
ETF
Shares164.09K
TypeSH
Market value$17.93M
6.31%
Sole
0.00
Shared
0.00
None
0.00

Procter & Gamble Co

SOLE
Stock
Shares67.56K
TypeSH
Market value$10.76M
3.79%
Sole
0.00
Shared
0.00
None
0.00

Apple Inc

SOLE
Stock
Shares22.28K
TypeSH
Market value$4.57M
1.61%
Sole
0.00
Shared
0.00
None
0.00

iShares Russell 1000 Growth ETF

SOLE
ETF
Shares8.11K
TypeSH
Market value$3.44M
1.21%
Sole
0.00
Shared
0.00
None
0.00

Microsoft Corp

SOLE
Stock
Shares6.91K
TypeSH
Market value$3.44M
1.21%
Sole
0.00
Shared
0.00
None
0.00

NVIDIA Corp

SOLE
Stock
Shares16.32K
TypeSH
Market value$2.58M
0.91%
Sole
0.00
Shared
0.00
None
0.00

Vanguard Total Stock Market ETF

SOLE
ETF
Shares7.88K
TypeSH
Market value$2.40M
0.84%
Sole
0.00
Shared
0.00
None
0.00

General Electric Co

SOLE
Stock
Shares8.85K
TypeSH
Market value$2.28M
0.80%
Sole
0.00
Shared
0.00
None
0.00

iShares Russell Mid-Cap ETF

SOLE
ETF
Shares20.45K
TypeSH
Market value$1.88M
0.66%
Sole
0.00
Shared
0.00
None
0.00

SPDR Portfolio S&P 500 ETF

SOLE
ETF
Shares24.62K
TypeSH
Market value$1.79M
0.63%
Sole
0.00
Shared
0.00
None
0.00

Vanguard S&P 500 ETF

SOLE
ETF
Shares3.11K
TypeSH
Market value$1.76M
0.62%
Sole
0.00
Shared
0.00
None
0.00

iShares MSCI EAFE Value ETF

SOLE
ETF
Shares25.89K
TypeSH
Market value$1.64M
0.58%
Sole
0.00
Shared
0.00
None
0.00

JPMorgan Chase & Co

SOLE
Stock
Shares5.57K
TypeSH
Market value$1.61M
0.57%
Sole
0.00
Shared
0.00
None
0.00

iShares MSCI USA Quality Factor ETF

SOLE
ETF
Shares8.21K
TypeSH
Market value$1.50M
0.53%
Sole
0.00
Shared
0.00
None
0.00

Eaton Corp PLC

SOLE
Stock
Shares4.17K
TypeSH
Market value$1.49M
0.52%
Sole
0.00
Shared
0.00
None
0.00

Vanguard Dividend Appreciation ETF

SOLE
ETF
Shares6.77K
TypeSH
Market value$1.39M
0.49%
Sole
0.00
Shared
0.00
None
0.00

SPDR S&P 500 ETF Trust

SOLE
ETF
Shares2.11K
TypeSH
Market value$1.30M
0.46%
Sole
0.00
Shared
0.00
None
0.00

SPDR SSgA Multi-Asset Real Return ETF

SOLE
ETF
Shares42.84K
TypeSH
Market value$1.25M
0.44%
Sole
0.00
Shared
0.00
None
0.00

Broadcom Inc

SOLE
Stock
Shares4.46K
TypeSH
Market value$1.23M
0.43%
Sole
0.00
Shared
0.00
None
0.00

Lockheed Martin Corp

SOLE
Stock
Shares2.56K
TypeSH
Market value$1.18M
0.42%
Sole
0.00
Shared
0.00
None
0.00

iShares Core US Aggregate Bond ETF

SOLE
ETF
Shares11.23K
TypeSH
Market value$1.11M
0.39%
Sole
0.00
Shared
0.00
None
0.00

Vanguard Growth ETF

SOLE
ETF
Shares2.52K
TypeSH
Market value$1.10M
0.39%
Sole
0.00
Shared
0.00
None
0.00

iShares Russell 2000 ETF

SOLE
ETF
Shares5.05K
TypeSH
Market value$1.09M
0.38%
Sole
0.00
Shared
0.00
None
0.00
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