HORAN SECURITIES, INC.

Filed: 5/2/2024ACC: 0001671623-24-000003

📋 What this filing means

HORAN SECURITIES, INC. filed this quarterly 13F‑HR report disclosing 114 equity positions with a total reported market value of $211.92M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

114

Positions

$211.92M

Total AUM (reported)

1.61M

Total Shares

Allocation by class

ETF$171.48M80.9%

STOCK$39.51M18.6%

REIT$465.7K0.2%

ADR$463.7K0.2%

Portfolio Concentration

Top 3$140.91M66.5%

4–10$22.48M10.6%

11–25$14.49M6.8%

Rest$34.04M16.1%

Top 3 weight

66.5%

Top 10 weight

77.1%

Voting Authority Distribution

Total shares with voting rights: 1.61M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

1.61M

% of voting shares100.0%

Investment Discretion (by position count)

Sole114

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings114

Rows:

iShares Core S&P 500 ETF

SOLE

ETF

Shares193.86K

TypeSH

Market value$101.92M

48.09%

Sole

0.00

Shared

0.00

None

193.86K

iShares Core S&P Small-Cap ETF

SOLE

ETF

Shares197.13K

TypeSH

Market value$21.79M

10.28%

Sole

0.00

Shared

0.00

None

197.13K

iShares Core S&P Mid-Cap ETF

SOLE

ETF

Shares283.18K

TypeSH

Market value$17.20M

8.12%

Sole

0.00

Shared

0.00

None

283.18K

Procter & Gamble Co

SOLE

Stock

Shares35.15K

TypeSH

Market value$5.70M

2.69%

Sole

0.00

Shared

0.00

None

35.15K

iShares MSCI EAFE Value ETF

SOLE

ETF

Shares77.96K

TypeSH

Market value$4.24M

2.00%

Sole

0.00

Shared

0.00

None

77.96K

Apple Inc

SOLE

Stock

Shares23.17K

TypeSH

Market value$3.97M

1.87%

Sole

0.00

Shared

0.00

None

23.17K

iShares Russell 1000 Growth ETF

SOLE

ETF

Shares8.69K

TypeSH

Market value$2.93M

1.38%

Sole

0.00

Shared

0.00

None

8.69K

Microsoft Corp

SOLE

Stock

Shares6.32K

TypeSH

Market value$2.66M

1.25%

Sole

0.00

Shared

0.00

None

6.32K

Vanguard S&P 500 ETF

SOLE

ETF

Shares3.21K

TypeSH

Market value$1.54M

0.73%

Sole

0.00

Shared

0.00

None

3.21K

iShares National Muni Bond ETF

SOLE

ETF

Shares13.37K

TypeSH

Market value$1.44M

0.68%

Sole

0.00

Shared

0.00

None

13.37K

LCNB Corp

SOLE

Stock

Shares74.69K

TypeSH

Market value$1.19M

0.56%

Sole

0.00

Shared

0.00

None

74.69K

Hillenbrand Inc

SOLE

Stock

Shares21.43K

TypeSH

Market value$1.08M

0.51%

Sole

0.00

Shared

0.00

None

21.43K

JPMorgan Chase & Co

SOLE

Stock

Shares5.22K

TypeSH

Market value$1.05M

0.49%

Sole

0.00

Shared

0.00

None

5.22K

Johnson & Johnson

SOLE

Stock

Shares6.48K

TypeSH

Market value$1.03M

0.48%

Sole

0.00

Shared

0.00

None

6.48K

The Home Depot Inc

SOLE

Stock

Shares2.63K

TypeSH

Market value$1.01M

0.48%

Sole

0.00

Shared

0.00

None

2.63K

iShares 3-7 Year Treasury Bond ETF

SOLE

ETF

Shares8.48K

TypeSH

Market value$982.7K

0.46%

Sole

0.00

Shared

0.00

None

8.48K

iShares iBonds Dec. 2024 Corporate Bond ETF

SOLE

ETF

Shares38.35K

TypeSH

Market value$960.7K

0.45%

Sole

0.00

Shared

0.00

None

38.35K

iShares iBonds Dec 2027 Term Corp ETF

SOLE

ETF

Shares39.56K

TypeSH

Market value$941.6K

0.44%

Sole

0.00

Shared

0.00

None

39.56K

iShares iBonds Dec. 2025 Corporate Bond ETF

SOLE

ETF

Shares37.91K

TypeSH

Market value$940.7K

0.44%

Sole

0.00

Shared

0.00

None

37.91K

iShares IBonds Dec. 2026 Corporate Bond ETF

SOLE

ETF

Shares39.43K

TypeSH

Market value$940.5K

0.44%

Sole

0.00

Shared

0.00

None

39.43K

SPDR Portfolio Short Term Treasury ETF

SOLE

ETF

Shares32.45K

TypeSH

Market value$938.6K

0.44%

Sole

0.00

Shared

0.00

None

32.45K

Berkshire Hathaway Inc

SOLE

Stock

Shares2.09K

TypeSH

Market value$877.6K

0.41%

Sole

0.00

Shared

0.00

None

2.09K

SPDR SSgA Multi-Asset Real Return ETF

SOLE

ETF

Shares31.12K

TypeSH

Market value$869.9K

0.41%

Sole

0.00

Shared

0.00

None

31.12K

iShares MSCI EAFE Growth ETF

SOLE

ETF

Shares8.26K

TypeSH

Market value$856.8K

0.40%

Sole

0.00

Shared

0.00

None

8.26K

iShares 7-10 Year Treasury Bond ETF

SOLE

ETF

Shares8.77K

TypeSH

Market value$830.0K

0.39%

Sole

0.00

Shared

0.00

None

8.77K

Issuer	Class	Shares	Type	Value / Portfolio %	None
iShares Core S&P 500 ETFSOLE	ETF	193.86K	SH	$101.92M 48.09%	193.86K
iShares Core S&P Small-Cap ETFSOLE	ETF	197.13K	SH	$21.79M 10.28%	197.13K
iShares Core S&P Mid-Cap ETFSOLE	ETF	283.18K	SH	$17.20M 8.12%	283.18K
Procter & Gamble CoSOLE	Stock	35.15K	SH	$5.70M 2.69%	35.15K
iShares MSCI EAFE Value ETFSOLE	ETF	77.96K	SH	$4.24M 2.00%	77.96K
Apple IncSOLE	Stock	23.17K	SH	$3.97M 1.87%	23.17K
iShares Russell 1000 Growth ETFSOLE	ETF	8.69K	SH	$2.93M 1.38%	8.69K
Microsoft CorpSOLE	Stock	6.32K	SH	$2.66M 1.25%	6.32K
Vanguard S&P 500 ETFSOLE	ETF	3.21K	SH	$1.54M 0.73%	3.21K
iShares National Muni Bond ETFSOLE	ETF	13.37K	SH	$1.44M 0.68%	13.37K
LCNB CorpSOLE	Stock	74.69K	SH	$1.19M 0.56%	74.69K
Hillenbrand IncSOLE	Stock	21.43K	SH	$1.08M 0.51%	21.43K
JPMorgan Chase & CoSOLE	Stock	5.22K	SH	$1.05M 0.49%	5.22K
Johnson & JohnsonSOLE	Stock	6.48K	SH	$1.03M 0.48%	6.48K
The Home Depot IncSOLE	Stock	2.63K	SH	$1.01M 0.48%	2.63K
iShares 3-7 Year Treasury Bond ETFSOLE	ETF	8.48K	SH	$982.7K 0.46%	8.48K
iShares iBonds Dec. 2024 Corporate Bond ETFSOLE	ETF	38.35K	SH	$960.7K 0.45%	38.35K
iShares iBonds Dec 2027 Term Corp ETFSOLE	ETF	39.56K	SH	$941.6K 0.44%	39.56K
iShares iBonds Dec. 2025 Corporate Bond ETFSOLE	ETF	37.91K	SH	$940.7K 0.44%	37.91K
iShares IBonds Dec. 2026 Corporate Bond ETFSOLE	ETF	39.43K	SH	$940.5K 0.44%	39.43K
SPDR Portfolio Short Term Treasury ETFSOLE	ETF	32.45K	SH	$938.6K 0.44%	32.45K
Berkshire Hathaway IncSOLE	Stock	2.09K	SH	$877.6K 0.41%	2.09K
SPDR SSgA Multi-Asset Real Return ETFSOLE	ETF	31.12K	SH	$869.9K 0.41%	31.12K
iShares MSCI EAFE Growth ETFSOLE	ETF	8.26K	SH	$856.8K 0.40%	8.26K
iShares 7-10 Year Treasury Bond ETFSOLE	ETF	8.77K	SH	$830.0K 0.39%	8.77K

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